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18 Amazing April Newsletter Ideas for 2024

Spring has officially sprung as April gets underway. We’re in that sweet spot where people are just getting the itch for beach season but are still enjoying the longer hours, brighter days, and warmer weather of Spring.

This April, let the season breathe fresh life into your email marketing. The second quarter of the year has just begun, so even if you had a lackluster start to the year, there’s still plenty of time to turn your ship around.

However, it all depends on what you do now, and bolstering your email marketing will surely help you attract more social media followers, website traffic, email subscribers, sales, and conversions.

Unsure where to start? I get it – it can be tough! Luckily, I’ve dug through the calendar to share some April newsletter ideas that can help your marketing get those elusive signups 😅


18 Amazing April Email Newsletter Ideas for 2024

Now, let’s get right into it.

1. Share Healthier Habits for Stress Awareness Month

April 1st begins Stress Awareness Month, which includes National Stress Awareness Day right after Tax Day.

Obviously, we’re all aware of what stress is and what causes it, but what do you do to minimize stress in your day-to-day life? We could all use tips on how to do that.

You can use this as the theme of your newsletter, providing your best pointers on busting stress to improve well-being and physical and mental health.

2. Acknowledge Your Experts on Administrative Assistants Week

Another longer-running theme to build into your April newsletter is Administrative Assistants Week. Administrative Professionals Day on April 24th (the date varies from year to year) is built in.

This is an excellent time to heap extra appreciation on your admin assistants, making them feel like the rockstars of your office. After all, they do a lot to keep your company afloat and are like the unsung heroes of the business world.

Besides internal appreciation for these pros, spread the love outward. Many of your customers are probably administrative assistants themselves, so consider giving them a discount code to show you care.

3. Use Your Green Thumb on Lawn and Garden Month

As the last frost is finally behind us, it’s time to dig out your gardening gloves and tend to your greenery again. It just so happens that April is also Lawn and Garden Month.

Nurseries and plant stores will be in heaven across these 30 days, as you have an entire month to promote new plants and accessories, like pots, fertilizer, gardening shears, and gloves.

The second week of the month is Garden Week, April 13th is International Plant Appreciation Day, April 16th is Mushroom Day, April 17th is Herbalist Day, April 22nd is Earth Day, April 26th is Arbor Day, and April 29th is Greenery Day, so you have plenty of opportunities throughout the month to send emails related to plants.

Image courtesy of FormGet

4. No Singing the Blues on National Karaoke Week

April has a lot of monthlong holidays, with International Guitar Month one of them. You can use this 30-day special occasion for discounts on your instrument stock if you’re a music supply shop.

The end of April is also National Karaoke Week. What better way to get into the spirit of May than by bidding April adieu and belting out your favorite song?

Okay, so what in the world does this have to do with April newsletter ideas, you ask? Simple! You could prevent your customers from having the blues by offering a one-day sale.

You could also host a karaoke contest where your customers submit videos of them singing along to the hottest tracks.

Read also: Holiday Newsletter Ideas & Examples From Top Brands

5. Have a Ball on International Fun at Work Day or Don’t Go to Work Unless It’s Fun Day

April has two holidays that glorify slacking off: International Have Fun at Work Day on the 1st and Don’t Go to Work Unless It’s Fun Day on the 3rd.

Yes, these are real holidays!

Depending on what your customers do for a living, they may or may not have fun at their jobs. One thing’s for sure. You can make their jobs more fun on April 1st and 3rd by sending them an exclusive freebie or discount code.

This is a nice change of pace from what everyone is expecting on April 1st, aka April Fools’ Day, which is pranks.

I would recommend clarifying in your email copy that you’re not joking around, as people are conditioned to be weary on this day.

6. Share the Gift of Reading on Children’s Book Day

Children’s Book Day on April 2nd is a good one to add to your calendar, especially if you’re a school or do business with one or if your company has any connection to children’s products and publications.

Even if you don’t, use this opportunity to inform your customers of the day. Perhaps recommend a few of your staff’s favorite children’s books to read.

Segment your contacts to ensure only those with children receive an email about this occasion. It won’t resonate as much with your childless customers.

Read also: 21 Innovative June Newsletter Ideas To Boost Your Business This Summer

7. Make Your Customers Smile on Find a Rainbow Day

If April showers bring May flowers, all that rain will surely lead to a rainbow. You can help your customers find theirs on April 3rd, Find a Rainbow Day.

How? In a few ways!

You can ask customers to take photos of a rainbow that day and post them under a special hashtag you create. You could hold a contest and let your customers choose the best rainbow photo.

Or, if you ran out of time for those marketing ideas, you could always announce a sale through your newsletter. At least you know it works!

Read also: Spring Into Action: Innovative March Newsletter Ideas

8. Engage in World Health Day

World Health Day on April 8th is one of the most important days on the calendar.

We all need to take care of our health, as there’s only one us. While doctors, medical clinics, nursing homes, and other facilities will have the most clout by sending an email newsletter with recommendations for more healthful living, other industries can also capitalize.

Fitness instructors, gyms, and personal trainers can offer expertise on how to be healthier through diet and exercise, perhaps providing printables for the kiddos, as seen here.

Don’t forget that health doesn’t only encompass the physical. Therapists, counselors, and other mental health professionals can also offer their advice on how to improve mental health all year long.

Read also: 19 August Newsletter Ideas With A Splash Of Inspiration

9. Have a Contest for Draw a Picture of a Bird Day

April might not have as many strange holidays as March, but some are a bit odd. Take, for instance, Draw a Picture of a Bird Day on the 8th.

There’s nothing more to do on this day than…draw a picture of a bird. What did you think I would say?

So, why not make what would otherwise be just another day into an occasion to email your contacts? You can host a contest where your audience draws a bird, and the best picture wins a prize.

Image courtesy of The New York Times

It’s a fun, small, and silly way to connect with your audience, but every bit counts.

Read also: 20 Sizzling July Newsletter Ideas To Heat Up Your Marketing Game

10. Don’t Miss National Pet Day

National Pet Day only comes once a year, and while we have many other holidays to celebrate our favorite four-legged friends, this is the big one. It’s on April 11th.

I love this idea from the VCA Crocker Animal Hospital. They posted a casting call for National Pet Day.

You can send an email earlier in April asking your audience to submit their favorite pets. Then, you can put the top-voted animals through a tournament, where the ones who acquire the most votes move on.

Eventually, you’ll have a one-on-one battle to declare the best pet, who will be your company’s mascot for National Pet Day!

Read also: 23 Creative May Newsletter Ideas to Celebrate the Vibrancy of Spring

11. Inspire Curiosity on Take a Wild Guess Day

Around the same time your income taxes are due is Take a Wild Guess Day. It’s always nice to distract your customers from having to pay the tax man and acknowledging this fun, the easy-to-enjoy occasion is a great way to do it!

As the name implies, Take a Wild Guess Day is about throwing something at a wall and seeing what sticks. You could take a picture of jelly beans in a tub and ask your customers to guess how many are in there.

If you decide on that contest, cross-post it to social media. Then, sit back and have a field day, watching the lightning-fast responses as people eagerly try to guess the exact number.

Of course, they aren’t doing it in vain. You should reward the winner and a few runners-up who guessed close with your new product or service.

Read also: Engaging February Newsletter Ideas Beyond Valentine’s Day

12. Make It Better on That Sucks Day

Alternatively, you can acknowledge That Sucks Day on April 15th. While lots of people will lament their taxes on this day, the occasion is for unloading about anything in life that’s bringing you down.

You might not have a cure for all of what ails your audience, but you can help by offering a sale.

koi footwear newsletter
Image courtesy of Chamaileon

You can decide how much to slash prices, like 10, 20, 30, or even 40 percent off, to make it all better.  

13. Find the Best Doppelgangers on Look Alike Day

April 20th is Look Alike Day, a great chance to showcase your customers and their unique traits. Send an email a few days before the occasion asking for their photos of them and their doppelgangers.

If they’ve never met their doppelganger, like a celebrity, but are told they’re the spitting image, they should submit a side-by-side image.

You can make this a contest if you want, or, later in the month, share all the look-alike photos your audience submitted in a follow-up email (you can and should also post these photos on social media!).

Read also: Elevate Your Email Game: 18 Spectacular September Newsletter Ideas

14. Do Our Planet a Favor on Earth Day

In the US, April 22nd is when we acknowledge Earth Day. Today is an occasion for somber reflection, action, and change.

Producing a traditional, straightforward newsletter about the importance of Earth Day is a great idea this time around. As the example below shows, you can include tips on what your customers can do for our planet.

April newsletter template for Earth Day
Image courtesy of Template.net

You can also start a donation for Earth Day or get your customers to take a green initiative pact. Plant shops, floral stores, and nurseries can encourage audiences to plant trees and make the earth a better place.

Read also: 5 Spring Newsletter Ideas to Light Up Your Marketing Campaigns

15. Do Something Bold on Take a Chance Day

You only get one chance in April for something crazy, and that’s on Take a Chance Day on the 23rd. This is the signal you’ve been waiting for if you’ve wanted to try closing a deal or re-engaging with your audience.

Use this opportunity and capitalize. If it goes well, keep that forward momentum going, and if it doesn’t, try to learn from it and discover what you can do better next time.

Read also: 2024 Done Right: Creative January Newsletter Ideas

16. Speak Your Truth on National Honesty Day

Business transparency is more important to customers than ever. Perhaps you can use National Honesty Day on the 30th to provide full disclosure between you and your audience.

Whether you explain your origins, go behind the scenes on your business practices, or update your communication guidelines to comply with the GPDR and other regulations, all are smart moves. After all, you know what they say – honesty is the best policy!

17. Appreciate Professionals All Month

April isn’t only for the administrative professionals. Between Administrative Assistants Week and the day honoring their hard work, there are plenty of other holidays celebrating the accomplishments of professionals.

Here is the full list:

  • Hug a Newsman Day on April 4th
  • School Librarian Day on April 4th
  • International Be Kind to Lawyer’s Day on April 9th
  • National Library Workers Day on Library Week
  • Golfer’s Day on April 10th
  • Barbershop Quartet Day on April 11th
  • International Day of Human Space Flight/Russian Cosmonaut Day on April 12th
  • Patriot’s Day on April 15th
  • World Art Day on April 15th
  • National Librarian Day on April 16th
  • Herbalist Day on April 17th
  • International Juggler’s Day on April 18th
  • Newspaper Columnists Day on April 18th
  • Volunteer Recognition Day on April 20th
  • Kindergarten Day on April 21st
  • Girl Scout Leader Day on April 22nd
  • World Laboratory Day on April 23rd
  • National DNA Day on April 25th
  • Take Your Daughter to Work Day on the last week of the month

Read also: 20 Outstanding October Newsletter Ideas for This Fall

18. Get Into the Foodie Spirit

Is your tummy rumbling? No, just me? It will be. The food service industry has plenty to celebrate in April, with food holidays sprinkled across the month.

  • National Peanut Butter and Jelly Day on April 2nd
  • Deep Dish Pizza Day on April 5th
  • New Beer’s Eve on April 6th
  • Caramel Popcorn Day on April 7th
  • National Beer Day on April 7th
  • Grilled Cheese Sandwich Day on April 12th
  • National Licorice Day on April 12th
  • National Peach Cobbler Day on April 13th
  • National Pecan Day on April 14th
  • Mushroom Day on April 16th
  • National Bean Counter Day on April 16th
  • National Eggs Benedict Day on April 16th
  • National Cheeseball Day on April 17th
  • National Garlic Day on April 19th
  • National Jelly Bean Day on April 22nd
  • English Muffin Day on April 23rd
  • Pigs in a Blanket Day on April 24th
  • National Pretzel Day on April 26th
  • National Prime Rib Day on April 27th
  • National Shrimp Scampi Day on April 29th
  • National Raisin Day on April 30th

Read also: 15 April Marketing Ideas to Make Your Business Blossom

Wrapping Up

There are oh-so-many ways to get into the spirit of Spring this April with your email newsletters. Whether you choose to celebrate the professionals who have built your business to this level or have some contests among your customers, you can strengthen your image and drive more sales.

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