5 of the Best ActiveCampaign Alternatives (Features, Pricing)


Are you considering switching from ActiveCampaign to another software?

Or maybe you’re considering choosing ActiveCampaign for your business — but need to check out other alternatives before making the decision.

If so, you’ve come to the right place.

You might feel overwhelmed by the sheer number of email marketing software out there. 

ActiveCampaign might not offer the best customer support or onboarding process, as many users have reported:

ActiveCampaign review

ActiveCampaign review

See what we mean? But don’t worry, we’ve got you covered!

In this blog post, we’ll show you five of the best ActiveCampaign alternatives and why each may be a better choice for your business:

  1. EngageBay
  2. HubSpot
  3. GetResponse
  4. Aweber
  5. Constant Contact

Happy hunting!

5 of the Best ActiveCampaign Alternatives

In today’s post, we’ll closely examine these five ActiveCampaign alternatives so you can choose the one that’s the best fit for your company!

We’ve laid out the features, discovered their pros and cons, and compared their pricing — so that you don’t have to do the grunt work.

#1. EngageBay

trigger email automation
Email marketing automation in EngageBay

EngageBay is an all-in-one sales, marketing, and support solution with built-in Customer Relationship Management (CRM). Founded in 2017, EngageBay arose as a HubSpot alternative that’s more cost-effective for small businesses and startups.

Here are some features that make EngageBay a viable ActiveCampaign alternative:

  • EngageBay’s Smart Lists and Static Lists can be custom titled to organize your contacts better, no matter how many lists you have. You may also select the conditions for each list you build. In addition, EngageBay’s email marketing tools can help you craft the perfect campaign.
  • Creating your own landing pages and emails from templates is incredibly easy with the drag-and-drop functionality.
  • Unlike ActiveCampaign, EngageBay’s CRM is always free. You can use ActiveCampaign’s CRM as part of their least expensive plan, the Lite plan, which starts at $9.99 with only 500 contacts. At 2,500 contacts, you’re already paying $45 a month, which is getting costly! This makes EngageBay the best ActiveCampaign alternative.
  • With team management and task management, keeping your employees productive using EngageBay is easy. You can also prevent task overlaps so everyone can stay focused on their own work.
  • EngageBay’s sales and marketing automation can save you time in so many ways. From scheduling meetings to sending emails, posting on social media, and taking care of routine tasks that suck up hours of your day, using visual marketing automation workflows will make a big difference.
  • EngageBay’s dashboards offer a holistic view of your company’s performance, including marketing funnels, Key Performance Indicators (KPIs), and other useful insights.


Cost compared to ActiveCampaign Plans for any of EngageBay’s products start at $8.99 a month per user for 15,000 contacts. You can also use their Free plan with support for up to 1,000 contacts.
Trial? EngageBay offers a 15-day free trial for its premium plans.
Free version? EngageBay offers a free-forever version to help businesses just starting out.
Pros If you need an ActiveCampaign alternative for small businesses and startups, EngageBay is a clear choice. You get a surprising number of services as part of their Free plan, and the premium plans are highly affordable. EngageBay’s Pro plan also offers unlimited emails.
Cons EngageBay’s integrations list is smaller than some more established sales and marketing tools. That said, EngageBay is adding new integrations at a rapid pace.

EngageBay vs ActiveCampaign Monthly Pricing

Contacts ActiveCampaign EngageBay (per user)
0 to 500  Lite — $9 

Plus — $49

Professional — $149

Enterprise — $259

501-1,000 Lite — $29 

Plus — $49

Professional — $149

Enterprise – $259

1,001-10,000  Lite — $139 

Plus — $229

Professional — $339

Enterprise — $539

Unlimited Contacts For more than 100,000 contacts, you need to talk to ActiveCampaign’s Sales team. $99.99

Read also: 13 Best Email Marketing Software to Grow Your Business

#2. HubSpot

ActiveCampaign alternative -- HubSpot
HubSpot all-in-one Suite

Few names in sales and email marketing software are as big as HubSpot, which divides its products into the Hubspot Marketing Hub, Sales Hub, Service Hub, and CMS Hub.

Here are some of its best features:

  • HubSpot’s CRM is always free. That can offset some of the high costs of using HubSpot’s sales, marketing, and customer service software.
  • Automate more marketing tasks with powerful workflows and multilevel automation.
  • HubSpot’s sales CRM lets you develop new contacts, nurture and engage with them, and present your sales solutions to close the deal.
  • You can work on your website with the drag-and-drop page editing tool. You can also code the pages for more precision and control.
  • HubSpot offers a myriad of integrations, including PPC, helpdesk, events, CRM, email, CMS, video, e-commerce, surveying, project management, automation, social media, lead gen, workflow management, calling, sales, marketing, and analytics.
Cost compared to ActiveCampaign HubSpot’s Starter plan with 1,000 contacts at $45 a month is comparable to ActiveCampaign’s Plus plan at $49 a month for the same number of contacts. Then HubSpot’s pricing gets considerably more expensive without adding a lot of contacts.
Trial? 14-day free trial.
Free version? Hubspot offers a free-forever version with limited features.
Pros If you want name recognition with your sales and email marketing platform, HubSpot is the cream of the crop. Their free CRM offers usable features, too.
Cons For startups and small businesses who plan on exceeding 1,000 contacts this year, the pricier plans of HubSpot are way outside of your budget.

HubSpot vs ActiveCampaign Monthly Pricing

Contacts ActiveCampaign HubSpot
0 to 1,000 Lite — $29 

Plus — $49

Professional — $149

Enterprise — $259

Starter — $50 

Professional — $1,780

Enterprise — $5,000

Up to 2,500 Lite — $139 

Plus — $229

Professional — $339

Enterprise — $539

Starter — $145 

Professional — $1,850

Enterprise — $5,000

>10,000 Lite — $22 

Plus — $379

Professional — $549

Enterprise — Custom pricing

Starter — $475 

Professional — $2,100

Enterprise — $5,100

Read also: 8 Fantastic HubSpot Alternatives for Small Businesses

#3. GetResponse

ActiveCampaign alternatives -- GetResponse
GetResponse marketing automation software — one of the best ActiveCampaign competitors

GetResponse is another excellent ActiveCampaign alternative for small businesses and startups. 

It offers a suite of marketing solutions, including conversion funnels, landing pages, and autoresponders. In fact, its webinar feature is one of the best in the industry. 

Here are some of the software’s features:

  • You get a drag-and-drop autoresponder editor with advanced timing controls. GetResponse also offers unlimited daily messages. 
  • The platform offers SSL-encrypted webinar URLs along with password protection for added security. You also get advanced webinar analytics, including viewer location details, conversions, survey vote responses, and time spent on the webinar. 
  • GetResponse’s marketing automation features include automated contact management with scoring and tagging. The visual workflow editor offers conditions, filters, and actions to help you build multistep workflows. 
  • In addition, GetResponse offers webinar funnels, lead funnels, and sales funnels to help you capture leads, nurture them, and convert them into paying customers. 
Cost compared to ActiveCampaign GetResponse offers four plans, and the affordable pricing makes it a good alternative to ActiveCampaign.  
Trial? 30-day free trial.
Free version? GetResponse offers a free-forever plan.
Pros Has one of the best webinar features compared to other CRM and automation platforms.
Cons GetResponse is a marketing automation tool, which means you don’t get sales automation features.

GetResponse vs ActiveCampaign Monthly Pricing

Plan Pricing ActiveCampaign (for 1,000 contacts) GetResponse (for 1,000 contacts)
Essential Lite — $29 Free — $0 (500 contacts only)
Advanced Plus — $49 Basic — $19
Professional Professional — $149 Plus — $59
Enterprise Enterprise — $259 Professional — $119

Read also: Pipedrive Alternatives — 5 CRM Tools To Supercharge Your Sales Teams

#4. AWeber

ActiveCampaign alternative -- Aweber
Aweber email marketing software

Our fourth ActiveCampaign competitor is AWeber, a small business email marketing tool created in 1998.

Let’s take a look at some of AWeber’s top features:

  • Integrate with a plethora of third-party applications, including Facebook, WordPress, PayPal, Etsy, Shopify, Privy, and WooCommerce — making it one of the best ActiveCampaign competitors. 
  • Score prospects via quick targeting and segmentation so you can organize your leads in an instant. AWeber’s subscriber management tools let you further categorize and manage your contacts.
  • Automate your email workflows with triggers that activate depending on a lead or customer’s email behavior.
  • You can also personalize your email communications, streamline routine tasks, and use auto-tagging with AWeber.
  • Make your own landing pages, emails, and newsletters with drag-and-drop features, or browse AWeber’s robust template library.
  • AWeber delivers pre-built reports and analytics for optimizing your next marketing campaign.
Cost compared to ActiveCampaign AWeber only has two plans, one of which is free. The paid plan is on par with ActiveCampaign’s Lite plan pricing.
Trial? No trial version for premium plans.
Free version? Aweber offers a free-forever version with 500 contacts.
Pros Recommended for small to medium businesses looking for advanced email automation features.
Cons Pipedrive doesn’t have many marketing features but excels in sales, and the opposite is true of AWeber. Aweber only offers marketing tools, so it is not recommended if you’re looking for a comprehensive software solution.

AWeber vs ActiveCampaign Monthly Pricing

Contacts ActiveCampaign AWeber
0 to 500 Lite – $9 

Plus – $49

Professional – $149

Enterprise – $259

Free — $0 

Pro — $19.99

Up to 2,500 Lite – $49 

Plus – $99

Professional – $149

Enterprise – $259

Pro — $29.99
Up to 5,000 Lite – $79 

Plus – $149

Professional – $209

Enterprise – $379

Pro — $49.99
Up to 10,000 Lite – $139 

Plus – $229

Professional – $339

Enterprise – $539

Pro — $69.99

Read also: AWeber Alternatives — Which One Should You Choose?

#5. Constant Contact

ActiveCampaign alternative -- Constant Contact
Constant Contact email marketing software

The last ActiveCampaign alternative on our list is Constant Contact.

Constant Contact offers a range of tools to help you build, grow, and succeed in your business. You get email marketing automation to connect with people, grow your lists, post on social media, and automate business processes.

Here are some key features of Constant Contact:

  • Constant Contact offers dynamic sign-up forms to help you capture lead information directly from your website. This information automatically gets added to your lists. You can also import your contacts from Outlook, Salesforce, and Excel. This makes Constant Contact one of the best ActiveCampaign competitors. 
  • You can also increase customer engagement, improve results, and nurture leads using Constant Contact’s marketing automation software.
  • Automatically send out welcome and transactional emails when your leads are interested in your company. Drip campaigns let you nurture your leads over time based on their behavior and interactions with your brand.
  • Constant Contact lets you convert social media visitors into customers through social ads on Facebook and Instagram. Within minutes, you can launch an effective marketing ad campaign, drive website traffic, and grow your list.
  • The drag-and-drop email template builder lets you stand out from the crowd. You can choose from hundreds of pre-designed templates and launch your email campaigns — no coding needed.
Cost compared to ActiveCampaign For fewer contacts, both Constant Contact and ActiveCampaign are priced similarly. As your contact list grows, Constant Contact becomes more affordable than ActiveCampaign.
Trial? 14-day free trial
Free version? Constant Contact does not offer a free-forever version.
Pros Constant Contact is an excellent choice if you need a comprehensive marketing automation tool that doesn’t break your bank.
Cons It does not offer sales and customer support tools, so Constant Contact is not recommended if you need an all-in-one solution.

Constant Contact vs ActiveCampaign Monthly Pricing

Plan Pricing ActiveCampaign Constant Contact (per user)
0-500 Lite – $9 

Plus – $49

Professional – $149

Enterprise – $259

Core — $9.99 

Plus — $45

501-2500 Lite – $49 

Plus – $99

Professional – $149

Enterprise – $259

Core — $45 

Plus — $70

Upto 10,000 Lite – $139 

Plus – $229

Professional – $339

Enterprise – $539

Core — $95 

Plus — $125

Read also: Constant Contact vs Mailchimp vs EngageBay — Which Tool Is Better?

Our Best Pick

Now that you’ve seen ActiveCampaign pricing compared to these great alternative tools, which one is the best?

You can’t go wrong with any of the recommended software options. Figure out what you need, and then choose the one that ticks all (or most) of your requirements.

For small businesses that need all-in-one software, EngageBay is the best option.

EngageBay features
EngageBay features

Why, you ask? It’s simple.

EngageBay offers the best return on investment (ROI) as it eliminates the need for multiple software.

And, it’s much more affordable than ActiveCampaign.

For example, the Lite version of ActiveCampaign with 10,000 contacts costs $174 a month. EngageBay, on the other hand, only costs $49.99 a month for the Growth plan.

But wait, there’s more. EngageBay’s Pro plan with unlimited contacts costs $99 a month. ActiveCampaign’s Professional plan costs a whopping $686 a month for just 25,000 contacts!

Shawn L loves the way he was able to solve his problems using EngageBay:


Sign up now for free — no credit card information or commitments needed.

If you need a demo to understand how EngageBay can help you, just book a 30-minute slot at your convenience and speak to our experts.

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