February is a tricky month. It’s short, which gives marketers fewer opportunities to reach their audience. The only major holiday is Valentine’s Day, but you don’t want to slow down your marketing momentum.
You may be smack dab in the middle of the winter doldrums, but we have a handy little guide here to help you with some fresh February marketing ideas!
It’s brimming with email and social media marketing tips for the shortest month of the year. You’ll connect with your audience more meaningfully all month long, not just on Valentine’s Day!
Table of Contents
15 February Marketing Ideas to Beat the Winter blues
1. Rethink Valentine’s Day
Valentine’s Day is the most obvious target day for salespeople and marketers in February. Although the day has romantic connotations, it’s a major shopping occasion for all those special people in one’s life.
Bankrate predicted that Americans would shell out $25.9 billion for Valentine’s Day 2023, which is no small sum!
Sure, you could use this opportunity to wax poetic about what your customers mean to you, but you know your competition will do the same.
So how do you think outside the box when it comes to Valentine’s Day marketing and promotions? Here are some ideas that work well.
Put Together a Gift Guide
As mentioned, Valentine’s Day is a huge shopping holiday. While most people will shop for their sweeties, others buy gifts for their parents, friends, or siblings.
Why not help out these stumped shoppers by compiling a helpful gift guide? Many industries should see an influx in sales around Valentine’s, especially candy and confectionaries, clothing, and jewelry.
However, you never know what kind of gift could be right for one of your customers, so recommend a variety of items. You might incentivize sales by running an exclusive discount before the 14th to ensure a timely arrival.
Focus on the Small Stuff
Everyone knows what February 14th is, but do you know when Hug Day or Kiss Day is? What about Chocolate Day or Teddy Day? These holidays begin February 7th and are a thematic leadup to Valentine’s.
Your competitors might not be aware these days exist, so you can capitalize by beginning your Valentine’s drip campaign seven days early. Your audience will surely have an interest in these unique holidays you mention in your messages.
Celebrate Galentine’s Day
Another way to embrace Valentine’s season is by promoting ‘Galentine’s Day’. This holiday for the ladies is technically celebrated on February 13th, but some people acknowledge it instead of Valentine’s and celebrate it on the 14th.
You can put together a tailored gift guide for women. If your business is outside of the retail sphere but is in hospitality, why not recommend local activities or restaurants and bars to enjoy?
2. Get on Board with Children’s Dental Health Month
Maybe it’s a touch ironic that a month about enjoying candy and sweets also coincides with Children’s Dental Health Month, but February has room in the calendar for both.
You must review your audience segments before posting about this monthlong occasion on social media or through email. There is no sense in using your best marketing ideas for your customers without children, as your message will fall on deaf ears.
Target your audience members with families. You can post about Children’s Dental Health Month throughout the month. Perhaps you make graphics reminding readers to schedule a child’s dental checkup or brush and floss their teeth daily.
Appealing, simple graphics like these are very sharable, which increases their chances of spreading on the internet. This boosts your company’s trustworthiness and authority.
3. Spread the Word for Heart Health Awareness Month
February is all about the heart, even beyond the 14th. American Heart Month happens all month and seeks to increase awareness about how to become heart-healthy and prevent heart disease.
While you should refrain from sharing medical advice if your business doesn’t operate in that capacity, you can still participate in this monthlong occasion.
There’s Wear Red Day, which we’ll talk more about momentarily. You can also post tips ala Children’s Dental Health Month reminding your audience to speak to their doctor about their heart disease risk.
If you don’t want to post more social media graphics for Heart Health Awareness Month, why not put together a list of heart-healthy tips and send it in your next email newsletter? Your audience will appreciate it.
4. Encourage Good Habits for Gallbladder Cancer Awareness Month
According to the American Cancer Society, 12,220 new cases of gallbladder and bile duct cancer will be diagnosed in 2023.
While every month is Cancer Awareness Month in some form, February is Gallbladder and Bile Duct Cancer Awareness Month. It’s time to bring out the green ribbon and make more people aware of what causes this cancer, what some signs are, and why early detection is so important.
Your business can get involved in so many ways. You can spearhead a community cancer screening. You can post about gallbladder/bile duct cancer to spread awareness through social media or your email newsletter.
5. Go Bold for Wear Read Day
We touched on it before, but now we’re ready to explore Go Red Day fully. It’s acknowledged on the first Friday of every February in association with American Heart Month.
The crux of it is incredibly simple – wear red. That’s it. Everyone is encouraged to don red, either a shirt, pants, or from head to toe.
If you’re a retail or medical brand, a day like Wear Red Day has your name all over it. Even businesses outside of those industries can still capitalize on this holiday.
For example, you might host a giveaway. Create a social media hashtag and tell everyone to use it and post themselves wearing red. Randomly draw a name, and they win a prize.
You could also discount all your red items for the day, especially if you’re a clothing retailer.
6. Send Healthy Recipes
If you read our post on January marketing ideas, you’ll recall how we recommended emailing or posting healthy recipes on Facebook or Instagram. We’d also suggest this for your February marketing plan.
Healthy recipes are a great recommendation all year long, but coming off the heels of January, a recipe post or newsletter makes sense to slot into your marketing materials. You can help your audience members who are still committed to their New Year’s resolutions stay on track.
You can also encourage those who have tried and failed to get back on the bandwagon with healthier eating. Some other parties you can target with this messaging are those trying to eat healthier to reduce their cancer or heart disease risks.
7. Get Stately on Presidents’ Day
Washington’s Birthday, better known as Presidents’ Day, is the third Monday of the month. While it’s a day with lots of historical significance, it’s become better known as a commercialized sales holiday.
Not like there’s anything wrong with that! If your business has patiently waited to offer a sale since earlier in January, Presidents’ Day is a great time. You can send your audience an email like this one from retailer Brooks Brothers, which was bedecked in patriotic colors.
However, you must anticipate that your competitors will have similar ideas as yours, so you must find a way to gain the advantage. Announce your sale early (on the first of the month, perhaps) and build a nice email sequence to lead up to the special day.
Your Presidents’ Day sale must be a draw. Give your customers a reason to choose your business on this shopping holiday, whether you offer the most valuable discount or the steepest.
8. Spread the Love for Love Your Pet Day
A 2023 report from Forbes notes that approximately 86.9 million US homes have a pet, which is 66 percent of people in the country. Pet ownership has been on the rise in recent decades and should continue its upward trajectory.
You can reasonably bet your customers are comprised of pet lovers, so add Love Your Pet Day to your marketing calendar for February. This February 20th holiday isn’t as known as Valentine’s but, among pet lovers, is just as sacred, if not more so.
Companies that sell pet food and supplies should embrace this day wholeheartedly. Businesses in other spheres can and should get in on the pet-loving fun. Perhaps you pair up with a pet brand or recommend your customers donate to a pet cause (see what we did there?).
You could offer exclusive discounts to those who donate and match their donation, further inspiring them to give.
9. Gear Up for the Super Bowl
Football fanatics look forward to the Super Bowl perhaps more than any other day of the year. It’s like Christmas to them. Even those with only a passive interest in football usually tune in, with 115.1 million viewers watching in 2023, says The Athletic. That’s a new record.
Your business can launch a Super Bowl marketing event even if you can’t afford the ad space on the big day.
Choose omnichannel options like SMS, email, social media, and influencer marketing to reach a broader audience. Embrace your local team if you’re in one of the two cities competing for the trophy (or in the vicinity) but refrain from using team logos. Those are trademarked, and you could end up in hot water.
You might create a product themed for NFL and the Super Bowl, make a social media poll to see who your audience predicts the winner will be, or create a roundup of the best commercials.
10. Host a Groundhog Day Contest
Groundhog Day is an international holiday celebrated in Canada and the US on February 2nd. Punxsutawney Phil, the famous groundhog, determines if the country will see six more weeks of winter or spring.
Although Phil’s weather predictions don’t always come true, it’s still always nice to begin thinking about spring in February, and the question of will he or won’t he is a fun one.
Invite your audience to participate by running a Groundhog Day contest.
The contest rules are simple. People can vote yes or no. When the big day arrives, you can pull a name from those who got the answers right and assign a grand prize and several runner-up prizes.
You don’t have to hand out anything extravagant. Free products or samples work well here, as do gift cards to your store or small cash prizes.
11. Honor Black History Month
February is Black History Month, a great opportunity to align with black-owned businesses, participate in community events, and raise awareness through your email newsletter and social content.
Encourage your audience to share your posts to bring attention to the social causes that need it this month. Don’t interject sales opportunities into a campaign centered around Black History Month. It simply doesn’t fit, and you could only alienate your customers.
12. Encourage a Signup During Free Open Source Software Month
Now that we’ve checked off all the major occasions in February, you might wonder, what could there possibly be left to celebrate? Plenty.
For instance, February is also Free Open Source Software Month or FOSS. The whole month is a testament to this modifiable software.
Software-based companies should really use this occasion to their advantage all month. If you don’t offer FOSS software, you can still craft promotional materials guiding people toward your software solution.
For instance, you could write a guide on how to choose business software or review software solutions with pros and cons.
13. Celebrate Facebook’s Birthday
Facebook was born on February 4th, 2004. Here we are almost two decades later, and Facebook remains the penultimate social media platform.
You might already have a sizable audience on Facebook, and perhaps you use Facebook Ads as part of your social media advertising and marketing campaigns.
Celebrate the platform’s birthday among your users on Facebook. You might offer your Facebook followers a day-long discount (maybe 19% off since that’s how old Facebook is in 2023).
What about your followers on every other social media platform? You don’t want to leave them out, so encourage them to follow you on Facebook and take advantage of the discount.
You should see more sales and social followers for acknowledging a relatively simple holiday.
14. Get More Social Followers on National Make a Friend Day
Did you miss Facebook’s birthday? Perhaps you’re interested in launching a more expansive social media campaign? If so, make a note in your calendar for February 11th.
That’s National Make a Friend Day. This holiday isn’t about social media at all, but it’s all about how you frame it. You could ask your audience for more “friends” or followers by requesting they follow you or recommend your page to a family member or colleague.
Perhaps they get an exclusive referral discount code for their troubles!
15. Share Tips on Laugh and Get Rich Day
The last February marketing idea to consider is celebrating Laugh and Get Rich Day to the fullest. This holiday falls on the 8th. It’s not about getting rich financially but in other areas of your life through laughter.
Everyone could use a laugh, so why not be the source of someone’s smile? You can make a humorous post on social media or send a newsletter full of amusing one-liners.
Of course, you’re also free to do so if you’d rather focus on the literal definition of richness.
February has many occasions for marketers to spread awareness, promote new products and services, and strengthen their audience relationships.
While Valentine’s will always be the most prominent occasion on the calendar, you can further your marketing goals just about every other day of the month.