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How to Send Out Thank You For Your Order Email (Examples & Templates)

Your customer has just taken that last step and completed their order.

Now, after you guide them through the checkout process, what are you going to do?

You’re going to send out a thank you for your order email. A thank you email is essential, especially if your business sells products online.

In this blog post, you will see some good examples of how top brands send a Thank You message.

We have also added a lot of unique, original ‘Thank You’ templates that you can copy and use for your own business.

Let’s dive in!

The Importance of a Thank You Message

With so many options available in the market, customers tend to stick with the brands that make them feel valued. 

About 70% of consumers say that it’s important for brands to offer a personalized experience. 

If you want to retain your customers, sending a Thank You message can go a long way. 

You would be surprised to know that customers are likely to spend 140% more after a positive experience than those who report negative experiences. 

The question is are you willing to take the risk by not sending a Thank You message? 

Read also: 7 Professional Payment Reminder Templates That Always Work

Wonderful Thank You Message Examples and Templates

Whether you are sending a thank you email or message right after their first purchase or for subscribing to your loyalty program, here are a few “thank you for your order” message templates that can help strengthen your customers’ relationships. 

#1: Thank you email for subscription 

Whether your customers are buying for the first time or subscribing to your newsletter, either way, you need to establish a relationship with them. 

Here’s how Padhu Group, a company that helps position early-stage startups for success, welcomes its newsletter subscribers. 

Thank You template for the subscription email

They use this mail as an opportunity to introduce themselves to their subscribers. 

At the same time, they try to understand their subscribers’ interests by asking them what topic they would like to hear more about. 

Here’s a Thank You template for the subscription email. 

Sub: Thanks For Signing Up!
Hi {Name}, 


FOR {Business name} EMAIL LIST

Going forward, {Business Name} will be providing you with relevant news and updates. 

If, for any reason, you do not want to remain on the mailing list, then please click HERE. If you do this, please be aware that you will no longer receive emails or communications from us relating to {Business Name}.

<Social media links>

Have a good day.

Thank you!


Read also: How To Say ‘Please Find Attached’ In 20 Different, Smarter Ways

#2: Thank you email for purchasing

Repeat customers are much better than one-time purchasers. To make them keep coming back, send a thank you email the moment a customer purchases something from your brand.

See how Zara, a fashion retail brand, does it like a pro.

zara - thanks for your purchase email

Keeping the email short and succinct, it adds the order number and delivery date for clear communication. Brilliant, isn’t it? 

Use these “thanks for your purchase” note templates to encourage your customer’s purchase to be the first of many.

Sub: Thank You For Choosing Us! We Appreciate It.
Hi {Name}, 

Thank you for shopping with us. We are committed to providing 100% satisfaction to our customers. 

Please tell us about your experience shopping with us. If you have any concerns with your purchase, feel free to contact us at any time. 

We will send you another email as soon as your product gets dispatched. 

Thank you!


And if you are a small business, you can use this Thank You email template to show your gratitude. 

Sub: Thank You For Supporting My Small Business
Hi {Name}, 

Thanks so much for shopping with us! 

We’re a small business, but our priority is your 100% satisfaction. 

We offer active customer support. If there’s anything you would like us to assist you with, please let us know. 

We hope to see you again soon! 

Thank you!


Read also: 100+ Thank You Email Subject Lines To Master Gratitude

#3: Thank you email for using your service 

Every time a customer uses your service, it’s a common courtesy to thank them so that they continue using it. 

Here’s how Amazon Pay thanks its customers for using ICICI credit cards and rewards them. 

Amazon pay email template

The email highlights the amount credited to the user account as their reward points. 

Thank You email templates for your reward program.

If you scroll further, this thank you email contains more information about how their reward system works to avoid any confusion. 

Use these Thank You email templates for your reward program. 

Sub: Congratulations, You’re Now a Part of Our Loyalty Program! 
Hi {Name}, 

Thank you for your support! 

We value your loyalty and to show just what you mean to us, we’ve automatically enrolled you in our customer loyalty program. 

We will now send you discount codes, free gifts, and our undying gratitude in the coming months. 

Happy Shopping! 



Here’s another one to thank your customers for being loyal

Sub: Thank You For Being Our Loyal Customer. Here’s Your Gift!
Hi {Name}, 

We appreciate our loyal customers, and you have stuck with us through thick and thin.

You will now receive free weekly offers from us. It’s just our way of saying, “thank you for your order!” 

Thank You! 


Read also: 10 Customer Service Email Templates for New CRM Users

#4: Thank you email for attending an event 

It’s a good gesture to thank your subscribers for taking time out of their day to participate in an event organized by your company. 

Use this email to know about their experience and how you would wish to see them next time as well. 

I attended a Local Search Summit by Whitespark last year, and this is what they sent me. 

whitespark - Thank You Email for Attending an Event

whitespark - Thank You Email for Attending an Event

They start the email by thanking all their attendees and also cheering for their sponsors and speakers. 

And in case someone couldn’t attend the event, they can get access to their recorded sessions by paying a certain amount. 

They also ask for feedback to help improve their next virtual conference. 

Use these Thank You email templates to send to your event attendees. 

Sub: Thank You For Attending {Event’s Name}
Hi {Name}, 

Thank you for attending this year’s {event name}.

Here’re just a few resources that will help {mention how your business will help them}.

  • Resource Link 1
  • Resource Link 2

In case you were unable to join the webinar, here is the link to the recording. 

In the meanwhile, you can keep up with our work by following us on social media.

Do stay tuned for our next webinar, we hope to see you there again! 

Thank You! 


Read also: 45 Business Text Message Templates For Busy Bees

#5: Thank you email sent after a contribution

When someone makes a contribution, sending a thank you email can keep them motivated and inspired. 

Appreciating a person’s noble act can go a long way, and it increases the chances of that behavior recurring. 

Thus, applaud your customers’ or donors’ behavior and create a loyal fan base for your business. 

In 2020, I made a small contribution to Wikipedia, and this is what they sent me. 

small contribution to Wikipedia - thank you email

Their subject line was ‘Your donation. Your curiosity. Your Wikipedia.’

It aroused my curiosity to open their email even further. 

And when I did, a sweet message on how my contribution (regardless of the amount) has made a difference for them won my heart.

I don’t think I’ll hesitate the next time they ask for a donation. 

Use this Thank You email template if your brand runs a donation or cause contribution program.

Sub: Thank You For Donating {Amount}. We’re In Awe of You! 
Hi {Name}, 

Thank you for donating {amount} towards {cause name}, {user name}. Your donation has brought us one step closer to the goal.

We will send you timely updates so that you know the impact that we have been able to create together. 

If you would like, share the fundraiser with your friends and family so that together we can create a greater impact.

Thank you again! 


Read also: 12 Email Invoice Templates to Customize and Click Send

#6: Thank You email for holiday season 

Throughout the year, we celebrate different festivals and other special days. 

Send out a thank you note to your existing customers to wish them on these special days and capitalize on it by sharing promo codes. 

This not only shows your values but also how you appreciate their loyalty. 

Here’s how the Plann team does it for their subscribers. 

Plann - Thank You email for a special occasion

As a Christmas gift, they were giving out high-performing hashtags. 

They know how everyone tries to make the most of their social media and to help their customers with more reach and awareness, they curated a list of the most useful, powerful hashtags. 

It also included a beautiful graphic and short text that could easily grasped a reader’s attention. 

Next time you want to send out a Thank You email for a special occasion, make use of this template. 

Sub: Enjoy {Festival Name} at the {Company Name} With This Exclusive Offer 
Hi {Name}, 

{Festival Name}
Celebrate the season of joy with this special offer: {offer details} 

Refer it to your friends and Earn X%
Exclusive only to our members

Offer Valid Till {Date}

Not a member yet? Join now – it’s free! 

Read also: Why You Should Try Email Threads (+ Best Practices)

#7: Thank you email for referrals

If a customer had a good experience with your brand, they are going to refer it to their friends and family members. 

Nothing can beat the effectiveness of word-of-mouth marketing. 

This is why companies offer referral programs where their customers get rewarded for referring them to their friends and family. 

Here’s how Jugnoo, an e-hailing taxi app that provides safe, affordable rides at your doorstep, does it. jugnoo - Thank You Email for Referrals

Jugnoo starts its email by showing a heart-warming graphic of friends and family sharing the paper airplane. 

They go on to reward their customer with a 100% cashback coupon for inviting a friend. 

And to keep them motivated further, they subtly encourage them with a simple line: “The more Jugnoo Cash you give, the more you get.”

Next time one of your customers invites their friends to use your service, here’s how you can express your gratitude. 

Sub: Referral Bonus Added to Your Wallet 
Hi {Name}, 

{Referred Name} made their first purchase on our app using your referral code. To thank you, we’ve credited your wallet with their purchase amount of {amount}. Use it to buy your favorite items saved in your cart. 

Happy Shopping!


PS: Invite your friends and earn more! 

Read also: How to Write the Best Meeting Reminder Email [Templates and Examples]

3 Tips to Make the Most of Your Thank You Message

Saying thank you to your customers can go a long way to building a loyal fan base for your brand. 

Here are a few tips on how to do it right. 

Include details of their order

To avoid confusion, always include full details of their purchase or the action taken. Including details of their order will not only add a personal touch but will give them a quick review of their order. 

Most brands also send out ‘Other Recommended Products’ along with the thank you email to incentivize future purchases.

Personalize the message 

When you have personal information about your customers, you can use it to send them discounts and promo offers for special days. 

For instance, if a customer’s birthday is coming, you can send a thank you note and also wish them a happy birthday as a gesture to show that you care. 

This will keep the engagement on and also, make the day much more exciting for them. 

👉Transform your customer service by learning the right way of saying ‘sorry for the inconvenience‘. Check out our post for more insights.

Read also: How To Write An Invoice Email And Get Paid Fast

Do not delay in sending out thank you message

A rookie mistake is to wait for two to three days to send out a thank you email. 

As soon as they order a product or use your service, thank them immediately. 

You can use an email automation tool like EngageBay that allows you to pre-define your set of actions, and it sends out a thank you email as soon as it’s triggered. 

It ensures that you do not miss out on any thank you message, and it’s sent right on time. 

Read also: How To Write Discount Emails Like A Boss

Wrap Up 

Sending out thank you messages can improve customer satisfaction

Some brands even send out handwritten thank you cards with the order, and customers end up sharing them on their social media. 

Try out different styles and formats for your Thank You message, and see how your customers react.

👉Looking to save time and boost your results? Use our guide “15 Introduction Email Templates That Work Like A Charm” to streamline your email communication. 🏆

About The Author

1 thought on “How to Send Out Thank You For Your Order Email (Examples & Templates)”

  1. Thank you for generously sharing your knowledge. Your selection of topics is excellent and provides valuable information.

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