11 Free Marketing Tools To Create Awesome B2C Content

free marketing tools

Many people believe that creating content is easy. 

That might be true if you think content involves only writing sentences and publishing them online. 

Unfortunately, it’s not that simple. Creating actionable content that influences and drives growth is tough. 

If you’re a digital marketer, you know how difficult it is to research and publish unique content. Luckily, there are several resources online that can help you get started with the content creation process.

In this blog, we have curated a list of 11 free marketing tools that should be a part of every business’s marketing stack.

Free Marketing Tools for Awesome Content 

Any digital content begins with the right text. Content creation can be a painstaking process, but these tools can help. 

They are not a substitute for a solid content strategy, but the right tools can finetune much of the process. 

#1. Hemingway Editor

Hemingway Editor is a free writing tool that checks your copy for tone, voice, grammar, and readability. It’s available online and as a desktop app. 

In a market dominated by Grammarly, Hemingway editor offers tons of features other than grammar checking and editing. 

Features

Color-coded grammar checking

Hemingway has an easy-to-use interface. Writers can either write directly and then edit the copy or upload a ready piece of content and edit it. 

The tool highlights areas of text in different colors, depending on what needs changing. The color-coding and highlighting is an easy way to guide novice writers to create a concise and error-free copy. 

Hemingway recommends suggestions and replacements when you hover over the highlighted text.

Integration with publishing platforms

Hemingway integrates with Medium and WordPress, so you can directly publish your content. 

Exporting and importing options 

The tool also allows users to import and export documents. If you’re an editor, you can make annotations and highlights in the text and send it as a PDF. 

Pricing

The best part about the tool is that the online version is completely free. 

The desktop version does have a one-time purchase cost of $19.99. The desktop version has better functionality in terms of import/export options and updates. 

However, as a free content tool, Hemingway is leagues ahead of other word processing software.

#2. Copysmith AI

For those who are short on time when it comes to new content, Copysmith is here to help. 

Copysmith generates marketing copy with the use of AI. 

AI content tools are picking up in popularity. They are convenient, easy to use, and save a lot of time. 

If you’re a marketer who has to write the bulk of content daily, such as product descriptions and ad copies, AI content writing tools are a saving grace. 

One such content creation tool is Copysmith AI. 

Features

Templates 

There are several templates that users can try. These range from short ad copies to long-form blog topics. 

Plenty of templates are available for SEO, brand taglines, meta descriptions, and landing pages. These templates are customizable for keywords too.

Blog post generator

The blog post generator is arguably the most useful feature. You can input a few keywords, write 2-3 lines and let AI do the rest. 

Additionally, you can also rephrase parts of the generated text to match a brand voice.

Unique and relevant copy 

All content is SEO optimized and plagiarism-free.

Google chrome extension

This was a new update rolled out. Copysmith has a Google Chrome extension that is accessible from any webpage. 

It’s a handy tool, especially for busy writers and freelancers who work on the go.

Pricing

Copysmith offers a free seven-day trial with unlimited access to all its features. 

There are four pricing plans: Basic, Growth, Pro, and Enterprise. 

Each plan offers unlimited content creation and editing. Users can upgrade or cancel anytime.

Related Article: 6 Free Marketing Software Marketers Must Try Today

Free Marketing Tools for Awesome Design 

Content is only as effective as the images that complement it. 

Thankfully, you don’t have to be a practicing graphic designer to make designs that get attention.

These free design tools may not be at the level of Photoshop and Illustrator, but they do a good job at improving your content with cool graphic elements. 

#1. Canva

Canva is a free tool that allows individuals and teams to design graphics, social media posts, infographics, newsletters, and other marketing collateral. 

Features

Template library

Canva offers several templates for all kinds of content ranging from social media to presentations. 

All templates are customizable. The final designs can be downloaded in different formats or published from Canva directly.

Photo & vector editing

Users can upload their preferred photos and vectors to create a brand kit. Alternatively, Canva offers various vector images that are easily editable.

Social media and collateral

Canva allows users to create designs for all kinds of marketing collateral. These designs can be used on digital and printed materials. 

You can create social media posts and banners, infographics, resumes, presentations, and flyers.

Stock images

Canva has a digital library of stock photos and videos. Some of them are free to use while others you’d have to buy.

Collaboration

You can add team members to your account or project and collaborate in real-time. You can also create a shared workspace for your team’s projects.

Pricing

Canva works on a freemium model. 

Users can opt for the free plan that gives complete access to the template library. Users can pay for every individual template or photo they use. 

Alternatively, you can opt for premium plans that include Pro and Enterprise.

Canva Pro costs $12.99 per month/user. 

Canva Enterprise starts from $30 per month and can cost more depending on the requirement and the number of users.

#2. Pablo 

Pablo is an online design tool created by Buffer, a scheduling platform. Pablo allows users to create social media posts and designs and post them across platforms. 

Features

Convenient & quick

Pablo’s selling point is that it allows users to create social posts in 30 seconds. The minimalist interface and the drag and drop editor make the task easy.

Photo editing 

Pablo has a well-stocked library of font families and stock photos. Additionally, you can upload a photo of your choice and edit it by adding text or fine-tuning contrast.

Scheduling posts 

This option is for existing users of the Buffer platform. Users can schedule posts directly from Buffer for their social media platforms.

Pricing

Pablo is a free online tool with no pricing plan. 

Free Marketing Tools for Awesome Infographics

If you’re in the business of creating text and image-heavy content, infographics are the best way to engage your customers

People prefer graphics over text simply because they’re visually appealing and take less time to grasp.

#1. Venngage

Venngage is an online infographic content creation tool. 

For marketers on a budget, Venngage offers a free template library that can be customized as per requirement.

Features

Image uploads

Users can upload their own designs and images. How cool is that?

Custom templates

All templates can be customized — users can choose their font, design style, infographic layout, and background colors.

Team collaboration

You can invite your colleagues to edit a project with you in real-time.

Export options

Users can save all created designs in different formats such as PDF, PNG, and JPG.

Pricing

There’s a free plan with access to most of the key features.

If you want more, the Business plan starts at $49/month. 

#2. Visme

Visme is another online infographic creation tool. 

Features

Custom templates

Visme offers a template library of several stock photos and vectors. Users can customize these templates by changing content, font, style, etc.

Export options

Users can download and save the created designs as PDF, PNG, and JPG.

Static and animated infographics

Visme also offers several interactive options: you can create animated or static infographics to share on social media.

Pricing

Visme has four pricing plans: Free, Standard, Business, Enterprise.

The free plan gives access to unlimited templates and a few core features. 

The Standard plan starts at $15/month and the Business plan at $29/month. The Enterprise plan has custom pricing. 

Free Marketing Tools for Awesome Videos

Videos do what content sometimes can’t: increase engagement and drive growth. 

Although it’s always best to rely on professional video editors, here are a few resources you can try to polish your video editing skills.

#1. Lumen5

Lumen5 is a free online video creation tool that creates videos from existing content.

Features

Create videos from content 

Lumen5’s AI algorithm can help you create a storyboard from your existing content. 

All you have to do is type your script, adjust the layout and tone, and edit the created video.

Media library 

Users can also browse through the media library of stock photos, stills, and elements to add to a video.

Voiceovers and soundtrack 

For those who are looking for a more creative and emotional connect video, Lumen5 allows you to add voiceovers and custom branding.

Pricing

Lumen5 has a free plan that lets you make three videos per month. 

Paid plans are:

  • Creator: $11/month
  • Premium: $59/month
  • Business: $149/month

#2. Wave.video

Wave.video is an online video editing tool that helps users create engaging short-form videos for their social media and website.

Features

Edit and host videos

This tool offers unlimited video editing and hosting options for social media, websites, emails, and blogs. 

Custom templates 

There are a few standard templates that users can start from. All these videos have custom design options such as captions, stock photos, voiceover, soundtrack, etc.

Creative elements and assets 

Get access to a vast library of elements and creative assets that can be used in their videos.

Easy shareability

You can easily create, embed, and share videos on their website or social media.

Pricing

There are three pricing plans: Free, Creator, Business.

The free plan is perfect for beginners and small-scale creators. 

The Creator plan bills at $24/month and the Business plan starts from $48/month.

Free Marketing Tools for Awesome Emails

Email marketing remains a great marketing strategy because it’s super effective and easily scalable. 

Use these tools to improve your email marketing campaigns, increase email open-rate, and drive business growth.

#1. EngageBay

EngageBay is a feature-rich all-in-one marketing software with a free integrated CRM. 

You can use EngageBay’s free-forever plan and get access to many email templates, email sequencing and broadcast tools, email drip campaigns, and even a landing page builder.

Features

Drag-and-drop email builder

You can create interactive and highly responsive, mobile-optimized email templates using the platform’s drag-and-drop email builder. 

There are tons of customization options for content blocks, background colors and images, fonts, videos, and CTAs. 

Personalization

You can personalize all your emails based on user attributes. You can choose tags and segment your contacts to personalize your email outreach.

Automation 

You can automate your email marketing campaigns based on user behavior. You can also build targeted drip email campaigns to engage and retain customers. 

Tracking & reporting

Users can track, analyze, and optimize their email marketing campaigns with custom metrics. 

This can help you finetune your email marketing strategy and maximize your ROI.

Pricing 

EngageBay has a free forever plan that is perfect for small businesses. 

You get access to 500 contacts, and you can send 1,000 branded emails per month. Plenty of other features are included in the free plan, like landing pages, video marketing, and automated email sequences. 

Paid plans are:

  • Basic: $7.79 /month per user
  • Growth: $14.99/month per user
  • Pro: $29.99/month per user

#2. Moosend

Moosend is an affordable and user-friendly email marketing tool for creators who are just getting started with their business. 

Features

Drag-and-drop email builder

The user-friendly drag and drop email builder allows users to create templates from scratch. 

No more HTML coding and Photoshopping. 

Automation

Users can create a recurring email campaign by automating the process. 

Analytics 

Users can track and analyze the effectiveness of their marketing campaigns and build future strategies.

Pricing

  • The free plan is free forever and offers access to all core features of the platform. 
  • The Pro plan starts at $8/month and gives access to landing page tools as well.

Free Marketing Tools for Awesome Websites

To create an engaging, comprehensive WordPress website, the kind that would compel visitors to become customers, you used to have to know how to code.

Not anymore.

#1. Elementor

A free website builder, Elementor enables you to create a stunning WordPress website without having to write a single line of code.

All-in-one marketing platforms are invaluable. They help marketers save valuable time by not having to jump from one platform to another.

Elementor is an all-in-one marketing platform for website creation. With Elementor, marketers can build, publish, and manage landing pages, forms, popups, and website pages from one platform. You can always integrate other marketing platforms you need with Elementor, as well.

Features

Expert Landing Pages

Elementor’s intuitive no-code page builder enables you to easily create must-click landing pages.

Custom Forms

Elementor’s  fully customizable forms allow you to collect data directly from your website and easily send it to your marketing & CRM tools.

Pop Ups

Grab visitors’ attention with Elementor’s smart popups. You can use customizable templates and set triggers to target your visitors at the right moment.

Kits Library

Kits are complete websites you can easily customize to fit your needs. Each kit includes every website component you need: page content, header, footer, archive pages, single pages, pop-ups, site settings, global settings (colors, fonts, etc.).

Pricing

Elementor offers an extensive free plan, along with four subscription-based plans:

  • Essential – enables you to create 1 professional website. Price: $49 per year
  • Advanced – enables you to create 3 professional websites. Price: $99 per year
  • Expert  – enables you to create 25 professional websites. Price: $199 per year
  • Studio & Agencies – tailored specifically for your needs. Prices depend on specific customers’ needs

Conclusion

A well-rounded marketing strategy has many moving pieces. 

To get started with marketing, you need some free marketing tools.

Why?

Because using free marketing tools is a great way to improve your marketing content’s appearance, usability, and effectiveness.

This will translate into more sales and an enhanced customer experience across platforms, including your website, emails, and social media pages.

Hopefully, this blog post helps you build a smart marketing plan that can get great results. 

Do you think we’ve missed some cool free marketing tools here? Please let us know in the comments. 

Tanvi Bhale

Tanvi is a content writer and editor who writes on health & wellness, business, and marketing. When she's not writing , you will find her reading books or searching online for the perfect coffee recipe.

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