If you’re considering using Constant Contact for your email and digital marketing campaigns, but you need more information before making the final decision — this article is for you.
By the end of this blog post, you’ll get a clear picture of:
- Constant Contact pricing plans
- Prices for Constant Contact add-on services
- Constant Contact discounts for non-profits
- Pricing comparison between Mailchimp and Constant Contact
- What users say about Constant Contact
Founded in 1995 as an email marketing platform, Constant Contact has since expanded into marketing automation, lead generation, social media management, and SMS marketing.
Many marketers are familiar with Constant Contact and its power-packed features. But, Constant Contact’s pricing plans have been a bit confusing for some users. This article will clear all doubts.
Without further ado, let’s get to the meat of it.
Overview Of All Paid Plans for Constant Contact
Here’s an overview of the two major pricing plans offered by Constant Contact. But, don’t be fooled into thinking these are your only options.
Constant Contact also offers tiered pricing for each plan based on the number of contacts you have in your list. Let’s look a the two pricing plans, and then break down the tiered pricing for each plan.
And, each plan has a 60-day trial period where you can test the platform and see if it actually delivers.
The ‘Core Plan’ has a limit of a maximum of 5 users at your end.
And, the ‘Plus Plan’ allows unlimited users from your organization to use the system. But, if you’re confused by their tiered pricing, we’re here to clear it up.
Breakdown of Constant Contact Tiered Pricing for each Plan
Now, let’s break down the tiered pricing for each plan based on the number of contacts you have in your list.
|No. of Contacts||‘Core Plan’ Tiered Pricing||‘Plus Plan’ Tiered Pricing|
|50,001 and above||Contact vendor for custom pricing||Contact vendor for custom pricing|
But, hold on.
Before we look at the features, there’s another limit you need to consider — the email-sending limit. Constant Contact has a monthly limit on how many emails you can send.
Currently, the sending limit is 24 times the number of contacts in your list. That’s pretty good, isn’t it?
Breakdown of key features for each pricing plan
Obviously, the ‘Plus Plan’ is priced higher because it offers more features and functionalities. That’s a no-brainer, right? Let’s break down the features for each pricing plan. This will help you zone in on what plan is better for your firm.
One advantage of Constant Contact is that it offers all social media features like post scheduling and social share buttons for both pricing plans. But, other features are different for the two plans.
Here’s the definitive features comparison list for each Constant Contact plan.
|Feature||Core Plan||Plus Plan|
|No. of users||5||Unlimited|
|Website sign-up forms and Landing Page Builder||Available||Available|
|Integrated Facebook and Instagram ads||Available||Available|
|Lookalike Facebook ad targeting||Not Available||Available|
|Google ads integration||Not Available||Available|
|Drag and drop email editor with customizable templates||Available||Available|
|Email subject line A/B Testing||Available||Available|
|Sync with Shopify, eBay, and Etsy||Not Available||Available|
|Dynamic email and website content||Not Available||Available|
|Automated welcome email for new contacts||Available||Available|
|Automated milestone, cart abandonment, and user behavior-based emails||Not Available||Available|
|Email views, clicks, bounce rate, and click heatmap||Available||Available|
|Social posts reach and metrics||Available||Available|
|Conversion and Sales Reports||Not Available||Available|
|Contact segmentation tools||Available||Available|
|Auto-generated engagement reports for each customer segment||Not Available||Available|
|Phone and chat support with tutorials||Available||Available|
|Personalized set-up call||Not Available||Available|
|Survey capability||Not Available||Available|
|Image storage limit||1 GB||2 GB|
Now that you have enough info to choose the right plan for your company, let’s take a look at different add-on services and their pricing.
Does Constant Contact Offer Any Add-On Services?
Apart from the list of features mentioned above, Constant Contact also has some add-on services for its customers. They are entirely optional and may cost you extra money.
Here are some basic add-on services offered by Constant Contact.
- Email newsletter archive: This feature is included in the ‘Plus Plan’. But, if you’re on the ‘Core Plan’, then you can opt for this feature as an add-on service.
- Personalized consulting services: This is an add-on service offered by experts from Constant Contact to customers on both plans. They help you fine-tune your email and marketing strategies to maximize your ROI.
- Customized email template designs: You can get a customized email template design for your newsletter or other emails. The prices start at $79 for this add-on service.
What Is the Target Market for Constant Contact?
When the company launched in 1995, it was mainly targeted at small businesses that needed an email marketing solution. They featured limited pricing plans that were customized for small businesses.
But, over the years, Constant Contact has expanded its target market to include medium and large businesses. And, their functionalities have expanded to keep up with the rapidly evolving digital and inbound marketing strategies.
With over 600,000 customers, Constant Contact caters to businesses of all sizes in 2023. But, most of their customers are mid-size companies, although they do have plans for larger enterprises as well.
Some of the leading companies across industries that use Constant Contact include:
- Platinum Payments (Merchant payment processing)
- California State University (Higher education)
- Stavvy (Mortgage platform for real estate)
- WP Engine (Tech)
- Koya Partners (HR)
Constant Contact Pricing Plans for Non-Profits
When it comes to non-profits, Constant Contact offers a special discount for qualifying companies.
As far as discounts for non-profits go, Constant Contact offers a pretty good one. If you’re a non-profit registered under Section 501(c)(3), then you’re likely to be eligible for this discount.
Now, let’s take a look at a popular alternative to Constant Contact and compare the two.
Mailchimp vs Constant Contact: Pricing Comparison
Mailchimp is one of the leading alternatives to Constant Contact. Founded in 2001, Mailchimp has now established itself as a key player in the email marketing and marketing automation industry.
Currently, Mailchimp offers a free plan and three paid plans for their customers. The pricing of each plan depends on the number of contacts you have. And, Mailchimp also offers a trial period of 30 days for every plan.
|Pricing Plan||Mailchimp||Constant Contact|
|Free Plan||Free for up to 1,500 contacts||Not Available|
|Starter Plan||‘Essentials Plan’ ranges between $18.26/mo – $243.48/mo for up to 50,000 contacts||‘Core Plan’ ranges between $9.99/mo – $300/mo for up to 50,000 contacts|
|Mid-Tier Plan||‘Standard Plan’ ranges from $14/mo – $377.40/mo for up to 75,000 contacts||N/A|
|Premium Plan||‘Premium Plan’ ranges from $280/mo – $1,028/mo for up to 200,000 contacts||‘Plus Plan’ ranges from $45/mo – $410/mo for up to 50,000 contacts|
Mailchimp vs Constant Contact: Detailed pricing breakdown
Here’s a breakdown of Mailchimp and Constant Contact pricing plans based on the number of contacts you have. Use this table as a ready reckoner.
|Maximum no. of contacts||Constant Contact ‘Core Plan’ Pricing||Mailchimp ‘Essentials Plan’ Pricing||Constant Contact ‘Plus Plan’ Pricing||Mailchimp ‘Standard Plan’ Pricing||Mailchimp ‘Premium Plan’ Pricing||Mailchimp Free Plan Pricing|
|100,000||Custom Pricing||N/A||Custom Pricing||$468.71/mo||$657.41/mo||N/A|
|200,000||Custom Pricing||N/A||Custom Pricing||N/A||$1028.72/mo||N/A|
Ultimately, you need to choose your marketing software based on your requirements and your marketing budget. There’s a wealth of information and user reviews available online for you to explore before you find the software that suits your company the best.
Constant Contact User Reviews
Speaking of reviews, we’ve curated some diverse user reviews of Constant Contact. We’ll give you the inside scoop on the good, the bad, and the ugly parts of it!
First, we have a review from Gartner by a senior data analyst from a mid-size company.
Overall, this review is similar to many others across different websites. The highest satisfaction score is for the ‘Evaluation and Contracting’ aspect of the app. This user has also rated the ‘Integration and Deployment’ feature as the least satisfactory.
But, what do people in marketing and communications have to say about Constant Contact? We’re glad you asked.
Let’s take a look at another Gartner review from a communications manager for a small business.
We highlighted this review due to the honest and balanced likes and dislikes section by this review author. Overall, Constant Contact seems to be a good choice for small businesses, going by these reviews.
Now, let’s take a look at an in-depth review of Constant Contact from Trust Radius. The reviewer, Jason Kelly also compares Constant Contact to Mailchimp.
We hope this will shed more light on your options for email marketing software.
In our analysis of multiple Constant Contact reviews, most users rate them over three stars. There are fewer two-star and one-star ratings online.
But, we need to understand both the positives and negatives before investing valuable time and money in email marketing platforms. So, here’s an unfavorable review where the client had significant issues with Constant Contact.
Remember that this reviewer — Lacy S — works in a mid-size company as a marketing strategist. You heard it straight from a marketer’s mouth, although individual experiences may vary.
Review #5: Pros and Cons of Constant Contact
And finally, we leave you with this pros and cons list generated by Capterra based on several user reviews of Constant Contact.
That’s a list of our curated online reviews of Constant Contact. You’ve already read through the constant contact pricing plan comparison, and a comparison of Mailchimp vs Constant Contact pricing as well. That’s a lot of information to digest.
So, what’s the bottom line here? Which email marketing platform is better for you?
The truth is, you’re uniquely placed to make this decision, and nobody else. As you’ve seen from the reviews, what works like a dream for one company can become another company’s nightmare.
If you’re still unable to decide, use the free trial period to test out Constant Contact or Mailchimp. The proof is in the pudding, after all.
Looking for a more flexible solution to Constant Contact? Our article on the best Constant Contact competitors will help you find the perfect fit.
A Better Solution for SMBs
If you’re an SMB looking for a cost-effective alternative to Constant Contact, EngageBay’s all-in-one CRM and marketing automation platform might be a good fit for you.
Although EngageBay was launched much later than Mailchimp and Constant Contact, it has established itself as a leading marketing, sales, and service automation hub over the years.
EngageBay’s starter plan begins at $12.74/month for up to 750 contacts.
Let’s look at some pros and cons and overall ratings for all three CRM and email marketing solutions.
As you can see, all three platforms have their pros and cons. It depends on which features you need to use frequently.
But, if you’re looking for a platform with the most value for money and excellent customer service, get in touch with our team at EngageBay to know more.