Sendinblue (Brevo) has a flexible pricing model well-suited for businesses of various sizes across several industries. With decent prices, the marketing platform supports a wide array of features that enable you to send timely and personalized emails, SMS, and WhatsApp messages to your customers.
Based on the number of emails you send per month, Sendinblue (Brevo) crafts four unique pricing tiers to cover your various business needs. Moreover, it supports a prepaid plan for marketers who may want to send emails at their pace.
Before signing up for a plan on Sendinblue (Brevo), read this article to see how the pricing works – and the most suitable plan for your business. In summary, Sendinblue pricing includes:
- Free – $0/mo for 300 emails per day
- Starter – $25/mo for 20,000 emails per month
- Business – $65/mo for 20,000 emails per month
- Enterprise – custom
In addition to the various pricing models, you’d also find three affordable alternatives to Sendinblue (Brevo) at the end of this post. Comparing these platforms will help you match your business needs with the right marketing tool.
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Sendinblue (Brevo) Pricing Plans
Sendinblue (Brevo) marketing feature has four major pricing plans – Free, Starter, Business, and Enterprise. Although it doesn’t support free trials, you can try out the basic features without purchasing a paid plan by signing up for free (this allows you to send up to 300 free emails every day).
All plans support unlimited contacts, and for paid plans, Sendinblue (Brevo) charges additional fees once you exceed your email send limit per month (when this happens, Sendinblue (Brevo) will notify you and stop all active email campaigns).
The pricing plans include the following.
1. Free
Sendinblue (Brevo) has a decent free plan well-suited for small businesses and new marketers. It starts at $0 and supports up to 300 emails per day.
It offers basic features like email campaigns, SMS marketing, WhatsApp campaigns, marketing automation (limited to 2,000 contacts), advanced segmentation, and web push notification.
The free plan also has a live chat feature that you can integrate into your website to connect with your customers – it doesn’t offer phone and chat support, and your emails are sent with Sendinblue (Brevo) branding. Additionally, it lacks advanced features like heat maps, geography reporting, and advanced analytics.
Despite these limitations, the free plan has enough features to get you started. Moreover, it’s a great way to try the basic features for free if you’re not yet ready to sign up for a paid plan.
Price: Free for 300 emails/day
Who is this plan for?
- Small businesses
- Business owners who are new to email marketing
- Marketers who are not ready to purchase a tool
- Business owners with a limited budget
- Marketers with a few subscribers
2. Starter
Sendinblue (Brevo) Starter starts at $25 for 20,000 emails per month. Unlike the Free plan, you’re not limited to 300 emails per day. You can send up to 100,000 emails every month, and once you exceed this limit, you will have to contact the sales team for a custom plan.
Although it’s a paid plan, it shares many similar features with the Free plan (everything in the Free plan plus a few additions). The major differences are the increase in the number of emails you send per month, the removal of Sendinblue (Brevo) branding, and (of course) the price.
If you have a limited budget, fewer contacts, and less need for large email sends, you can start with the Free plan, as it has everything in the Starter plan, save the few extra functionalities.
Sending your emails with Sendinblue (Brevo) branding seems unprofessional, so the Starter plan provides an add-on that lets you remove the logo. It costs $10/mo.
Here’s a complete breakdown of the Sendinblue (Brevo) Starter plan:
- 20,000 emails – $25/mo (monthly billing) and $22/mo (yearly billing)
- 40,000 emails – $35/mo (monthly billing) and $31/mo (yearly billing)
- 60,000 emails – $49/mo (monthly billing) and $44/mo (yearly billing)
- 100,000 emails – $96/mo (monthly billing) and $62/mo (yearly billing)
You save 10% when you pay yearly.
Who is this plan for?
- Small and mid-sized businesses
- Business owners who are new to email marketing
- Marketers who wouldn’t like to see the Sendinblue (Brevo) logo on their emails
- Business owners with a limited budget
- Marketers with a large contact list
You can upgrade to the Business plan if you run a fast-growing business and need to expand your functionalities to reach more customers.
Read also: Mailgun Pricing Comparison With Top Alternatives
3. Business
The business plan is a professional plan for experienced marketers. It includes everything in Free and Starter and supports more advanced features like landing page builder, phone support, A/B testing, Facebook Ads, advanced automation, multi-user access, advanced reporting, and so on.
The pricing starts at $65 per month for up to 20,000 emails. Also, it supports a few add-ons including:
- Multi-users – $10 per additional user
- Landing pages – $21 per additional 5 landing pages
- Web push notifications – $10 per additional 10,000 push notifications
The Business plan gives you detailed insights into your customer behavior and interactions, as it supports advanced heat map and geography reporting. Also, you can send professional emails to your subscribers without including Sendinblue (Brevo) branding.
Like the starter plan, the price increases when you exceed your maximum email send limit for the month (20,000 emails). Ultimately, the business plan lets you send up to 1,000,000 emails per month. And once you exceed this amount, you will have to contact the sales team for a custom plan.
Here’s a breakdown of Business plan pricing:
| No. of emails | Pricing | |
| Monthly billing | Yearly billing | |
| 20,000 | $65/mo | $58/mo |
| 40,000 | $75/mo | $67/mo |
| 60,000 | $89/mo | $80/mo |
| 100,000 | $115/mo | $103/mo |
| 150,000 | $145/mo | $130/mo |
| 250,000 | $209/mo | $188/mo |
| 350,000 | $269/mo | $242/mo |
| 500,000 | $349/mo | $314/mo |
| 750,000 | $499/mo | $449/mo |
| 1,000,000 | $599/mo | $539/mo |
Like the starter plan, you save 10% for yearly payments.
Who is this plan for?
- Mid-sized to large businesses
- Marketers who need advanced features
- Marketers with a large contact list
- Businesses with a sufficient marketing budget
- Experienced and professional marketers
Read also: Sendinblue vs Mailchimp And Other Email Tools [Tables]
4. Enterprise
Enterprise is Sendinblue’s highest plan. It is designed for enterprise organizations and large teams that carry out extensive marketing campaigns and have large email lists.
It covers everything in Free, Starter, and Business and offers additional features like advanced integrations with Salesforce, WordPress, etc. With a dedicated account manager, Sendinblue (Brevo) gives you personalized support to help you create more effective campaigns and monitor your performance over time.
Other top-tier features in this plan include transactional emails, sub-account management, email API, and enterprise-grade security.
You will have to contact the sales team to get a custom quote for this plan.
Who is this plan for?
- Enterprise organizations
- Business owners who need high-end marketing features
- Marketers with a large contact list
- Businesses with a sufficient marketing budget
- Experienced and professional marketers
Price comparison for all Sendinblue (Brevo) plans
| Features |
Plan |
|||
| Free | Starter | Business | Enterprise | |
| Price | $0 | $25 | $65 | (Contact sales) |
| Maximum no. of emails | 300/day | 100,000/mo | 1,000,000/mo | (Contact sales) |
| Sendinblue (Brevo) logo | Added | Removed for an extra $10 | Removed | Removed |
| Landing pages | No | No | Yes | Yes |
| A/B testing | No | No | Yes | Yes |
| Marketing automation | 2,000 contacts | 2,000 contacts | Unlimited | Unlimited |
| Advanced segmentation | Yes | Yes | Yes | Yes |
| Multi-user access | No | No | Yes | Yes |
| Email support | Yes | Yes | Yes | Yes |
| Phone and chat | No | No | Yes | Yes |
| Dedicated account manager | No | No | No | Yes |
| Email templates | Yes | Yes | Yes | Yes |
| SMS marketing and WhatsApp campaigns | Yes | Yes | Yes | Yes |
| Push notifications | 500 | 500 | 500 ($10 for additional 10k impressions) | Customized |
| Facebook Ads | No | No | Yes | Yes |
| Advanced reporting | No | No | Yes | Yes |
5. Pay-as-you-go (PAYG) plan
Sendinblue (Brevo) offers an additional (prepaid) plan that lets you pay for emails only when you send them. This is ideal for businesses with small contact lists, inconsistent email sends per month, or needing a few extra emails without upgrading to a higher plan.
The pay-as-you-go (PAYG) plan offers prepaid credits that don’t expire, allowing you to use them at your pace.
Although it supports advanced features, it has a few limitations, like no phone support or landing pages. It is best used for email, WhatsApp, and SMS campaigns. The breakdown of prices for the PAYG credits includes:
1. WhatsApp
| No. of WhatsApp Messages | 1,000 | 2,000 | 3,000 | 5,000 | 10,000 | 20,000 |
| Prices* | $18.62 | $37.32 | $55.85 | $93.09 | $186.17 | $372.34 |
*Location: The United States
2. SMS
| No. of SMS Messages | 100 | 200 | 500 | 1,000 | 2,000 | 10,000 |
| Prices* | $1.09 | $2.18 | $5.45 | $10.9 | $21.8 | $109 |
*Location: The United States
3. Email
| No. of emails | 5,000 | 10,000 | 20,000 | 50,000 | 100,000 | 500,000 | 1,000,000 |
| Prices | $32 | $59 | $95 | $165 | $275 | $940 | $1,600 |
Read also: 12 Best Real Estate CRMs for Investors and Agents in 2023 (Free & Paid)
Sendinblue (Brevo) Pros and Cons
Pros
- The free version offers advanced features
- It supports unlimited contacts
- It is an affordable email marketing tool
- It is intuitive and easy to use
- It has an excellent email API feature
- It supports WhatsApp campaigns and Facebook Ads
Cons
- Phone support is only available with the premium plans
- The landing page feature needs improvement
- Customer support needs improvement
- Advanced analytics and reporting feature is only available with the premium plans
- The contact segmentation feature needs improvement
- The SMS feature needs improvement
Want to find a Sendinblue (Brevo) alternative that’s better suited to your needs? Check out our article on the top Sendinblue (Brevo) alternatives.
Affordable Alternatives to Sendinblue (Brevo)
Now, let’s look at three affordable alternatives to Sendinblue (Brevo), so you can make a better decision.
1. EngageBay
The paid plans for Marketing Bay include the following:
- Basic – $12.99/mo
- Growth – $49.99/mo
- Pro – $79.99/mo
For free trials of the paid plans, contact the sales team at EngageBay.
Read also: MailerLite vs Mailchimp and Other Email Tools
2. ActiveCampaign
ActiveCampaign is an email marketing and automation tool with well-built features that help you create unique customer experiences. It also supports great sales and eCommerce capabilities. Like EngageBay, it is also an affordable email marketing alternative to Sendinblue (Brevo). Although it doesn’t have a free plan, it supports a 14-day free trial to enable you to try the major features.
The paid plans include the following:
- Lite – $29/mo
- Plus – $49/mo
- Professional – $149/mo
- Enterprise – N/A (talk to sales for a custom quote).
Read also: ActiveCampaign Pricing and Comparison with Other Alternatives
3. Mailchimp
Mailchimp is a popular email marketing and automation platform. The web-based marketing solution supports newsletters, transactional emails, welcome emails, etc., to help you build stronger customer relationships.
It has a free plan that supports up to 500 contacts. Unlike Sendinblue (Brevo), Mailchimp charges you based on the number of contacts you have.
Moreover, you can also purchase prepaid email credits if you don’t have a steady monthly email commitment. The paid plans include the following:
- Essentials – $13/mo
- Standard – $20/mo
- Premium – $350/mo
Mailchimp doesn’t support free trials.
Read also: ActiveCampaign vs Mailchimp vs EngageBay For Email Marketing: The Winner?
Bottomline: Which Sendinblue (Brevo) Plan is Right for You?
As a new Sendinblue (Brevo) user, choosing a suitable pricing plan will largely depend on your business size, contact list, budget, scalability, business goals, etc. For example, you may want to settle for the Free, Starter, or PAYG plan if you’re a small business and have less need for large monthly email sends – the Enterprise plan is definitely an overkill.
Sendinblue (Brevo) offers more advanced features for relatively affordable prices, and if you’re unsure of the best plan to pick right away, you can always start with the free plan (it’s free forever).
However, it’s worth noting that while Sendinblue (Brevo) may support a wide array of advanced functionalities, it still has a few drawbacks that make it unsuitable for some businesses. If Sendinblue (Brevo) isn’t the perfect fit for your business, you can check other affordable alternatives like ActiveCampaign, Mailchimp, and EngageBay.
EngageBay offers an all-in-one solution for your marketing sales and service teams.
Starting at $14.99 per month, it combines great CRM functionalities with powerful automation, as well as, other unique capabilities designed to fuel your marketing campaigns and help you build stronger customer relationships.
But if you’re not ready to purchase right away, you can sign up for the free plan or book a demo to play around.
