In 2006, two MIT students named Dharmesh Shah and Brian Halligan founded a small company called HubSpot. In 2021, Hubspot’s revenue was more than a billion dollars! Talk about growth.
When it comes to sales, inbound marketing, and customer relationship management (CRM), HubSpot is the cream of the crop, right?
Yes and no.
The HubSpot CRM software has tough and growing competition. And there’s also another pain point.
Despite HubSpot advertising some of its services as free, you need to go for a paid plan to get real work done.
It’s true that HubSpot is still the most well-known marketing software out there, but it is also among the most expensive. In fact, HubSpot can cost so much that it is often considered out of reach by small businesses and startups — their mandatory onboarding fees cost a whopping $12,000!
Here’s what a Capterra review said about HubSpot:
That’s why we marketers and salespeople are always on the hunt for HubSpot alternatives.
In this article, we’ve explored eight of the best HubSpot alternative tools.
They all come with similar inbound marketing functionalities as HubSpot, but without the price tag that turns so many small businesses away.
These are eight of the best Hubspot alternatives for most business needs:
Let’s get started!
First up is the most affordable HubSpot alternative, EngageBay.
EngageBay is designed for startups and small businesses looking for a comprehensive, all-in-one Customer Relationship Management (CRM) suite.
We know firsthand how expensive the HubSpot CRM software can be for these businesses and how limited their options are.
That’s why we’ve created EngageBay, the perfect Hubspot alternative.
EngageBay is an all-in-one marketing, sales, and customer support software with free unified CRM. Over 46,000 businesses globally love our services for the comprehensive yet tailored features at affordable pricing — the best CRM tool for small businesses, digital marketing agencies, and startups.
EngageBay is highly affordable; in fact, you get a year’s worth of Pro plan subscription at a much lower cost than Hubspot’s onboarding fees!
The services are neatly classified into three Bays: the Marketing Bay, the Sales Bay, and the Customer Support Bay.
These are the features offered in the Sales Bay:
The Marketing automation software comes with:
The Service Bay helps you offer exceptional customer support:
This is what users say about EngageBay:
EngageBay’s all-in-one Suite has four plans: Free, Basic, Growth, and Pro.
Free: This plan is free forever for up to 15 users and offers 500 contacts, 1,000 branded emails, email marketing, lead generation, autoresponders, email broadcasts, sequences, lead grabbers, landing pages, helpdesk, and Live Chat.
Basic: This plan costs $14.99 a month and adds a tag manager, social suite, third-party integration, SMS marketing, conversational inbox, AI-based predictive lead scoring, landing page builder, web pop-ups, and email templates. You also get 1,000 contacts and 3,000 branded emails.
Growth: This plan costs $49.99 a month and adds proposals, service automation, email form builder, call records, custom domain, A/B testing, site messages, push notifications, and inbound marketing automation. You can send 25,000 branded emails a month and store 50,000 contacts with this plan.
Pro: The Pro plan costs $99.99 a month and adds phone support, uptime SLA, a dedicated account manager, custom reporting, goals tracking, employee role management, and SSO. You also get proposal analytics, web analytics, marketing automation, 50,000 branded emails a month, and unlimited contacts.
You also get a 20% discount on biennial plans and a 40% discount on annual plans. This affordable pricing makes EngageBay one of the best Hubspot alternatives.
EngageBay is the #1 HubSpot alternative for growing companies – Sign up and experience it for yourself.
Get FREE lifetime access (up to 15 users) from here ??
Our second pick for HubSpot alternatives is ActiveCampaign.
A marketing automation service with small business CRM and email marketing, ActiveCampaign has a large customer base and has been recognized well.
It’s designed for sales, marketing, customer service teams, and verticals like higher education, software as a service or SaaS, eCommerce, and bloggers.
The ActiveCampaign CRM solution offers a decent set of features and hundreds of integrations — making it one of the best Hubspot alternatives when it comes to sheer numbers.
These include machine learning, messaging, CRM & sales, inbound marketing automation, and email marketing.
ActiveCampaign is an excellent Hubspot competitor because of its pricing. It has four paid plans: Lite, Plus, Professional, and Enterprise.
Lite: This plan costs $9 a month for three users. You also get email and chat support, marketing automation, newsletters, email marketing, and unlimited emails.
Plus: With the Plus plan, you add SMS marketing, training, custom branding, a custom domain, and custom user permissions for $49 a month. You also get deep data integration, lead and contact scoring, sales automation CRM, unlimited email sending, and support for up to 25 users.
Professional: The Professional plan costs $129 a month and adds win probabilities, predictive sending, attributions, site messaging, and unlimited email sending.
Enterprise: The Enterprise plan costs $229 a month and adds uptime SLA, phone support, social data, design services, and onboarding support. There’s also a dedicated account rep, a custom mail server domain, custom reporting, and unlimited message sending.
Among the most popular HubSpot alternatives is GetResponse. This is a marketing software product catering to small businesses.
GetResponse offers a wide range of marketing solutions like webinar support, autoresponders, landing pages, and a conversion funnel.
GetResponse’s webinar features make it one of the best Hubspot alternatives for companies that require these tools.
GetResponse has four plans: Basic, Plus, Professional, and Max. Pricing is based on the number of contacts.
Basic: With the Basic plan, you get Facebook Ads, exit pop-ups, surveys and forms, automation templates, landing pages, autoresponders, and email marketing. This plan costs $15 a month for 1,000 contacts.
Plus: ThePlus plan supports three users, webinars for 100 attendees, a webinar builder, contact tagging and scoring, and an automation builder for five workflows. This plan costs $49 a month for 1,000 contacts and $95 a month for 10,000 contacts.
Professional: The Professional plan supports five users, unpaid webinars for up to 300 attendees, web push notifications, and an unlimited automation builder. This plan costs $99 a month for 1,000 contacts and $165 a month for 10,000 contacts.
Max: This plan is custom priced and adds transactional emails, multiple accounts and users, account migration support, team and role management, and webinars for up to 1,000 attendees.
This is what a user liked about GetResponse:
Luis M, sales director of an SMB, shares his experience with the platform on G2:
Our fourth pick for marketing and sales software to try over HubSpot is Sendinblue.
A digital marketing resource, Sendinblue has served quite a few businesses for more than a decade.
Sendinblue can help with your Facebook advertising, landing pages, signup forms, CRM, email & marketing automation, SMS marketing, and email marketing — making it one of the most versatile Hubspot alternatives.
For Facebook Ads, landing pages, and web forms, you can use Sendinblue’s customizable templates and drag-and-drop editor.
Sendinblue has four pricing plans: Free, Lite, Premium, and Enterprise.
Free: The Free plan lets you work with unlimited contacts but limits the emails to 300 per day. It doesn’t offer any other features.
Lite: The Lite plan for $25 per month is recommended for new marketers, with up to 10,000 emails, advanced statistics, and A/B testing.
Premium: The Premium plan is $65 a month and offers 20,000 emails, marketing automation, Facebook Ads, landing pages, multi-user access, and telephone support. It’ll cost $124 a month if you need all those features and 100,000 emails.
Enterprise: The Enterprise plan has custom pricing and adds priority support, a dedicated account manager, and features like retargeting ads, chat, send-time optimization, SMS marketing, email personalization, and an email designer that works on mobile devices.
We also recommend SharpSpring for alternatives to HubSpot.
This marketing automation service works with enterprise-level companies, SMBs, and agencies.
There are two products in the SharpSpring portfolio.
The App Marketplace includes a content management system or CMS, CRM, and shopping tools.
Then there’s the Marketing & Sales Platform. This offers campaign tracking, landing page design, social engagement features, email marketing, and marketing automation.
Here’s an overview of the features you can get from the two services:
There are three plans: Small Business, Enterprise, and Agency. You can start for $399 a month on an annual contract (monthly pricing details upon query) if you have 1,000 contacts or less.
Small Business: This plan costs $399 a month for 1,000 contacts.
Enterprise: For more than 20,000 contacts, you’ll need to make a query and get a quote for Enterprise pricing.
Agency: If you want to use this software for your clients, you’ll need to ask for an Agency plan quote.
The next pick for HubSpot competitors to try for your next campaign is Drip. This eCommerce CRM platform (ECRM) provides marketing automation services.
Drip offers an enhanced email marketing automation system and improved customer data and insights with its ECRM.
Drip’s features come under four categories: customer data, personalization, engagement, and optimization.
Drip’s pricing plan is based on a sliding-scale model:
Next, we’ve got Ontraport.
It has attracted a relatively large customer base and has good reviews.
With Ontraport, you get a host of solutions.
There are referral programs, membership sites, business process automation, marketing analytics, CRM, landing pages, eCommerce, email marketing, sales force automation, and marketing automation.
Ontraport offers four different plans: Basic, Plus, Pro, and Enterprise.
Basic: This plan costs $79 per month and can support one user. You get unlimited emails and 1,000 contacts.
Plus: The Plus plan costs $147 a month, adds a second user, and offers 2,500 contacts.
Pro: With the Pro plan, you can have three users and 10,000 contacts for $297 a month. You also get email consultations and unlimited emails.
Enterprise: The Enterprise plan supports five users, more than 20,000 contacts, and 200,000 monthly emails for $497 a month. You get a personal account rep, email consultations, and Ontraport account set up.
They also offer free trials for all the plans.
Insightly is a unified customer relationship management software that aligns marketing, sales, and project teams around a single view of your customers. The platform is great for entrepreneurs and small business owners executing campaigns, managing contacts, and growing their audience list.
Insightly has a clean and intuitive user interface making it a great alternative to HubSpot. In addition, it offers social media management and various products for specific marketing requirements.
Insightly CRM offers three plans: Plus, Professional, and Enterprise:
Plus: Costs $29/month and offers company collaboration tools, integrated project management, calendar synchronization, and more.
Professional: Costs $49/month for lead management, email templates, social profile enrichment, opportunity management, and more.
Enterprise: Costs $99/month and adds relationship linking, task and event management, complete workflow automation, custom validation rules, and configurable profiles.
While the Hubspot CRM software is a leader in the marketing and CRM automation niche, it is not suitable for small businesses and startups.
You might be fooled into thinking that the platform is quite affordable when you’ve just started, as the Starter plan only costs $50 a month for 1,000 contacts.
But what happens when your company grows, and you need to store more contacts and have better features?
That’s where all hell breaks loose.
The cost of Hubspot’s Starter plan jumps up to $1,035 a month for 25,000 contacts. If your business has boomed and you need advanced features, you must choose the Enterprise plan.
HubSpot costs a whopping $5,000 a month for 10,000 contacts. Add to this the mandatory onboarding fee of $12,000, and your annual billing exceeds $70K!
That’s why small businesses need more affordable Hubspot alternatives, and we have done the homework for you.
You can choose the platform that fits the best for your business needs.
That said, we recommend EngageBay, simply because it is built from the ground up with affordability in mind. You get a forever free version, the Basic plan only costs $14.99, and the Pro plan with a plethora of advanced tools — and unlimited contacts — costs just $99 a month!
EngageBay is the #1 HubSpot alternative for growing companies – Signup and experience for yourself. Get FREE lifetime access (up to 15 users) from here ??