8 HubSpot Alternatives You Should Switch to in 2021

hubspot alternatives

Back in 2006, two MIT students named Dharmesh Shah and Brian Halligan founded a small company called HubSpot. By 2018, Hubspot’s revenue was in the hundreds of millions. Talk about growth.

When it comes to sales, inbound marketing, and customer relationship management (CRM), HubSpot is the cream of the crop, right?

Yes and no.

HubSpot has tough and growing competition. And there’s also another pain point.

Despite HubSpot advertising some of its services as free, you need to pay one way or another if you are to get anything worthwhile.

It’s true that HubSpot is still the most well-known marketing software out there, but it is also among the costliest. In fact, HubSpot can cost so much that it is often considered out of reach by small businesses and startups.

That’s why we marketers and salespeople are always on the hunt for HubSpot alternatives.

In this article, we’ve explored eight great HubSpot alternative tools and software that should fit the bill.

They all come with similar inbound marketing functionalities as HubSpot, but without the price tag that turns so many small businesses away.

Top 8 HubSpot Alternatives

Let’s look closely at eight awesome alternatives to the popular marketing software.

#1. EngageBay

What Is It?

First up is the most affordable HubSpot alternative, EngageBay.

EngageBay is designed for startups and small businesses looking to afford a comprehensive, all-in-one marketing suite.

We know firsthand how expensive HubSpot can be for these businesses and how limited their options otherwise are.

They either have to pay for several tools and apps to fill in the gaps or go without many marketing and sales CRM features.

That’s why EngageBay.

Why Should You Consider It?

EngageBay offers a wide range of software tools for marketers and small business owners.

In the Sales Bay, you can find CRM and sales enablement tools, contact management dashboard, and integrated calendar with appointment scheduling.

In the Marketing Bay, there’s email marketing with automation features, SMS marketing, web forms, landing pages, email sequences, and more.

On the support end, there is a powerful Help Desk and Live Chat tool.

What Do You Get In The Sales Bay?

You can pay for the Sales Bay alone or try it for free forever. You can also use the Sales Bay as part of your all-in-one or custom plan.

  • CRM telephony lets you track the context and content of conversations. Make targeted offers.
  • Appointment scheduling with Outlook 365 and Gmail Calendar integration and plenty of ways to customize your calendar.
  • Email tracking with Outlook 365 and Gmail integration with contact management, real-time updates and notifications.

What About The Marketing Bay?

The same pricing logic applies to the Marketing Bay.

It comes with:

  • Visual marketing automation builder to automate your routine marketing tasks.
  • Email personalization, email sequences, drip email campaigns, and built-in analytics to create a holistic marketing system.
  • Social Suite to boost your social media presence with brand mention monitoring and live engagement stats.
  • Automation for generating and nurturing leads, tracking tasks, syncing your data, scheduling your email sends, and more.
  • Landing page designer and templates, with an easy-to-use drag-and-drop editor.
  • Web forms builder with customization.


EngageBay’s all-in-one suite has four plans: Free, Basic for $8.99 a month, Growth for $29.99 a month, and Pro for $47.99 a month. You can also pay annually (20% off) or biennially (40% off).

The Free plan includes Live Chat, Helpdesk, CRM tools, landing page templates, lead grabbers, email sequences, email broadcasts, and email autoresponders. The free plan lets you send 1,000 branded emails a month.

The Basic plan adds a tag manager, social suite, third-party integration, SMS marketing, conversational inbox, AI-based predictive lead scoring, landing page builder, web pop-ups, and email templates.

You can send 10,000 branded emails a month, and store 15,000 contacts.

The Growth plan adds proposals, service automation, call records, custom domain, A/B testing, site messages, push notifications, and marketing automation. It lets you send 25,000 branded emails a month, and store 50,000 contacts.

The Pro plan adds phone support, uptime SLA, a dedicated account manager, custom reporting, goals tracking, employee role management, and SSO.

You also get proposal analytics, web analytics, marketing automation, and 50,000 branded emails a month with unlimited contacts.


  • Designed for small businesses and startups specifically as an alternative to HubSpot.
  • Free (forever) plan for 15 users. Paid plans are easy on the pocket.
  • Easy to use, growing in features.


  • Can add more integrations (in the works).

👉👉EngageBay is the #1 HubSpot alternative for growing companies – Sign up and experience for yourself.

Get FREE lifetime access (up to 15 users) from here 🏆🏆

#2. ActiveCampaign

What Is It?

Our second pick for HubSpot alternatives is ActiveCampaign.

A marketing automation service with small business CRM and email marketing, ActiveCampaign has a large customer base and has been recognized well.

It’s designed for sales, marketing, and customer service teams and for verticals like higher education, software as a service or SaaS, eCommerce, and bloggers.

Why Should You Consider It?

ActiveCampaign offers a decent set of features.

These include machine learning, messaging, CRM & sales, marketing automation, and email marketing.

Machine Learning

  • Predictive sending based on email response behavior.
  • Win probability feature to predict the chances a lead will close a deal.


  • Templates for early stages of the customer journey.
  • Facebook custom audiences.
  • SMS marketing with automation, notifications, and reminders.
  • Email marketing with personalization.

CRM & Sales

  • Deals CRM app for changing deals, calling leads, tracking tasks, and generating contact information on-the-go.
  • Sync with Gmail and Outlook via ActiveCampaign Chrome extension.
  • Automated segmentation, win probabilities, and lead scoring.
  • Sales process management.
  • CRM and sales automation for a hands-off approach.

Marketing Automation

  • Split testing or A/B testing.
  • Attribution across the customer lifecycle.
  • Goals tracking.
  • Advanced reporting.
  • Mitigation services to merge contacts, forms, emails, and automation.
  • Automated sign-up forms.
  • Site tracking to know who visits your pages and for how long.

Email Marketing

  • Email scheduling.
  • Automated email funnels.
  • Email autoresponders like lead magnets and welcome emails.
  • Triggered emails based on customer behavior.
  • Broadcast emails.


ActiveCampaign has four paid plans.

These include the Lite plan for $9 a month, the Plus plan for $49 a month, the Professional Plan for $129 a month, and the Enterprise plan for $229 a month.

With the Lite plan, you have support for three users. You also get email and chat support, marketing automation, newsletters, email marketing, with unlimited emails.

With the Plus plan, you add SMS marketing, training, custom branding, a custom domain, and custom user permissions.

You also get deep data integration, lead and contact scoring, sales automation CRM, and unlimited email sending.

This plan supports 25 users.

If you have 50 users or more, the Professional plan should work for you. It adds win probabilities, predictive sending, attributions, site messaging, and unlimited email sending.

The Enterprise plan adds uptime SLA, phone support, social data, design services, and onboarding support. There’s also a dedicated account rep, a custom mail server domain, custom reporting, and unlimited message sending.


  • Comprehensive service.
  • Lite plan is affordable for small businesses.
  • Many integrations.


  • Once you get past the $49 Plus plan, it gets pricey real quick.

> See comparison of ActiveCampaign and EngageBay

#3. GetResponse

What Is It?

Among the most popular HubSpot alternatives is GetResponse. This is a marketing software product catering to small businesses.

Why Should You Consider It?

GetResponse offers a wide range of marketing solutions like webinar support, autoresponders, landing pages, and conversion funnel.


  • Drag-and-drop editor for autoresponse messages.
  • Advanced timing controls.
  • Unlimited daily messages.

Website Support

  • SSL-encrypted webinar URLs with password protection.
  • Customizable webinar URLs.
  • Webinar app to stream and record your webinars.
  • Webinar analytics, including conversions, survey vote responses, time spent watching the webinar, and the location of viewers.

Marketing Automation

  • Automated communication with scoring and tagging.
  • Visual workflows with filters, actions, and conditions.
  • Drag-and-drop visual workflow builder.

Conversion Funnel

  • Webinar funnels, lead funnels, sales funnels.
  • Automated tracking of customer journey.


GetResponse has four plans.

The Basic plan starts at $15 a month, the Plus plan at $49 a month, and the Professional plan at $99 a month.

All of these are for a contacts list of 1,000.

If you need up to 10,000 contacts, the Basic plan starts at $65 a month, the Plus plan at $95 a month, and the Professional plan at $165 a month.

The Professional plan will start at $580 a month if you have up to 100,000 contacts.

The Max plan has custom pricing.

With the Basic plan, you get Facebook Ads, exit pop-ups, surveys and forms, automation templates, landing pages, autoresponders, and email marketing.

The Plus plan has support for three users, webinars for 100 attendees, a webinar builder, contact tagging and scoring, and an automation builder for five workflows.

The Professional plan has support for five users, unpaid webinars for up to 300 attendees, web push notifications, and an unlimited automation builder.

For customized pricing, the Max plan adds transactional emails, multiple accounts and users, account migration support, team and role management, and webinars for up to 1,000 attendees.


  • Extensive webinar support.
  • Conversion funnel to track customer journey.
  • Free trial for 30 days.


  • Not a full-fledged CRM software.
  • Costly for small businesses with a large contacts database.

> EngageBay is the perfect GetResponse alternative. See why.

#4. Sendinblue

What Is It?

Our fourth pick for marketing and sales software to try over HubSpot is Sendinblue.

A digital marketing resource, Sendinblue has served quite a few businesses for more than a decade.

Why Should You Consider It?

Sendinblue can help with your Facebook advertising, landing pages, signup forms, CRM, email & marketing automation, SMS marketing, and email marketing.

For Facebook Ads, landing pages, and web forms, you can use Sendinblue’s customizable templates and drag-and-drop editor.


  • Segmentation and transactional email design to personalize your messages.
  • Chat support.
  • Contacts organization to identify sales opportunities, target certain leads.

SMS Marketing

  • Transactional SMS features, including Sendinblue’s API.
  • Review KPIs and other metrics.

Email Marketing

  • Templates for email, drag-and-drop builder.
  • Personalization, dynamic content.
  • No limit on contacts and lists.
  • A/B tests.


Sendinblue has five pricing plans.

The Free plan lets you work with unlimited contacts but limits the emails to 300 per day. It doesn’t offer any other features.

The Lite plan for $25 per month is recommended for new marketers, with up to 10,000 emails a month, advanced statistics, and A/B testing.

The Premium plan is $65 a month and offers 20,000 emails, marketing automation, Facebook Ads, landing pages, multi-user access, and telephone support.

It’ll cost $124 a month if you need all those features and 100,000 emails. You can take it up to a million emails for $599 a month.

The Enterprise plan has custom pricing and adds priority support, a dedicated account manager, and features like retargeting ads, chat, send-time optimization, SMS marketing, email personalization, and an email designer that works on mobile devices.


  • Free plan.
  • Affordable Lite plan for small businesses.


  • Free plan is bare.
  • The Premium plan doesn’t have many features and can get pricey too.

#5. SharpSpring

What Is It?

We also recommend SharpSpring for alternatives to HubSpot.

This marketing automation service works with enterprise-level companies, SMBs, and agencies.

Why Should You Consider It?

There are two products in the SharpSpring portfolio.

The App Marketplace includes a content management system or CMS, CRM, and shopping tools.

Then there’s the Marketing & Sales Platform.

This offers campaign tracking, landing page design, social engagement features, email marketing, and marketing automation.

Here’s an overview of the features you can get between the two products:

Social Media

  • Social ROI displays.
  • Social activity triggers based on lead behavior.
  • Tracking brand advocates and hot leads.
  • Conversation filtering.
  • Scheduling social media posts.

Marketing Automation

  • Integration of client and agency accounts.
  • CRM and developer API like Python, PHP, Perl, Ruby, and Java.
  • Native and third-party forms via Salesforce, Sugar, Wufoo, Gravity Forms, and Formstack.


  • HTML editor
  • Tracking code that goes into all pages on your website and blog
  • Social media widgets
  • RSS email sync
  • Templates for blog design with a point-and-click editor


  • Life of a Lead (customer journey tracking).
  • Lead scoring.
  • Page reminders to keep your leads on the ball.
  • Bird’s Eye Pipeline View to visualize the sales cycle.
  • Customized deal stages that work with your type of audience.


  • Dynamic emails.
  • Tracking on multiple devices.
  • Dynamic landing pages.
  • Personas with templates.
  • Dynamic lists for contacts.
  • Automated drip campaigns.


There are three plans: Small Business, Enterprise, and Agency. You can start for $399 a month on an annual contract (monthly pricing details upon query) if you have 1,000 contacts or less.

If you have up to 20,000 contacts, you’ll be paying $1,299 a month, and that’s just for the Small Business plan with an annual contract.

For more contacts, you’ll need to make a query and get a quote for Enterprise pricing.

If you want to use this software for your clients, you’ll need to ask for an Agency plan quote.


  • Features customized for industry verticals.


  • Too costly.

> Is EngageBay the perfect SharpSpring alternative? See comparison here

#6. Drip

What Is It?

The next pick for HubSpot competitors to try for your next campaign is Drip. This eCommerce CRM platform (ECRM) provides marketing automation services.

Drip offers enhanced email marketing automation as well as improved customer data and insights with its ECRM.

Why Should You Consider It?

Drip’s features come under four categories: customer data, personalization, engagement, and optimization.

Customer Data

  • Integration with several other data apps.
  • Track customer journey with your website and brand.
  • Custom fields for personalization and engagement.
  • Tags to divide your audience into segments and your tasks for priority.


  • Send segmented deals and messages like price-drop notifications.
  • Behavior-based email outreach.
  • Custom fields for segmentation of contacts.

Customer Engagement

  • Instagram and Facebook advertising based on customer’s shopping behavior.
  • Visual email builder.
  • Automated email campaigns.


  • Analytics to track metrics like revenue per subscriber, rate of unsubscribes, clicks, opens, etc.


Drip has three paid plans: Basic for $49 a month, Pro for $122 a month, and Enterprise, for which the price depends on features.

In the Basic plan, you get 24/7 email and chat support, unlimited emails to send, and  2,500 contacts.

With the Pro plan, you can upgrade to 5,000 subscribers (active contacts).

If your list grows beyond 5,000 people, you’ll need the Enterprise plan.


  • Many integrations.
  • Relatively affordable for startups.


  • Services are mostly limited to the ECRM or CRM sphere.

> See how EngageBay is the perfect Drip alternative

#7. Ontraport

What Is It?

Next, we’ve got Ontraport.

It has attracted a fairly large customer base and has good reviews.

Why Should You Consider It?

With Ontraport, you get a host of solutions.

There’s referral programs, membership sites, business process automation, marketing analytics, CRM, landing pages, eCommerce, email marketing, sales force automation, and marketing automation.

Referral Programs

  • Stash referral program data in a referral management system.
  • Integrate with other referral programs you might have with Ontraport’s WordPress plugin (PilotPress).
  • Make your own partner center on WordPress for commissions, sales, and traffic management for your partners.
  • Share partner promotional tools for referrers, each with their own tracking.
  • Generate partner sales reports.
  • Use automated promo tools like emails, links, lightboxes, and banners for promoting referrals.

Membership Sites

  • Web forms for your WordPress website.
  • Customizable templates.
  • Web forms and landing pages.
  • Automation for membership levels.

Business Automation

  • Customer onboarding automation.
  • Resources and content automation like welcome emails.
  • Predictive results, lead management.
  • Sync data to a single dashboard.
  • Fulfillment lists that go out every month or week.
  • Automated customer follow-ups.
  • Automated tasks.


  • Business card-style contact organization.
  • Interaction tracking based on communication and behavior.
  • Contacts grouping by job title, demographics, and other data.
  • Email campaign assigning automation.
  • Identifying tags you can add based on behavior.

Landing Pages

  • Add responsiveness and mobile optimization to your landing pages.
  • Include one-click upsells or order bumps to your sales page.
  • Share lightbox pop-up forms that come pre-filled.
  • A/B testing for landing page elements.
  • Review landing page success with detailed analytics.


  • Keep a limited purchase data cache for customers to buy again.
  • Provide an add-on or upsell on the thank-you page.
  • Provide secure payment processing through secure gateways such as PayPal, Stripe, etc.
  • Share group or individual coupons for event promotions, holidays, birthdays, etc.
  • Ontraport Forms to make your own order forms branded to your company.

Marketing Automation

  • Automate appointment reminders, thank-you messages, greetings for holidays and birthdays, etc.
  • Text reminders for appointments.
  • Text-based opt-ins.
  • Response and bounce tracking.

Marketing Analytics

  • Split testing for emails.
  • UTM variable data lead source report filtering to track revenue, leads, etc.
  • Customizable analytics.
  • Conversion stats, such as time taken to finish surveys, open emails, etc.

Sales Force Automation

  • Weighted Random to assign more leads to the top salespeople.
  • Round Robin to distribute leads evenly to all salespeople.
  • Lead score degradation on older leads.
  • Follow-up funnels with automation.
  • Review of expected win percentages and deal values.


To get started with Ontraport, you can go for their two-week free trial. Otherwise, they have four payment plans.

There’s the Basic plan for $79 per month, the Plus plan for $147 per month, the Pro plan for $297 per month, and the Enterprise plan for $497 per month.

With the Basic plan, you can support one user. You get unlimited emails and 1,000 contacts.

The Plus plan adds a second user, and you can save 2,500 contacts.

With the Pro plan, you can have three users and 10,000 contacts. You also get email consultations and unlimited emails.

The Enterprise plan supports five users, more than 20,000 contacts, and 200,000 monthly emails.

You get a personal account rep, email consultations, and Ontraport account set up.

Should you need anything more than the Enterprise plan features, there’s custom pricing.


  • Plethora of services.
  • Free trial for two weeks.
  • Useful integrations such as secure gateway payment processing through Stripe or PayPal.


  • Steep pricing.


#8. Wishpond

What Is It?

Wishpond was designed to help businesses with marketing automation.

It supports agencies, small businesses, and large companies.

Why Should You Consider It?

Wishpond offers a leads database, email marketing, marketing automation, online forms, website pop-ups, referral suite, promotions,  contest assistance, and landing page designer.

Leads Database

  • Automation to segment leads and score leads.
  • Visitor tracking to understand user behavior.

Email Marketing Features

  • Email drip campaigns with automation.
  • A/B testing for emails.
  • Automated email newsletters.
  • Drag-and-drop email designer.
  • Mobile-responsive email templates.

Marketing Automation

  • Automated lead and task assigning.
  • Automated tracking of lead activity.

Popup Customization

  • Custom JavaScript pop-up support if you like to make your own pop-ups.
  • Include animations and other personal touches to your pop-ups through the drag-and-drop editor.

Social Promotions

  • Video contest.
  • Photo caption contest.
  • Leaderboard contest.
  • Vote contest.
  • Referral contest.
  • Instagram hashtag contest.
  • Bonus entry contest.
  • Photo contest.
  • Sweepstakes.


Before you pay for a Wishpond subscription, you can go for a 14-day free trial.

The Starting Out plan costs $49 a month.

You get 1,000 leads, marketing automation, email drip campaigns, pop-ups, social contests, and landing pages.

Everything You Need plan is $99 a month.

Get 2,500 leads, API, JavaScript and custom CSS, and A/B testing.

Rapid Growth plan is $199 a month.

Add implementation coaching, and customer support. You get 10,000 leads.

If you have more leads, you’d pay more. For example, the plan costs $473 a month for 75,000 leads.


  • Feature-rich.
  • Host promotions and contests.
  • Free trial for 14 days.


  • For small businesses with more than 2,500 leads, it gets pricey.


If you’re looking for the best alternative to HubSpot, you have plenty of options.

Among these eight wonderful contenders, we’d say EngageBay offers the best bang for the buck, with a loaded feature-set at an incredible price point.

But you should consider the other software too.

We hope that this blog post helps you decide the right solution for your business. If this was too much information, we understand.

You can boil it down to just three marketing platforms and go through a quick comparison. Or, just read our own brief review of three awesome CRM products here.

👉👉EngageBay is the #1 HubSpot alternative for growing companies – Signup and experience for yourself. Get FREE lifetime access (up to 15 users) from here 🏆🏆

Nicole Malczan

Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.

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