Is ConvertKit Too Expensive for Your Small Business?


You’re looking for an email marketing service that fits the limited budget of your small business or startup.

Admittedly, this hasn’t been as easy to do as you thought it would be. One service you’re still contemplating using is ConvertKit, but is ConvertKit pricing too high for your small business?

Rather than find out the hard way by subscribing to their software, we’ll inform you in today’s post. First, we’ll delve into ConvertKit’s pricing plans, then take a closer look at some competitors, including EngageBay, AWeber, and InfusionSoft.

By the time you’re done reading, you’ll know which of these services is the best choice for your small business budget.

How Much Does ConvertKit Cost?

We’ve discussed ConvertKit on this blog a lot recently, such as this post. Thus, we’ll keep the description of their services brief.

ConvertKit is an email marketing service for online creators. Their biggest standout features include landing page design, email design, email sign-up forms, and email automation.

But what do ConvertKit pricing and details look like in 2020?

Well, that depends on which of ConvertKit’s three plans you select from. These plans are the Free, Creator, and Creator Pro plans. Let’s take a closer look at each.

convertkit pricing

ConvertKit Free Plan Pricing

The most affordable plan is always the one in which you pay $0. For ConvertKit, that’s the Free plan. This plan is permanently free, and you can sign up without a credit card to get started.

Like many free plans, ConvertKit does limit you on what you can do. You can only manage 1,000 subscribers at a time. You also lack integrations, premium support, email sequences, and automated funnels.

Here are the features available as part of this plan:

  • Subscriber tagging
  • Custom domain name
  • Email broadcasts
  • As many forms and landing forms as you wish

According to ConvertKit, their Free plan is ideal for those companies that are just beginning to build an audience.

ConvertKit Creator Plan Pricing

When your small business grows to the point where you need to manage more than 1,000 subscribers, you might upgrade to the Creator plan. Before committing,

ConvertKit gives you the option to use the Creator Plan features free for 14 days on a trial basis.

The features of the Creator plan include the addition of integrations, premium support, email sequences, and automated funnels.

You also get the Free plan features rolled into your plan as well as free migration.

The free migration lets you switch seamlessly from your current marketing tool to ConvertKit through their guidance.

ConvertKit charges on a sliding scale based on your subscribers. Here’s ConvertKit pricing for the Creator plan according to subscriber count:

  • 1,000 subscribers – $29 a month
  • 3,000 subscribers – $49 a month
  • 5,000 subscribers – $79 a month
  • 10,000 subscribers – $119 a month
  • 15,000 subscribers – $149 a month
  • 25,000 subscribers – $199 a month
  • 45,000 subscribers – $319 a month

ConvertKit Creator Pro Plan Pricing

The most expansive ConvertKit pricing plan is the Creator Pro. Here are the features available to you with this plan:

  • Newsletter referral system access
  • Email broadcast redirect links
  • Facebook custom audiences
  • Priority support
  • Subscriber engagement scoring
  • Deliverability reporting
  • Team invitations

The features from the Free and Creator plan are also yours to use as you see fit. ConvertKit will help you migrate for free with the Creator Pro plan, just as you got with the Creator plan.

Like the Creator plan, ConvertKit charges you for the Creator Pro plan by your number of subscribers. Here’s the breakdown:

  • 1,000 subscribers – $59 a month
  • 3,000 subscribers – $79 a month
  • 5,000 subscribers – $111 a month
  • 10,000 subscribers – $167 a month
  • 15,000 subscribers – $209 a month
  • 25,000 subscribers – $279 a month
  • 45,000 subscribers – $447 a month

You can try the Creator Pro plan as a free trial or as a personalized demo for the higher pricing tiers.

It’s worth noting that both the Creator and Creator Pro plans can support more than 900,000 subscribers. At that point though, you’d have to pay a custom price.

How Does ConvertKit’s Pricing Compare to Their Competitors?

If you stick to a few thousand subscribers, then ConvertKit is not terribly expensive. Growing your business more does jack up the prices, which get incrementally higher and higher as you add subscribers.

For that reason, you’d like to investigate some ConvertKit competitors before you make up your mind. As we said in the intro, we’d consider EngageBay, AWeber, and InfusionSoft as three very viable ConvertKit alternatives.

We’ll go over the pricing for each of these services in this section as well as what you get for your money. You can then use that information to compare the competitors against ConvertKit pricing.

#1. EngageBay


EngageBay is an all-in-one marketing and sales CRM solution. Their products include the Service Bay, CRM & Sales Bay, Marketing Bay, and All-in-One Suite.

Considering you’re looking for email marketing services for your small business, we’ll home in on the Marketing Bay.

Every product from EngageBay is divided into four plans: Free, Basic, Growth, and Pro. Here’s the pricing of each plan in the Marketing Bay as well as which features you get.

EngageBay Free Plan Pricing

The Free plan from EngageBay­–like ConvertKit’s–is always free. For $0 a month, these are the features you can use:

  • 1,000 branded emails
  • 1,000 subscribers
  • Segmentation
  • Embedded forms
  • Email template builder
  • Autoresponders
  • Social suite
  • Reporting dashboard
  • Live chat
  • Facebook Ads
  • Landing page builder
  • Newsletters
  • Email sequences
  • Lists
  • Predictive lead scoring
  • Web pop-ups
  • Tag management
  • Social suite
  • Custom fields
  • Video marketing
  • Desktop notifications
  • SSL landing pages
  • 1 gigabyte file storage
  • File repository
  • Chat and email support


That’s quite an exhaustive list of features available for a free plan, and certainly more than what you’d find with the equivalent ConvertKit plan.

EngageBay Basic Plan Pricing

The Marketing Bay’s Basic plan starts at $12.99 a month per user for 10,000 branded emails and 10,000 contacts.

EngageBay Growth Plan Pricing

By doubling your contacts to 20,000 subscribers, the Growth plan can accommodate you. This plan starts at $24.99 per month for each user and also lets you send 20,000 branded emails.

Besides all the features listed above, this plan adds the following:

  • 5 gigs of file storage
  • Site messaging
  • A/B testing for email broadcasts and landing pages
  • Workflow and automation nodes
  • Landing page coding
  • Push notifications
  • Marketing automation
  • Web rules
  • Triggers
  • Email delivery based on time zones
  • Free onboarding
  • Dedicated account manager
  • SSO

EngageBay Pro Plan Pricing

When your small business becomes a little less small, consider EngageBay’s Pro plan. You can now send 30,000 branded emails to 30,000 contacts, and all for $49.99 a month per user.

Every feature in the Marketing Bay is at your fingertips, including these features exclusive to the Pro plan:

  • 20 gigs of file storage
  • Custom landing page domains
  • Custom reporting
  • Web analytics
  • Role management
  • Team hierarchy
  • Phone support

You can sign up for a demo of EngageBay’s services before you pay for one of their plans.

#2. AWeber


AWeber strives to make email marketing easy so you have more time to run the other facets of your business. They also keep their pricing simple, giving you one of two choices, the Free plan or the Pro plan.

Let’s take a closer look at both plans.

AWeber Free Plan Pricing

As you would have guessed by this point, AWeber’s free plan is absolutely free, $0 a month for as long as you’re a subscriber.

Compared to EngageBay and ConvertKit, you can add even fewer subscribers under AWeber’s free plan: only 500 contacts. That means you probably won’t be able to use this plan for long.

Here are the email features available to you for $0 a month under this plan:

  • 3,000 emails a month
  • Newsletter creation and sending
  • RSS to email
  • Email templates
  • Dynamic content
  • Hosted broadcast archive
  • Email automation
  • List profile
  • Drag-and-drop email builder
  • HTML emails
  • AMP emails
  • Professional image library

aweber pricing

AWeber also offers these features as part of the Free plan:

  • Unlimited landing pages, including video landing pages
  • Custom domains for landing pages
  • Facebook pixel tracking and Google Analytics
  • List-building WordPress plugins and sign-up forms
  • Basic segmentation and tagging
  • Basic messaging and subscriber analytics
  • Ecommerce Solution Integration
  • Unlimited team users
  • Integrations
  • Free migration
  • 24/7 chat, email, and phone live support

AWeber Pro Plan Pricing

The Pro plan is a paid option where you’re charged per subscriber. Before we get into pricing, let’s talk features. Besides the above Free plan email marketing features, the Pro plan also unlocks these email features:

  • Unlimited subscribers
  • Unlimited list profiles
  • Unlimited emails
  • A/B testing for emails
  • Branded click-tracking links
  • Behavioral automation
  • No AWeber branding

Here are the other features outside of email marketing available as part of the Pro plan:

  • No branded AWeber landing pages
  • A/B testing for sign-up forms
  • Custom segmentation
  • Advanced account, audience, and messaging analytics, including webpage tracking
  • Ecommerce purchase tagging, cart abandonment, and sales tracking
  • Web push notifications for subscriber collection, analytics, and message sending

AWeber lets you try the Pro plan for free as part of a trial. If you do decide to pay, it’s by subscriber count, as we said. Here’s what the pricing looks like:

  • 500 subscribers – $19 a month
  • Up to 2,500 subscribers – $29 a month
  • Up to 5,000 subscribers – $49 a month
  • Up to 10,000 subscribers – $69 a month
  • Up to 25,000 subscribers – $149 a month

InfusionSoft (Keap)

infusionsoft by keap

The last ConvertKit alternative we want to discuss is InfusionSoft, which is today known as Keap. With tools for marketers, salespeople, and business owners who need CRM, Keap divides its services into three products.

These are Keap Grow, Keap Pro, and Infusionsoft.

Each plan has its own pricing. To note, unlike every other email marketing service we’ve discussed today, Keap offers no free plan.

Keap Grow Pricing

Keap Grow is intended for new businesses and startups according to the Keap website. This option starts at $79 for 500 contacts and one user.

The Keap Grow plan includes the following features:

  • Contact management
  • Saved contact lists, filters, and searches
  • Basic web forms
  • Contact segmentation through tagging
  • Tasks
  • Mobile app access
  • Email marketing
  • Email syncing with Outlook and Gmail
  • Phone line and SMS messaging
  • Easy automation and reminders
  • Basic smart forms
  • Limited API integrations
  • Reporting with default user roles
  • Data migration support
  • Expert phone support and chat


Keap Pro Pricing

The Keap Pro plan is intended for service-based “established” companies, says Keap. This plan starts at $149 a month for 500 contacts and one user.  You can use all the Keap Grow features as well as:

  • Advanced web forms
  • Company records
  • Landing pages
  • A/B testing for email marketing
  • Pipeline automation and campaign builder automation
  • Full API integrations

Infusionsoft Pricing

Your last pricing option for Keap is the Infusionsoft plan. Starting at $199 a month for 500 contacts and one user, you should have everything you need, including these exclusive features:

  • Lead scoring
  • Custom dashboard
  • Advanced smart forms
  • Reports with custom user roles and affiliate management

Adding More Contacts with Keap

Now, you’re probably wondering what you should do if you need more than 500 contacts, as that’s a pretty limiting number.

Keap does let you add more contacts for an additional monthly fee to your bill. Here’s that pricing:

  • 1,000 extra contacts – $30 a month
  • 5,000 extra contacts – $130 a month
  • 10,000 extra contacts – $200 a month
  • 25,000 extra contacts – $300 a month
  • 50,000 extra contacts – $350 a month

You can also add more users without necessarily buying more contacts. That costs $30 per user.

Which Is the Most Affordable ConvertKit Alternative?

ConvertKit pricing isn’t bad, but you can now see there are more affordable options out there. Which of these services is the most affordable?

Keap is definitely out. Their monthly prices might not look that much higher compared to ConvertKit pricing and the alternatives we’ve discussed, that’s true.

Remember though that there’s some fine print, as you’re limited to one user and 500 contacts per plan. You’d have to spend hundreds of extra dollars a month for more contacts.

When you consider that Keap also has no free plan, ConvertKit is the more reasonable alternative of the two.

AWeber has a Free plan for small businesses and startups on a budget. You also get a handful of useful features all for $0 a month.

The downside? You can only manage 500 contacts max on the Free plan. A small business will outgrow that number of subscribers sooner than later.

AWeber’s pricing is a good deal cheaper than ConvertKit’s Creator Pro plan and on par with Creator plan pricing.

You’re looking for the most affordable email marketing service, not one that’s priced about the same as ConvertKit. There’s only one of the three ConvertKit competitors we discussed that’s the most inexpensive, and that’s EngageBay.

You’d pay $12.99 a month per user for 10,000 contacts with an EngageBay subscription. ConvertKit’s Creator plan­­–the more low-priced of the two paid plans–costs $119 a month for the same number of contacts.

You’d have to add nearly 10 users on EngageBay’s plan to pay as much.

EngageBay’s Free plan is also incredibly robust. You can add 1,000 contacts and use many email marketing features without paying a cent.

Between those great features and the free CRM, EngageBay is a widely comprehensive, complete service for startups on a budget.


If you’re a small business or startup, then you’re pinching pennies very tight. ConvertKit isn’t the most expensive email marketing service out there, but it’s not the cheapest, either.

It may be too much for your limited budget.

EngageBay’s all-in-one sales and marketing suite could be just the solution you’re looking for. The Free plan EngageBay offers is one of the most generous around, as it’s rife with services you’d usually have to pay a good sum to use.

With free CRM too, you can take your small business growth further using EngageBay!

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