The email marketing industry has seen a lot of change over the last year.
Today, there are more options than ever if you’re looking to set up email broadcasts, build beautiful landing pages, convert more customers from email drip campaigns instead of paid ads, and so on.
Although many new ways of reaching customers have come up, email marketing still remains the most effective strategy.
The return on investment is about 40X!
In this blog post, we’ll focus on Convertkit Vs Mailchimp Vs EngageBay.
All three of these email marketing tools offer drag-and-drop email campaign builders and integration with popular business applications like Zapier and WordPress.
With these email automation platforms, you can easily create opt-in forms, website popups, gather contact details automatically from other apps, and scale your marketing.
To begin with, let’s take a quick look at each of these three email software.
What Is Convertkit?
Convertkit is an email service provider (ESP) — one of the fastest-growing email software, in fact. It’s also a solid Mailchimp alternative. Convertkit positions itself as an email marketing solution for content creators.
It’s become a popular email marketing tool mainly due to its ease of use and automation. The platform also offers other features such as landing pages and sign-up forms.
Since Convertkit’s target audience are online content creators, there aren’t a lot of full-fledged features that businesses might need.
What Is Mailchimp?
Mailchimp is one of the most prominent players in the email marketing space.
The software is built for small and established businesses. It’s popular among agencies and marketers because it’s versatile and intuitive.
Customers can send and track email campaigns, promote their products, and boost customer engagement.
The platform also offers advertisement, social media tools, and AI-assisted creative content.
For email campaigns, Mailchimp has a library of pre-built templates that users can edit and customize.
These same templates may be used in automated email workflows and drip campaigns.
What Is EngageBay?
EngageBay is an all-in-one digital marketing suite that offers tools for sales, marketing, and customer support.
This software is ideal for companies that handle sales and marketing separately, but need streamlined workflows to scale.
With EngageBay, customers can align their marketing, sales, and service requests on one platform.
Marketing teams can manage contacts and audiences, trigger email campaigns, enable notifications, design landing pages, and sign-up forms.
The sales dashboard offers tools for effective lead management. Sales teams can visualize all the deals, automate recurring tasks, schedule online appointments, and analyze real-time sales reports.
The free customer support or CRM solution has features that include appointment scheduling and automation of regular customer responses.
Support teams can track unlimited customer service ticket requests, chat with customers 24/7, and organize various support groups around the most important customers or products.
Convertkit vs Mailchimp vs EngageBay: Product Comparison
#1. Convertkit vs Mailchimp vs EngageBay: User Interface
Convertkit’s User Interface
Convertkit has a user interface that has a bit of a learning curve. Its interface design is for content creators; most tools are email marketing based instead of e-commerce.
The layout of the software has five main sections:
- Subscribers: This list includes the people who have subscribed to an email list.
- Landing Pages & Forms: There are options for creating customizable landing pages from templates.
- Broadcasts: A broadcast is a one-time email campaign sent to subscribers.
- Sequences: A sequence is an automatic email campaign — much like a drip email.
- Automations: Automations work as autoresponders based on triggers. For example, if a business wants to send an email to someone who has clicked on a link, this feature helps.
The report and analytics tab are not visible at first glance — instead, it’s present under the broadcasts tab.
Mailchimp User Interface
Mailchimp is user-friendly in terms of navigation and set-up.
Mailchimp guides are useful — especially if you’re a novice email marketer. However, the dashboard can feel cluttered due to the many features in one place.
In terms of interface, Mailchimp uses simple and familiar language such as audience, campaigns, automation, etc.
The platform is easy enough to use mainly because the marketing components use a drag-and-drop tool.
EngageBay User Interface
EngageBay is an all-in-one digital marketing solution.
A CRM software that is feature-rich and versatile, EngageBay offers plenty of tools for marketing, sales, and customer support teams.
The platform has a simple, easy-to-use interface with regular names for features like campaigns, email broadcasts, automation, etc.
The design of the platform is easy on the eyes — users can switch between marketing and sales dashboards seamlessly. All tools, with user guides, are available as part of a drop-down menu.
#2. Convertkit vs Mailchimp vs Engagebay: Customer Support
Convertkit’s Customer Support
Convertkit offers good support options. Users can contact customer support through a tab on their dashboard or the website.
The customer service team is available on chat and email five days a week.
On weekends, customer support isn’t available 24/7. Customer support options are limited on weekends which can prove problematic for global teams.
In addition to customer support, the platform also offers options for forum participation and user guides.
Customers can also browse the knowledge base: articles, demo videos, and user guides can help resolve any queries.
Mailchimp’s Customer Support
Mailchimp and Convertkit are a tie when it comes to customer support as they offer similar options.
Mailchimp loses points in terms of customer support access. The subscription plan limits the availability of options.
A free plan user of the platform will not have access to Mailchimp’s 24/7 chat support system. Actual telephone support is available only for the highest subscription plan.
However, the platform offers a detailed knowledge base. The articles and demo videos are comprehensive and can resolve most queries.
EngageBay’s Customer Support
Much like Convertkit and Mailchimp, EngageBay’s support options are similar.
There are options for phone support and a callback. Users can also email their questions or queries at a dedicated email address.
The knowledge base has articles and guides sectioned into marketing and sales.
Each module contains articles and demo videos that can help users figure out the answers to their regular queries.
#3. Convertkit vs Mailchimp vs EngageBay: Forms & Landing Pages
Landing pages and form builders have become commonplace with many email marketing platforms.
Convertkit, Mailchimp, and EngageBay offer great options for creating responsive landing pages.
Convertkit’s Forms & Landing Pages
Convertkit has a library of 50+ customizable templates for building landing pages.
The landing page and form functionality are pretty solid — they’re easy to set up even without prior coding or designing knowledge.
Convertkit allows users to embed forms directly on their website or as pop-ups. Users can also use plugins like WordPress or Optin without losing subscriber details.
Landing pages in Convertkit are an optional feature.
The landing pages are hosted on a separate, stand-alone page. Users can edit these templates as per their needs.
Mailchimp’s Forms & Landing Pages
Mailchimp’s form builder, in comparison, is a bit tricky to navigate.
That could be because the platform doesn’t emphasize lead generation. However, Mailchimp does offer options to build web forms and landing pages.
To build a form, users must navigate to the Embedded forms tab. The users get redirected to a page that contains a code.
This code can be copy-pasted on the website to embed the form.
Landing pages are relatively more manageable. The visual editor speeds up the process; users can select from templates and drag-and-drop content blocks.
Both Convertkit and Mailchimp offer landing pages and forms that are intuitive and mobile-friendly.
EngageBay’s Forms & Landing Pages
EngageBay’s form and landing page tool come as part of the Marketing bay.
The platform offers a simple drag-and-drop editor that is customizable and responsive.
Users can choose from templates or upload their HTML code.
EngageBay’s landing pages are flexible and offer a variety of options. Users can set meta-titles and descriptions; this helps boost SEO rankings.
In addition to the landing page builder, users also get access to marketing automation options, lead capture forms, and more.
#4. Convertkit vs Mailchimp vs EngageBay: Email Builder
Convertkit’s Email Builder
Convertkit’s email builder is easy to navigate, but that’s because there aren’t many options.
The platform is heavily text-based — meaning that users can only edit font size and type, change colors, and upload photos.
There aren’t any email templates to choose from — the default is a plain-text email.
Mailchimp’s Email Builder
On the other end, Mailchimp offers a lot of visual and aesthetic options for designing emails.
The platform uses a drag-and-drop editor that allows users to reformat and edit content blocks. Users can also upload a custom code if needed.
The template library is vast — there are over 100 theme-based templates that are responsive and mobile-friendly.
These templates range from newsletters to holiday invites.
EngageBay’s Email Builder
EngageBay’s email builder is similar to Mailchimp’s. Both offer visual options and drag-and-drop functionality.
In EngageBay, users have the option of customizing preset templates or creating a template from scratch.
The template library is theme-based and organized from newsletters to sales announcements.
The visual editor allows content blocks, making it easy for non-designers to rework or edit the layout. The template allows for easy photo and video upload — which it saves in a convenient media repository.
Users can also code their own template if needed.
For users who want a greater degree of personalization, EngageBay might be the best bet.
Mailchimp’s free plan limits how many templates a user can edit. On the other hand, EngageBay allows access to all the templates with unlimited editing options.
#5. Convertkit vs Mailchimp vs EngageBay: Audience Segmentation
Convertkit’s Audience Segmentation
Convertkit doesn’t offer list management. Instead, when a user uploads contacts, they’re all stored in the same place.
However, Convertkit does have options for tagging and segmenting contacts. Users can create contact groups with the same tag or segment.
Mailchimp’s Audience Segmentation
Mailchimp does offer list management. Users can upload contacts into different lists. You can also tag your contacts and separate them into segments for quicker email broadcasts.
However, Mailchimp does charge extra for any duplicate contacts that show up in different lists.
EngageBay’s Audience Segmentation
EngageBay’s list management is two-fold. The platform offers contact segmentation as well as list management.
Contacts can be added to either static lists or smart lists. Smart lists are automated: they enable real-time updates as per customer behavior.
Users can segment their contacts based on criteria such as user behavior, demographics, company, etc.
EngageBay has more options when it comes to contact management and audience segments. For businesses that juggle multiple clients, EngageBay offers the whole package.
#6. Convertkit vs Mailchimp vs EngageBay: Pricing
Convertkit offers a free 2-week trial beyond which you will have to upgrade.
There are two plans:
- Creator: Starts at $29 per month
- Creator Pro: Starts at $59 per month.
P.S. These prices are for only 1,000 subscribers.
For up to 50,000 contacts, the Creator Pro package starts at $447 per month.
Like Convertkit, Mailchimp offers a free plan for up to 10,000 emails and 2,000 contacts.
There are three pricing plans:
- Essentials: Starts at $10.20 per month
- Standard: Starts at $15.24 per month
- Premium: Starts at $304.82 per month
These prices are for a small number of contacts. For up to 50,000 contacts, the Premium plan will start at $609.64.
EngageBay’s pricing depends on whether users want to buy the whole suite or just one tool.
The EngageBay CRM has a free (forever) plan for up to 500 contacts and 1,000 branded emails.
For the all-in-one package, the plans are:
- Basic: $8.99 per user/month
- Growth: $29.99 per user/month
- Pro: $47.99 per user/month
For Marketing, Sales & CRM Bay:
- Basic: $7.79 per user/month
- Growth: $14.99 per user/month
- Pro: $29.99 per user/month
EngageBay does not increase the price for the number of contacts.
The all-in-one Pro package offers unlimited contacts and 50,000 branded emails a month without extra charges.
Convertkit Vs Mailchimp Vs EngageBay – Which Tool Should You Choose?
Even after going in-depth about the ins and outs of each marketing software, it can be hard to pick one.
The truth is, each of these tools is great, but caters to different audiences.
Convertkit is mainly for bloggers and online content creators, Mailchimp is for e-commerce, and EngageBay is for small businesses of any kind looking to scale.
The pricing can be your key to decide.
Convertkit is costly for what it offers. Mailchimp has a sliding scale plan and can be tricky for businesses on a tight budget.
EngageBay is obviously the best option: you get all the features of Convertkit and Mailchimp, and some more, and at a price that is truly incredible.
For starter plans, it doesn’t seem like much of a difference, but when you scale operations and you have about 50,000 contacts or more, you’ll be paying anywhere between 1,000% to 1,200% more for Convertkit and Mailchimp.
We don’t think you’d like to do that 😉