Signup now & get a FREE onboarding session worth $1199
Simply put, lead scores are numbers/points that you assign to your contacts on the basis of their interactivity with your business. For example, award them points when they visit your website, submit a form, etc. The reverse may be done as well, which means you can deduct points in case a contact unsubscribes from a campaign, email bounces, etc. Once these points are added to or deducted from their lead score (the lowest score being zero), you can easily identify the most potential contact within the group simply by looking at their score, and then take the next viable steps.
When a lead has reached a certain score for sales readiness, s/he is instantly qualified by the marketing predictive lead scoring system, which then automatically passes the lead to sales. The entire history of the leads interactivity to reach the qualification stage is at the sales rep's fingertips via EngageBay’s 360-degree contact view. Further, the insights that the sales rep gains from this holistic contact view empowers him to take better decisions.