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constantcontact-vs-mailchimp

Constant Contact vs Mailchimp and Other Email Tools [Tables]

Constant Contact and Mailchimp are two popular email marketing service providers with varying capabilities and models. Both have unique functionalities, from designing professional templates to building automated workflows, creating attractive landing pages, and having responsive customer service reps.

Constant Contact is a less-complex email marketing tool for beginners who want simple and easy-to-use templates, automation, etc. Mailchimp, on the other hand, is best for experienced marketers who need advanced tools for reporting, automation, and email building.

This article details the pros and cons of Constant Contact and Mailchimp.

In addition to that, we’ve also compared Constant Contact with 13 other email marketing solutions to help you find the best option for your business.

Constant Contact vs Mailchimp

Here’s a quick overview of both tools.

Constant Contact Overview

 

Constant Contact logo
Constant Contact

Constant Contact is a simple but powerful email marketing and automation tool that enables you to engage and connect with your customers across various channels. Founded in 1995, it was designed to help small business owners run successful email marketing campaigns.

Since then, it has grown into a robust digital marketing solution that supports great functionalities like A/B testing, SMS marketing, contact management, and many more.

Mailchimp Overview

 

Mailchimp logo
Mailchimp

Mailchimp is a comprehensive email marketing platform that lets you craft professional newsletters, send them to your target audience, and automate email marketing campaigns.

It is a popular email marketing solution with robust features like contact segmentation, A/B testing, reporting and analytics, pre-built journeys, etc.

Since its inception in 2001, it has grown from a simple email platform to a comprehensive marketing solution.

Read also: Mailchimp vs Constant Contact — What’s Right for You?

Comparing Key Features of Constant Contact and Mailchimp

  Constant Contact Mailchimp
Contact management
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
  • More advanced and complex features for building email lists
  • It uses segments, tags, and groups
Templates and design
  • 100s of pre-built templates
  • HTML editor
  • Drag-and-drop editor
  • 100s of pre-built templates; they are more advanced.
  • HTML editor offers more importing options
  • Drag-and-drop editor
Marketing automation
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
  • Pre-built journeys for welcome emails, promotional emails, etc.
  • Automation for transactional emails
Reporting and analytics
  • Reporting is basic
  • Reporting is comprehensive and more complex
A/B testing
  • Test only subject lines
  • Test only two variations
  • Test subject lines, content, send time, etc.
  • Multivariate testing
Customer support
  • Email support, community forum, knowledge base, and phone support on all plans
  • The chatbot is free for all users
  • Email and chat support only available with paid plans
  • Phone support available only with premium plans
Pricing
  • 60-day free trial
  • No free plan
  • Starting at $9.99 per month for 500 contacts
  • No free trial
  • Free plan
  • Starting at $13 per month for 500 contacts

1. Contact Management

Constant Contact supports a wide array of functionalities that helps you manage your email lists. These features can enable you to add contacts manually and import your lists from platforms such as Excel, Outlook, Salesforce, etc.

Moreover, Constant Contact allows you to store your customer data for proper segmentation and personalization. It uses customer behavior, location, interaction, preferences, and interests to help you send the right messages to the right recipients.

The dashboard is intuitive, and the features are simple and easy to use.

Constant Contact list builder
Constant Contact list builder

Mailchimp, on the other hand, has more complex and advanced features for list management. As a marketing solution with integrated CRM capabilities, it lets you store customer data and segment contacts into different lists.

The web-based solution uses tags, segments, and groups to help you send the right emails to the right audience.

For proper segmentation, the audience dashboard provides customer data insights based on your customer interaction and behavior. Other list management features include customer profiles, predicted demographics, predictive commerce insights, etc.

Read also: What is Constant Contact? Features, Pricing, Reviews, and Alternatives

2. Templates and design

Constant Contact offers hundreds of simple, pre-built email templates to simplify your marketing campaigns. They are customizable, flexible, and easy to edit, making them a suitable option for small businesses across various industries.

The templates are mobile-responsive and can be customized for various purposes – newsletters, emails for holidays, sales emails, etc. The beautifully designed templates make your emails attractive and enhance your readability and click-through rate.

There’s also an option to build custom emails with HTML codes.

The downside of Constant Contact’s templates feature is that some of the templates are either too basic or out of date.

Mailchimp template builder
Mailchimp template builder

Mailchimp also supports hundreds of professional, pre-designed email templates. It provides flexibility and customizability options that let you create emails for a wide variety of occasions. These emails may include onboarding emails, newsletters, product release updates, etc.

Like Constant Contact, Mailchimp lets you import custom HTML templates.

However, Mailchimp offers more importing options: (1) pasting your HTML code, (2) importing HTML files, and (3) importing zip files. Also, Mailchimp’s email templates are a bit more polished than Constant Contact.

Read also: What is MailerLite? Reviews, Pricing, Pros and Cons, Alternatives

3. Marketing automation

Constant Contact offers basic and easy-to-use features for streamlining your marketing campaigns and putting your emails on autopilot.

It lets you set up automated email series for welcome emails, abandoned cart emails, and birthday and anniversary emails. Although this automation is easy to set up, they have limitations and are only available with the Plus plan.

Constant Contact automated email series
Constant Contact automated email series

Conversely, Mailchimp provides a more robust automation system with more flexibility and customizability options. It supports a wide array of pre-built journeys for sending welcome emails, abandoned cart emails, pop-up forms, birthday emails, promotional emails, etc.

Mailchimp also lets you send automated transactional emails to keep your customers informed and updated on purchase activities.

Read also: Constant Contact Pricing 101: Plans, User Reviews, and Comparison

4. Reporting and Analytics

Constant Contact has great email tracking features for monitoring your email marketing performance to see what’s working and what’s not. With these features, you can see your email open and click-through rates.

Although it lacks more advanced reporting functionalities, it is straightforward and has the basic features needed to help you track and analyze valuable metrics.

These features include engagement reports, campaign comparisons, click-tracking heat maps, click segmentation, mobile open rate, and on-the-go tracking.

Mailchimp reporting and insights
Mailchimp reporting and insights

Mailchimp’s reporting feature is more comprehensive and advanced but may be a bit complex for new users to navigate. It supports great tools for tracking your performance and optimizing your emails for better results.

With Mailchimp insights, you get real-time customer data to help you understand how your customers interact with your emails. In addition to the AI-assisted optimization tools, this lets you refine your marketing campaigns to attract more customers and drive conversions.

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5. A/B testing

Constant Contact’s A/B testing tool only works for subject lines. It lets you test two subject lines based on length, audience, and type of email. Moreover, it offers valuable recommendations that help you boost your open rate and increase engagement.

Constant Contact A/B testing
Constant Contact A/B testing

Unlike Constant Contact, Mailchimp supports A/B testing functionalities not only for subject lines but also, for content, send time, and ‘from’ names.

Moreover, it lets you test up to three variations for your campaigns, and if you upgrade to the premium plan, you can test up to eight campaign variations (multivariate testing).

6. Customer support

Constant Contact offers excellent customer service support without asking for more. It provides email support, a community forum, a knowledge base, and phone support.

You can contact an agent via phone from Monday to Friday (time depends on the location).

Mailchimp, on the other hand, offers Mailchimp Assistant chatbot, email support, 24/7 chat support, and phone support.

Unlike Constant Contact, Mailchimp’s chat and email support are only available with paid plans – the email and chat support is free for new users for 30 days, while the AI-powered chatbot is free for all users.

The phone support, however, is only available with the premium plan. It runs on weekdays (Monday – Friday).

7. Pricing

Constant Contact pricing
Constant Contact pricing

Constant Contact pricing for 500 contacts starts at $9.99/mo for the Core plan and $45/mo for the Plus plan. As your list increases, you will have to pay additional charges – if it gets to 50,000 subscribers, you can contact sales for a custom quote.

Unlike Mailchimp, it has no free plan but offers a 60-day free trial to access all premium features. Ultimately, the pricing gets relatively cheaper as you scale.

Mailchimp pricing
Mailchimp pricing

Mailchimp offers better pricing plans for new users and startups. It starts at $13/mo, $20/mo, and $350/mo for the Essentials, Standard, and Premium plans, respectively (500 contacts).

As your contacts increase, Mailchimp automatically bills you for overages, and if you have more than 200,000 subscribers, you can talk to the sales team to get a custom quote.

Mailchimp has a free plan that supports 500 contacts, and 2,500 monthly email sends. There are no free trials.

If you’re considering switching from Mailchimp, don’t make a move until you read our article on the best Mailchimp alternatives.

Read also: BigCommerce vs Magento: Features, Pricing, and More Compared

Constant Contact vs 13 Other Email Tools

In this section, we make a quick comparison of Constant Contact with 13 other email software so that you can make a decision backed by up-to-date info.

1. Constant Contact vs HubSpot

 

HubSpot Marketing Hub
HubSpot Marketing Hub
  Constant Contact HubSpot
Contact management
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
  • Simple and easy-to-use segmentation features
  • Supports lead nurturing and scoring
Templates and design
  • 100s of pre-built templates
  • HTML editor
  • Drag-and-drop editor
  • 100s of professional, pre-built email templates
  • HTML editor
  • Drag-and-drop editor
Blog and social media
  • N/A
  • Support
Marketing automation
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
  • Automated drip campaigns
  • Visual journeys
  • Automated workflows
  • Trigger emails
Reporting and analytics
  • Reporting is basic
  • Advanced analytics and reporting
CRM
  • N/A
  • Support
A/B testing
  • Test only subject lines
  • Test only 2 variations
  • Test subject lines, content, and campaigns
  • Multivariate testing
Customer support
  • Email support, community forum, knowledge base, and phone support on all plans
  • Email support, live chat, community forum, knowledge base
  • Phone support available only with Professional and Enterprise plans
Pricing
  • 60-day free trial
  • No free plan
  • Starting at $9.99/mo for 500 contacts
  • Free plan
  • No free trial
  • Starting at $50/mo for 1,000 contacts

HubSpot is a cloud-based customer relationship management (CRM) software with excellent email marketing and automation features. It also supports robust sales, support, operational, and website-building functionalities that let you run successful digital marketing campaigns.

The email marketing feature lets you craft, optimize, and send personalized emails to your subscribers. As an all-in-one CRM solution, you can access your customer data and carry out major marketing processes in one place without moving from one tool to another.

HubSpot Key Features

  • Pre-designed, professional email templates
  • Landing pages and sign-up forms
  • Marketing automation
  • Drag-and-drop email editor
  • Email segmentation and personalization
  • A/B testing and marketing analytics
  • Blog and social media management features
  • Integration with HubSpot’s CRM platform to get real-time customer data and insights

Read also: HubSpot Pros And Cons — A Candid Assessment

2. MailerLite vs Constant Contact

MailerLite logo
MailerLite
  MailerLite Constant Contact
Contact management
  • Advanced contact management features
  • Uses segments, groups, and tags
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
Templates and design
  • Professional, pre-built templates
  • Free image library
  • Rich-text editor
  • Custom HTML editor
  • Drag-and-drop editor
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
Website Builder
  • Blog builder
  • Online shop builder
  • SEO recommendations
  • N/A
eCommerce
  • Integration with Shopify, WooCommerce, etc.
  • Online shop builder
  • Supports paid subscription
  • eCommerce sales tracking
  • N/A
Marketing automation
  • Automated email sequences for birthday, welcome, abandoned cart, and promotional emails
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Reporting and analytics
  • Advanced reporting
  • Reporting is basic
A/B testing
  • Tests subject lines, content, and sender
  • Tests only 2 variations
  • Test only subject lines
  • Test only 2 variations
Customer support
  • Email support, community forum, and knowledge base
  • Email support, community forum, knowledge base, and phone support on all plans
Pricing
  • 30-day free trial
  • Free plan
  • Starting at $10/mo for 1,000 contacts
  • 60-day free trial
  • No free plan
  • Starting at $9.99 per month for 500 contacts

MailerLite is a simple but powerful email marketing and automation platform for sending newsletters, transactional emails, etc. It also has a website-building feature that lets you build attractive websites and blogs to increase your traffic.

MailerLit supports eCommerce features that enable you to sell your digital products/services and offer paid subscriptions.

MailerLite Key Features

  • Email marketing automation
  • Website builder
  • Landing pages and sign-up forms
  • Email verifier
  • eCommerce
  • Drag & drop and rich-text editor
  • Custom HTML editor
  • Pre-built templates with a free image library

Read also: AWeber vs Mailchimp and Other Email Tools

3. ConvertKit vs Constant Contact

ConvertKit logo
ConvertKit
  ConvertKit Constant Contact
Contact management
  • Simple and easy-to-use email list features
  • Uses tags and segments
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
Templates and design
  • Simple, beautiful templates
  • Custom HTML code
  • Mobile responsive
  • Instant images
  • Drag-and-drop editor
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
Marketing automation
  • Visual journey builder
  • Triggered emails
  • Pre-built automation templates
  • Clear journey overview
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
eCommerce
  • Supports paid subscriptions
  • Sales tracking
  • Integrations with payment platforms
  • N/A
Reporting and analytics
  • Simple reporting and analytics
  • Reporting is basic
A/B testing
  • Tests only subject lines
  • Tests only 2 variations
  • Test only subject lines
  • Test only 2 variations
Customer support
  • Email support, community forum, knowledge base, and live chat
  • Email support, community forum, knowledge base, and phone support on all plans
Pricing
  • 14-day free trial
  • Free plan
  • Starting at $29/mo for 1,000 subscribers
  • 60-day free trial
  • No free plan
  • Starting at $9.99 per month for 500 contacts

ConvertKit is an email marketing platform that allows creators to grow and interact with their audience by sending timely newsletters and selling valuable digital products.

The SaaS-based tool has unique features that have assisted over 500,000 creators including musicians, coaches, authors, podcasters, YouTubers, etc.

ConvertKit Key Features

  • Landing pages and forms
  • Email designer
  • Easy email templates
  • Sponsor network
  • Automated email funnels
  • Customizable segments and tags
  • A/B testing
  • Visual automation
  • eCommerce

Read also: 7 ConvertKit Drawbacks and What to Do About Them

4. ActiveCampaign vs Constant Contact

 

ActiveCampaign logo
ActiveCampaign
  ActiveCampaign Constant Contact
Contact management
  • Simple and easy-to-use contact management features
  • Uses tags and segments
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
Templates and design
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
Marketing automation
  • Automated email sequences for welcome emails, newsletters, etc
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
eCommerce
  • Offers product catalogs
  • Supports cross-sells and up-sells
  • Integrates with various eCommerce platforms
  • N/A
Reporting and analytics
  • Advanced reporting
  • Reporting is basic
Lead scoring
  • Supported
  • N/A
CRM
  • Supported
  • N/A
A/B testing
  • Tests subject lines, images, email content, calls to action, and the ‘from’ information.
  • Multivariate testing
  • Test only subject lines
  • Test only 2 variations
Customer support
  • Email support, live chat, community forum, knowledge base, and phone support.
  • Email support, community forum, knowledge base, and phone support on all plans
Pricing
  • 14-day free trial
  • No free plan
  • Starting at $9/mo
  • 60-day free trial
  • No free plan
  • Starting at $9.99 per month for 500 contacts

ActiveCampaign is a customer relationship management (CRM) software that enables business owners to send targeted and automated emails to their customers. It also supports sales and eCommerce features.

The email marketing feature supports broadcast emails, triggered and targeted emails, scheduled emails, email autoresponders, and transactional emails.

ActiveCampaign Key Features

  • Landing pages and forms
  • Site tracking
  • eCommerce
  • Sales and marketing automation
  • Lead scoring
  • Drag-and-drop email designer
  • Split testing
  • Audience segmentation
  • Reporting and analytics

Read also: ActiveCampaign Pricing and Comparison with Other Alternatives

5. Constant Contact vs AWeber

AWeber logo
AWeber
  Constant Contact AWeber
Contact management
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
  • Simple list management features
  • Uses segments and tags
Templates and design
  • 100s of pre-built templates
  • HTML editor
  • Drag-and-drop editor
  • Pre-built email templates
  • Drag-and-drop builder
  • Free stock images
  • Custom HTML editor
Marketing automation
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
  • Behavioral Automation
  • Automated sequences for onboarding emails, thank you emails, promotional emails, etc.
Reporting and analytics
  • Reporting is basic
  • Reporting is basic and simple
Web push notifications
  • N/A
  • Supported
A/B testing
  • Test only subject lines
  • Test only 2 variations
  • Tests subject lines, preview text, message content, and even send times
  • Tests about 3 variations
Customer support
  • Email support, community forum, knowledge base, and phone support on all plans
  • Live chat, email support, community forum, knowledge base, and phone support.
Pricing
  • 60-day free trial
  • No free plan
  • Starting at $9.99 per month for 500 contacts
  • Free plan
  • No free trial
  • Starting at $19.99/mo for 500 subscribers

AWeber is an email marketing software that lets you connect with your audience and drive sales by sending timely and personalized emails.

It supports robust email marketing features for lead capturing, email deliverability, email automation, and high conversions. AWeber also provides eCommerce features as well as web push notifications.

AWeber Key Features

  • Landing page builder
  • Email automation
  • eCommerce
  • Web push notifications
  • Sign-up form builder
  • A/B split testing
  • Pre-built email templates
  • Free attractive images (integration with Canva)

Read also: AWeber Pricing, Limitations, Features, Pros and Cons [Tables]

6. Sendinblue (Brevo) vs Constant Contact

 

Sendinblue-logo
Sendinblue (Brevo)
  Sendinblue (Brevo) Constant Contact
Contact management
  • Advanced list management features
  • Uses segments and tags
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
Templates and design
  • Custom HTML editor
  • Drag-and-drop editor
  • Professional, pre-built templates
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
Marketing automation
  • Basic and advanced automation
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Web push notifications
  • Supported
  • N/A
Reporting and analytics
  • Advanced analytics
  • Reporting is basic
Sales CRM
  • Supported
  • N/A
A/B testing
  • Tests subject line, preview text, links, images, content, and CTAs
  • Test only 2 variations
  • Test only subject lines
  • Test only 2 variations
WhatsApp and Facebook campaigns
  • Supported
  • N/A
Customer support
  • Email support, community forum, knowledge base, and phone support.
  • Email support, community forum, knowledge base, and phone support on all plans
Pricing
  • Free plan
  • No free trial
  • Starting at $25 per month for unlimited contacts
  • 60-day free trial
  • No free plan
  • Starting at $9.99 per month for 500 contacts

Sendinblue (Brevo) is an intuitive digital marketing platform with robust sales and marketing functionalities. Since its inception in 2012, it has developed unique features that currently support over 400,000 users across various industries and locations.

The email marketing platform helps business owners run successful digital marketing campaigns and build better customer relationships.

Sendinblue (Brevo) Key Features

  • SMS marketing
  • Marketing automation
  • Contact segmentation
  • Web push notification
  • Live chat and chatbot
  • Transactional emails
  • WhatsApp campaigns and Facebook Ads
  • Landing pages and sign-up forms
  • Sales CRM

Read also: 5 of the Best Sendinblue (Brevo) Alternatives (Pricing, Advantages)

7. SendGrid vs Constant Contact

 

Twilio SendGrid
Twilio SendGrid
  SendGrid Constant Contact
Contact management
  • Advanced contact management features
  • Uses segments and tags
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
Templates and design
  • Responsive email templates
  • Custom HTML editor
  • Drag-and-drop editor
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
Marketing automation
  • Automated email series for onboarding and follow-up emails
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Email verification
  • Supported
  • N/A
Reporting and analytics
  • Email statistics
  • Simple reporting
  • Reporting is basic
A/B testing
  • Tests subject lines and content
  • Tests up to 6 variations
  • Test only subject lines
  • Test only 2 variations
Customer support
  • Email support, community forum, knowledge base, and chat support.
  • Phone support is available only with the pro plan
  • Email support, community forum, knowledge base, and phone support on all plans
Pricing
  • 30-day free trial
  • Free plan
  • Starting at $15/mo for 1,000 contacts
  • 60-day free trial
  • No free plan
  • Starting at $9.99/mo for 500 contacts

SendGrid (also called Twilio Sendgrid) is a Simple Mail Transfer Protocol (SMTP) service with powerful email marketing features.

Unlike other email marketing service providers, SendGrid has a robust SMTP and web API that allows you to simplify your email marketing campaigns by setting up custom integrations.

The email marketing software offers a wide variety of unique features that enable you to send bulk emails, set up transactional emails, and integrate with other third-party applications.

SendGrid Key Features

  • Email validation and verification
  • HTML and drag & drop email editors
  • Deliverability insights
  • Email automation
  • Email statistics
  • Responsive email templates
  • Transactional emails

8. Robly vs Constant Contact

 

Robly logo
Robly
  Robly Constant Contact
Contact management
  • Simple contact management features
  • Uses tags and segments
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
Templates and design
  • 100s of pre-built mobile responsive templates
  • Custom HTML editor
  • Drag-and-drop editor
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
Marketing automation
  • Automated email sequences and retargeting
  • RoblyAI, OpenGen, RoblyENGAGE
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Open-generating technology
  • N/A
  • Supported
Reporting and analytics
  • Actionable insights and reporting
  • Reporting is basic
A/B testing
  • Tests subject lines, preview text, and ‘from’ information
  • Tests 2 variations
  • Test only subject lines
  • Test only 2 variations
Customer support
  • Email support, community forum, live chat, knowledge base, and phone support.
  • Email support, community forum, knowledge base, and phone support on all plans
Pricing
  • 14-day free trial
  • No free plan
  • Starting at $19/mo for 500 contacts
  • 60-day free trial
  • No free plan
  • Starting at $9.99/mo for 500 contacts

Robly is a simple email marketing software for small businesses. It provides email marketing capabilities that help you grow your list, increase open rates, improve deliverability, and track valuable email metrics.

The open-generating features like RoblyAI, RoblyENGAGE, and OpenGen separate Robly from other email platforms, as they let you deliver timely, targeted, and personalized messages.

Robly Key Features

  • Contact segmentation
  • A/B testing
  • Mobile responsive email templates
  • Campaign builder
  • Landing page builder
  • Drag-and-drop editor
  • Actionable analytics and reporting

9. Marketo vs Constant Contact

Marketo logo
Marketo
  Marketo Constant Contact
Contact management
  • Advanced list management features
  • 360Β° customer view
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
Templates and design
  • Custom HTML editor
  • Drag-and-drop editor
  • Fully responsive templates
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
Marketing automation
  • Advanced automation
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Account-based marketing (ABM)
  • Supported
  • N/A
Reporting and analytics
  • Advanced reporting
  • Reporting is basic
A/B testing
  • Tests whole emails, subject lines, ‘from’ addresses, send dates/times, etc.
  • Multivariate testing
  • Test only subject lines
  • Test only 2 variations
Customer support
  • Email support, live chat community forum, knowledge base, and phone support.
  • Email support, community forum, knowledge base, and phone support on all plans
Pricing
  • No free trial
  • No free plan
  • Starting at $895/mo
  • 60-day free trial
  • No free plan
  • Starting at $9.99/mo for 500 contacts

Marketo (aka Adobe Marketo Engage) is an advanced SaaS-based email marketing and automation tool owned by Adobe.

It supports robust features that let you generate leads, drive sales, and create better customer experiences. Its advanced functionalities make it suitable for mid-sized to enterprise organizations.

Marketo Key Features

  • Marketing automation
  • Content personalization
  • Cross-channel engagement
  • 360Β° customer view
  • Account-based marketing (ABM)
  • Digital advertising
  • Advanced journey analytics

10. Klaviyo vs Constant Contact

Klaviyo
Klaviyo
  Klaviyo Constant Contact
Contact management
  • Advanced, ultra-specific segmentation
  • Provides customer data platform
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
Templates and design
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
eCommerce
  • Supported
  • N/A
Marketing automation
  • Behavior-based automation
  • Automated sequences for welcome, onboarding, cart abandonment, and cross-sell emails.
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Reporting and analytics
  • Predictive data
  • Rich pre-built and custom reporting
  • Peer benchmarks
  • Reporting is basic
A/B testing
  • Tests subject line, preview text, sender name/email address, content, etc.
  • Tests up to 4 variations
  • Test only subject lines
  • Test only 2 variations
Customer support
  • Email & chat support, community forum, knowledge base, and phone support.
  • Email support, community forum, knowledge base, and phone support on all plans
Pricing
  • Free plan
  • No free trial
  • Starting at $30/mo for 1,000 contacts
  • 60-day free trial
  • No free plan
  • Starting at $9.99/mo for 500 contacts

Klaviyo is a unified customer platform with powerful email marketing and eCommerce features. It helps online merchants gather their customer data in one place and carry out successful SMS and email marketing campaigns.

Also, it combines marketing automation and advanced segmentation to help you create timely and personalized emails.

Klaviyo Key Features

  • Advanced email segmentation
  • Customizable eCommerce and email templates
  • Personalized forms and landing pages
  • Behavior-based automation
  • Email and SMS marketing
  • Customizable reports and email benchmarks
  • Omnichannel attribution
  • Automated A/B testing

Read also: 7 Powerful eCommerce Marketing Automation Strategies + Tools

11. Campaign Monitor vs Constant Contact

 

Campaign Monitor logo
Campaign Monitor
  Campaign Monitor Constant Contact
Contact management
  • Simple and easy-to-use segmentation features
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
Templates and design
  • Custom HTML editor
  • Drag-and-drop editor
  • Free stock images
  • Customizable templates
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
Marketing automation
  • Supports automated sequences for birthdays offers, reminders, welcome series, and VIP offers
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
Link review
  • Supported
  • N/A
Reporting and analytics
  • Advanced reporting
  • Reporting is basic
A/B testing
  • Tests subject lines, copy, and CTAs
  • Tests only 2 variations
  • Test only subject lines
  • Test only 2 variations
Customer support
  • Email support, community forum, knowledge base, and phone support.
  • Email support, community forum, knowledge base, and phone support on all plans
Pricing
  • No free plan
  • No free trial
  • Starting at $29 /mo for 1,000 contacts
  • 60-day free trial
  • No free plan
  • Starting at $9.99/mo for 500 contacts

Campaign Monitor is a SaaS-based email marketing and automation tool with great features that empower business owners to connect with their customers and build better relationships. It combines powerful SMS and email marketing features to help you create and send professional emails.

The marketing automation tool also supports unique capabilities – like the visual journey designer – that allow you to put your emails on autopilot and boost engagement.

Campaign Monitor Key Features

  • Marketing automation
  • Actionable analytics
  • Transactional emails
  • Email template builder
  • SMS marketing
  • Smart segmentation
  • Link review
  • Sign-up forms

12. Constant Contact vs Drip

Drip logo
Drip
  Constant Contact Drip
Contact management
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
  • Advanced and sophisticated segmentation features
Templates and design
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
Marketing automation
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
  • Supports automated workflows for welcome series, abandoned carts, post-purchase, win-back, birthdays, etc.
Reporting and analytics
  • Reporting is basic
  • Actionable insights and guidance
eCommerce
  • N/A
  • Supported
A/B testing
  • Test only subject lines
  • Test only 2 variations
  • Tests subject lines, copy, etc.
  • Tests up to 4 variations
Customer support
  • Email support, community forum, knowledge base, and phone support on all plans
  • Email support, community forum, knowledge base, and phone support.
Pricing
  • 60-day free trial
  • No free plan
  • Starting at $9.99/mo for 500 contacts
  • No free plan
  • 14-day free trial
  • Starting at $39/mo for up to 2,500 contacts

Drip is a highly intuitive and user-friendly email marketing software designed for eCommerce store owners. It supports simple but powerful features that let you connect your store, gather customer data, and sell your products/services.

Drip Key Features

  • Marketing automation
  • Actionable insights and guidance
  • Smart segmentation
  • Split testing
  • Sign-up forms and pop-ups
  • Pre-built email templates
  • Sign-up forms and pop-ups

Read also: Mailchimp vs Drip — Which Is the Best Email Marketing Platform?

13. Benchmark Email vs Constant Contact

 

Benchmark Email logo
Benchmark Email
  Benchmark Email Constant Contact
Contact management
  • Simple segmentation features
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
Templates and design
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
  • RSS emails
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
Marketing automation
  • Supports automation for welcome series, abandoned cart, follow-up series, etc.
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
AI assistant
  • Supports smart content and clean formatting
  • N/A
Reporting and analytics
  • Advanced reporting features
  • Reporting is basic
A/B testing
  • Tests subject lines, sender ‘from’ name, content, and delivery time.
  • Multivariate testing
  • Test only subject lines
  • Test only 2 variations
eCommerce
  • Supported
  • N/A
Customer support
  • Email support, community forum, knowledge base, and phone support.
  • Email support, community forum, knowledge base, and phone support on all plans
Pricing
  • Free plan
  • 30-day free trial
  • Starting at $9.99/mo for 500 contacts
  • 60-day free trial
  • No free plan
  • Starting at $9.99/mo for 500 contacts

Benchmark Email is a simple email service provider, powered by AI tools, and helps digital marketers carry out effective marketing campaigns.

It provides mobile-responsive email templates that let you craft and send attractive emails with ease.

Benchmark Email Key Features

  • Marketing automation
  • Landing pages and sign-up forms builder
  • Reporting and analytics
  • HTML and drag & drop editor
  • AI writing tool
  • Pre-built templates

Read also: EngageBay vs HubSpot: Market Leader or Emerging Powerhouse?

Some Additional Comparisons for Constant Contact

Now that we’ve made a fairly detailed head-to-head comparison of Constant Contact with popular email tools, the larger goal of this article is accomplished. 

However, some people are looking for double comparisons of Constant Contact — the email tool vs two other alternatives. For people in this advanced stage of their research, here’s a bonus:

Mailchimp vs Constant Contact vs Sendinblue (Brevo)

  Mailchimp Constant Contact Sendinblue (Brevo)
Contact management
  • More advanced and complex contact management features
  • Uses segments, tags, and groups
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
  • Advanced contact management features
  • Uses segments and tags
Templates and design
  • 100s of pre-built templates. They are more advanced.
  • HTML editor offers more importing options
  • Drag-and-drop editor
  • 100s of pre-built templates
  • HTML editor
  • Drag-and-drop editor
  • Custom HTML editor
  • Drag-and-drop editor
  • Professional, pre-built templates
Marketing automation
  • Pre-built journeys for welcome emails, promotional emails, etc.
  • Automations for transactional emails
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
  • Basic and advanced automation
Web push notifications
  • N/A
  • N/A
  • Supported
Reporting and analytics
  • Reporting is comprehensive and more complex
  • Reporting is basic
  • Advanced analytics
Sales CRM
  • N/A
  • N/A
  • Supported
A/B testing
  • Test subject lines, content, send time, etc.
  • Multivariate testing
  • Test only subject lines
  • Test only 2 variations
  • Tests subject lines, preview text, links, images, content, and CTAs
  • Test only 2 variations
WhatsApp and Facebook campaigns
  • N/A
  • N/A
  • Supported
Customer support
  • The chatbot is free for all users
  • Email and chat support only available with paid plans
  • Phone support available only with premium plans
  • Email support, community forum, knowledge base, and phone support on all plans
  • Email support, community forum, knowledge base, and phone support.
Pricing
  • No free trial
  • Free plan
  • Starting at $13 per month for 500 contacts
  • 60-day free trial
  • No free plan
  • Starting at $9.99 per month for 500 contacts
  • Free plan
  • No free trial
  • Starting at $25 per month for unlimited contacts

Read also: Constant Contact Competitors — Features, Pricing, Pros and Cons

Mailchimp vs Constant Contact vs ActiveCampaign

  Mailchimp Constant Contact ActiveCampaign
Contact management
  • More advanced and complex list management features
  • Uses segments, tags, and groups
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
  • Simple and easy-to-use contact management features
  • Uses tags and segments
Templates and design
  • 100s of pre-built templates. They are more advanced.
  • HTML editor offers more importing options
  • Drag-and-drop editor
  • 100s of pre-built templates
  • HTML editor
  • Drag-and-drop editor
  • 100s of pre-built templates
  • Custom HTML editor
  • Drag-and-drop editor
Marketing automation
  • Pre-built journeys for welcome emails, promotional emails, etc.
  • Automations for transactional emails
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
  • Automated email sequences for welcome emails, newsletters, etc.
eCommerce
  • N/A
  • N/A
  • Offers product catalog
  • Supports cross-sells and up-sells
  • Integrates with various eCommerce platforms
Reporting and analytics
  • Reporting is comprehensive and more complex
  • Reporting is basic
  • Advanced reporting
Lead scoring
  • N/A
  • N/A
  • Supported
CRM
  • N/A
  • N/UA
  • Supported
A/B testing
  • Test subject lines, content, send time, etc.
  • Multivariate testing
  • Test only subject lines
  • Test only 2 variations
  • Tests subject lines, images, email content, calls to action, and the ‘from’ information.
  • Tests up to 5 variations
Customer support
  • The chatbot is free for all users
  • Email and chat support only available with paid plans
  • Phone support available only with premium plans
  • Email support, community forum, knowledge base, and phone support on all plans
  • Email support, live chat, community forum, knowledge base, and phone support.
Pricing
  • No free trial
  • Free plan
  • Starting at $13/mo for 500 contacts
  • 60-day free trial
  • No free plan
  • Starting at $9.99/mo for 500 contacts
  • 14-day free trial
  • No free plan
  • Starting at $9/mo

Read also: Constant Contact Competitors — Features, Pricing, Pros and Cons

Constant Contact vs Mailchimp vs HubSpot

  Constant Contact Mailchimp HubSpot
Contact management
  • Simple, easy to use, and has basic contact management features
  • Uses segments and tags
  • More advanced and complex list management features
  • Uses segments, tags, and groups
  • Simple and easy-to-use list management features
  • Uses segments
  • Supports lead nurturing and scoring
Templates and design
  • 100s of pre-built templates
  • HTML editor
  • Drag-and-drop editor
  • 100s of pre-built templates. They are more advanced.
  • HTML editor offers more importing options
  • Drag-and-drop editor
  • 100s of professional, pre-built email templates
  • HTML editor
  • Drag-and-drop editor
Blog and social media
  • N/A
  • N/A
  • Supported
Marketing automation
  • Supports automation for birthday and anniversary emails, welcome emails, and abandoned cart emails
  • Pre-built journeys for welcome emails, promotional emails, etc.
  • Automations for transactional emails
  • Automated drip campaigns
  • Visual journeys
  • Automated workflows
  • Trigger emails
Reporting and analytics
  • Reporting is basic
  • Reporting is comprehensive and more complex
  • Advanced analytics and reporting
CRM
  • N/A
  • N/A
  • Supported
A/B testing
  • Test only subject lines
  • Test only 2 variations
  • Test subject lines, content, send time, etc.
  • Multivariate testing
  • Test subject lines, content, and campaigns
  • Multivariate testing
Customer support
  • Email support, community forum, knowledge base, and phone support on all plans
  • The chatbot is free for all users
  • Email and chat support only available with paid plans
  • Phone support available only with premium plans
  • Email support, live chat, community forum, knowledge base
  • Phone support available only with Professional and Enterprise plans
Pricing
  • 60-day free trial
  • No free plan
  • Starting at $9.99/mo for 500 contacts
  • No free trial
  • Free plan
  • Starting at $13/mo for 500 contacts
  • Free plan
  • No free trial
  • Starting at $50/mo for 1,000 contacts*

Want to find a Constant Contact competitor that’s better suited to your needs? Check out our article on the top Constant Contact competitors.

Read also: 8 Surprisingly Awesome HubSpot Alternatives

Final Takeaway: Constant Contact vs Mailchimp

Constant Contact is a unique email marketing tool for beginners and startups.

Although it has a wide array of great features, it also has several drawbacks that make it unfit for businesses of all kinds. Conversely, Mailchimp has more advanced functionalities for skilled and experienced email marketers. And like Constant Contact, it has several drawbacks too.

Other email marketing tools like ActiveCampaign, Marketo, Sendinblue (Brevo), HubSpot, etc., are created with varying functionalities for businesses of different kinds – while ActiveCampaign may be suitable for smaller companies, Marketo is well-suited for enterprise organizations.

For the all-in-one use case of HubSpot but the super affordable price of Mailchimp, you should check out EngageBay

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