The Top 12 Omnichannel Marketing Automation Platforms for 2024

How many channels do you use to engage your audience?

An omnichannel marketing automation platform is a must. Companies prioritizing omnichannel engagement can increase annual revenue by up to 9.5%, says Digizuite.

However, not all omnichannel marketing approaches are necessarily created equally. Digizuite notes that low-quality omnichannel strategies only yield a 3.4% revenue increase.

An increase might still be an increase, but it is important that your business to utilize omnichannel marketing correctly.

Hint: Automation is the key here.

You have many omnichannel marketing automation platforms to select from today, but which are the best for your business in 2024?

That’s a question we’ll help you answer in this richly detailed guide. We’ll look at 12 of the most exceptional software solutions in the realm of omnichannel marketing automation so you can better meet audience demands.

What Is Omnichannel Marketing Automation?

Omnichannel marketing refers to marketing measures that connect with audiences on the various touchpoints they use. It’s a multifaceted strategy incorporating out-of-home, display digital, mobile, email, web, gaming, print, and social media marketing.

Combining that with automation, omnichannel marketing automation software handles tasks like lead segmentation, personalization, lead scoring, social media copywriting, drip email campaigns, and scheduled posts to reach your audience precisely when they’re engaged and ready to buy.

Omnichannel campaigns generate more varied customer data and can improve a customer’s lifetime value. You can also better retain your audience, convert more leads as you understand the customer journey, and strengthen your brand.

12 Must-Try Omnichannel Marketing Automation Platforms

Omnichannel marketing automation can be a time-saving, money-making choice for businesses of all sizes. Here are 12 omnichannel marketing automation platforms to explore as you expand your business communications and messaging.

1. EngageBay

The all-in-one support, CRM, and marketing software EngageBay is lauded for its affordable prices. The services within Marketing Bay make launching an omnichannel automation campaign easy, as you can use a drag-and-drop workflow builder.

Better yet, the marketing automation features are free!

Features

• Custom marketing automation builder: Create automation workflows to reach customers on all their favorite platforms within EngageBay. The workflow builder demystifies even complex workflows so you can feel like a pro and market how you want to.
• Email automation: Use EngageBay’s intuitive email builder to create appealing emails (or browse templates), then broadcast your messages automatically at a time of your choosing. You can also create automated drip campaigns within EngageBay.
• Automated lead scoring: Tracking your warmest leads becomes effortless with EngageBay’s automation workflow on your side. You set the parameters within the lead scoring model, then sit back and let EngageBay take care of the rest. EngageBay even offers predictive lead scoring using powerful algorithms.
• Personalization: Personalize your outgoing content using advanced segmentation tools for audience targeting. You can also customize the content of your emails for more tailored messages.
• Autoresponders: Your email never sleeps, even when you do. Autoresponders make it look like you’re in front of your computer, so you can always send timely replies.

Pricing

EngageBay has four pricing plans to select from. Here are the costs with yearly billing, where you can save 8%.

The Free plan for $0 includes the following features:

• CRM
• Sequences
• Email broadcasts
• Autoresponders
• Email marketing

For $13.79 per month, the Basic plan unlocks these great automation features:

• Tag manager
• Social suite
• SMS marketing
• Lead scoring
• Email templates

Expand your omnichannel options with the Growth plan for $45.99 a month:

• Broadcast A/B testing
• Site messages
• Push notifications
• Marketing automation

The Pro plan has every feature in EngageBay’s Marketing Bay for $91.99 a month, including:

• Custom reporting
• Proposal analytics
• Web analytics
• Advanced marketing automation

Read also: Omnichannel Customer Journey: A Beginner’s Guide

2. HubSpot

Are you a mid-sized company that needs an advanced all-in-one marketing tool? HubSpot is a potential omnichannel marketing automation platform. This software service with sales, customer service, and marketing solutions has top-line automation.

Features

• Contact management: Automatically upload your contacts within HubSpot, then log all activities without any manual marketing effort.
• Lead scoring: Prioritize your sales-qualified and marketing-qualified leads by generating them automatically with HubSpot’s lead-scoring service.
• Cross-functionality: HubSpot supports multichannel marketing automation, as many of its solutions are cross-compatible for building a larger, more efficient marketing stack.
• Email personalization: Give your emails that special dose of personalization with HubSpot. You should anticipate higher email open and click-through rates.
• Bulk data management: Don’t lose hours sifting through mass sums of data. HubSpot can automate data management.

Pricing

HubSpot has some free marketing tools, but if you need more, choose between two paid plans.

The low-cost HubSpot Marketing Hub Starter plan starts at $18 a month on annual billing (where you can save 10% by paying upfront). The plan includes these features:

• Live chat
• Forms
• Email marketing
• In-app chat and email support

You can also explore the Professional plan for $800 a month:

• Custom reporting
• Social media
• Omnichannel marketing campaign reporting
• Omnichannel marketing automation

Read also: CRM Showdown — HubSpot vs Zoho Review and Comparison

3. ActiveCampaign

ActiveCampaign has built its reputation around automation-friendly services, including robust email marketing. Also beneficially, it has a user-friendly interface so you can begin automating more effortlessly.

Features

• List segmentation: Create groups, tag them, sort them, and let ActiveCampaign’s automation capabilities take care of the rest. You can even automate tag adding to save more time and automate email content based on which tags you select.
• Email scheduling: Schedule transactional, targeted, triggered, and broadcast emails to communicate with leads and customers.
• Autoresponders: Don’t miss a pertinent moment to reach out with ActiveCampaign. You can automate welcome email series, order confirmation, and other time-sensitive email notifications.
• Analytics: You can even automate analytics within ActiveCampaign, tracking data from text messages, landing pages for multiple websites, live chat, and social media, then using performance reporting, custom fields, and tags to analyze campaign success. Having powerful analytics can help you quantify your omnichannel marketing strategy.

Pricing

Harness ActiveCampaign’s marketing automation services by selecting one of these four pricing plans.

The Lite plan for $29 a month when you select monthly billing has what you need to begin automating, including:

• Event and site tracking
• Marketing automation
• Email marketing
• Email and chat support

For $49 per month, the Plus plan adds these features:

• Landing pages
• Modal, pop-up, and inline forms
• Advanced marketing automation
• Advanced email marketing

See why the Professional plan at $149 is ActiveCampaign’s most popular:

• Attribution reporting
• Site messages
• Split automations
• Predictive sending with AI

The Enterprise plan has custom pricing and boasts:

• Custom objects
• Custom reporting

4. Mailchimp

Why consider Mailchimp as you explore omnichannel marketing automation platforms? It offers a variety of marketing automation features, and it’s well-known for its email marketing.

Features

• Email marketing automation: Mailchimp AI reviews your email data (as a customer data platform), then generates email copy so you have one less thing to stress about when building email marketing campaigns.
• SMS marketing automation: Use automation to send alerts of discounts to your audience with Mailchimp, incentivizing them to shop. You can also use custom triggers for your SMS marketing campaigns, including inventory changes, promotions, and other notifications. Personalize SMS communications to increase customer engagement and sales.
• Social media marketing automation: Automate social media user behavior tracking to tell you which leads to pursue for your next social media campaign. Mailchimp integrates with Meta custom audiences on Facebook to make this feature more effective.
• Custom Journey triggers: Know exactly when your leads begin to warm up with customer journeys within Mailchimp. These real-time alerts allow you to launch an automated campaign to reach potential customers.

Pricing

Mailchimp lets users try two of its paid plans for 30 days free. Here is more information on the available plans.

The Free plan costs $0 per month and includes beginner features like:

• Limited Creative Assistant
• One audience
• 1,000 emails per month

Use the Essentials plan for a free month, then pay $13 per month for:

• Email scheduling
• A/B testing
• Three audiences
• 5,000 emails per month

The Standard plan is another you can try for free before paying $20 per month for these features:

• Advanced segmentation
• Comparative reporting
• Multivariate testing
• Send time optimization
• Five audiences
• 6,000 emails per month

At $350 a month, the Premium plan is costly but includes:

• Campaign manager
• Dynamic content
• Predictive segmentation
• Custom-coded templates
• Automated customer journeys for 200 journey points
• Unlimited audiences
• 150,000 emails per month

Read also: Unlock the Potential of SMS Marketing for eCommerce

5. Brevo

The omnichannel marketing automation platform once known as Sendinblue is now Brevo. Its combination of SMS and email marketing services and omnichannel-directed features earn it a spot on this list.

Features

• Advanced segmentation: Split your audience more thoroughly within Brevo using criteria such as interests, customer behavior, and location.
• Email marketing automation: Don’t delay sending messages to an audience segment. Automate your emails, including abandoned cart messages and welcome series, to guide leads through the sales funnel.
• Cross-channel compatible: Brevo is omnichannel-ready, supporting automation across SMS, email, and other marketing channels your audience uses.
• Personalization: Do more than add a contact’s name to an email. Send personalized content according to a lead or customer’s interests and behavior within Brevo.

Pricing

The pricing for Brevo’s marketing features is as follows:

The Free plan is available for $0 a month. Explore Brevo with nothing to lose, using these features:

• Transactional emails
• WhatsApp campaigns
• SMS campaigns
• Custom email templates
• 300 emails a day

For $25 per month, the Starter plan adds more robust features marketers need, like:

• Email support
• Basic analytics and reporting
• 20,000+ emails a month and no daily sending limit

The Business plan for eCommerce professionals and managers starts at $65 a month, building on Brevo features:

• Phone support
• Send time optimization
• Advanced statistics
• A/B testing
• Marketing automation

The BrevoPlus plan has custom pricing and is suited for large-scale companies:

• Personalized support
• Advanced integrations
• High-end security

All Brevo pricing plans include unlimited contacts.

Read also: 17 Cool Free Marketing Automation Platforms Reviewed

6. GetResponse

The professional omnichannel email marketing platform GetResponse offers features like landing pages and webinars. Its primary service is email marketing, which you can automate within the software.

Features

• Prebuilt workflows: Reduce the time spent on automation even further by using GetResponse’s prebuilt automation workflows.
• Personalization: Create tags for segmentation, then divide your audience by tagged criteria before sending emails.
• Automated email marketing: Design responsive email messages, then build a workflow that determines when each message gets sent based on audience triggers.
• Autoresponders: Launch email sequences automatically within GetResponse, reaching your audience when it matters most.
• Automated blog digest: GetResponse’s automated blog digest goes out to social media and other touchpoints to bring more traffic to your blog.
• Automated SMS campaigns: Automate SMS campaign sending using tools like Perfect Timing and Time Travel to send messages when your audience wants to see them.
• AI Email Generator: Don’t agonize over email content when you can use GetResponse’s AI Email Generator to write them for you. This service, powered by GPT, can write emails in minutes, composing them in a layout of your choosing.

Pricing

GetResponse has no free plan but allows new users to try three of its four paid plans for free before committing. Here are the prices when you pay annually.

For $15.60 per month, the Email Marketing plan has AI and list-building functions, such as:

• AI campaign generator
• Autoresponders
• AI email generator
• Email marketing

The Marketing Automation plan is the most popular at $48.40 per month and offers more of what marketers need:

• Contact scoring
• Advanced segmentation for a personalized experience
• Sales funnels
• Event-based workflows
• Marketing automation

Upgrade to the E-commerce Marketing plan for $97.60 a month to unlock:

• Web push notifications
• Product recommendations
• Abandoned cart recovery
• Quick transactional emails
• eCommerce integrations

The GetResponse MAX plan is $999 a month and recommended for businesses seeking custom features, support, and solutions:

• Transactional emails
• AI recommendations
• SMS marketing

Read also: 15 of the Best GetResponse Alternatives (Features, Pricing)

7. Drip

The eCommerce-centric Drip is an automation and email marketing tool with social and SMS capabilities. Its range of marketing features allows for customer connection on multiple touchpoints.

Features

• Dynamic segmentation: Mixing marketing, visitor, and store data, Drip’s segmentation tool lets you divide your audience by engagement, behavior, and other metrics for top-line segmentation.
• Automated campaigns: Use Drip’s automation workflow templates to automate more of your marketing, including social media, onsite, and email marketing.
• Automated triggers: Behavior-based triggers will send emails to your audience when they view a product on your eCommerce store, place an order, or wait too long between actions.

Pricing

Rather than offer pricing plans, Drip sets its costs by the contacts on your email list. The service costs $39 for 2,500 contacts and includes free migration, email support, onsite campaigns, and unlimited email sending.

8. Klaviyo

eCommerce businesses should also consider Klaviyo, an omnichannel marketing automation tool catered to that audience. Its personalization and segmentation features are quite powerful, making it worth considering.  

Features

• AI subject lines: The AI-powered subject line assistant uses internal algorithms to suggest email subject lines for you. Done and done.
• Email marketing automation: Whether you use pre-built email automation workflows or create your own, Klaviyo has the tools you need to connect with your audience through email while keeping it hands-off.
• SMS marketing automation: Choose from more than 20 pre-built SMS workflows, customizing any of them to your liking to suit your brand and audience needs.
• Segmentation: Discover your most receptive audience members with specific segmentation. Klaviyo will use data from all its applicable integrations (more than 200), historical data, and APIs.
• Behavior forecasting: Auto-generated predictive analytics and AI combine in Klaviyo’s behavior forecasting feature. Target your audience using parameters like predicted demographics, spending potential, churn risk, lifetime value, and next order date.
• SMS assistant: Klaviyo’s SMS assistant is an AI tool that produces SMS-ready copy. Add a few campaign descriptors, and this handy, automated tool will take care of the rest.

Pricing

Klaviyo offers users three pricing plans with costs varying based on contacts. If you have 2,501 to 3,000 contacts, here’s what you’ll pay for each plan.

The Free plan is $0 a month and loaded with plenty of features needed for getting started (must have fewer than 2,500 contacts to use):

• 60 days of email support
• 150 free MMS/SMS credits per month

For $70 a month, the Email plan makes it efficient to scale up your operations:

• Chat and email support
• 150 free MMS/SMS credits per month
• Mobile push notifications

The Email and SMS plan for $85 per month packs the most features you can find from Klaviyo, such as:

• 25,000 emails a month
• 1,250 free MMS/SMS credits per month

Read also: Top Klaviyo Alternatives: Propel Your eCommerce Business Growth

9. Omnisend

Omnisend is a leader in eCommerce omnichannel marketing, offering features like push notifications, SMS, and email. Its integrations are more than 130 strong to incorporate it into your workflow.

Features

• Automated email marketing: Use pre-built workflows, subject lines, and email messages or tailor those to your specific audience segments. The types of emails you can automate within Omnisend are cart abandonment, product abandonment, cross-selling, welcome, shipping, and order confirmation emails.
• Personalization: Use automation splits to recommend offers to your segmented audience groups, inspiring them to purchase.
• Automation reports: Omnisend’s automation reports indicate the efficiency of the workflow so you can continue adjusting it to work best for your business.
• Automations Library: Choose among a series of pre-built SMS automation workflows courtesy of Omnisend for occasions like shipping confirmations, birthdays, order confirmations, cart abandonment, and more.

Pricing

Omnisend has three pricing plans, with costs dependent on the contacts in your email list. At 2,501 to 3,000 contacts, the pricing is as follows:

The Free plan for $0 a month (must have up to 250 contacts to use) includes starter features, such as:

• A/B testing
• Performance reports
• Unlimited segmentation
• Pre-built automation workflows
• Email templates
• 500 web pushes a month
• 60 SMS messages a month
• 500 emails a month

The Standard plan for $50 is email-focused and offers:

• Customer success manager
• Unlimited web pushes
• 60 SMS messages a month
• 36,000 emails a month

You can expand beyond email marketing with SMS features by choosing the Pro plan for $70 a month. Here’s what’s included:

• 24/7 priority support
• Advanced reporting
• Customer success manager
• Unlimited web pushes
• 4,667 SMS messages a month
• Unlimited emails

10. Zoho Campaigns

Zoho is a trusted name in marketing software. Its omnichannel marketing automation tool, Zoho Campaigns, is part of its overall software suite and has many features for saving time with future campaigns.

Features

• Contact management: Import your contacts to Zoho Campaigns from Bigin by Zoho CRM, Zoho CRM, Salesforce, or more than 45 other integrations. Zoho Campaigns will automatically delete any duplicate subscribers in your list.
• SMS automation: Launch SMS marketing campaigns automatically through Zoho Campaigns. This tool integrates within Zoho’s automation workflow, using drag-and-drop functionality to send SMS messages.
• Email marketing automation: You can also use Zoho Campaign’s drag-and-drop email builder to create email automation workflows. Choose from onboard, welcome, and other nurturing emails designed to further the business relationship.

Pricing

Try any Zoho Campaigns plan for free for 14 days, with three offered. The cost varies by contact number. Here is the pricing for 1,000 contacts.

The Free plan is $0 for up to 2,000 contacts and has:

• Basic pre-built email templates
• Signup forms
• Five users
• 6,000 emails a month

The affordable Standard plan costs $5.25 a month on annual billing. Select from more features from Zoho Campaign, such as:

• SMS marketing add-on
• Basic automation workflows
• Advanced email templates
• Basic segmentation
• 10 users
• Unlimited emails

Broaden your horizons with the Professional plan for $9 a month, which has all the features in the above plan, and:

• SMS marketing add-on
• Batch sending
• Recipient time zone sends
• Email attachments and polls
• Dynamic content
• Pop-up forms
• Purchase and cart abandonment follow-ups
• Advanced drag-and-drop automation workflows
• Contact scoring
• Tags
• Advanced segmentation
• 20 users
• Unlimited emails

Read also: Zoho Alternatives — 15 CRM Solutions For Smart Sales Teams

11. ConvertKit

With over 2.5 billion monthly emails sent on its platform, ConvertKit is an omnichannel marketing automation solution for content creators and bloggers. This tool has easy-to-use automation and email marketing.

Features

• Email marketing automation: Build simple funnels, then guide your subscribers through with automation. You select the email content, then continue building your funnel from there. Triggers will determine when contacts receive their emails.
• Visual automations: ConvertKit’s automation builder is visual so automation beginners can feel like experts in no time.
• Evergreen automation sequences: From welcome emails to product launches and more, ConvertKit will keep your email content evergreen.
• Automatic email list cleanup: A big email list is only viable if your subscribers are engaged. ConvertKit can prune your email list, so you have one less item on your to-do list.

Pricing

Attesting to its straightforward philosophy, ConvertKit has only three pricing plans to select from. The costs with annual billing are as follows:

The Free plan for new creators is $0 for 1,000 subscribers and comes packed with:

• Audience segmentation
• Audience tagging
• Unlimited broadcasts
• Unlimited forms
• Unlimited landing pages

Continue building with the Creator plan for $9 per month:

• Visual automation builders
• Automated email sequences
• Free migration
• Email and live chat support
• Unlimited broadcasts

The Creator Pro plan for $25 per month has:

• Advanced reporting
• Subscriber scoring
• Unlimited team members

12. Moosend

The last omnichannel marketing automation platform we’ll review is Moosend. Select from weather-based triggers, cart abandonment emails, and many other innovative ways to use automation for your campaigns.   

Features

• Advanced product recommendations: The tailored product recommendations you can make within Moosend will win your customers’ interest and inspire them to buy more of your products and services.
• Advanced personalization: Go deeper with personalization, including parameters like audience behavior and advanced automation algorithms for hyper-personalization.
• Segmentation: Choose how you divide your audience, using criteria like customer behaviors or other rules you set.
• eCommerce AI: Moosend’s AI can send cart abandonment emails at the right time, prune your contacts, manage your customer journey, and integrate with many marketing apps.
• Automation suite: Moosend’s large automation suite includes automatic features like multiple triggers, recurring emails, precise time intervals, workflow sharing, and reporting.

Pricing

Moosend has 30-day free trials to experience its features. Then you can choose from two plans.

The Pro plan costs $7 a month with annual billing and up to 500 subscribers. Selecting this plant grants you the following:

• Automation workflows
• Unlimited emails
• Email campaigns
• Transactional emails
• Multi-step marketing automation
• Pre-built automation templates
• Automation workflow designer

The Enterprise plan with custom pricing has full-bodied automation features like:

• Priority support
• Account manager
• Triggers

Read also: 13 Moosend Alternatives That Can Boost Your Marketing

Bottom Line

Omnichannel marketing automation platforms make it possible for your business to expand your customer communications, reaching leads and customers on the channels they utilize and sending them opportune messages they should respond well to.

While the 12 software solutions we looked at are excellent options in their own way, EngageBay has several advantages as an omnichannel marketing platform. It’s lower-cost, offers a free plan with no strings attached, and is robust, with all the features marketers need.