Ad Copy Examples: 25 High-CTR Templates to Swipe in 2025

Want a quality ad copy? One click, that’s all it demands. 

Can your ad copy score one? 🤔

Yes – with attractive visuals and intelligent text, you can prompt a chuckle and a click. Ad copy or advertising copy is an essential component of digital marketing; it’s more than just words on a screen. A compelling advertising copy engages potential customers and drives action. 

In this blog post, we’ll talk about how to create the best ad copies that stop your target audience from scrolling. You’ll know how to do it right with:

1. A deep understanding of what an ad copy is
2. Ten excellent ad copy examples
3. Takeaways from the ad copy examples
4. Tips to sharpen your ad copywriting 
5. How to use your ad copy across different channels

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What’s an Ad Copy?

If marketing is pizza, ad copy is the sauce. Done well, your ad copies can transform your bottomline.

An effective advertising copy becomes the central force of any successful advertising campaign. It highlights a product’s key benefits and features, empowering businesses to amplify sales.

Don’t confuse ad copywriting with general copywriting. General copywriting involves creating content for various channels, such as web content or landing pages. Ad copywriting, on the other hand, aims to sell and promote user actions through advertisements. These ads can be anything, from website popup ads to compelling email copy. 

Before we discuss our favorite advertising copy examples, let us explain what techniques ad copywriting employs to motivate prospects to take action. 

• Cost savings ad copy: This powerful method informs prospects of monetary savings, often through discounts or free offers. It boosts the perceived value and entices action.
• Scarcity ad copy: This approach leverages the fear of missing out (FOMO) to communicate the urgency of limited-time offers to provoke consumer response.
• Social proof ad copy: This technique features testimonials from genuine customers. It validates the product or service’s value through positive association and showcases other customers’ experiences.

There are two primary types of ad copy to consider when devising a marketing campaign — 

1. Short-form ad copy: Predominantly used in pay-per-click (PPC) advertising across search engines, display networks, and social media platforms. This type of advertising copy usually consists of a headline, a brief body copy, and a call to action (CTA). Its brevity demands it to be particularly impactful, capturing the target audience’s attention and swiftly encouraging them to act.
2. Long-form ad copy: This format gives a more detailed explanation of benefits, features, stories, and testimonials and provides a comprehensive CTA. It is ideal for landing pages, websites, email marketing, traditional print marketing, and digital marketing materials.

TL;DR: Essentially, advertising copy is a form of sales copy crafted specifically to spur prospects into action, thereby funneling them into the sales journey. The primary objective of advertising copy is to boost conversion rates, whether the goals are to:

1. Increase website traffic
2. Generate leads
3. Enhance brand awareness
4. Boost sales 

Our 10 Favorite Ad Copy Examples and Why They Work So Well

Now that you know what ad copy is and what a good advertising copy can do for your digital advertising efforts, let’s get to the point. Below are our favorite ad copywriting examples. 

1. Heinz Ad Copy Example: Mastering the Art of a Tasteful Apology

“150 years late. 7 ways to apologize.”—this isn’t just an ad copy example; it’s an olive branch extended with a side of self-deprecation.

This ad copy example playfully acknowledges the brand’s delay while inviting the target audience to savor the apology. It’s okay that they’re “150 years late” because there are “7 ways (sauce flavors) to apologize.”

And therein lies the genius—demonstrating that great advertising copy examples don’t need to be loud; they simply need to articulate the truth.

This ad does more than display; it narrates a story of time, effort, and a commitment to perfection.

 It’s not about flooding your audience with aggressive sales pitches but crafting advertising copy that remains in memory like a well-aged wine.

Unlike the typical feature showcase ad copy, Heinz embraces the finality ad copy, almost addressing “Better late than never.” This isn’t merely creating advertisement copy—it’s crafting a legacy.

2. StreetEasy Ad Copy Example: A Winning Move in Real Estate Marketing

We all know that Real Estate in New York City is no joke! It’s hard to get a place, let alone an affordable one, with the right amenities. 

This StreetEasy ad campaign hits the busy streets of New York with a playful twist on a serious game: the real estate market. With clever board game imagery and punchy ad copy — it engages the imagination.

The ad’s prime example of compelling advertising copy uses the nostalgia of beloved games to tackle the pain point of apartment hunting. It suggests that finding a place with a dishwasher is as easy as rolling dice. 

Pairing with artist Jon Contino, the ad turns functional into fun, using the analogy ad copy to transform a tiring task of apartment hunting into an exciting adventure. 

This is a quality ad copy example that connects with the target audience’s experiences and emotions. The phrase “RENT AN APARTMENT WITH A DISHWASHER THAT ISN’T YOU” adds a touch of humor to the stress of city living– where you don’t have space or money for such luxuries. 

It’s a strategic move that speaks to the New Yorkers’ love for clever and aesthetically pleasing designs. It also taps into the local bias advertising copy that resonates with their struggles of living in the city.

3. Favor Ad Copy Example: A Summer Feast at Your Fingertips

Favor’s Instagram ad for free first-time delivery hits the heart of summer with a tap in targeted audience engagement. The ad copy seizes attention with the power word “FREE” in bold, ensuring a pause in the endless scroll of the feed. This is the kind of ad copy that understands the platform’s visual language: 

1. Big
2. Bold
3. Quick to the point

The imagery displays all the summer delights, invoking scenes of sunny relaxation that the target audience yearns for. It’s a feature showcase advertising copy that doesn’t just speak to the stomach; it also creates the eager anticipation of open-air summer dining. 

In addition, the brand uses the caption to solidify the connection between the offer and the season: 

“Get everything you need for summer delivered to a pool, picnic table, or porch near you.”

It places the service directly into potential customers’ summer plans. With just a few words, Favor’s ad copy extends an invitation to make every meal an event and every location a destination.

The proposition of this ad copy example is clear: easy access to summer feasts without the hassle. 

Read also: How to Maximize Your Return on Ad Spend (ROAS) in 2024

4. Oatly Ad Copy Example: The Art of Unadvertising

Oatly’s ad campaign captures the essence of its brand through what seems like anti-advertising. This is why we’ve selected it among our favorite ad copywriting examples. 

The message is clear across the advertising copy—”It’s like milk but made for humans.” It challenges conventional dairy consumption with a simple phrase. Their sarcastic tone with a pinch of humor isn’t your typical marketing way. That itself strengthens the ad’s impact.

Each of Oatly’s ad copies fits into the larger picture, a brand personality, and makes it memorable and easily recognizable. Oatly speaks directly to the target audience’s desire for authenticity and eco-friendly options. It positions its product as an everyday choice for an environmentally conscious lifestyle.

Look at the above images– this approach is the opposite of a hard sell. It’s a conversation starter, inviting the audience to think, discuss the matter, and ultimately remember Oatly’s branding. 

Oatly’s campaign is a testament to the power of ad copy that dares to be different, engaging potential customers with its frank message and dry humor. In the competitive dairy alternative market, Oatly sets itself apart, not by shouting the loudest but by speaking with a voice all its own.

Read also: What is Cost Per Action (CPA)? Benefits, Challenges, and Tips

5. The Economist Ad Copy Example: A Smart Sell 

How can we not include the genius of The Economist among our ad copy examples? 

The Economist’s ads capture the publication’s essence through minimalistic yet powerful ad copy that engages the intellect of its readership. The Economist’s advertising copy doesn’t just sell a newspaper; it sells a mindset and does so flawlessly. 

“Siri’s listening. Say something intelligent.” This is not just an ad; it’s a challenge to the reader, an invitation into a conversation of substance. They’re announcing that readers of The Economist only care for such dialogue of intelligence and insight. And that’s what they offer! 

Take a look at the next two: 

“Enjoy your own company” is what the Economist delivers–  self-reliance and the ability to spend time alone.

The next ad copy– “Having potential is great if you’re 12,” sarcastically defines their audience. It asserts that the publication isn’t for people with just potential but accomplished people. It uses the aspirational marketing method by associating itself with people of a certain class, creating a desire for exclusivity. 

In addition to smart copywriting, the stark red background across all three ads is a bold statement, too. They call for attention with simple color psychology without overdoing it. 

These snippets are not just ad copy; they are intellectual nudges. These ad copies attract a distinct target audience by mirroring the magazine’s smart, bold, and unapologetically direct character. 

Read also: Native Advertising Examples That Master the Art of Subtle Selling

6. Eversource Energy Ad Copy Example: A Warm Approach to Cold Facts

We wanted to include a LinkedIn ad in our ad copywriting examples, so here’s a good one! 

Eversource’s LinkedIn ad copy targets its existing customers, letting them know they care. The ad copy demonstrates an understanding of the audience’s struggle as it acknowledges a pressing regional issue—rising natural gas costs due to colder temperatures. The illustration visually complements the message, featuring a person putting up with the cold.

It emphasizes the brand’s empathy with its current customers and proves that ads are not just to target new customers but also to promote free guides or services to existing customers.

This ad copy is direct to extend its help. It doesn’t overdo emotions with a text-heavy copy. Instead, it presents a straightforward and practical solution with its call to action, “Eversource is here to help customers manage their bills.” 

The ad’s dual focus—addressing the situation’s reality and providing a helpful resource—establishes Eversource as a supportive ally in times of need. The advertising copy’s effectiveness lies in a positive association with the company.

It’s a subtle reminder of the brand’s commitment to its customers, encouraging brand loyalty and engagement without the hard sell. 

7. Goodbuy Ad Copy Example: Clever Convergence of Commerce and Conscience

Goodbuy’s ads are a blend of informative and values-based copy. They engage the audience with startling facts while advocating for conscious shopping choices. 

By highlighting the plight of small businesses in the shadow of mega-retailers, the ad copy not only presents a pain point but also positions the brand as a solution. 

With video ads, Facebook ads, and leveraging other social media platforms, Goodbye uses the stats to create an impact and grab attention in a crowded digital advertising space. 

Ending on an inviting note, “Say hello to the easy button for conscious shopping,” along with a soft nudge, “Add Goodbuy – it’s free!” makes an excellent call-to-action. 

These ad copies are examples of factual storytelling not just to sell a product but to champion a cause. It transforms passive readers into proactive participants and enhances the perceived value of the brand in the eyes of potential customers. 

Read also: Master the Art of Copy With These Great Copywriting Examples

8. Wix Ad Copy Example: Commanding Leadership in the Digital Space

Let’s check off Google ads in our ad copy examples with the best one first– Wix!

Wix’s Google Ads strategy is a lesson in authoritative marketing. It showcases its platform as “The Best Website Builder.” This bold claim is a prime example of how advertising copy can assert market dominance. 

Their ad copy is structured for good UX. It catches the audience’s attention with direct links to what most may look for and also displays different segments of their services:

• Free website-building tools
• Professional hiring
• Enterprise-level solutions
• Pricing 

It reinforces the exclusivity of ad copy by illustrating their unique value proposition in a crowded market. This urges the targeted audience to view Wix as the go-to solution with a single message and a portal to multiple avenues. 

It is a calculated move to ensure potential customers see Wix as a comprehensive solution regardless of their needs. 

Wix gives a robust ad copy example for others aiming to solidify their place in the competitive service-based business landscape. It demonstrates how confidence in ad copywriting can translate to customer confidence in the brand.

9. Cleveland Plumber Ad Copy Example: Tapping Into Urgent Needs with Precision

Here’s another good Google ad copy example.

Cleveland Plumber’s Google Ad shows how well-crafted advertising copy aligns with the immediate needs of its targeted audience. By emphasizing “24/7 Same Day Plumber Services,” the ad directly addresses the urgency of the search intent in the “plumber near me” search.

It’s usually people in a plumbing crisis who search for that. 

Additionally, the ad’s focus on round-the-clock availability shows that they understand the target audience’s potential emergency. This is ad copywriting that goes beyond listing services. It speaks to the potential customer’s situation, offering fast relief and peace of mind. 

Strategically, the ad copy leverages the transactional search intent by making a clear offer likely to result in immediate action—calling for help. The ad copy doesn’t waste a moment on anything that doesn’t serve the end goal: to get the plumber to the customer’s door as quickly as possible. 

This kind of targeted ad copy always focuses on the search intent. It positions Cleveland Plumber as the immediate solution when someone needs plumbing services.

10. HingeAd Copy Example: Cleverly Closing the Deal on Dating

We left the best one for last. One of our favorite ad copy examples, Hinge, strikes at the heart of what the app user ultimately wants—a genuine connection. How does it do that? In concise and witty copy. 

The command “Fall in love. Delete Hinge.” is a prime example of clarity in digital advertising copy. It cuts through the noise with a message that skips directly to what it delivers. Fulfilling the audience’s desire for a relationship is the very outcome that would make the app redundant.

And, with a counterintuitive approach urging users to delete the app, Hinge cleverly plays on the finality of ad copy style. 

This reverse psychology is not only memorable but also an outstanding demonstration of understanding the target audience’s pain points.

Hinge’s ad copy shows confidence in its service. It is both creative and suggestive of a brand that truly gets its users.

So, What Should be Your Takeaway From These Ad Copy Examples? 

Creating cool display ads isn’t all about aesthetics. From the above advertising copy examples, you might’ve noticed that it requires a blend of elements. All the elements should work together to grab the right attention and convert views into actions. 

Here are these key elements that every good ad copy should include and how to master them:

• Eye-Catching Design: The visual appeal of a display ad is crucial. 
  1. Feature bright, bold colors and engaging visuals. 
  2. Balance negative space effectively to highlight important elements like a clear, concise message and a direct call-to-action (CTA). 

This design approach helps create ad copy that stands out and captures the audience’s attention on different platforms brimming with ads.

• Compelling Headline: The headline is vital as the hook that grabs the target audience’s attention. 
  1. Make it impactful with statistics, metaphors, questions, or a strong statement.
  2. Include a CTA that spurs the viewer into action.
  3. Add a sense of urgency to prompt immediate responses. 

A prime example of this could be using powerful words or a logical appeal that connects with the person’s ego, encouraging them to act swiftly.

• Clear and Concise Copy: The copy should be brief yet powerful enough to convey the product or service’s benefits easily.
  1. Use active voice and incorporate a strong CTA to engage the reader and boost conversions. 
  2. Emphasize perceived value and monetary savings with Ad copywriting to make the message more compelling.

• Relevant Visuals: High-quality images or videos that align with the brand’s message are essential. 
  1. Add images, GIFs, or other graphics that support the ad’s narrative and help build brand recognition. 
  2. Include a short video that effectively communicates the ad’s message and increases the conversion rate.

• Strategic Call-to-Action: Every display ad needs a well-defined CTA.
  1. Design your CTA to be attractive.
  2. Address the viewer’s needs directly with potential incentives like discounts or exclusive offers. 
  3. Consider the digital advertising norms to ensure it fits the platform it’s displayed on, whether it’s Google ads or Facebook ads.

Using these elements leverages advertising copy to sell a product and create successful ads that resonate deeply with potential customers. This will lead to positive reviews and sustained engagement.

All the ad copywriting examples above feature these elements. If you master them, you can craft ad copy that serves two purposes: capturing the audience’s attention and significantly enhancing conversion rates. 

Read also: 18 Sales Page Examples We Can All Learn From

Want Some Expert Tips?

We think you’ll appreciate them… So here are five things from experts to keep in mind:

Address the audience’s concerns directly

Understanding the pain points of your targeted audience is crucial for launching successful ads. It helps you create relatable and impactful advertising copy. 

Don’t: Bombard consumers with a lot of different pieces of information!

Do: Pinpoint and address real, data-backed issues only. 

To discover what truly resonates with your audience:

1. Engage directly with them through surveys
2. Explore positive reviews
3. Participate in online communities like Facebook groups or Reddit

This engagement allows you to collect authentic feedback on your product and service. Then, use the same language your customers use to boost the perceived value of your ad copy.

Personalize your communication

We can’t stress enough the importance of personalization in marketing. All industry experts can agree that personalized communication increases the audience’s attention to your ad copy and fosters a positive association with your brand. You’ll see personalized communication in all the best advertising copy examples.

Don’t: Create create ad copy targeting broad demographics 

Do:  Use a conversational tone when crafting your ad copy

Use “you” to address the audience in the message to make it a friendly dialogue.

By addressing the consumer directly, you can help them visualize themselves benefiting from your product, thereby increasing the conversion rate.

Read More: Database Marketing Is The Future Of Personalization

Get some action with action words

What makes an effective CTA? Words that provoke actions!

Utilizing action verbs like “discover” or “grab” in your ad copy introduces excitement and urgency. 

For instance, if you’re launching a new fashion line:

Don’t: Use passive “Our new collection is available.”

Do: Use action inciting “Explore our latest collection now!” 

This method captures attention and encourages immediate interaction with your ad, boosting its effectiveness.

Trigger emotional responses

An ad copy that plays with human emotions is a sure shot to success. Martin Lindstrom, a neuroscience expert, notes in his book Buyology that emotional responses often override logical thinking in purchasing decisions. Therefore, incorporating emotional triggers in your ad copy can dramatically increase engagement and conversions. 

Words such as “exclusive,” “hurry,” or “love” evoke strong emotional reactions that can drive consumers to act quickly. 

For example, say you’re creating an advertising copy for a concert:

Don’t: Simply ask the audience to book tickets.

Do: Tap into emotions such as excitement and FOMO with phrases like “Secure your seats now to experience the thrill live!” 

Simplicity over complexity

Keeping your ad copy simple and straightforward is key to easy comprehension and immediate action. Even intelligent ads, such as the Economist’s, are quite simply worded.

Don’t: Use complex jargon or overly technical descriptions that might alienate your target audience.

Do: Express wit, sarcasm, and humor with simple words anyone can read and understand.

By implementing these strategies, you can create successful and even intelligent ads that engage and convert. Whether through Google ads, great Facebook ads, or short videos, these tips are designed to enhance the craft of copywriting across various platforms. 

Where Can You Use Your Ad Copy?

Retargeting Ads – what is it and how does it work?

Good copywriting skills will enable you to craft killer ad copies for a wide range of channels. Here are eight avenues you should explore.

Comparison table of optimal ad-copy lengths across major channels

Ad Copy Examples for Facebook Ads — Addressing Audience Pain Points

Understanding the pain points of your targeted audience is crucial for launching successful ads. On Facebook, for example, opening with a direct question like “Struggling to keep your rug clean?” mirrors the pausing power of social-native formats.

Social media platforms like TikTok, Facebook, Instagram, LinkedIn, and Pinterest offer prime venues for display ads. These platforms enable businesses to target their audience, track sales origins, and gauge real-time ad performance.

Before and after Facebook ad copy example illustrating CTR lift

Great Facebook ads and other social media ads typically blend compelling headlines, descriptive content, and attractive visuals. Here’s a social media ad copy example:

Meta & Facebook Ads Tutorial for Beginners

The Best Ad Copy Examples for Display Ads — Stand Out with Visual-First Messaging

Display ads rely heavily on grabbing attention mid-scroll. Use concise, benefit-packed headlines like “Sleep Better in 3 Days” and pair them with strong visuals or GIFs that demonstrate the outcome. Keep the copy minimal but impactful to boost CTR.

Display advertising across various websites and blogs navigates users to a landing page. They enhance conversion rates through strategic ad copywriting. Here’s a good display ad copy example:

The Best Ad Copy Examples for Search Engine Ads — Match Intent with Clarity

Search ads work best when they mirror the user’s query. Use exact-match phrasing in your headlines (e.g., “Best Budget Laptops Under $500”) and support it with a benefit-driven description. This relevancy improves both Quality Score and conversion rate.

These text-based ads don’t have any imagery and rely on a compelling call to action (CTA). Therefore, search ad copywriting must motivate clicks and visits to the website. Here’s a good search engine ad copy example: 

The Best Ad Copy Examples for Email Ads — Personalize the Subject & Lead

Email marketing enjoys the highest ROI among marketing strategies. It is critical for businesses that wish to enhance customer loyalty and repeat purchases. Email ads live or die by the subject line. Use dynamic elements like “John, you left something behind” or urgency-based phrasing like “Your 15% Discount Ends Tonight.” In the email body, mirror that tone with a clear CTA above the fold.

Read More: How To Make Your Email Marketing Campaigns Stand Out 

The Best Ad Copy Examples for Native Ads — Blend In to Convert More

Native ads should feel like editorial content. Use headlines that educate or provoke curiosity (“7 Hidden Dangers in Your Morning Routine”) and copy that flows like a blog intro. Avoid overt sales language — subtlety wins in native placements.

Here’s a native ad copy example from Forbes:

The Best Ad Copy Examples for Billboards — Make Every Word Count

With just seconds to grab attention, billboard copy must be ultra-simple. Stick to 5–7 words max (e.g., “New Phone. Half the Price.”). Visual hierarchy matters too — bold product shots and readable fonts from a distance are key.

Effective billboard ad copy might feature eye-catching slogans or special promotions like a BOGO, such as the ad copy example below:

The Best Ad Copy Examples for Video Ads — Hook Early, Sell Fast

Viewers often skip after 5 seconds, so lead with the hook. Start with movement or a problem-solution headline on screen (“Your Back Pain Isn’t Normal”). Follow it up with benefit-laced narration and an early CTA for maximum engagement.

The advertising copy might be spoken dialogue or text displayed on the screen. Here’s a TikTok video ad copy example from NYX:

The Best Ad Copy Examples for Google Ads — How to Highlight Unique Features

Though more traditional, print advertising still offers insight — and it maps well to Google Ads. In Google’s limited headline space, highlight one key feature (e.g., “2M More Pixels Than MacBook Pro”) to capture attention quickly.

Here’s an exceptionally smart and attention-grabbing print ad copy example from Daihatsu: 

EngageBay Review & Demo – Google Ads Focus

7 Swipe-and-Paste Ad Copy Formulas 

Great ad copy isn’t just creative — it’s structured. Here are time-tested frameworks you can swipe and adapt instantly for Facebook, Google, email, or any platform.

1. AIDA (Attention – Interest – Desire – Action)

Example:
👉 Tired of paying $300+ for a noisy blender?
💡 Discover the WhisperBlend 3X, engineered for silent mornings.
🔥 Join 12,000+ happy customers who now blend in peace.
👉 Order today & get 25% off.

Infographic comparing AIDA and PAS ad copy frameworks

2. PAS (Problem – Agitation – Solution)

Example:
😖 Still dealing with stubborn skin breakouts?
😬 Drugstore creams make it worse because they clog your pores.
✨ Try ClearSkin Pro — dermatologist-approved and toxin-free.

EngageBay internal test reported that switching to the PAS formula lifted their Google Ads CTR from 3.2 % to 5.9 % in 14 days.

3. 4 U’s (Urgent – Useful – Unique – Ultra-Specific)

Example:
🚨 Sale ends in 24 hours!
🧠 Upgrade your workspace with posture-correcting chairs.
🆕 Only from SpinoFlex — now with built-in lumbar massage.
🎯 Available in 3 colors. Ships free.

4. FAB (Features – Advantages – Benefits)

Example:
🔋 Our earbuds have 48-hour battery life (feature).
⏱️ No mid-workout charging breaks (advantage).
🏃 Just press play and go (benefit).

5. Before–After–Bridge

Example:
❌ Before: Missing workouts and skipping meals.
✅ After: Feeling energized and sticking to your routine.
🌉 Bridge: Our app builds personalized schedules that fit your lifestyle.

6. The Question Hook

Example:
❓ Want better sleep without pills?
💤 Our all-natural magnesium blend helps you fall asleep in under 20 minutes.

7. “You” First

Example:
🫵 You don’t need a gym to get fit.
🏋️‍♂️ Start with just 10 minutes/day — no equipment needed.

👉 Use these as templates across your next campaign. Better yet? Test a few against each other — let the data crown the winner.

Conclusion

Mastering the art of ad copywriting is essential for any digital advertising campaign aiming to stand out in a crowded Facebook feed or search results. From crafting feature showcase ad copy that highlights unique product characteristics to developing creatives that capture the imagination, the power of a good ad copy cannot be overstated.

We hope the ad copy examples in this article guide you in creating your perfect ad. Keep the expert tips in mind and address the pain points smartly. You’ll need centralized customer management if you want to leverage personalization in your ad copy and deliver a unified message on all platforms. 

EngageBay, the all-in-one marketing, sales, and customer support tool, can help. Use it for audience segmentation, A/B testing, personalized email broadcasts, landing pages, popups, and more. Engage your audience better with EngageBay and convert them into paying customers today.