11 of the Best Drip Alternatives (Features, Pricing, Pros & Cons)

It’s no secret that Drip email marketing software has been a popular choice for small business owners and entrepreneurs for years. But what happens when you want to switch to a different platform?

The best Drip alternatives on the market offer similar features and pricing but can differ in terms of marketing automation, integrations, and customer support.

So, how do you decide which platform is right for your business?

In this article, we’ll explore some of the key factors to consider when choosing a Drip replacement.

Check out 11 of the best Drip alternatives:

EngageBay
HubSpot
GetResponse
ActiveCampaign
ConvertKit
Campaign Monitor
Mailchimp
AWeber
Constant Contact
Brevo (Sendinblue)
Omnisend

Happy reading!

Table of Contents

Drip Software in a Nutshell

Drip comes with a robust suite of functionalities to help businesses grow their revenue.

It enables you to run and automate proven email and SMS marketing playbooks.

Source: Drip

Some of its features include:

Web forms: It provides lead ads and forms to convert visitors into leads — and feed your segments.
Segmentation and reports: Using Drip, you can segment your audience on various filters and run your campaigns effectively. Furthermore, you can generate reports to measure various KPIs.
Email and SMS automation: Drip offers pre-built email templates that can be customized as needed. No wonder Drip is trusted by eCommerce companies like Spice House, Craft, Haute Hijab, and many others.

But then, why should you consider Drip alternatives for your business?

Why You Should Consider Drip Alternatives

Drip comes with some power-packed features.

However, it is not a one-size-fits-all solution.

When you implement a marketing automation solution, you expect to get value for money. But even with its basic plan, Drip can be expensive for small businesses and may still not meet your company’s requirements.

Drip is affordable for the first few thousand subscribers, but the cost shoots up as your customer base grows. This is always the problem with sliding scale plans.

Besides, you may not need all of the advanced features that Drip offers.

Drip Pricing

Drip operates on a sliding-scale pricing model. Here’s the pricing breakdown (monthly price):

$19 for 100 contacts
$29 for 550 contacts
$89 for 5,000 contacts
$154 for 10,000 contacts
$699 for 50,000 contacts
$1,199 for 100,000 contacts

As you can see, Drip becomes quite expensive as your contact list grows. This may not be feasible for small businesses and startups.

User Reviews of Drip

Here are more reasons for you to move to another email marketing platform. Take a look at these user reviews and you’ll find out glaring disadvantages of using the software (don’t get us wrong, Drip has its merits, too):

The 11 Best Drip Alternatives

That’s why we’ve listed out 11 of the best Drip alternatives, from the most affordable to the most comprehensive tools. Take a look at their features, pricing, pros and cons, and make an informed decision.

Drip alternative	Starting price	Free plan?	Best for	G2 rating
EngageBay	$12.74/month	Yes	Small businesses, solopreneurs, startups	4.6
HubSpot	$18/month	Yes	Medium businesses, enterprises	4.4
GetResponse	$15/month	Yes	SMBs, agencies	4.2
ActiveCampaign	$9/month	No	SMBs, agencies	4.5
ConvertKit	$29/month	Yes	Content creators, small businesses	4.4
Campaign Monitor	$9/month	No	Medium businesses	4.1
Mailchimp	$9/month	Yes	SMBs	4.3
AWeber	$14.99/month	Yes	SMBs	4.2
Constant Contact	$9.99/month	No	SMBs, large businesses	4.0
Brevo (Sendinblue)	$25/month	Yes	Medium businesses	4.5
Omnisend	$16/month	Yes	Solopreneurs, SMBs	4.5

1. EngageBay

The first in our list of Drip alternatives is our own marketing automation tool — EngageBay.

EngageBay offers an all-in-one marketing automation software that fits perfectly into the requirements of small businesses and startups.

Feature	EngageBay	Drip
All-in-one marketing, sales, and support software	✔	𐄂
Sales pipeline	✔	𐄂
Sales automation	✔	𐄂
Omnichannel marketing	✔	𐄂
360-degree customer view	✔	𐄂
Live chat	✔	𐄂
Helpdesk	✔	𐄂
Appointment scheduling	✔	𐄂
Web analytics	✔	𐄂

Features

EngageBay has categorized all its marketing tools into three categories: Marketing Bay, CRM & Sales Bay, and Service Bay.

Here’s a short video about the software:

Marketing Bay

EngageBay offers an integrated marketing platform that provides you with a unified platform for all your marketing leads.

With EngageBay’s 360-degree view, you can send engaging emails to nurture leads, build beautiful landing pages, and convert leads into customers easily.

While both EngageBay and Drip offer robust marketing automation functionalities, EngageBay is simpler to use.

Besides, it offers a myriad of automation features at a more affordable price.

CRM & Sales Bay

EngageBay also offers a free sales CRM software that helps you streamline your sales processes and stay organized.

In EngageBay, setting up sales automation is pretty simple and doesn’t require extensive training. With EngageBay’s free CRM (Customer Relationship Management) suite, you can organize all your email contacts, track deals, manage your pipeline, and boost your revenue with little effort.

Furthermore, the drag-and-drop task and deal management features let you quickly visualize and update your deals.

EngageBay metrics dashboard

Service Bay

EngageBay support modules offer world-class customer service tools — ranging from a help desk to a live chat widget that can remain active on all your website pages. As part of the CRM suite, the live chat software and the help desk are entirely free!

On the other hand, Drip does not offer customer support modules, live chat functionality, or a helpdesk.

Developer API

EngageBay’s API is available in Rest, Java,.Net, Javascript, and PHP.

Reports

EngageBay offers a more holistic reporting module when compared to Drip. It offers you deep and meaningful insights so that you can understand your company’s performance, weaknesses, and pain points at a glance.

You also get traffic analytics that show you how your visitors got to your pages, their time spent on each page, links clicked, bounces, and conversion rates.

1. Pros

Easy to use and implement
Offers a free CRM suite
Free onboarding and migration services for a seamless setup
All-in-one software eliminates the need for multiple platforms
Rich set of templates for emails, landing pages, and lead capture forms

Cons

Not enough third-party integrations yet.

Pricing

EngageBay has four pricing plans:

Free: This plan is free for up to 15 users and offers 500 contacts, 1,000 branded emails, email marketing, autoresponders, email broadcasts, sequences, landing pages, CRM, and LiveChat.
Basic: This plan costs $14.99 a month for 1,000 contacts, 3,000 branded emails, email templates, SMS marketing, Social Suite, tag management, web pop-ups, and so much more.
Growth: The most popular plan costs $49.99 a month for 10,000 contacts, 25,000 branded emails, advanced marketing automation, broadcast and landing page A/B testing, custom domain, call records, service automation, proposals, and push notifications.
Pro: Costs $99.99 a month for unlimited contacts, 50,000 branded emails, web analytics, custom reporting, uptime SLA, a dedicated account manager, proposal analytics, goals, and more.

EngageBay also offers a 10% discount on annual plans and a 20% discount on biennial plans.

2. HubSpot

The next in our Drip alternatives list is Hubspot, founded by two MIT students back in 2006.

Since then, it has grown to serve over 95,000 customers globally, helping businesses acquire customers, close deals, and offer customer support.

Source: HubSpot

HubSpot offers a full-fledged marketing software that goes beyond automating email marketing.

It aims to help you scale your business by standardizing your workflow and automating repetitive tasks. You also get a comprehensive social media management tool to help you capture leads and nurture them across social channels.

Features

Let’s take a look at HubSpot’s features.

All-in-One Marketing Tools

This all-in-one inbound marketing software comes with a comprehensive suite of tools.

HubSpot offers tools to help you blog, create landing pages, manage leads, and analyze customer data.

Automated Email Campaigns

HubSpot aims to help businesses generate and nurture leads by automating email marketing campaigns.

Source: HubSpot

It allows you to choose from dozens of triggers and actions to create multi-step automations that can eliminate the need for micromanagement.

Personalized Workflows

HubSpot lets you create personalized workflows — because let’s face it: gone are the days of mass untailored marketing. It has a visual editor to create a simple follow-up campaign or multi-stage journey drip campaigns.

Further, you can use advanced contact list segmentation to detect and target your audiences automatically.

Pros

Robust functionalities
In-depth training materials
Mobile interface
Rich dashboard
Advanced tools for enterprises

Cons

Pay for additional technical support
Mandatory, expensive orientation and setup fees.

Pricing

Hubspot offers three plans: Starter, Professional, and Enterprise:

Source: HubSpot

Starter Suite: The Starter plan comes with the HubSpot Service Hub Starter, HubSpot Sales Hub Starter, HubSpot Marketing Hub Starter, and HubSpot CRM and starts at $112 a month. This plan offers limited features.
Professional Suite: The Professional plan combines the Service Hub Professional, Sales Hub Professional, Marketing Hub Professional, and HubSpot CRM. This plan starts at $1,700 a month and offers a bunch of advanced features.
Enterprise Suite: This includes the Service Hub Enterprise, Sales Hub Enterprise, Marketing Hub Enterprise, and HubSpot CRM. Though it unlocks all the features, the pricing starts at a whopping $5,600 a month!

3. GetResponse

GetResponse is an email marketing tool designed to simplify and automate email campaigns.

Its suite of marketing features includes lead generation, customer engagement, and online sales management.

Getresponse banner — *Source: GetResponse*

Features

Let us look at the key features of GetResponse.

Marketing Automation

GetResponse’s marketing automation helps you deliver personalized and meaningful emails to your customers. It sends out automated product recommendations based on the customers’ purchase history and other data.

Furthermore, it optimizes and automates workflows, tracks website visitors, and captures leads.

Email Marketing

With GetResponse drag-and-drop email creator, you can easily design and send emails in just a few clicks.

You can schedule your emails and set triggers to send emails automatically. Before sending, you can preview designs for their responsiveness. GetResponse lets you add GIFs and free stock photos to your emails directly from the platform.

Landing Pages

You can easily create landing pages without any prior coding experience.

Source: Quora

It comes with ready-made, mobile-responsive templates for you to choose from. With the built-in image editor, you can personalize pages to match your brand style.

Paid Ads

GetResponse helps you run targeted ad campaigns to grow your subscribers’ list. You can target your existing subscribers with paid ads or even locate people with similar interests as your existing contacts.

Webinars

GetResponse offers an easy-to-use webinar builder and scheduler.

Source: GetResponse

You can further customize your webinar URL and enable easy registration.

Pros

User friendly
Comprehensive reporting feature
Integrates with Google Analytics
A/B testing

Cons

No phone support

Pricing

GetResponse offers four pricing plans, including Free, Basic, Plus, and Professional.

Source: GetResponse

Free: This plan is free forever and offers a landing page, custom domain, a website builder, and signup forms.
Basic: The plan starts at $15 a month for 1,000 contacts and offers autoresponders, basic segmentation, email scheduling, and more.
Plus: The Plus plan starts at $49 a month for 1,000 contacts and features marketing automation, webinars, advanced segmentation, sales funnels, and contact scoring.
Professional: With the Professional plan, you get paid webinars, web push notifications, unlimited funnels, eCommerce features, and so much more. The plan is priced at $99/month for 1,000 contacts.

4. ActiveCampaign

ActiveCampaign is another Drip alternative option that offers email marketing, automation, and customer relationship management.

It aims to help businesses enhance their customer experience. ActiveCampaign can be used by eCommerce businesses and companies, B2B platforms, and brands going digital.

Source: ActiveCampaign

Features

Let’s take a look at ActiveCampaign features.

Email Marketing

ActiveCampaign allows you to send personalized emails to your prospects and leads.

Source: ActiveCampaign

You can segment your email lists based on various filters and send out dynamic messages to your prospects.

Marketing Automation

ActiveCampaign offers powerful marketing automation tools, including contact management, automation workflow features, tagging, drip campaigns, and advanced segmentation.

You can also set up a welcome email series or create an automated workflow without any hassle.

Smart CRM

A smart CRM software keeps all the customer data organized in a single database.

This is where you can easily keep track of all your leads, update deals, and always follow up at the right time. You have a detailed timeline of each customer so that you can offer better services.

Source: ActiveCampaign

With ActiveCampaign, you can improve the quality of your leads through lead scoring, task management, note creation, customer touchpoints, and more.

Website Messaging

ActiveCampaign offers customer messaging tools to help you reach out to your audiences across various platforms. The purpose is to help businesses build meaningful connections with customers.

Its features include engagement tracking, product recommendation, feedback system, and LiveChat support.

Pros

Reliable online support
Seamless third-party integration
Autoresponder options

Cons

Cluttered dashboard

Pricing

ActiveCampaign has four paid plans to choose from: Lite, Plus, Professional, and Enterprise.

Source: ActiveCampaign

Lite: Starts at $9 a month for 500 contacts and offers marketing automation, email marketing, drag-and-drop email builder, segmentation, and campaign reporting.
Plus: Starts at $49 a month for 500 contacts and adds landing pages, conditional content, contact scoring, automation map, and SMS marketing.
Professional: This plan starts at $149 a month for 500 contacts and features predictive sending, split automation, attribution reporting, and website personalization.
Enterprise: Starts at $259 a month for 500 contacts and adds a bunch of advanced tools. These include social data enrichment, custom domain, reporting, and free design services.

5. ConvertKit

Source: ConvertKit

ConvertKit is an email marketing automation platform designed specifically for bloggers, content creators, and authors.

It aims to grow customer relationships by understanding your audience through segmentation, analytics, automation, and a host of other tools, making this one of the best Drip alternatives for content creators.

Features

Let’s take a look at ConvertKit features.

Segmentation and Tagging

Through ConvertKit’s segmentation, you can place your audience into various buckets based on various factors — and even add your own custom filters.

Besides, its tagging feature lets you send hyper-targeted email newsletters and broadcasts.

Email Designer

ConvertKit offers designers tools to create and launch beautiful, visually appealing, and content-centric email campaigns. Through built-in personalization, your emails can turn heads and improve your conversion figures.

You can also create your own templates without having to code. The mobile-responsive design means your content will look as you intend on both desktops and mobile devices.

Landing Pages

ConvertKit lets you create landing pages with ease — no coding required.

However, it still offers custom CSS as an option for more control. You can add stylesheets to customize your landing pages in a way that reflects your brand identity. Just like with the email designer, the landing page templates are fully responsive. You can see their previews for different devices.

Automation

ConvertKit’s automation tool is relatively easy to use.

You can schedule your email campaign and send out targeted content to your audiences. It enables you to create a powerful automated funnel for higher conversions.

Source: BloggerCage

Commerce

ConvertKit Commerce lets users sell products through the web in just a few steps — the perfect tool for content creators, artists, and bloggers.

You don’t have to create a complicated eCommerce website for selling. Besides, you can set up one-time purchases for products like an eBook. There is no limit to the number of products you can sell.

Pros

Ease of use
Easy WordPress integration
Visual automation builder
Live chat and email support

Cons

Limited A/B testing

Pricing

ConvertKit prices its services into three plans: Free, Creator, and Creator Pro.

Source: Convertkit

Free: This plan is absolutely free to use and offers email broadcasts, unlimited landing pages, community support, and selling options for digital products.
Creator: Starts at $29 a month for 1,000 subscribers and adds automated funnels, automated sequences, live chat and email support, and free migration.
Creator Pro: Starts at $59 a month for 1,000 contacts and unlocks everything, including advanced reporting, subscriber scoring, newsletter referral system, and Facebook custom audiences.

6. Campaign Monitor

Campaign Monitor is an excellent Drip alternative for those looking to boost conversions using both email and SMS marketing.

With its drag-and-drop tool, easy template customization, and visual journey designer, Campaign Monitor is an ideal platform for startups and large businesses alike.

Features

Let us look at some of Campaign Monitor’s key features.

Customizable Email Templates

With a drag-and-drop HTML email template builder, you can create visually engaging yet impactful email newsletters within minutes.

What’s more, you can also lock template sections for your teams, ensuring consistency in branding.

Marketing Automation

The email marketing automation tool helps you create automated email sequences that can be sent to customers based on certain triggers or actions.

Using Campaign Monitor, you can create email series such as welcome emails, special offers, birthday discounts, VIP offers, and reminders.

Email Analytics

The reporting and analytics tool allows you to track campaign performance in real-time using features such as A/B testing for email subject lines, spam testing, and generating data on metrics such as open rates, clickthrough rates, bounce rates, and content optimization.

SMS Marketing

The SMS marketing feature helps you create a marketing campaign on a single dashboard within minutes.

Further, you can create personalized messages based on customer behavior to drive clickthrough rates and get instant results using real-time reporting.

Pros

A user-friendly drag-and-drop interface makes it easy to create customized email campaigns
It boasts in-built email templates that can be customized from scratch
Helps users quickly set up automated email campaigns based on triggers such as consumer behavior, essential events, and new subscribers
Allows businesses to track campaign performance in real-time, enabling them to undertake crucial decisions and improve marketing decisions

Cons

Pricing can be expensive, particularly for companies with large mailing lists or growing email marketing needs
More third-party integrations are required

Pricing

Campaign Monitor offers three pricing plans: Basic, Unlimited, and Premier.

Basic: The Basic Plan starts from $9 per month and includes tools such as a drag-and-drop email builder, customized email library, branded templates, A/B testing, and email verification.
Unlimited: Starting from $29 per month, the Unlimited Plan boasts advanced features such as a countdown timer, time zone for sending emails, two-factor authentication, and template sharing.
Premier: The Premier Plan costs $149 per month and comes with email section locking, phone support, deliverability support, send time optimization, and advanced link tracking.

7. Mailchimp

One of the most popular platforms, Mailchimp, is ideal for those new to email marketing.

It boasts a wide range of tools, including marketing automation and CRM, along with over 300+ integrations with apps such as Shopify, Google Analytics, Zapier, WooCommerce, and so on.

Features

Below are some of Mailchimp’s key features.

Marketing CRM

Mailchimp’s marketing CRM helps maintain all your contact data on a single dashboard, segment your audience based on tags, track consumer behavior, and get actionable insights in real-time.

Creative Assistant

Mailchimp’s AI-powered creative assistant provides customized designs for your brands, such as logos and images.

All you need to do is import your brand’s assets to a brand kit, where the creative assistant will build a customized design for your company.

Smart Marketing Recommendations

Using the smart marketing recommendations feature, you can get personalized suggestions on how to optimize email content.

Further, it can dynamically customize it for multiple contacts, predict customer lifetime value, and get suggestions to create attention-catching email subject lines.

Automated Customer Journeys

This tool helps you nurture customer relationships by curating messages that are relevant to their needs and visually building automated experiences that can be customized to business goals and consumer behaviors.

Pros

Easy-to-use interface
The platform makes it convenient to compose and save emails that can be integrated with Google and social media for publishing
Keeps mailing lists updated by identifying and eliminating subscribers that do not engage

Cons

The pre-built email templates could be customized further
At times, it can be difficult to edit the mailing list

Pricing

Mailchimp has four pricing models: Free, Essentials, Standard, and Premium.

Free: It is Mailchimp’s forever-free plan that provides up to 1000 email sends, pre-built email templates, over 300+ integrations, basic reporting and analytics tools, and in-built forms and landing pages.
Essentials: This plan starts from $9.35 per month and comes with up to 5000 monthly sends, 24/7 email and chat support, assisted onboarding, A/B testing, and email scheduling.
Standard: Under the Standard Plan, you can get custom-coded templates, send time optimizer, content optimization, and a campaign manager for $13.97 per month.
Premium: The Premium Plan costs a whopping $279.33 per month and has advanced tools such as multivariate testing, comparative reporting, and advanced segmentation.

8. AWeber

Another affordable email marketing platform is AWeber, which acts as an all-in-one platform for generating leads and converting them into paying customers.

With tools like email marketing, landing page builders, and email automation, AWeber helps you rapidly expand your mailing list and create content that drives sales.

Features

Here are some of AWeber’s key features.

Built-in Design Templates

AWeber boasts a wide range of in-built email templates that can be used for any occasion.

What’s more, you can create images on AWeber using Canva or access high-quality stock images for free.

Email Autoresponders

Using a drag-and-drop builder, you can create email autoresponders to welcome new clients as well as send bulk emails based on certain user actions and triggers.

Dynamic Content Personalization

Based on purchase history and customer behavior, you can segment your contacts and send them emails with personalized content relevant to their preferences.

Email Deliverability

Using tools like A/B and spam testing, you can be assured that emails sent through AWeber will land in the right user’s inbox.

Pros

Helps you create an infinite number of mailing lists
Allows you to remove the AWeber branding from emails and only highlight your brand
Provides in-depth reporting and analytics on what content subscribers are interested in
Using the automation feature, you can send highly personalized emails to your customers

Cons

The interface can be confusing and difficult to navigate for first-time users
The split testing feature is only provided for the paid plans
At times, it can be difficult to set up various automation features

Pricing

AWeber provides four pricing categories: Free, Lite, Plus, and Unlimited.

Free: AWeber’s forever-free plan provides up to 500 subscribers, a single mailing list, basic templates, and basic customer support.
Lite: Under the Lite Plan, users can get unlimited subscribers, 24/7 support, advanced message analytics, and three email automation. It starts from $14.99 per month.
Plus: Starting at $29.99 per month, the Plus Plan includes unlimited mailing lists, unlimited landing pages, unlimited automation tools, priority support, and advanced reporting and analytics tools.
Unlimited: The Unlimited Plan costs $899 per month and provides you with a full template library, advanced landing page features, personalized account management, and sales tracking.

9. Constant Contact

Constant Contact is an email marketing platform that helps you expand your clientele by leveraging the power of social media and emails on a single platform.

One more thing that makes Constant Contact a preferred choice is that it offers Android and iPhone apps, allowing you to access your marketing tools and reports on the go.

Features

Below is a list of Constant Contact’s important features.

Email Marketing

With over 100+ pre-built branded templates, you can instantly create effective email marketing campaigns that boost sales.

Social Media Marketing

Using Constant Contact, you can create ads for different social media channels, respond to comments and messages, and track the performance of your campaigns, all on a single dashboard.

List Growth Tools

With Constant Contact, you can grow your subscriber list fast using in-built landing pages and SMS marketing campaigns.

What’s more, audience insights help you determine what’s working and optimize accordingly.

Pros

Constant Contact allows you to embed GIFs and images in emails to boost engagement
Quick and efficient customer support
Allows you to create email templates from scratch and repurpose existing emails to maintain consistency

Cons

Extracting relevant data can be difficult
Limited comparisons between emails are provided
Clearing or updating existing segmentation lists is not intuitive or user-friendly

Pricing

Constant Contact has two pricing options: Core and Plus.

Core: The Core Plan starts from $9.99 per month and includes over 100+ email templates, integrations with Shopify, Canva, Etsy, and WooCommerce, engagement reporting metrics, built-in signup forms, and live chat and phone support.
Plus: Costing $45 per month, the Plus Plan comes with dynamic content personalization, list growth tools, automated communication tools, in-depth reporting, and auto-generated customer segmentation.

10. Brevo (Sendinblue)

If you are looking to build a brand reputation quickly, it is best to choose an email marketing platform that boasts omnichannel marketing features.

Brevo (Sendinblue) fits right into this criteria, making it one of the most preferred Drip competitors. It boasts all digital marketing tools in one place, making it easy for businesses to grow and nurture customer relationships.

Features

Let us look at some of the tools offered by Brevo (Sendinblue).

Marketing Platform

Under the marketing platform, you can find tools such as email marketing, WhatsApp campaigns, SMS marketing, built-in landing pages, pre-built signup forms, Facebook Ads, and marketing automation tools.

Conversation Management

It helps you manage conversations across multiple platforms in a single place and connect with your clients on any platform, all from one dashboard.

Sales CRM

The Sales CRM provided by Brevo (Sendinblue) lets you track and manage all sales pipelines in real time, monitor deals as they progress through the sales funnel, identify areas of improvement, and automate administrative tasks in your sales workflow.

Transactional Emails

The transactional email feature ensures that your emails are delivered to the right inbox.

With tools such as a dedicated IP address, SMTP relay, and email API, you can be assured that emails sent don’t land in the spam or promotions folder.

Pros

Pre-assembled layouts and drag-and-drop tools make it easy to create email campaigns
Provides real-time data on open rates, clickthrough rates, and conversions
Allows you to track relevant metrics and customize email content

Cons

The number of pre-built email templates is limited
At times, selecting the wrong email template or layout can result in your emails landing in the spam or promotion folders

Pricing

With Brevo (Sendinblue), you can choose among four plans: Free, Starter, Business, and Enterprise.

Free: The Free Plan provides unlimited contacts, along with 300 daily email sends, customizable email templates, a drag-and-drop editor, transactional emails, and SMS and WhatsApp campaigns.
Starter: The Starter Plan costs $25 per month and boasts up to 20,000 monthly email sends, basic reporting and analytics, and email support.
Business: Starting at $65 per month, the Business Plan includes tools such as marketing automation, A/B testing, advanced statistics, multi-user access, send time optimization, and phone support.
Enterprise: This is a customized plan that comes with advanced features such as enterprise-grade security, sub-account management, tailored onboarding, and personalized support.

11. Omnisend

For eCommerce brands seeking to improve their email marketing campaigns, Omnisend works best.

It combines your email efforts with SMS marketing, which results in a higher conversion rate. Unlike Drip, it offers a free plan for businesses or individuals just starting out.

Features

Below are the key tools provided by Omnisend.

Email Marketing

Using Omnisend, you can create personalized email campaigns by segmenting your contacts, create dynamic content blocks using the email drag-and-drop builder, and optimize your campaigns with tools such as A/B testing and campaign booster.

Audience Sync for Ads

An in-built audience sync feature helps you target your customers based on existing segments on Facebook and Google, using ads that are customized to their needs.

Push Notifications

The push notifications feature provides instant updates to customers about abandoned shopping carts, product recommendations based on browsing history, updates on order and shipping status, and information on special offers and discounts.

Signup Forms

You can capture relevant customer information through built-in web signup form templates, identify abandoning visitors, and increase your SMS subscriber list.

Further, you can also track the signup to understand how to increase your contact base.

Pros

Many professional templates to choose from, and is easily customizable
Its user-friendly interface makes it easy to navigate through the platform
Its cost-effectiveness allows businesses of all sizes to capitalize on their email marketing campaign.

Cons

Automatic branding needs improvement
A few users didn’t find the email template library useful and preferred creating their own

Pricing

With Omnisend, there are three plans to choose from: Free, Standard, and Pro.

Free: The Free Plan is ideal for startups and new businesses. It includes up to 250 contacts, pre-built automation and workflows, unlimited segmentation, A/B testing, and 24/7 email and chat support.
Standard: It starts from $16 per month and includes all the tools under the Free Plan plus unlimited web push notifications, Facebook custom audiences, and automation splits.
Pro: The Pro Plan works best for those looking to adopt SMS marketing. Starting from $59 per month, the plan boasts advanced reporting, 24/7 priority support, personalized recommendations, audience growth, and an image editor as some of its key features.

Wrap Up

Drip is a powerful marketing automation software, but it isn’t the only option available. If you are looking for the best Drip alternative, the 11 marketing automation software mentioned in this blog are all great.

Every software has its own pros and cons.

While EngageBay is pocket-friendly for small businesses and comes with a robust suite of functionalities, ActiveCampaign can be an excellent choice for integration with other third-party applications. For content creators, Convertkit is a great choice.

But there’s a caveat.

These Drip alternatives (except for EngageBay) operate on a sliding-scale pricing model. While it can be convenient for you — it doesn’t show the complete picture.

For example, let’s compare the higher-end plans for each alternative.

Hubspot costs $1,780 a month for 2,000 contacts. For 32,000 contacts, the pricing almost doubles to $3,050 a month.

The same goes for GetResponse. While the professional plan costs $99 a month for 1,000 contacts, the price increases to $255 for 25,000 contacts.

ActiveCampaign’s Professional plan costs $149 a month for 500 contacts but more than triples to $549 a month for 25,000 contacts.

Convertkit is no different. The plan costs $279 a month for 25,000 contacts for the Creator Pro plan (which only costs $59 a month for 1,000 subscribers)

What about EngageBay?

With EngageBay, you get the Pro plan with unlimited contacts for just $99 a month — and no hidden fees. For example, you must pay a mandatory setup fee while subscribing to HubSpot; there is no such thing with EngageBay.

Plus, you get unlimited contacts and thousands of emails!

Here’s Dan A, founder of his small business, offering a fantastic testimonial:

Sign up now for free — no credit card or commitments required. You can also book a 30-minute demo session with our experts at a time of your convenience, and we’ll give you a tour of the product.

We hope that this article will help you make the right choice for your business.