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Constant Contact Pricing 101: Plans, User Reviews, and Comparison

If you’re considering using Constant Contact for your email and digital marketing campaigns, but you need more information before making the final decision — this article is for you.

By the end of this blog post, you’ll get a clear picture of:

  • Constant Contact pricing plans
  • Prices for Constant Contact add-on services
  • Constant Contact discounts for non-profits 
  • Pricing comparison between Mailchimp and Constant Contact 
  • What users say about Constant Contact

Founded in 1995 as an email marketing platform, Constant Contact has since expanded into marketing automation, lead generation, social media management, and SMS marketing.

Many marketers are familiar with Constant Contact and its power-packed features. But, Constant Contact’s pricing plans have been a bit confusing for some users. This article will clear all doubts.

Without further ado, let’s get to the meat of it.

Overview Of All Paid Plans for Constant Contact

Here’s an overview of the two major pricing plans offered by Constant Contact. But, don’t be fooled into thinking these are your only options.

Constant Contact also offers tiered pricing for each plan based on the number of contacts you have in your list. Let’s look a the two pricing plans, and then break down the tiered pricing for each plan.

And, each plan has a 60-day trial period where you can test the platform and see if it actually delivers.

Overview of pricing plans for Constant Contact
Source: Constant Contact

The ‘Core Plan’ has a limit of a maximum of 5 users at your end.

And, the ‘Plus Plan’ allows unlimited users from your organization to use the system. But, if you’re confused by their tiered pricing, we’re here to clear it up.

Breakdown of Constant Contact Tiered Pricing for each Plan

Now, let’s break down the tiered pricing for each plan based on the number of contacts you have in your list.

No. of Contacts  ‘Core Plan’ Tiered Pricing ‘Plus Plan’ Tiered Pricing 
0-500 $9.99/month $45/month
501-2,500 $35/month $70/month
2,501-5,000 $55/month $95/month
5,001-10,000 $80/month $125/month
10,001-15,000 $105/month $180/month
15,001-20,000 $130/month $225/month
20,001-25,000 $155/month $270/month
25,001-30,000 $180/month $310/month
30,001-35,000 $210/month $350/month
35,001-40,000 $240/month $370/month
40,001-45,000 $270/month $390/month
45,001-50,000 $300/month $410/month
50,001 and above Contact vendor for custom pricing Contact vendor for custom pricing

But, hold on.

Before we look at the features, there’s another limit you need to consider — the email-sending limit. Constant Contact has a monthly limit on how many emails you can send.

Currently, the sending limit is 24 times the number of contacts in your list. That’s pretty good, isn’t it?

Read also: What is Constant Contact? Features, Pricing, Reviews, and Alternatives

Breakdown of key features for each pricing plan

Obviously, the ‘Plus Plan’ is priced higher because it offers more features and functionalities. That’s a no-brainer, right? Let’s break down the features for each pricing plan. This will help you zone in on what plan is better for your firm.

One advantage of Constant Contact is that it offers all social media features like post scheduling and social share buttons for both pricing plans. But, other features are different for the two plans.

Here’s the definitive features comparison list for each Constant Contact plan.

Feature Core Plan Plus Plan 
No. of users  5 Unlimited 
Website sign-up forms and Landing Page Builder Available  Available 
Integrated Facebook and Instagram ads Available  Available
Lookalike Facebook ad targeting Not Available  Available 
Google ads integration Not Available Available 
Drag and drop email editor with customizable templates Available Available 
Email subject line A/B Testing Available  Available 
Sync with Shopify, eBay, and Etsy Not Available  Available 
Dynamic email and website content Not Available  Available 
Automated welcome email for new contacts  Available  Available 
Automated milestone, cart abandonment, and user behavior-based emails  Not Available  Available 
Email views, clicks, bounce rate, and click heatmap Available  Available 
Social posts reach and metrics Available  Available 
Conversion and Sales Reports Not Available  Available 
Contact segmentation tools Available  Available 
Third-party integrations Available  Available 
Auto-generated engagement reports for each customer segment Not Available  Available 
Phone and chat support with tutorials  Available  Available 
Personalized set-up call Not Available  Available 
Survey capability Not Available  Available 
Image storage limit 1 GB 2 GB

Now that you have enough info to choose the right plan for your company, let’s take a look at different add-on services and their pricing.

See Pricing and Features for EngageBay

Does Constant Contact Offer Any Add-On Services?

Apart from the list of features mentioned above, Constant Contact also has some add-on services for its customers. They are entirely optional and may cost you extra money.

Here are some basic add-on services offered by Constant Contact.

  • Email newsletter archive: This feature is included in the ‘Plus Plan’. But, if you’re on the ‘Core Plan’, then you can opt for this feature as an add-on service.
  • Personalized consulting services: This is an add-on service offered by experts from Constant Contact to customers on both plans. They help you fine-tune your email and marketing strategies to maximize your ROI.
  • Customized email template designs: You can get a customized email template design for your newsletter or other emails. The prices start at $79 for this add-on service.

Read also: Sendinblue (Brevo) Pricing: What You Need to Know Before Signing Up

What Is the Target Market for Constant Contact?

constant contact website home page

When the company launched in 1995, it was mainly targeted at small businesses that needed an email marketing solution. They featured limited pricing plans that were customized for small businesses.

But, over the years, Constant Contact has expanded its target market to include medium and large businesses. And, their functionalities have expanded to keep up with the rapidly evolving digital and inbound marketing strategies.

With over 600,000 customers, Constant Contact caters to businesses of all sizes in 2023. But, most of their customers are mid-size companies, although they do have plans for larger enterprises as well.

Some of the leading companies across industries that use Constant Contact include:

Read also: Constant Contact Competitors: Features, Pricing, Pros and Cons [Tables]

Constant Contact Pricing Plans for Non-Profits

When it comes to non-profits, Constant Contact offers a special discount for qualifying companies.

Constant Contact discount for non-profits
Source: Constant Contact

As far as discounts for non-profits go, Constant Contact offers a pretty good one. If you’re a non-profit registered under Section 501(c)(3), then you’re likely to be eligible for this discount.

Now, let’s take a look at a popular alternative to Constant Contact and compare the two.

Read also: Mailchimp vs Constant Contact: What’s Right for You?

Mailchimp vs Constant Contact: Pricing Comparison

Mailchimp is one of the leading alternatives to Constant Contact. Founded in 2001, Mailchimp has now established itself as a key player in the email marketing and marketing automation industry.

Mailchimp vs Constant Contact pricing plan comparison
Source: Mailchimp

Currently, Mailchimp offers a free plan and three paid plans for their customers. The pricing of each plan depends on the number of contacts you have. And, Mailchimp also offers a trial period of 30 days for every plan.

Pricing Plan  Mailchimp  Constant Contact 
Free Plan  Free for up to 1,500 contacts Not Available 
Starter Plan ‘Essentials Plan’ ranges between $18.26/mo – $243.48/mo for up to 50,000 contacts ‘Core Plan’ ranges between $9.99/mo – $300/mo for up to 50,000 contacts
Mid-Tier Plan ‘Standard Plan’ ranges from $14/mo – $377.40/mo for up to 75,000 contacts N/A
Premium Plan  ‘Premium Plan’ ranges from $280/mo – $1,028/mo for up to 200,000 contacts ‘Plus Plan’ ranges from $45/mo – $410/mo for up to 50,000 contacts

Read more: How Does Mailchimp’s Pricing Compare To Its Competitors?

Mailchimp vs Constant Contact: Detailed pricing breakdown

Here’s a breakdown of Mailchimp and Constant Contact pricing plans based on the number of contacts you have. Use this table as a ready reckoner.

Maximum no. of contacts Constant Contact ‘Core Plan’ Pricing  Mailchimp ‘Essentials Plan’ Pricing  Constant Contact ‘Plus Plan’ Pricing Mailchimp ‘Standard Plan’ Pricing Mailchimp ‘Premium Plan’ Pricing Mailchimp Free Plan Pricing
500 $9.99/mo $9.37/mo $45/mo $14/mo $280/mo $0/mo
5,000 $55/mo $46.87/mo $95/mo $70.61/mo $280/mo N/A
10,000 $80/mo $70.61/mo $125/mo $92.52/mo $280/mo N/A
20,000 $130/mo $148.53/mo $225/mo $176.53/mo $377.40/mo N/A
50,000 $300/mo $243.48/mo $410/mo $280/mo $560/mo N/A
100,000 Custom Pricing N/A Custom Pricing $468.71/mo $657.41/mo N/A
200,000 Custom Pricing N/A Custom Pricing N/A $1028.72/mo N/A

Ultimately, you need to choose your marketing software based on your requirements and your marketing budget. There’s a wealth of information and user reviews available online for you to explore before you find the software that suits your company the best.

Read also: Mailchimp vs Constant Contact — What’s Right for You?

Constant Contact User Reviews

Speaking of reviews, we’ve curated some diverse user reviews of Constant Contact. We’ll give you the inside scoop on the good, the bad, and the ugly parts of it!

Review #1

First, we have a review from Gartner by a senior data analyst from a mid-size company.

Favorable review for Constant Contact from Gartner
Source: Gartner Constant Contact Reviews

Overall, this review is similar to many others across different websites. The highest satisfaction score is for the ‘Evaluation and Contracting’ aspect of the app. This user has also rated the ‘Integration and Deployment’ feature as the least satisfactory.

Review #2

But, what do people in marketing and communications have to say about Constant Contact? We’re glad you asked.

Let’s take a look at another Gartner review from a communications manager for a small business.

LIkes and dislikes review about Constant Contact
Source: Gartner Reviews

We highlighted this review due to the honest and balanced likes and dislikes section by this review author. Overall, Constant Contact seems to be a good choice for small businesses, going by these reviews.

Read more: Constant Contact vs Mailchimp and Other Email Tools [Tables]

Review #3

Now, let’s take a look at an in-depth review of Constant Contact from Trust Radius. The reviewer, Jason Kelly also compares Constant Contact to Mailchimp.

We hope this will shed more light on your options for email marketing software.


Pros and Cons review for Constant Contact
Source: Trust Radius Reviews

In our analysis of multiple Constant Contact reviews, most users rate them over three stars. There are fewer two-star and one-star ratings online.

Read also: How Does Mailchimp’s Pricing Compare To Its Competitors?

Review #4

But, we need to understand both the positives and negatives before investing valuable time and money in email marketing platforms. So, here’s an unfavorable review where the client had significant issues with Constant Contact.

Negative review of Constant Contact from Capterra
Source: Capterra Reviews

Remember that this reviewer — Lacy S — works in a mid-size company as a marketing strategist. You heard it straight from a marketer’s mouth, although individual experiences may vary.

Read also: Is HubSpot CRM Free? An Unbiased Guide (with User Reviews)

Review #5: Pros and Cons of Constant Contact

And finally, we leave you with this pros and cons list generated by Capterra based on several user reviews of Constant Contact.

Pros and cons list for constant contact
Source: Capterra Pros and Cons List for Constant Contact

That’s a list of our curated online reviews of Constant Contact. You’ve already read through the constant contact pricing plan comparison, and a comparison of Mailchimp vs Constant Contact pricing as well. That’s a lot of information to digest.

So, what’s the bottom line here? Which email marketing platform is better for you?

The truth is, you’re uniquely placed to make this decision, and nobody else. As you’ve seen from the reviews, what works like a dream for one company can become another company’s nightmare.

If you’re still unable to decide, use the free trial period to test out Constant Contact or Mailchimp. The proof is in the pudding, after all.

Looking for a more flexible solution to Constant Contact? Our article on the best Constant Contact competitors will help you find the perfect fit.

Read also: How To Move From Mailchimp to EngageBay

A Better Solution for SMBs

If you’re an SMB looking for a cost-effective alternative to Constant Contact, EngageBay’s all-in-one CRM and marketing automation platform might be a good fit for you.

Although EngageBay was launched much later than Mailchimp and Constant Contact, it has established itself as a leading marketing, sales, and service automation hub over the years.

EngageBay’s starter plan begins at $12.74/month for up to 750 contacts.

Let’s look at some pros and cons and overall ratings for all three CRM and email marketing solutions.

Comparison of Mailchimp, EngageBay, and Constant Contact reviews and ratings
Source: GetApp Comparison

As you can see, all three platforms have their pros and cons. It depends on which features you need to use frequently.

But, if you’re looking for a platform with the most value for money and excellent customer service, get in touch with our team at EngageBay to know more.

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