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Constant Contact Pricing 101: Plans, Reviews, and Comparison

If you’re considering using Constant Contact for your email and digital marketing campaigns but need more information before making the final decision — this blog post is for you.

By the end of this blog post, you’ll get a clear picture of:

  • Constant Contact pricing plans
  • Cost of Constant Contact add-on services
  • Constant Contact discounts for non-profits
  • Pricing comparison between Mailchimp, Constant Contact, and EngageBay
  • What users say about Constant Contact (reviews)

Founded in 1995 as an email marketing platform, Constant Contact has since expanded into marketing automation, lead generation, social media management, and SMS marketing.

Many marketers are familiar with Constant Contact and its power-packed features. But, Constant Contact’s pricing plans have been a bit confusing for some users. This blog post will clear all doubts.


Overview Of Paid Plans for Constant Contact

Here’s an overview of Constant Contact’s pricing plans.

Constant Contact pricing

Constant Contact offers tiered pricing for each plan based on the number of contacts you have in your list.

We’re here to clarify if you’re confused by the tiered pricing.

Constant Contact tiered pricing for each plan

Now, let’s break down the tiered pricing for each plan based on the number of contacts in your list.

Contacts Lite ($/mo) Standard ($/mo) Premium ($/mo)
0-500 $12 $35 $80
501-1,000 $30 $55 $110
1,001-2,500 $50 $75 $150
2,501-5,000 $80 $110 $200
5,001-10,000 $120 $160 $275
10,001-15,000 $180 $210 $325
15,001-20,000 $230 $260 $375
20,001-25,000 $280 $310 $425
25,001-30,000 $310 $340 $455
30,001-35,000 $340 $370 $485
35,001-40,000 $370 $400 $515
40,001-45,000 $400 $430 $545
45,001-50,000 $430 $460 $575
50,000+ Custom pricing Custom pricing Custom pricing

But, hold on.

Before we look at the features, there’s another limit you need to consider — the email-sending limit. Constant Contact email marketing has a monthly limit on how many emails you can send.

Currently, the sending limit for the Premium plan is 24 times the number of contacts in your list. That’s pretty good, isn’t it?

Key features for each Constant Contact pricing plan

The ‘Plus Plan’ is priced higher because it offers more advanced features and functionalities. That’s a no-brainer, right?

Let’s break down the Constant Contact features for each pricing plan. This will help you determine what plan is better for your firm.

One advantage of Constant Contact is that it offers social media features like post-scheduling and social share buttons for all pricing plans.

Here’s the definitive features comparison list for each Constant Contact plan.

Feature Lite Standard Premium
Monthly email sends 10x number of contacts 12x number of contacts 24x number of contacts
Users 1 3 Unlimited
Automated welcome email (email automation)
Contact management
Drag and drop email template builder
Email marketing campaign calendar
Schedule posts in advance
A/B testing email subject lines
Subject line personalization
Contact segmentation
Custom automation paths
Engagement heat map
SEO recommendations

Now that you have enough info to choose the right plan for your business, let’s take a look at the different add-on services and their pricing.

Read also: What is Constant Contact? Features, Pricing, Reviews, and Alternatives

Does Constant Contact Offer Any Add-On Services?

Apart from the list of features mentioned above, Constant Contact has some add-on services for its customers. They are entirely optional and cost you extra money.

Here are some basic add-on services offered by Constant Contact:

  • Personalized consulting services: This is an add-on service offered to customers on all plans by experts from Constant Contact. They help you fine-tune your email and marketing strategies to maximize your ROI.
  • SMS campaigns: This feature starts at $100/mo for Lite and Standard plans, while the first 500 messages per month are included in the Premium plan.
  • Inbox preview: This feature can be added for $10/month.

Read also: Sendinblue (Brevo) Pricing: What You Need to Know Before Signing Up

What Is the Target Market for Constant Contact?

constant contact homepage

When the company launched in 1995, it was mainly targeted at small businesses that needed an email marketing solution. They featured limited pricing plans that were customized for small businesses.

But, over the years, Constant Contact has expanded its target market to include medium and large businesses. Their functionalities have expanded to keep up with the rapidly evolving digital and inbound marketing strategies.

With over 600,000 customers, Constant Contact caters to businesses of all sizes. But most of their customers are mid-size companies, although they also have plans for larger enterprises.

Some of the leading companies across industries that use Constant Contact include:

Read also: Constant Contact Competitors: Features, Pricing, Pros and Cons [Tables]

Constant Contact Pricing Plans for Non-Profits

Regarding non-profits, Constant Contact offers a special discount for qualifying companies.

Constant Contact discount for non-profits
Source: Constant Contact

Regarding discounts for non-profits, Constant Contact offers a pretty good one. If you’re a non-profit registered under Section 501(c)(3), you will likely be eligible for this discount.

Now, let’s look at popular alternatives to Constant Contact.

Read also: Mailchimp vs Constant Contact — What’s Right for You?

Mailchimp vs Constant Contact: Pricing Comparison

Mailchimp is one of the leading Constant Contact alternatives. Founded in 2001, Mailchimp has established itself as a key player in the email marketing and marketing automation industry.

Email marketing automation tool

Mailchimp offers a free plan and three paid plans for their customers. The pricing of each plan depends on the number of contacts you have. Mailchimp also offers a trial period of 30 days for all the plan.

Pricing Plan  Mailchimp  Constant Contact 
Free Plan  Free for up to 1,000 contacts Does not offer a free plan
Starter Plan ‘Essentials Plan’ ranges from $9.23/mo for 500 contacts to $239.82/mo for 50,000 contacts ‘Lite Plan’ ranges from $12/mo for 500 contacts to $430/mo for 50,000 contacts
Mid-Tier Plan ‘Standard Plan’ ranges from $13.79/mo for 500 contacts to $461.66/mo for 100,000 contacts ‘Standard Plan’ ranges from $35/mo for 500 contacts to $460/mo for 50,000 contacts
Premium Plan  ‘Premium Plan’ ranges from $275.80/mo for 500 contacts to $1,013.26/mo for 200,000 contacts ‘Premium Plan’ ranges from $80/mo for 500 contacts to $575/mo for 50,000 contacts

Read also: How Does Mailchimp’s Pricing Compare To Its Competitors?

Mailchimp vs Constant Contact: Detailed pricing breakdown

This table offers a breakdown of Mailchimp and Constant Contact pricing plans based on the number of contacts you have.

Contacts Mailchimp ‘Essentials’ ($/mo) Mailchimp ‘Standard’ ($/mo) Mailchimp ‘Premium’ ($/mo) Constant Contact ‘Lite’ ($/mo) Constant Contact ‘Standard’ ($/mo) Constant Contact ‘Premium’ ($/mo)
0-500 $10 $14 $276 $12 $35 $80
1,001-5,000 $18 $32 $276 $50 $75 $150
5,001-10,000 $47 $70 $276 $120 $160 $275
10,001-20,000 $70 $92 $276 $180 $210 $325
20,001-30,000 $147 $174 $372 $280 $310 $425
30,001-40,000 $204 $234 $462 $340 $370 $485
40,001-50,000 $234 $252 $510 $400 $430 $545

Ultimately, you must choose your marketing software based on your requirements and marketing budget. There’s a wealth of information and user reviews available online for you to explore before you find the software that suits your company the best.

Read also: Mailchimp vs Constant Contact — What’s Right for You?

Constant Contact User Reviews

Speaking of reviews, we’ve curated some diverse user reviews of Constant Contact. We’ll give you the inside scoop on the good, the bad, and the ugly parts!

Review #1

First, we have a Constant Contact review from Gartner by a senior data analyst from a mid-size company.

Favorable review for Constant Contact from Gartner
Source: Gartner Constant Contact Reviews

Overall, this review is similar to many others across different websites. The highest satisfaction score is for the ‘Evaluation and Contracting’ aspect of the software. This user has also rated the ‘Integration and Deployment’ feature as the least satisfactory.

Review #2

But what do people in marketing and communications have to say about Constant Contact? We’re glad you asked.

Let’s take a look at another Gartner review from a communications manager for a small business.

LIkes and dislikes review about Constant Contact
Source: Gartner Reviews

We highlighted this review due to the honest and balanced likes and dislikes section by this review author. Overall, based on these reviews, Constant Contact seems to be a good choice for small businesses.

Read also: Constant Contact vs Mailchimp and Other Email Tools [Tables]

Review #3

Now, let’s take a look at an in-depth review of Constant Contact from Trust Radius. The reviewer, Jason Kelly, also compares Constant Contact to Mailchimp.

We hope this will shed more light on your options for email marketing software.

Pros and Cons review for Constant Contact
Source: Trust Radius Reviews (Click to enlarge)

In our analysis of multiple Constant Contact reviews, most users rate them over three stars.

Read also: Constant Contact Pros and Cons to Help You Choose Wisely

Review #4

But, we need to understand both the positives and negatives before investing valuable time and money in email marketing platforms. So, here’s an unfavorable review where the client had significant issues with Constant Contact.

Negative review of Constant Contact from Capterra
Source: Capterra Reviews

Remember that this reviewer — Lacy S — works in a mid-size company as a marketing strategist. You heard it straight from a marketer’s mouth, although individual experiences may vary.

Read also: Is HubSpot CRM Free? An Unbiased Guide (with User Reviews)

Review #5 (with pros and cons)

Finally, we leave you with this Capterra pros and cons list based on several Constant Contact user reviews.

Pros and cons list for constant contact
Source: Capterra Pros and Cons List for Constant Contact

That’s a list of our curated online reviews of Constant Contact. You’ve already read through the Constant Contact pricing comparison and for Mailchimp vs Constant Contact pricing. That’s a lot of information to digest.

Which email marketing tool is better for you? The truth is, you’re uniquely placed to make this decision, and nobody else. As you’ve seen from the reviews, what works like a dream for one company can become another company’s nightmare.

If you still cannot decide, use the free trial period to test Constant Contact and Mailchimp.

Looking for a more flexible solution to Constant Contact? Our article on the best Constant Contact competitors will help you find the perfect fit.

Read also: How To Move From Mailchimp to EngageBay

EngageBay: A Better Solution for SMBs

If you’re an SMB looking for a cost-effective alternative to Constant Contact, EngageBay’s all-in-one CRM and marketing automation platform might be a good fit.

EngageBay automation

Although EngageBay was launched much later than Mailchimp and Constant Contact, it has established itself as an affordable marketing, sales, and service automation hub.

EngageBay’s Basic plan starts at $12.74/month for up to 500 contacts.

Let’s look at some pros and cons and overall ratings for all three CRM and email marketing solutions.

Comparison of Mailchimp, EngageBay, and Constant Contact reviews and ratings
Source: GetApp Comparison (Click to enlarge)

As you can see, all three platforms have their pros and cons. It depends on which features you need to use frequently. EngageBay is highly rated on value-for-money and customer support aspects.

Here’s the detailed pricing comparison between EngageBay and Constant Contact:

Contacts EngageBay Mailchimp Constant Contact


















0-500 $14.99 $64.99 $119.99 $10 $14 $276 $12 $35 $80
1,001-5,000 N/A $18 $32 $276 $50 $75 $150
5,001-10,000 $47 $70 $276 $120 $160 $275
10,001-20,000 $70 $92 $276 $180 $210 $325
20,001-30,000 $147 $174 $372 $280 $310 $425
30,001-40,000 $204 $234 $462 $340 $370 $485
40,001-50,000 $234 $252 $510 $400 $430 $545
Unlimited Contacts N/A N/A $119.99 N/A N/A N/A N/A N/A N/A

We also have a detailed blog post comparing Mailchimp, Constant Contact, and EngageBay!

Sign up with EngageBay for free, or book a demo with our experts.

Constant Contact FAQ

Here are the answers to some frequently asked questions (FAQs) for Constant Contact.

What is Constant Contact best for?

Constant Contact is best for email marketing. With Constant Contact’s intuitive user interface, you can create branded email marketing campaigns with high deliverability rates.

Can two or more people work on Constant Contact at the same time?

It depends on the plan you choose. The Lite plan offers only one user, while the Standard plan can accommodate up to 3 users. The Premium plan offers unlimited users.

Does Constant Contact have split testing?

Yes, Constant Contact offers split testing or A/B testing for emails. This feature is available on both payment plans offered by Constant Contact.

Is there a free plan for Constant Contact?

As of now, there is no free plan for Constant Contact. You’ll have to choose from the three pricing plans they offer. They also offer a 60-day trial, one of the highest in the industry.

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