customer-experience-quotes

46 Customer Experience Quotes To Inspire Your Team on CX

A positive customer experience is the foundation of every successful business, as this blog’s customer experience quotes prove. It’s so essential to a company’s growth it should be one of the top priorities.

This is more than just about dazzling your customers with smiling salespeople and offering significant discounts. Exceptional customer experience encompasses everything from the first time a prospect interacts with your business via your website, social media handles, or blog to signing a contract with you and renewing it year after year.

Customers want more than just great products; they want to feel like they are also vital to you. In this blog post, we have compiled a handful of inspiring quotes on customer experience from some of the top influencers in the world.

Take a look and share the ones you like best.


1. “95% of millennials say their friends are the most credible source of product information.”

— Jay Baer, Keynote speaker and podcaster

Customer experience quotes


2. “If you help someone, you may create a customer for life.”

— Jay Baer, Keynote speaker and podcaster

Customer experience quotes


3. “Start building an email list of people you can build relationships with.”

— Donna Moritz, Digital content strategist

Customer experience quotes


4. “Try to think of your customers like family and treat them accordingly.” 

— Jessica Mack, writer and content strategist

Customer experience quotes


5. “Keep customer care internal, recruit people who live and breathe your brand, and who genuinely care about helping people.” 

— Jessica Mack, writer and content strategist

Customer experience quotes

👉 Empower your CRM strategy with the wisdom of industry experts – learn from the best quotes on customer relationship management.


6. “Customers, whether millennials or baby boomers prefer experiences to products.”

— Robert Rose, keynote speaker and author

Customer experience quotes


7. “Service is the new social. Exemplary customer service will never go out of style.” 

— Mari Smith, Facebook marketing expert

Customer experience quotes

Exceptional customer service can make your customers feel involved and trust your brand.

According to the customer service survey conducted by Dimensional Research, 52% of customers are always willing to make an additional purchase from a company that offers good customer service.

👉 Read our detailed article on the most effective customer management strategies to transform your business. 


8. “Address the questions of your clients and prospects or someone else will.” 

–Marcus Sheridan, author and speaker

Customer experience quotes


9. “Whoever owns the voice of the customer owns the marketplace.” 

— John Spense, International keynote speaker

Customer experience quotes


10. “Start with customer experience and work your way backward to technology.”

— Robert Rose, keynote speaker and author

Customer experience quotes


11. “Anyone who ‘touches’ the customer directly or indirectly has potential to contribute to their company’s sales efforts.” 

— Bernie Borges, VP Global Content Marketing @iQor

Customer experience quotes


12. “Focus on how to be social, not on how to do social.”

— Jay Baer, keynote speaker and podcaster

Customer experience quotes

Isn’t that thought-provoking?

Social media is not just about posting insightful content. The larger goal is to connect with the audience on a personal level.

Watch this video of Jay Baer by Emplifi, where he talks about how to be social on social media.


13. “If you just help your customer, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.”

— Michael Brenner, author and keynote speaker

Customer experience quotes


14. “True utility happens in the moment of need. Not the brand’s moment of need, but the consumer’s moment of need. If you can meet that need when the customer needs it met, you are on to something big.”

— Mitch Joel, entrepreneur and writer

Customer experience quotes


15. “Involve your customers in your brand as much as possible, have fun, and treat them as you would treat a friend.” 

— Jessica Mack, writer and content strategist

Customer experience quotes


16. “The elevation principle is the process of meeting the core desires of prospects and customers by helping them solve their basic problems at no cost.” 

— Michael Stelzner, founder of Social Media Examiner

Customer experience quotes


17. “Delight audiences with content-driven experiences.”

— Robert Rose, keynote speaker and author

Customer experience quotes


18. “People want valuable insight, access to great people and recognition before they want products and services.”

— Michael Stelzner, founder of Social Media Examiner

Customer experience quotes


19. “People love to be recognized and feel that they matter. Recognize them for engaging.” 

— Mari Smith, Facebook marketing expert

Customer experience quotes


20. “Customers will punish brands without social customer care.”

— Augie Ray, Research director at Gartner

Customer experience quotes


21. “People trust people more than they trust institutions.”

— Chief marketing officer at Pendo.io

Customer experience quotes


22. “Your company must become customer-obsessed. You need to have a deep knowledge of and engagement with your customers.”

— Travis Wright, keynote speaker

Customer experience quotes


23. “Video humanized a brand, opening the door of connection between business and consumer.”

— Rebekah Radice, co-founder of BEIL.LA

Customer experience quotes


24. “Content isn’t king; the customer is. Don’t be mobile-first; be customer-first. Work on customer-centricity before digital transformation.” 

— Augie Ray, research director at Gartner

Customer experience quotes


25. “You can’t push your sales messages on your fans too often.” 

— Andrea Vahl, social media consultant and speaker

Customer experience quotes


26. “A winning brand is one that touches you in a beautiful way. It stops you in your track, makes you think and leaves you in a better place.” 

— Joanna Lord, chief marketing officer at Reforge

Customer experience quotes


27. “People want to know us. They want to know who’s behind these ideas, who’s behind these products. They don’t care anymore about a logo or a jingle.” 

— Mark Schaefer, author, speaker, and podcaster

Customer experience quotes


28. “If you take a sincere interest in others, they’ll take a real interest in you.”

— Rebekah Radice, co-founder of BEIL.LA

Customer experience quotes

As per Gladly’s customer experience survey (2018), 68% of customers say they’ll pay more for excellent customer service brands.

Isn’t that something?


29. “Know your audience. And I don’t mean make assumptions about your audience, I mean go out and spend time with them, talk to them, get their feedback. Do polls, do surveys, so smart research, know who they are, and serve them.”

— Kristina Halvorson, owner of Brain Traffic

Customer experience quotes


30. “If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.”

— Kim Garst, business strategist

Customer experience quotes


31. Persuasion is a powerful concept that can be used for good but can also cross the line into coercion.”

— Kevan Lee, writer, advisor, and entrepreneur

Customer experience quotes


32. ” Enrich people’s lives. When they need you, be ready.” 

— Kevan Lee, writer, advisor, and entrepreneur

Customer experience quotes


33. “When you just give in a genuine way, people know it and it’s an expression of care for them.” 

— Mari Smith, Facebook marketing expert

Customer experience quotes


34. “A large part of this relationship marketing concept is allowing yourself to be a little bit vulnerable and let people in.”

— Mari Smith, Facebook marketing expert

Customer experience quotes


35. “A thrilled customer is the most potent marketing asset your organization can leverage.”

— John Jantsch, author and speaker

Customer experience quotes


36. “Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.”

— Jonah Berger, Wharton professor, speaker, consultant and author

Customer experience quotes

You undoubtedly have an excellent customer service team if your customers refer your products or services to their peers, friends, and family.

Word-of-mouth not only helps increase your sales but is a significant factor in enhancing your brand awareness and identity.

As per a customer service survey by Qualtric, consumers who label a company’s service “good” are more likely to recommend the company to others.

250 Marketing Quotes From Top Influencers — You’ll Love These


37. “Give the appearance of somebody who is conversational, connected and caring.” 

— Mari Smith, Facebook marketing expert

Customer experience quotes


38. “If you aren’t using social media, you are creating language barriers with your audiences.”

— Pam Moore, keynote speaker, author, storyteller and podcaster

Customer experience quotes


39. “No matter the medium or method, giving is the timeless smart cut for harnessing super connectors and creating serendipity.”

— Entrepreneur and journalist

Customer experience quotes


40. “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.”

— Jeff Bezos, founder of Amazon

Customer experience quotes


41. “Actively listen and respond to customers. Don’t sound like a robot or reading from a script.”

— Stacy Sherman, keynote speaker and author

Customer experience quotes


42. “Customer service shouldn’t be a department, it should be the entire company.”

— Tony Hsieh, former CEO of Zappos

Customer experience quotes


43. “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” 

— Sam Walton, American retail magnate and founder of Walmart

Customer experience quotes


44. “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.”

— Richard Branson, founder of Virgin Group

Customer experience quotes


45. “You’ve got to start with the customer experience and work back toward the technology”

— Steve Jobs, co-founder of Apple

Customer experience quotes


46. “Revolve your world around the customer and more customers will revolve around you.”

— Heather Williams, songwriter

Customer experience quotes

Read also: 58 Thought-Provoking Business Growth Quotes


Wrap Up

We hope that was a good collection of customer service quotes. 

We have many other collections of quotes like this, so take a look:

If you want to try the world’s most affordable all-in-one CRM, check out EngageBay.

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