CRM Analytics

Make smarter decisions to serve customers better, improve relationships, and increase sales.

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Customer Segmentation Made Easy

You can segment your clients into various categories using CRM analytics tools, such as age, gender, spending habits, etc., for seamless marketing and sales management.

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Accurate Predictive Modeling

Reduce overall risk by understanding the prospective success of future business decisions using customer data in CRM Analytics. CRM predictive analytics are reliant on effective technology, organisational support, and access to huge volumes of customer and business data, among other things, all of which are part of efficient CRM solutions.

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Third-Party Customisation For More Flexibility

Irrespective of how flexible your CRM software may be, it is likely that there will always be restrictions for it to completely meet your business needs. However, the use of custom-designed third-party apps can help remove these restrictions. These apps may be designed to fill in the gaps in your CRM solution, potentially solving CRM performance issues.

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Analysis of Profitability

Thanks to their customer segmentation feature, CRM sales analytics can determine which groups of customers are most likely to bring in maximum ROI. This allows businesses to focus more on demography-based advertising, marketing, and sales efforts, ensuring optimum profits over time.

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Effective Event Monitoring

In a measurability perspective, customer relationships are primarily defined by events. Events such as completed sales, new sign-ups, money spent, etc., are important trackable metrics that businesses may take advantage of. CRM analytics tools can identify and record these stats, and moreover alert relevant departments in real-time.

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Site Analytics For Actionable Insights

Business sites such as homepages, social media pages, e-commerce or any other business sites are conducively designed for data analysis. A comprehensive analytics CRM analyzes these sites to identify actionable data to draw crucial inferences related to customer use and site performance. Additionally, email correspondence may also be analysed.

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Key Features of CRM Analytics

Reports filtering

EngageBay's CRM Analytics feature offers powerful filtering options that enable you to sift through your data. Filter your data using criteria based on modules, types, stages, duration, and so on.

Enable data access and export

EngageBay's CRM Analytics data helps you to export your reports in multiple formats such as Excel, CSV, or pdf files. Allow your team members access to your dashboards, embed the reports into your website or share them on your Slack Channel.

Templates for easy analysis

The comprehensive list of predefined templates available within EngageBay's CRM Analytics feature helps you choose the best chart types for effective data visualization.

CRM Analytics Frequently Asked Questions (FAQ's):

  • What is CRM analytics?

    CRM analytics, also known as customer analytics, is a term that describes the various programs and processes that are used to capture and analyse available and relevant customer data, and to present any findings from that data in a simple, user-friendly manner. With the help of the findings from the data analysis, your business teams may be empowered to make well-informed business decisions. While CRM analytics is useful for businesses of all sizes, it is particularly critical for large organisations that have a huge database of customers. So for those in sales, customer service, marketing, or any other department for whom customer tracking is important, CRM analytics is the go-to tool.

    CRM analytics software is a single, unified platform through which your team members may access relevant information for each and every customer, to be able to provide them personalised service. This makes for excellent customer relationships, business retention, and eventually, good business.

  • How CRM analytics tools work?

    CRM analytics tools track data points of customers such as sales and engagement. CRM analytics tools convert data into reports that spell out trends (such as increasing sales), identify what they mean, and take action. Therefore, it eliminates the need for manual tracking of data and reports creation. CRM software programs also save time by allowing you to directly create reports and dashboards without leaving the page.

    Moreover, external customer data such as website visitor or product engagement data may also be tracked by some high-end CRM solutions. This is possible due to built-in APIs, integrations, and data feeds.

    For example, if your CRM analytics show that 25% of new customers cancel within the first 60 days, but 75% of new customers who are subscribed to the product past 60 days stay on, you may want to develop a new 60-day customer retention program.

  • Which CRMs offer the best analytics?

    Advanced analytics features are offered by a number of CRM solutions out there. One of the best available CRMs that offers advanced analytics is EngageBay CRM. With EngageBay, you can easily track and measure customer and prospect interactions that take place before and after the sale. A simple and easy-to-use interface helps you quickly create custom reports and saves your business valuable time.

  • Why are CRM analytics important?

    CRM analytics offer extremely actionable insights to enable your teams to make better-informed decisions. Quick and seamless access to information for better decision making and customer interactions. Moreover, elimination of routine manual reports creation activity saves businesses precious time, and enhances productivity.

  • What CRM analytics reports can I create?

    The capabilities of your CRM solution will determine the types of CRM analytics reports you can create. In a majority of the available CRM solutions, reports such as pipeline and sales reports, including sales forecasting reports may be created. In EngageBay CRM, you have both project management and service features and therefore, you can create project milestones, status reports, and also service and ticket reports.

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