11 Sales Tools for Automation, Prospecting and CRM Integration in 2022

sales tools

There are many sales tools that you can use to achieve great results in sales prospecting, with excellent features like online marketing, automation of sales email campaigns, and leveraging social media networks.

You want to make sure that you have a range of different opportunities for sales automation and prospecting at your fingertips!

To maximize both efficiency and effectiveness in your business endeavors, it is important to find the right balance between doing things manually and letting technology take care of the rest.

Sales automation has been around for quite some time now, with tools like Salesforce, but there are still plenty of new tools that can help automate various tasks, from lead generation all the way down to closing deals.

In this blog post, we will share the details of 11 sales tools and categorize them for features like CRM integration, sales enablement, sales automation, and sales prospecting.

Sales Automation Tools for Lead Generation

Automation tools can help sales managers automate a lot of the tasks in the sales process, from generating leads to following up and closing deals.

Let’s look at three tools that are popular for sales automation.

1. Growbots

Growbots is a sales automation software that offers the right tools for lead management, customer surveys, and predictive analytics. Their AI-powered bot helps marketers and sales reps streamline the tedious tasks of lead generation.

Growbots can be easily integrated into CRM and marketing automation tools like Hubspot.

What is Growbots known for?

  • Lead generation
  • No restrictions on follow-ups
  • Easy scheduling
  • Sales flow automation

What is not great about Growbots?

  • Not much of a marketing tool
  • Reports could be better

Growbots Pricing

Growbots offers no free plan.

Their pricing starts at $49 per month for the Outreach package and $149 per month for the all-in-one plan.

2. MixMax

MixMax is an easy-to-use sales automation platform aimed at professionals in sales and marketing. It is a great tool for email tracking, call scheduling, follow-ups, and personalized outreach that saves you time and helps get more deals done.

What is MixMax known for?

  • Lead generation
  • Improving Conversion rates
  • Ease of use
  • Call scheduling
  • Integration with other apps

What is not great about MixMax?

  • As it is a newer product, there isn’t a lot of information on the internet about how to use MixMax.
  • You need a paid account before you can start setting up an automation campaign.

MixMax Pricing

MixMax offers a free plan and a 14-day free trial for the paid plans. Pricing starts at $9 a month if billed annually, but automations come best in the higher packages, i.e., Growth at $49 per month (billed annually) and Enterprise (custom pricing).

3. Closely

Closely is a sales tool that allows you to keep track of your customer conversations by tracking emails and calls. It also provides the option of automatically following up at the most convenient times.

What is Closely known for?

  • Customer relationship management
  • Tracking emails and calls
  • Automatic follow-ups
  • Lead generation

What is not great about Closely?

  • Lacks sales enablement features
  • Reports could be better
  • Doesn’t integrate with other tools like WebHooks and Zapier.

Closely Pricing

Their pricing starts at $35 per user per month, if billed annually. The monthly payment plan is $50.

Read more: What is a Sales Pipeline and How to Manage It

Sales CRM Tools for Great Customer Relationship Management

Sales CRM tools are extremely useful for sales teams to track correspondences with their contacts, capture important information about them, and generate sales pipelines.

Here are two great options that will help your team do just that.

4. EngageBay

EngageBay is a cloud-based sales CRM that integrates with Gmail and Outlook seamlessly, and lets you manage your contacts, email campaigns, and sales tasks all in one place.

Using EngageBay can help your sales reps track emails and attachments to contacts, keep notes on prospects and uncover hidden opportunities, save email templates for future use, and even call customers directly from the CRM itself.

EngageBay’s sales intelligence and sales pipeline management tools can help any sales rep forecast revenue growth and follow up with leads easily.

What is EngageBay known for?

  • No credit card required – free forever
  • Personalized demos at no extra charge
  • Easy-to-use dashboard, no tech knowledge needed
  • Simple lead nurturing and lead scoring
  • Real-time notifications on important updates with your sales prospects and customers
  • Approval routing to get rid of email clutter from uninterested/unqualified leads without stepping away from your inbox
  • Contact information at a glance with LinkedIn integration so you can easily view their latest posts or Tweets, etc.
  • Simple contact search function that serves up the most recent emails, phone calls, meetings, tasks, notes, and even social media interactions all in one place.
  • Can be accessed from anywhere
  • You can choose whether to integrate with G Suite or Office 365, and switch between the two without losing any of your data (unlike most other tools)
  • Great email campaign tool – track email opens and click rates, automate follow-up emails depending on the recipient’s behavior, and use dynamic content generation to personalize your outreach.
  • Integrates with many external apps like Twitter and LinkedIn
  • Active user community with lots of resources available (FAQs, tutorials)
  • Full-fledged sales and marketing automation with custom nodes
  • Effortless autoresponders
  • Customer support ticket management
  • Custom reporting tools
  • Free CRM and Live Chat

What is not great about EngageBay?

Some advanced features are only available in the paid plans.

EngageBay Pricing
  • Free Plan with 500 contacts and 1,000 branded emails per month
  • Basic Plan at $12.99 per user per month
  • Growth Plan at $24.99 per user per month
  • Pro Plan at $49.99 per user per month

5. ActiveCampaign

ActiveCampaign is a powerful tool that can be used as an all-in-one customer relationship management system.

It takes care of tasks like updating profiles with data from social media sites and web browser cookies, tracking email campaigns, managing your contacts list, making notes on prospects, and uncovering hidden opportunities and actionable insights.

With ActiveCampaign, you’ll get access to report generation tools that will allow you to create custom reports ranging from basic KPIs to complete business dashboards easily.

What is ActiveCampaign known for?

  • Built-in lead scoring – ActiveCampaign assigns a score to your prospect depending on their interests and behavior, which you can use as a criterion for sales follow-up.
  • Schedule automated email campaigns – ActiveCampaign allows you to schedule text and HTML emails, or import them from CSV. You can even attach files using Google Drive or Dropbox!
  • Great reporting tools – create reports that include revenue goals, social media interactions, and any other data points your business needs through graphs and charts.
  • Integrates with many external apps like MailChimp and Constant Contact (for email marketing), Klaviyo (for eCommerce businesses), AWeber (for SMS notifications), Zapier (to sync up with over 600+ web services), etc.

What is not great about ActiveCampaign?

Price – the pricing plans with advanced features are pretty steep for small businesses.

ActiveCampaign Pricing

  • Lite Plan starts at $15 per user billed monthly
  • Plus Plan starts at $70 per user billed monthly
  • Professional Plan starts at $159 per user billed monthly
  • Enterprise Plan starts at $279 per user billed monthly

Read also: 8 Best Sales CRM Tools for Tracking Lots of Leads

Sales Tools for Effective Prospecting

Sales prospecting tools are different from sales automation tools in that they are meant for finding new leads more than automating sales tasks such as follow-up emails and calls.

These three sales tools are quite popular and can help you win at prospecting, especially if you are just starting out and need help with lead generation.

6. Leadfeeder

Leadfeeder features a Chrome browser extension that makes prospecting simple. The platform matches your leads to companies on LinkedIn and shows you the best one to contact at the top of your list.

You can also use Leadfeeder’s automation platform to automatically follow up with prospects when they show interest in your company or products.

What is Leadfeeder known for?

  • Automating follow-ups
  • Simple prospecting
  • Leads from emails, website visits, social media, blogs, forums, and job sites
  • Lead filtering
  • CRM integration
  • Email integration
  • Reminders
  • Centralized dashboard

What is not great about Leadfeeder?

  • Can be a bit spammy
  • Requires a paid account to use the full service.
  • Nothing beyond lead management

Leadfeeder Pricing

    • The Lite plan is free
    • The Premium plan starts at $55 per user monthly

7. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales prospecting tool that helps you find new leads on LinkedIn.

It is designed so that you can see all of your leads in one place, save time with intelligent lead recommendations, and communicate more effectively with people who might want to buy your product or service.

What is LinkedIn Sales Navigator known for?

  • LinkedIn-specific leads
  • Real-time notifications
  • Powerful PointDrive presentations
  • In most cases, you can see who has viewed your profile
  • A wide network of companies
  • CRM software integration
  • Email integration
  • Great content tools
  • Doubles up as a social media channel

What is not great about LinkedIn Sales Navigator?

  • Too many restrictions in the affordable plans
  • Not the most exciting user interface

LinkedIn Sales Navigator Pricing

  • The Professional Plan starts at $79.99 per month
  • The Team plan starts at $134.99 per month

Sales Productivity Tools at No Cost

Now, let us look at a couple of sales tools that can help your sales teams improve their productivity. Unless you want advanced sales intelligence features and a lot of cloud storage, these tools come free.

8. G Suite

G Suite is a suite of online productivity tools by Google. It includes Gmail, Drive, Docs, Sheets, Slides, Forms, and more.

Using G Suite, sales teams can collaborate on various aspects of the sales process, like sales pitches and presentations, share and edit files in real-time, and communicate effectively through email.

What is G Suite known for?

  • Ease of use across devices
  • Increased customer satisfaction through easy sharing of files on Drive
  • Great Google integration with other tools like Analytics and AdWords
  • Built-in file sharing with live co-authoring
  • Chat with your team in chat rooms or voice or video conferencing
  • Productivity tools for your whole team

What is not great about G Suite?

  • Google often changes the pricing, making it difficult to plan ahead
  • No offline access

G Suite Pricing

  • Basic plan starts at $6 per user per month
  • Business plan starts at $12 per user per month
  • Enterprise plan starts at $25 per user per month

9. Dropbox

Dropbox is a file hosting service that gives you a place to save your files, share them with others, and work on them from any of your devices.

It works great for non-technical sales teams and is a good option if you want to keep things simple.

What is Dropbox known for?

  • All your files in one place
  • Sharing made easy
  • Security and privacy with AES-256 encryption
  • Enterprise-grade file sharing
  • Great for exchanging large files quickly through shared folders you can link to in emails
  • Comes with more storage options than Google Drive – 1 TB – even though it isn’t as cheap as G Suite Basic.
  • Free plan available if you don’t need more space

What is not great about Dropbox?

  • No analytics tools
  • Some key features are available only in the paid plans
  • Not the most intuitive user interface (learning curve)

Dropbox Pricing

  • Basic plan is free
  • Plus plan starts at $11.99 per user monthly
  • Professional plan starts at $19.99 per user monthly

Sales Enablement Tools to Improve and Track Performance

Sales enablement tools can be used during every stage of the sales cycle, from attracting and nurturing prospects to sending personalized follow-up emails.

They make it easy for salespeople to share information with both their internal teams and external contacts in a secure cloud environment.

10. Seismic

Seismic is a full-fledged sales and marketing platform that’s accessible from any Internet browser or smartphone. It offers a variety of sales intelligence features, including:

  • Sales management system for tracking prospects and opportunities
  • Email, social media and contact management tools
  • Live webinar event collaboration tools
  • Sales alerts with automated follow-up via SMS/text messaging

What is Seismic known for?

  • Great email campaign tools – Seismic has a built-in email designer with HTML editor, customizable templates to help you achieve the right look for your business, and professional analytics.
  • Sales CRM for keeping track of all relevant customer information, from initial contact with a prospect to their last follow-up.
  • Integrations – Seismic integrates with over 30+ different apps including Salesforce, Zendesk, and Slack.
  • Great reporting tools – Seismic gives you a complete overview of your sales strategy, from open rates and engagement to the number of active contacts in your database.
  • Excellent content management.

What is not great about Seismic?

Takes a lot of time to learn how to use.

Seismic Pricing

Seismic does not provide general pricing details, so you have to schedule a call with their team to get your custom pricing plan.

11. Ambition

Ambition is a great sales performance platform. It helps you track your business goals, connect with potential customers and grow revenue fast.

With Ambition, sales professionals can see all of their data in one place, easily meet their goals, and coach their juniors on how best to track sales performance.

What is Ambition known for?

  • Sales CRM – Keep track of all your sales data in one place, including email history, pipeline management, and customer communication.
  • Goal-tracking tools – Know where you stand against your goals with simple visualizations based on revenue, milestones, or user engagement.
  • Sales analytics – Get real-time access to valuable sales data and actionable insights, including revenue, user engagement, and team communication.
  • Customer communication – Interact with customers the way you want through email or chat directly from Ambition. All communications are automatically logged to your CRM software for future reference.
  • Smart automation features – Use smart notifications to reach out automatically when a client is most likely to engage with your message, schedule.
  • Lead scoring to help prioritize sales pursuits by forecasting close dates.
  • Email marketing automation for drip campaigns, follow-ups or lead nurturing based on activity level in Salesforce (or any other CRM software you integrate with Ambition).

What is not great about Ambition?

Time-consuming to set up. Need an experienced user to get the most out of it.

Not affordable for most small business owners.

Ambition Pricing

  • Sales TVs plan at $570 a month
  • Gamify plan at $750 a month
  • Coach plan at $750 a month
  • Pro plan at $1,200 a month

Read more:  Top 10 Sales Tools For Effective Lead Generation [2022]


In this blog post, we’ve shared a number of different sales tools that will help you automate and prospect your way to sales success.

Whether you’re looking for ways to increase the volume of leads in your marketing funnel or want better sales tracking capabilities, these 11 sales tools can be of great help.

We recommend using them alongside other digital marketing efforts such as SEO or PPC ads so that customers are driven into an automated lead nurturing process from the get-go!

For more information on what is most important when it comes to driving sales with automation and prospecting techniques, sign up for a free EngageBay account and our team will help you understand how you can use this tool to boost your revenue!

Akanksha Holani

Akanksha Holani is a multimedia content creator. She writes informative, research-based guide blogs for EngageBay about all things CRM.

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