Ontraport is a business management software packed with numerous options and capabilities. But for every lag and omission in the system, there’s always an alternative.
You may already know that the CRM and marketing automation software market is rather crowded. With hundreds of tools and thousands of features, it can be overwhelming to find what suits you best.
That’s why I’ve done the research.
In this article, I’ve boiled it down to just eight Ontraport alternatives.
These Ontraport alternatives include marketing automation and CRM platforms that are highly specialized in one or more business management processes for sales, marketing, or support teams.
We’ll take a close look at product features, pricing, and pros and cons of these Ontraport alternatives.
Ontraport Overview
Ontraport is a business management software having e-commerce, marketing, sales, reporting, and CRM tools for small and mid-sized businesses.
It is also a no-code business management software that helps you manage your entire business cycle from customer acquisition to campaign automation, deal closing, and customer retention.
The system has flexible marketing automation features that aid your campaign automation and connect you to your customers using email and text editors. They also increase your reach with excellent email deliverability and targeted Facebook campaigns, and help you make good decisions with accurate tracking insights.
Ontraport has a unique CRM and Sales automation platform designed to help you monitor your customer behavior and use the data to deliver more optimized experiences across all channels. The features include smart sales pipelines, unified contact history, task automation, lead scoring and routing, custom objects, and contact segmentation.
The e-commerce tool has excellent features well-suited for your online store. A few capabilities include data security, lead sourcing and tracking, order forms and landing page builder, payment processors, and unified contact history.
Other unique features include a dynamic content management system (CMS), conditional content, membership sites, referral tracking, etc.
Ontraport Pricing
Ontraport has 4 major pricing tiers — Basic, Plus, Pro, and Enterprise. It offers both monthly and yearly billing (2 months free for annual billing).
All plans start with a 14-day free trial version and a 30-day money-back guarantee. It also has several add-ons to enhance your capabilities.
- Basic — $29 (monthly) and $24 (annually)
- Plus— $99 (monthly) and $83 (annually)
- Pro — $149 (monthly) and $124 (annually)
- Enterprise — $299 (monthly) and $249 (annually)
Pros and Cons
Pros
- Easy to use
- Great customer support
- Customizable contacts and landing pages
- Great email deliverability
- Relatively affordable pricing
Cons
- May not suit nonprofit organizations
- Some processes can be overwhelming and confusing
- The email formatting needs improvement
- The bugs can, sometimes, make it drag or lag
Read also: 13 Best Email Marketing Software to Grow Your Business
Ontraport Alternatives
Although Ontraport has excellent e-commerce, marketing, and sales features, it doesn’t cover everything you need for proper business management.
These alternatives may not be 100% better than Ontraport but they make up for its loopholes and may have more features well-suited to meet your business needs.
The 8 Ontraport alternatives (in no particular order) include:
#1. HubSpot CRM
#2. EngageBay
#3. SharpSpring
#4. Keap
#5. ActiveCampaign
#6. Insightly
#7. GetResponse
#8. Sendinblue
#1. HubSpot CRM
HubSpot CRM is a powerful business management platform with diverse tools to meet your marketing, sales, customer service, and content management needs.
All hubs (sales, marketing, service, and content management) are designed to help you grow traffic, run effective inbound marketing campaigns, automate tasks, close deals, create content, and build stronger relationships with your customers.
The Marketing Hub provides features for attracting and nurturing leads. Some of them include email marketing, forms and landing pages, analytics, live chat, contact management, social ads, etc.
The Sales Hub, on the other hand, has other capabilities like contact, deal, and task management, live chat, email tracking, sales automation, document sharing, etc.
For Service Hub, features such as calling, ticketing, meeting scheduling, reporting, live chat, email templates, team management, and knowledge base help you build stronger relationships with new and existing customers while resolving issues.
The Content Management Hub has features for creating, modifying, and managing your website information. Some features include website themes, SEO recommendations, dynamic content, site migration, etc.
HubSpot CRM is one of the most popular customer relationship management (CRM) solutions having over 1,180 integrations with various third-party applications and tools.
HubSpot Pricing
HubSpot has a lot of different product ‘bundles’ and plans. It has a free version but if you upgrade, you have to make an annual commitment. HubSpot has done away with the flexibility to drop subscriptions — even if you’re paying monthly, you have to continue paying till the end date of your annual contract.
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Marketing Hub pricing
- Free – $0
- Starter – $50 (monthly) and $45/month (annual plan) for 1,000 contacts
- Professional – $890 (monthly) and $800/month (annual plan) for 2,000 contacts
- Enterprise – $3,600/month (annual plan) for 10,000 contacts
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Sales and Service Hub pricing
- Free – $0
- Starter – $50 (monthly) and $45 (annually) for 2 users/month
- Professional – $500 (monthly) and $450 (annually) for 5 users/month
- Enterprise – $1,200 (annual billing only) for 10 users/month
HubSpot’s pricing can be a bit overwhelming, both in terms of how much it comes up to, and how many different options there are. For a detailed breakdown of HubSpot pricing, read our other article here.
Pros and Cons
Pros
- Great tool with excellent inbound marketing capabilities
- All-in-one CRM software for sales, marketing, and support
- It’s easy to use and has a neat user interface
- Suitable for all business sizes
Cons
- Prices get too expensive quickly
- Lack of more sophisticated automation
- No options for recurring tasks
- Reporting needs improvement
Read also: 8 Surprisingly Awesome HubSpot Alternatives
#2. EngageBay
EngageBay is an all-in-one customer relationship management (CRM) software created to assist your marketing, sales, and support teams. It has excellent features that help you close deals faster, facilitate customer acquisition and retention, and resolve issues by providing timely customer support.
The Marketing Bay includes inbound marketing software and other automation features for attracting more leads. Some of these features include customizable forms and landing pages, social media management, site messaging, push notifications, and SMS messaging.
EngageBay’s CRM & Sales Bay offers diverse capabilities such as automatic data entry, workflow automation, contact management, pipeline visibility, contact tracking, meeting scheduler, powerful sales reporting, and lead scoring. These features help you monitor your prospects and craft relevant and personalized emails for higher conversions.
The Service Bay offers tailored features to help you provide support, and helpful guides, resolve issues, and strengthen your overall customer experiences. It has ticket routing, live chat, support macros, personalized and customized messaging, support groups, and powerful reporting.
You can connect EngageBay with hundreds of third-party applications and software including Xero, PayPal, Zapier, Shopify, Twilio, and many others to enhance your capabilities and get maximum results.
EngageBay pricing
EngageBay has various pricing models for all business management solutions. It has a free plan with limited features and a free demo. All plans are per user per month with options to pay monthly, annually (8% off), and biennially (15% off).
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All-in-one CRM pricing
- Free – $0
- Basic – $14.99 (monthly), $13.79 per month (annually), and $12.74 per month (biennial)
- Growth – $49.99 (monthly), $45.99 per month (annually), and $42.49 per month (biennial)
- Pro – $99.99 (monthly), $91.99 per month (annually), and $84.99 per month (biennial)
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Marketing Bay pricing
- Free – $0
- Basic – $12.99 (monthly), $11.95 per month (annually), and $11.04 per month (biennial)
- Growth – $34.99 (monthly), $32.19 per month (annually), and $29.74 per month (biennial)
- Pro – $69.99 (monthly), $64.39 per month (annually), and $59.49 per month (biennial)
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CRM & Sales Bay pricing
- Free – $0
- Basic – $12.99 (monthly), $11.69 per month (paid annually), and $11.04 per month (biennial)
- Growth – $22.99 (monthly), $27.59 per month (annually), and $25.49 per month (biennial)
- Pro – $59.99 (monthly), $55.19 per month (annually), and $50.99 per month (biennial)
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Service Bay pricing
The helpdesk and live chat features are free.
Pros and Cons
Pros
- Customizations are developer-friendly
- Great customer support
- It’s intuitive and easy to use
- Relatively low pricing
Cons
- Additional email purchase is expensive
- Needs more training guides and manuals
- Workflow automation has low limits
- Reporting and insights need improvement
Read also: The Top 8 EngageBay Alternatives of 2022 [Features, Pricing, Reviews]
#3. SharpSpring
SharpSpring is a CRM solution with full-funnel marketing and sales automation capabilities. It is a perfect fit for medium and enterprise organizations.
The CRM features include lead nurturing and scoring, actionable reports, smart sales pipelines, and a 360° customer view that shows every stage of the buyer’s journey.
The marketing and sales automation features, on the other hand, help you drive quality leads to your pipeline before assigning them to your sales team.
They include dynamic landing pages and forms, blogs, marketing reports, socials, visitor IDs, and tailored campaigns with both text and email messaging.
SharpSpring integrates with several third-party applications through native integrations, custom APIs, Zapier, and other service partners.
SharpSpring Pricing
SharpSpring has three major pricing plans for small and mid-sized businesses and two custom pricing models for agencies and enterprises.
Billings are monthly and it has no free plans or trial versions, but there is a free demo to understand how the platform works.
- 1,000 contacts – $499 per month
- 10,000 contacts – $999 per month
- 20,000 contacts – $1,449 per month
- Agency and enterprise organizations – (custom pricing, contact sales)
Pros and Cons
Pros
- Impactful social media and email marketing features
- Great marketing and client management capabilities
- Unique custom templates
- Easy-to-use landing page, forms, and email builder
Cons
- Reporting and analytics need improvement
- No free trial or trial versions
- It’s a bit pricey and may not be the perfect fit for startups on a lower budget
- It needs more flexibility and ease of use
- The mobile app needs improvement
- It may be a bit complex for beginners
Read also: SharpSpring Pricing, Features, and Top 3 Alternatives for Small Businesses
#4. Keap
Keap is a powerful CRM and an all-in-one sales and marketing automation platform well-suited for small and mid-sized businesses across various industries.
This sales management platform can help you attract, nurture, convert, and retain your leads.
Keap CRM includes client management software that helps you optimize your customer experiences by collecting, segmenting, organizing, and managing contacts through social media, forms, and landing pages.
Moreover, the software has native payment processors that enable you to send and receive payment across various platforms, as well as, tracking features designed to show you the status of each client and lead in your system.
For sales and marketing automation, Keap provides you with both easy and advanced automation – you can either use each solo or combined.
Some automation features include lead capture, sales nurture, appointment reminder, purchase follow-up, sales, and revenue forecasting, email campaigns, payment reminders, etc.
Keap also integrates with other applications and tools to help you connect your data in one place and enhance productivity.
Read also: AWeber vs Mailchimp and Other Email Tools
Keap Pricing
Keap has 3 major pricing plans to cover all major products’ features with a free trial period of 14 days. Billings are monthly or annually (20% off).
- Pro – $169 (monthly) and $129 (annually) per month for 2 users and 1,500 contacts
- Max – $249 (monthly) and $100 (annually) per month for 3 users and 2,500 contacts
- Max classic – (custom pricing, contact sales)
Pros and Cons
Pros
- It’s intuitive
- It’s a great marketing automation CRM tool for startups and newbies
- It has relatively affordable pricing plans
- Excellent reporting and analytics
- Offers dynamic content to simplify your campaigns
Cons
- The advanced automation may be a bit difficult to setup
- Limited search options
- Not great for social media marketing and event tracking
- Automation takes time to load
Read also: Keap Pricing & Comparison with EngageBay — 12X More Affordable Alternative
#5. ActiveCampaign
ActiveCampaign is a cloud-based customer relationship management (CRM) and marketing automation solution designed with tailored tools to help you create excellent customer experiences.
Like Ontraport, ActiveCampaign also has well-suited and automated capabilities for marketing and sales teams, and for e-commerce stores.
The marketing automation feature helps you drive more leads to the right pipeline via various channels such as social media, live chat, text messages, landing pages, emails, etc.
Other capabilities include contact management, tracking, welcome email, automated reminders, site tracking, advanced reporting, A/B split testing, etc.
The sales automation and CRM features help you keep track of your leads, manage contact, monitor pipeline, score and nurture leads, and track tasks to improve your sales and close deals faster.
With over 870 integrations with Shopify, Zapier, WordPress, and other third-party applications, ActiveCampaign helps you connect with the right tools that can simplify your workflow.
Read also: CRM Showdown: HubSpot vs Zoho Review and Comparison
ActiveCampaign Pricing
ActiveCampaign has 4 major pricing tiers – Lite, Plus, Professional, and Enterprise. It offers a 14-day free trial to test some premium features, with monthly and annual billing.
The pricing plan covers all other ActiveCampaign solutions – sales and support. All prices are per month for 1,000 contacts.
- Lite – $39 (monthly) and $29 (annually) per month
- Plus – $70 (monthly) and $49 (annually) per month
- Professional – $187 (monthly) and $149 (annually) per month
- Enterprise – (custom pricing, contact sales)
Pros and Cons
Pros
- Great tool for email marketing campaigns
- Excellent machine learning capabilities for automation and customizations
- It is relatively affordable
- It provides free implementation and migration services
Cons
- Some advanced automation can be complex
- Reporting and insights need improvement
- No chatbots to enhance lead generation
- Customer support needs improvement
Read also: ActiveCampaign Pricing and Comparison with Other Alternatives
#6. Insightly
Insightly is a customer relationship management (CRM) software that also provides marketing, sales, and customer service solutions for closing more deals, creating memorable customer experiences, and building stronger relationships with both your team and your buyers.
Insightly Marketing has excellent features that enable you to attract and engage your ideal customers by carrying out intelligent campaigns, targeted segmentations, and engaging customer journeys.
With this tool, you can craft beautiful emails with pre-built templates and engage your customers with embedded forms and landing pages. You can also, analyze customer insights with highly visual advanced analytics and reporting engine.
The sales features can help you close deals faster and sell smarter by routing leads, sending, tracking, and saving emails, and automating workflows. With the custom dashboards, you can enhance your team collaboration and eliminate redundancy in data collection and processing.
In addition, the customizable views and workflows improve your personalization and targeting, as they are based on user preferences and your business needs.
Insightly Service empowers your customer service and support teams to create lasting relationships with your buyers by resolving issues, tracking customer history with actionable insights, ticketing, and integrating a knowledge base.
It also uses highly-visible SLA countdown and pre-written templates (macros) for easy resolution of less specific issues.
Moreover, Insightly offers an extensive tool, AppConnect, for managing complex automation workflows, exchanging data between Insightly CRM and other applications, and building sophisticated integrations with diverse business tools and applications.
Read also: Sendinblue Pricing: What You Need to Know Before Signing Up
Insightly CRM Pricing
Insightly has 4 major pricing plans based on the 4 major products. It offers a free plan with limited features and a number of users. It also gives you a 14-day free trial to use all top-tier features. The paid plan is per user per month and billing is annual.
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Insightly CRM and Service
- Plus – $29 per user/month
- Professional – $49 per user/month
- Enterprise – $99 per user/month
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Insightly Marketing
- Plus – $299 per user/month for 10,000 contacts
- Professional – $599 per user/month for 10,000 contacts
- Enterprise – $1,299 per user/month for 10,000 contacts
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Insightly AppConnect
- 25k plan – $249 (25,000 tasks per account/month)
- 100k plan – $799 (100,000 tasks per account/month)
- 500k plan – $3,499 (500,000 tasks per account/month)
Pros and Cons
Pros
- It is intuitive and easy to use
- Relatively affordable pricing models
- Great fit for smaller businesses
- Highly customizable workflows
Cons
- Project management features are too basic
- Customer support needs improvement
- Tasks and event handling needs improvement
Read also: Insightly vs HubSpot vs EngageBay — Find Out Which CRM is Best For You
#7. GetResponse
GetResponse is a powerful marketing automation tool that helps you craft wonderful emails and create optimized pages for lead capturing and nurturing. And like Ontraport, it also has excellent e-commerce tools to convert your customers and increase sales.
The marketing automation builder has rules that let you create events based on users’ behavior, actions, and triggers.
You can also run targeted email marketing campaigns by sending relevant and personalized emails to contacts in different segments. The prebuilt and automated templates help you craft emails for different purposes.
GetResponse website builder is designed to enhance your online presence using the AI wizard, no-code solutions, customizable templates, and creative design tools. It also has a marketing suite that includes pop-ups, signup forms, live chats, web push notifications, and email marketing features all in one place.
The email marketing features help you send the right type of email (newsletters, autoresponders, transactional, and blog digest) to the right recipient. There are predesigned email templates with drag-and-drop functionalities that simplify your email creation.
With A/B testing, you can actively optimize your content (images, layouts, subject lines, call to action, etc.) to suit the right audience.
GetResponse integrates perfectly with your online store and other third-party tools to streamline your work.
Read also: HubSpot vs SharpSpring: A Side-by-Side Comparison of Key Features
GetResponse Pricing
GetResponse has two major pricing categories – for everyone and for mid & large companies – and each has varying plans based on the features they possess.
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For everyone
This category has 4 major pricing plans – free, email marketing, marketing automation, and e-commerce marketing. It offers monthly, annual (18% off), and biennial (30% off) plans.
- Free – $0 for 500 contacts
- Email marketing – $19 (monthly), $15.58 (annually), and $13.30 (biennial) per month for 1,000 contacts
- Marketing automation – $59 (monthly), $48.38 (annually), and $41.3 (biennial) per month for 1,000 contacts
- E-commerce marketing – $119 (monthly), $97.38 (annually), and $83.30 (biennial) per month for 1,000 contacts.
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Mid & large companies
- Max and Max² – (custom pricing, contact sales)
Pros and Cons
Pros
- Multiple A/B testing options
- No email sending limits
- Beautiful and well-designed templates for email campaigns
- Excellent auto-responder option
- The free plan comes with a wide range of tools for a start
Cons
- Low results with B2C companies
- No phone supports
- Analytics and reporting need improvement
- Marketing automation tool has limited functions
Read also: GetResponse Pricing and Comparison With More Affordable Alternatives
#8. Sendinblue
Sendinblue is a cloud-based marketing software for small and mid-sized businesses. It helps you create excellent customer experiences through email campaigns, transaction emails, social ads, and SMS messaging, as well as performing other marketing automation tasks.
The marketing features enhance communication with your audience through sleek SMS and email messaging, live chat, and an organized inbox to secure your messages and enhance your team’s productivity.
The CRM features help you track your deals, manage your sales pipeline, monitor customer interaction, and enhance your team’s collaboration. This, in line with the marketing automation features, will improve your personalization and audience segmentation.
The reporting and analytics features provide real-time data to help you monitor your performance over time while giving room for precise testing with the A/B testing tool.
Other unique features such as retargeting, signup forms, landing pages, and Facebook Ads boost your lead acquisition and facilitate conversions.
You can integrate other platforms or tools such as WordPress, Google Analytics, Shopify, Salesforce, and WooCommerce with Sendinblue to enhance your capabilities.
Sendinblue Pricing
Sendinblue has 4 major pricing tiers – Free, Starter, Business, and Enterprise – and each comes with unlimited contacts. Billings are monthly or annually (10% off). The sales CRM is free.
- Free – $0
- Starter – $25 (monthly) and $22 (annually) per month
- Business – $65 (monthly) and $58 (annually) per month
- Enterprise – $1,000 (annual billing only) per month
Pros and Cons
Pros
- The free plan comes with excellent features for a start
- Powerful analytics and reporting features
- Easy-to-use marketing automation tool
- Great customer management capabilities
Cons
- The SMS feature needs improvement
- Landing page templates are not fully customizable
- Limited email templates
Read also: 5 of the Best Sendinblue Alternatives (Pricing, Advantages)
Wrap-Up: What’s The Best Ontraport Alternative?
Ontraport is an excellent tool for managing your business processes like growing your online store and boosting sales; however, it may not be a good fit for all business types and models (e.g., nonprofit organizations).
Several other software like HubSpot, EngageBay, Keap, SharpSpring, etc., may have more tailored features that cover Ontraport’s loopholes.
Moreover, marketing automation solutions like Sendinblue, GetResponse, and ActiveCampaign have some cool email marketing features that are missing in Ontraport. They’re great tools if you’re focused on conversions through email campaigns.
However, if your business needs an all-in-one marketing and CRM solution, try EngageBay for free. To see how EngageBay can help your business, you can also book a free demo.
