Home » Email Marketing » Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
campaign-monitor-alternatives

Comparing 16 Campaign Monitor Alternatives: In-depth Analysis

Unresponsive customer support, limited reporting, and lack of advanced features are some top reasons Campaign Monitor users seek alternatives.

To streamline your search process, we reviewed 16 of the best Campaign Monitor alternatives that make sense based on their pricing, features, and ratings.

But first, let us begin with an overview of Campaign Monitor. 

 

Overview of Campaign Monitor

Campaign monitor email banner
Source

It is a cloud-based email marketing platform that allows businesses to maximize their email marketing efforts to attract new customers and retain existing ones.

Campaign Monitor’s features include marketing automation, sign-up forms, segmentation, transactional emails, and analytics. These help you send targeted emails to subscribers, convert new ones, and track performance.

Its SMS marketing feature combines SMS and email marketing to drive customer reach and deliverability. However, users can only send SMS to subscribers within the US, UK, Australia, and Canada. Sending SMS is based on credits, and here is a breakdown of the cost required to send a plain text message on Campaign Monitor:

  • UK – 4 credits per SMS
  • US – 1 credit per SMS
  • Canada – 2 credits per SMS
  • Australia – 3 credits per SMS

This means sending an SMS to 1,000 subscribers in the UK would require 4,000 credits.

Another feature Campaign Monitor users love is its link review tool that alerts users on broken, missing, or outdated hyperlinks which could reduce traffic and conversions. Its drag-and-drop template builder makes it easy to create campaigns fast. 

Campaign Monitor pricing

Campaign Monitor pricing

Unfortunately, Campaign Monitor offers no free plan, only a limited free trial (for only five contacts). It offers three paid plans—Basic, Unlimited, and Premier

  • Basic —$9 monthly, billed annually for 500 contacts
  • Unlimited — $29 monthly, billed annually for 500 contacts
  • Premier — 149 monthly, billed annually for 500 contacts

Pros

  • Customizable email templates
  • A good number of integrations
  • Advanced data segmentation
  • Link review feature
  • Countdown timers
  • Automated journeys

Cons

  • Price skyrockets as contact list increases
  • Customer support needs improvement
  • No free plan
  • There is no timezone email sending
  • Contacts are limited 
  • No landing page builder
  • Limited reporting
  • Limited template customization
Campaign Monitor reviews Capterra
Source: Capterra
Campaign Monitor G2 review
Source: G2

16 Campaign Monitor Alternatives For High ROI Email Marketing

Since there are some limitations in Campaign Monitor, it makes sense to look for other options. In this guide blog post, we have the results of extensive research — we considered pricing, available features, pro and cons, and user ratings.

Although we’re not ranking them in any order, our top Campaign Monitor alternatives are:

  1. EngageBay
  2. Mailchimp
  3. Omnisend
  4. Sendinblue
  5. Constant Contact
  6. GetResponse
  7. AWeber
  8. ActiveCampaign
  9. ConvertKit
  10. Drip
  11. Moosend
  12. Benchmark Email
  13. MailerLite
  14. SendGrid
  15. Mailjet
  16. Klaviyo

Let’s take a close look at each of the email marketing software.

#1. EngageBay

EngageBay Banner

EngageBay is an all-in-one marketing and CRM software designed to meet small and medium-sized businesses’ marketing automation, sales, and customer support needs. 

Its inbuilt landing page builder means users don’t have to spend extra money signing up for a 3rd party tool, which is one problem with Campaign Monitor.

Additionally, unlike Campaign Monitor, EngageBay has a lead-scoring feature that lets you know where your customers are in the sales pipeline. This ability to tell which leads are warm and which are not makes for personalized and hyper-targeted campaigns. 

Without tools like CRM, sales, and social media integration, email marketing can become a silo. EngageBay combines the power of multichannel marketing and sales automation in a single platform, giving users a robust and comprehensive marketing experience at the cost of a single tool. 

Features

Other features on EngageBay include:

  • Landing page A/B testing tool: This feature allows you to test different variations of your landing page and then decide on the most optimized version for better conversions.
  • Autoresponder: This free feature allows users to create automated and scheduled responses to reach their customers at a specific time or when triggered, saving time.
  • Multichannel customer support: Live chat, emails, and phone support are available to EngageBay users 24/7.
  • Email builder: Leverage on EngageBays’s wide variety of customizable, responsive, and appealing email templates to make any design of your choice.
  • Lead capture form builder: Seize your audience’s attention by customizing pop-ups on your website with EngageBay’s lead capture form builder
  • Video marketing templates: With this feature, you can choose thumbnails from your Vimeo or YouTube content and embed them into your emails. This will help drive more engagement.

Pricing

EngageBay has four pricing plans—Free, Basic, Growth, and Pro. Each plan also comes with a free trial.

The Free plan is $0 and does not have a time limit. Here are the features on this plan:

  • 1,000 branded emails
  • 250 contacts
  • Reporting dashboard
  • Segmentation and lists
  • Embedded forms
  • Email broadcasting
  • Facebook Ads
  • Video Marketing
  • Tag management
  • Email sequences
  • Newsletter sending
  • Landing page builder
  • Email templates
  • Social suite
  • Live chat
  • Custom fields
  • File storage up to 1 gigabyte

The Basic plan costs $11.95/month, billed annually. In addition to the free plan features, users get:

  •  500 contacts 
  • 3rd party integrations
  • Lead scoring 
  • Web pop-ups

The Growth plan is ideal for scaling businesses and starts at $45.99 monthly. An upgrade to this plan comes with:

  • 3000 contacts
  • 25,000 branded emails
  • Push notifications
  • Site messaging
  • A/B testing
  • Automation and workflows
  • Email delivery based on the time zone
  • Marketing automation
  • 5 gigabytes of file storage

The Pro plan starts at $74.59 monthly, billed annually. Additional features in this plan include:

  • Custom landing page domains
  • Role Management
  • 30,000 contacts
  • Web analytics
  • Phone support
  • Chat and email support
  • Free onboarding
  • Team hierarchy
  • 20 gigabytes of file storage
  • 50,000 branded emails

Pros

  • Responsive customer support
  • Affordable and flexible pricing
  • Easy to use
  • Forever free plan

Cons

  • Limited customization
  • Not many native integrations (but there’s always Zapier 😉)
Criteria Campaign Monitor EngageBay
Customer support Needs improvement Great
Ease of use Relatively easy to use Easy to use
Starting price $9 $11.95
Number of contacts 500 500
Free plan No  Yes 
Free trial Yes (5 contacts only) Yes 
Best for Email Marketers Solopreneurs, small businesses, startups, agencies
Rating (Capterra) 4.5 4.6

Read also: Pipedrive vs HubSpot vs EngageBay: Which CRM Is Smarter & Better?

#2. Mailchimp

Source

Second on our list of Campaign Monitor alternatives is Mailchimp. Businesses of all sizes use it for marketing campaigns. 

Mailchimp is loved particularly for its ease of use and robust integrations with platforms like WooCommerce, Stripe, Calendly, and Zapier.

Unlike Campaign Monitor, Mailchimp makes contact segmentation a breeze, allowing you to target your campaigns based on customer data.

In addition, its lookalike audience finder combs through your social posts and interactions for similar audience groups to target.

Features

Other features of Campaign Monitor include:

  • Sign-up form builder: This helps attract more leads and traffic to your website. 
  • Marketing CRM: Helps you organize, personalize, and review customer interactions.
  • Business card scanning feature: Allows users to scan and save contact info on the go.
  • Insights and predictions: Mailchimp’s analytics, including current analytics and predicted demographics, helps you learn more about your audience campaigns.
  • Behavioral targeting: Tailor content based on your customers’ behavior to increase engagement.

Pricing

Mailchimp pricing

Mailchimp’s marketing platform has four pricing plans—Free, Essential, Standard, and Premium.

The Free plan includes:

  • 1,000 emails a month
  • 500 contacts
  • Email support for the first 30 days
  • Limited pre-built email templates
  • Basic segmentation
  • Basic reporting and analytics
  • Forms and landing page builder
  • 300+ integrations

The Essentials plan starts at $13/month for 500 contacts and includes:

  • 5,000 emails a month
  • 24/7 email and chat support
  • Assisted onboarding
  • A/B testing
  • Email scheduling
  • Automated customer journey

The Standard Plan costs $20/month for 500 contacts. It has everything in the Essentials Plan, including:

  • Custom-coded templates
  • Retargeting
  • Pre-built journeys
  • Predictive segmentation
  • Content optimizer
  • Time zone delivery
  • Send time optimization
  • Dynamic content
  • Campaign manager

The Premium Plan starts at $350 a month for 500 contacts. Additional features in this plan include:

  • Phone and priority support
  • 150,000 emails a month
  • Advanced segmentation
  • Comparative reporting
  • Multivariate testing

Pros

  • Advanced reporting and analytics
  • Prebuilt segments save time
  • Assisted onboarding in paid plans
  • Robust email templates

Cons

  • Pricing is relatively high
  • Limited customizable features
  • The user interface needs improvement
Criteria Campaign Monitor Mailchimp 
Customer support Needs improvement Needs improvement 
Ease of use Relatively easy to use Easy to use
Starting price $9 monthly $13
Number of contacts 500 500
Free plan No  Yes 
Free trial Yes (5 contacts only) Yes 
Best for Small and mid-sized businesses Businesses of all sizes
Rating (Capterra) 4.5 4.5

Read also: How To Move From Mailchimp to EngageBay

#3. Omnisend 

Omnisend email banner
Source

Omnisend is an integrated SMS and email marketing solution that caters to eCommerce business owners. Its users enjoy over 130 eCommerce integrations. 

Unlike Campaign Monitor, its heat map feature gives a comprehensive report on customers’ journeys for more personalized and effective marketing, which makes it among our top Campaign Monitor alternatives.

Features

Some Omnisend features include:

  • Segmentation: Build lists of target leads and contacts by segmenting your database according to your chosen characteristics. This will help you send the right emails to the right persons at the right time.
  • Signup forms: Grow your audience and boost sales by capturing the attention of your audience with great sign-up forms to increase conversion.
  • SMS marketing: Integrate SMS right into your emails to drive quick audience engagement.
  • Marketing automation: Automatically drive sales with Omnisend’s powerful automation tools.
  • Web push notifications: Increase your reach and instantly retarget first-time visitors by integrating push notifications into your automated workflow.

Pricing 

Omnisend pricing

Omnisend offers three plans—Free, Standard, and Pro.

The Free Plan allows 250 contacts and comes with:

  • 500 emails a month
  • $1 SMS credits (one-time offer)
  • Up to 500 web push notifications
  • Professional email templates
  • Pre-built automation & workflows
  • Popups & signup forms
  • Unlimited segmentation
  • Sales & performance reports
  • A/B testing
  • 24/7 email & live chat support

The Standard Plan costs $16 monthly for 500 contacts, billed annually. Features include:

  • 6,000 emails a month
  • Unlimited web push
  • Customer success manager

The Advanced Plan costs $59 every month. Includes all the features in the Standard Plan plus:

  • Unlimited emails
  • Advanced reporting
  • 24/7 priority support

Pros

  • Effective customer support
  • Real-time customer segment update
  • Free plan includes excellent features compared to many competitors
  • Heat maps 

Cons

  • Limiting for businesses outside of eCommerce
  • Steep learning curve
  • Limited integrations
Criteria Campaign Monitor Omnisend
Customer support Needs improvement Responsive
Ease of use Easy to use Steep learning curve
Starting price $9 $16
Number of contacts 500 500
Free plan No  Yes 
Free trial Yes (5 contacts only) 14 days
Best for Small to midsized businesses eCommerce
Rating (Capterra) 4.5 4.7

Read also: 14 Omnisend Alternatives For Smart Email Marketing & More

#4. Sendinblue (Brevo)

Brevo banner
Source

Third on our list of Campaign Monitor alternatives is Brevo, formerly Sendinblue. Its advanced segmentation allows you to segment and categorize your contact database into multiple lists, which helps you send targeted emails and convert leads faster.

Additionally, it offers good features for transactional emails, increasing customer engagement and email deliverability. You also get to set up email templates for order confirmation, password reset, email verification, and more.

Features

Other features on Brevo include:

  • Email templates: Send personalized emails to your contacts by choosing from a range of built-in customizable email templates. You also get to schedule when you send them.
  • Marketing automation: Helps you deliver the right message at the right time across channels.
  • Facebook Ads: Based on your contact list, you can retarget your contacts and reach out to more people, helping you boost revenue and convert more leads.
  • Multichannel communication: Brevo’s multichannel communication tools (emails, SMS, WhatsApp campaign, live chat, and chatbot) helps you stay in touch with your customers. 

Pricing

Brevo pricing

Sendinblue has four pricing plans—Free, Starter, Business, and Brevo Plus.

The features on the Free Plan include:

  • 300 emails/day
  • Email campaign
  • Drag and drop editor
  • SMS marketing
  • WhatsApp campaign
  • Real-time statistics

The Starter Plan costs $25/month, billed annually. The additional features in this plan include:

  • Optional A/B testing
  • No daily email sending limit
  • Basic reporting and analytics
  • Email support

Brevo’s Business Plan starts at $65/month. An upgrade to this plan comes with:

  • Marketing automation
  • A/B testing
  • Advanced statistics
  • Multi-user access
  • Send time optimization
  • Phone support

The highest plan is Brevo Plus. Price will be customized for your business, and the extra goodies include:

  • Enterprise-grade security
  • Advanced integrations
  • Sub-account management
  • Tailored onboarding
  • Personalized support
  • Flexible contract

Pros

  • Unlimited subscribers
  • Pricing is based on the number of emails sent and not the number of contacts making it relatively affordable 
  • It is easy to use

Cons

  • Integrations are limited
  • Inconsistent customer support
  • The web application is relatively slow
Criteria Campaign Monitor Sendinblue (Brevo)
Customer support Needs improvement Needs improvement
Ease of use Easy to use Easy to use
Starting price  $9 $25
Number of contacts 500 Unlimited 
Free plan No  Yes 
Free trial Yes (5 contacts only) Yes 
Best for Small and mid-sized businesses Small and mid-sized businesses
Rating (Capterra) 4.5 4.5

Read also: Sendinblue (Brevo) Pricing: What You Need to Know Before Signing Up

#5. Constant Contact

Constant Contact Banner
Source

Constant Contact is an AI-powered email marketing platform established in 1995. It helps digital marketers create and send targeted emails to the right audience, increasing conversion rates and retaining subscribers. 

Unlike Campaign Monitor, it has a mobile application allowing users to manage their campaigns on the go. Its social marketing feature enables users to attract and engage new leads. 

Features 

Other features of Constant Contact include:

  • SMS marketing: In addition to email marketing, SMS increases your engagement and message delivery
  • A/B testing: Grow your audience and drive engagements with subject line or email content split testing
  • Detailed reporting: Track your email performance with good analytics and real-time stats
  • CRM tools: Build customer relationships and manage all your marketing deals with Constant Contact’s powerful email marketing tools
  • Customizable email templates: With over 100 email templates, users can create high-converting campaigns easily

Pricing 

Constant Contact pricing
Constant Contact pricing

Constant Contact offers three pricing plans—Lite, Standard, and Premium plans. Each plan is based on the number of contacts and the number of emails sent.

The Lite Plan starts at $12/month and includes:

  • Basic email marketing with easy-to-use templates
  • Automated welcome email for new contacts
  • Social marketing
  • Event management

Constant Contact’s Standard plan starts at $35, and you get these additional features:

  • Subject line A/B testing
  • Resend emails to non-openers
  • Pre-built automation templates
  • Contact segmentation
  • Social media ads integration

The Premium plan starts at $80 monthly and includes:

  • Advanced email marketing with dynamic content
  • Custom automation
  • Custom contact segmentation
  • Search engine optimization
  • Advanced ads with a dedicated Ad Manager

Pros

  • Friendly user interface
  • Attractive and easy-to-use email templates
  • Multichannel email schedule
  • Responsive customer support

Cons

  • No free plan
  • It is pricey (With CRM and lead generation, it starts at $499/month)
  • Limited automation capability
Criteria Campaign Monitor Constant Contact
Customer support Needs improvement Great
Ease of use Easy to use Easy to use
Starting price $9 $12
Number of contacts 500 500
Free plan No  No 
Free trial Yes (5 contacts only) 60 days
Best for Small and midsized businesses  Small and midsized businesses
Rating (Capterra) 4.5 4.3

Read also: What is Constant Contact? Features, Pricing, Reviews, and Alternatives

#6. GetResponse

Getresponse banner
Source

The next Campaign Monitor alternative on our list is GetResponse. It was founded in 1997 and is an email marketing tool tailored for small business owners, solopreneurs, and email marketers.

GetResponse also has eCommerce integrations that make it an excellent email service provider (ESP) for eCommerce sellers.

In addition, its multi-channel communication tools (email marketing, web push notifications, and live chat) make it easy to keep the communication going and send a consistent message across multiple platforms cost-effectively.

Features

  • Autoresponders: This enables you to reach subscribers instantly with scheduled or triggered automated emails.
  • Marketing automation: You can automate by filters, actions, and conditions, setting up a customizable workflow.
  • Webinars: With GetResponse, you’ll get to host webinars with over 1,000 attendees.
  • Conversion funnel: Connect your sales team to your marketing efforts with list-building funnels, lead magnet funnels, and sales funnels.
  • Paid advertising: You can post compelling banners and video ads across social media, especially Facebook and Instagram.

Pricing

GetResponse pricing

GetResponse has three paid pricing plans—Email Marketing, Marketing Automation, and eCommerce Marketing.

The Email Marketing Plan starts at $15.58/month, billed annually. It includes:

  • Unlimited newsletters
  • Autoresponders
  • Basic segmentation
  • Website and landing pages
  • Signup forms and popups

GetResponse Marketing Automation Plan starts at $48.38/month, billed annually. An upgrade to this plan comes with: 

  • Marketing automation
  • Event-based automation
  • Webinars
  • Advanced segmentation
  • Contact scoring
  • Sales funnels

The eCommerce Marketing Plan starts at $97.98/month, is billed annually, and includes:

  • Quick transactional emails
  • eCommerce segmentation
  • Abandoned cart recovery
  • Promo codes
  • Product recommendations
  • Web push notifications

Pros

  • Over 192 customizable email templates, which are grouped around core goals
  • Lead generation through conversion funnels
  • Flexible approach to data segmentation
  • Has a webinar functionality

Cons

  • Automations are only available in higher plans
  • The interface could be more user-friendly 
  • The website builder needs improvement
Criteria Campaign Monitor GetResponse
Customer support Needs improvement Needs improvement
Ease of use Easy to use Relatively easy to use
Starting price $9 $15.58
Number of contacts 500 1000
Free plan No  Yes 
Free trial Only five contacts 30 days
Business size Small and midsized businesses eCommerce and small businesses
Rating (Capterra) 4.5 4.2

Read also: 15 of the Best GetResponse Alternatives (Features, Pricing)

#7. AWeber

AWeber banner
Source

Sixth on our list of Campaign Monitor alternatives is AWeber. It is loved for its exceptional automation capabilities. Its AI-powered smart designer automatically builds branded email templates in seconds.

On AWeber, you get free account migration, email templates, signup forms, tags, and landing pages. 

Features

  • Templates and drag-and-drop builders: Templates make sending campaigns easy and fast. You can use the drag-and-drop feature for everything, including newsletter templates and automations.
  • Marketing automation: With automation, you can choose events and triggers that activate your automation workflow, such as tagging contacts, personalizing emails, or sending those emails to specific audience segments.
  • Analytics and reporting: You can leverage AWebers reports to know areas you should improve in or if you need a change in your marketing strategy.
  • Mobile apps: Not to worry if you are away from your computer. You can use AWeber Stats, Curate, or AWeber Atom to do your marketing tasks.
  • Integrations: Integrations from AWeber includes GoToWebinar, PayPal, Raven Tools, Clickfunnels, Facebook, and more.

Pricing

Aweber pricing

AWeber has four pricing plans—Free, Lite, Plus, and Unlimited.

On the Free Plan, users can have up to 500 contacts. The features in the plan include:

  • 3,000 email sends
  • Drag-and-drop email builder
  • Dynamic content
  • Basic email templates
  • Signup forms
  • Video landing page
  • Sales tracking
  • Purchase tagging

AWeber Lite Plan starts at $12.50 for up to 500 contacts. Features on this plan include:

  • Import shared campaigns
  • Email split testing
  • Chat, phone, and email support
  • Email automation
  • Advanced message analytics

The Plus Plan starts at $20/month, billed annually for up to 500 contacts. In addition to the features in the Lite plan, users on this plan get:

  • Behavioral automation
  • Detailed deliverability reporting
  • Web page and sales tracking
  • Free migration
  • Full template library
  • Advanced analytics
  • Unlimited users

The Unlimited Plan starts at $899/month, billed annually. An upgrade to this plan comes with unlimited users and personalized account management.

Pros

  • Great import functionality
  • Effective customer support
  • Advanced eCommerce marketing features 

Cons

  • Segmentation needs improvement
  • There is no A/B testing
  • Lacks some advanced features
Criteria Campaign Monitor AWeber
Customer support Needs improvement Great
Ease of use Easy to use Fairly easy to use
Starting price $9 $12.50
Number of contacts 500 500
Free plan No  Yes 
Free trial Yes (5 contacts only) 30 days
Best fit Small and mid-sized businesses Small businesses and eCommerce 
Rating (Capterra) 4.5 4.4

Read also: AWeber vs Mailchimp and Other Email Tools

#8. ActiveCampaign

ActiveCampaign banner
Source

ActiveCampaign is a marketing platform ideal for creators who love inbound marketing. This software’s robust CRM and email marketing features equip users with tools to reach, nurture, convert, and grow their customer base. 

ActiveCampaign has got CRM, email, sales automation, and customer database all organized on a single platform. This helps you manage deals, stay up-to-date, and track sales. 

Features

  • Website Tracking: Stop losing your site visitors with this feature. Site tracking lets you track your visitors and see what products, information, or services your contacts are more interested in. Then you can follow up to convert more customers.
  • Smart CRM: Provides various services, including sales performance tracking and lead generation. It also allows a smooth transition from marketing to sales.
  • Marketing automation: ActiveCampaign’s marketing automation feature saves time as you can automate your recurring tasks, simplifying your workflow.
  • Dynamic Email Content: With ActiveCampaign’s email templates, you get to tailor emails based on customer preferences.
  • Free migration: Import all your data from other platforms to ActiveCampaign without any cost.

Pricing

Activecampaign marketing pricing

ActiveCampaign has four pricing plans in its email and marketing automation platform—Lite (not captured on the banner), Plus, Professional, and Enterprise. The pricing plan depends on the number of contacts you have and the required features.

The Lite Plan costs $29 monthly and gives you access to the following:

  • Email marketing
  • Marketing automation
  • Segmentation
  • Drag-and-drop email builder
  • 24/7 email chat and support
  • Subscription forms
  • Advanced performance reporting

Teams focused on crafting excellent experiences across the customer lifecycle can go for the Plus Plan, which costs $49 monthly. It comes with additional features like:

  • Conditional content
  • Contact scoring
  • Site messages
  • SMS marketing
  • Pop-up and modal forms
  • Facebook custom and audience leads
  • Advanced performance reporting

The most popular plan is the Professional plan, which costs $149/month billed annually. Additional features in this plan include:

  • Predictive sending
  • Split automation
  • Salesforce integration
  • Website personalization
  • Site messages
  • Marketing attribution
  • Predictive content

The Enterprise Plan is custom priced, and comes with:

  • Social data enrichment
  • Custom reporting
  • Free design services
  • Unlimited email design testing
  • Attribution reporting
  • Site messages
  • Pop-up and modal forms
  • Split automation
  • Facebook and custom audiences and leads

Pros

  • It is easy to use
  • Offers a good number of integrations
  • Compared to some of its competitors, A/B testing is pretty cool
  • Affordable pricing

Cons

  • CRM platform needs improvement
  • Limited customizable features
  • Reporting can be challenging to navigate
  • Sign-up forms could be more subscriber friendly
Criteria Campaign Monitor ActiveCamapign
Customer support Needs improvement Fairly responsive
Ease of use Easy to use Easy to use
Starting price $9 $49
Number of contacts 500 1,000
Free plan No  No 
Free trial Yes (5 contacts only) 14 days
Best for Small and midsized businesses Small to large-sized businesses
Rating (Capterra) 4.5 4.6

Read also: Find Your Perfect CRM Match: HubSpot vs ActiveCampaign

#9. ConvertKit

Convertkit email banner
Source

ConvertKit is a complete email marketing platform. It integrates with several 3rd-party tools like Shopify, Teachable, Crowdcast, Zapier, Stripe, Gumroad, and CourseCats. 

Migrating from other ESPs to ConvertKit is free. Over 500K creators use ConvertKit. It is loved particularly for its intuitive interface and excellent list management feature. 

Features

  • ConvertKit Community: Being a part of the ConvertKit Community gives creators a space to connect, school up, and get inspired.
  • Live weekly training: This feature helps users learn more about ConvertKit and how to use it better for their businesses.
  • Automation: Automate areas of your business like webinars, product launch and be sure that they are delivered efficiently
  • Email builder: Create unique emails using the easy-to-use design template and drag-and-drop builder
  • Sign-up form builder: With the customizable designs, make the number of sign-up forms you wish. All the forms are compatible with GDPR.
  • Landing page builder: Choose the landing page template most appealing to you and build yours. 

Pricing

ConvertKit pricing

There are three plans on ConvertKit to decide from— Free, Creator, and Creator Pro. The paid plans come with a 14-day free trial.

The Free Plan costs $0 and includes these features:

  • 1,000 subscribers
  • Customizable web domain
  • Subscriber tagging
  • Email broadcasting
  • Unlimited traffic
  • Unlimited sign-up forms and landing pages

The Creator Plan starts at 25/month billed annually and gives you access to all features in the free plan, with the addition of:

  • Marketing funnel
  • Premium support
  • Email automation

ConvertKit Creator Pro Plan starts at $50/month, billed annually. The additional features in this plan include:

  • Priority support
  • Newsletter referral system
  • Subscriber engagement scoring
  • Email broadcast redirect links
  • Facebook custom audiences
  • Deliverability reporting
  • Free migration 

Pros

  • Newsletter revenue
  • Responsive customer support
  • Free migration in paid plans
  • Relatively affordable pricing

Cons

  • Limited A/B testing functionality
  • Limited customization features for email campaigns
  • Reporting needs improvement
  • It gets pricey as your email list grows
Criteria Campaign Monitor ConvertKit
Customer support Needs improvement Responsive
Ease of use Easy to use Easy to use
Starting price $9 $25
Number of contacts 500 1,000
Free plan No  Yes 
Free trial Yes (5 contacts only) 14 days
Best for Small to midsized businesses Solopreneurs and marketers
Rating (Capterra) 4.5 4.7

Read also: ConvertKit Cons: 7 Drawbacks and What to Do About Them

#10. Drip

Drip banner
Source

Next on our Campaign Monitor alternative is Drip. It is an email marketing automation platform for eCommerce business owners. 

Drip’s onsite feature enables users to collect first-time visitors’ data and connect with them through an onsite journey which could convert them into customers. 

Additionally, its A/B testing feature allows users to test different variations of their marketing campaigns and monitor which ones get more views and clickthrough rates. 

Features 

Additional features on Drip include:

  • Customizable forms: Create unique sign-up forms that will capture the interest of potential subscribers with this feature. The built-in drag-and-drop builder makes this very seamless.
  • Data segmentation: From your database, send direct emails to a targeted number of contacts through information gotten from subscribers.
  • Email marketing: With the built-in email templates, you design catchy emails that increase conversion. 
  • Analytics: This reporting functionality helps you track the progress of your emails and helps you know when to adjust your marketing strategy.
  • Integration: Drip integrates with several companies to add more functionality to your work.
  • Social media marketing: Sync your social media channels to Drip to create marketing campaigns across those channels

Pricing 

Drip pricingDrip has only one pricing plan with a 14-day free trial. It starts at $39/month, billed annually. The features in this plan include:

  • Up to 2,500 people
  • Unlimited email sends
  • Onsite campaigns
  • Email support
  • Free migration
  • Dynamic content

Pros

  • Great email automation
  • Advanced reporting
  • Mobile alerts
  • Real-time reporting
  • You can create sub-accounts without another subscription if you run multiple accounts

Cons

  • Steep learning curve
  • It is pretty pricey compared to other competitors
  • The interface could be more user-friendly
Criteria Campaign Monitor Drip 
Customer support Great Needs improvement
Ease of use Easy to use Steep learning curve
Starting price $9 $39
Number of contacts 500 2,500
Free plan  No  No 
Free trial Yes (5 contacts only) 14 days
Business size Small to mid-sized businesses eCommerce businesses
Rating (Capterra) 4.5 4.4

Read also: A Complete Mailchimp Vs Drip Email Marketing Comparison

#11. Moosend

Moosend email banner
Source

Moosend is an email marketing platform that caters mainly to small businesses, helping them execute marketing campaigns successfully. It has a wide range of superb features to accomplish this.

Its affordability and AI-powered hyper-personalization make it one of our top Campaign Monitor alternatives.

Features

  • Email marketing: Create catchy emails that drive engagements with this feature. The easy-to-use, built-in drag-and-drop builder makes this a lot easier.
  • Segmentation: Divide your contacts into segments based on your preferred criteria so you can send the right emails to the right persons.
  • Marketing automation: With many of its detailed automation templates, you can create unique automation workflows that increase conversion rate. 
  • Sign-up forms: Grow your email list with the user-friendly forms that Moosend offers.
  • Advanced reporting: Check the progress of your sent emails and measure your marketing success for better decision-making.
  • A/B testing: Create multiple versions of your email and track how each version does.

Pricing

Moosend pricing

Moosend offers two paid plans—Pro Plan and Enterprise Plan and a 30-day free trial. 

The Pro plan starts at $9/month, billed annually for 500 contacts. It gives you access to the following features:

  • Unlimited emails
  • Landing page
  • Automation workflow
  • SMTP server
  • Sign up forms

The Enterprise Plan is more advanced and customizable. It offers the following additional features:

  • Account Manager
  • Dedicated IP
  • SSO and SAML
  • Priority Support

Pros

  • Affordable pricing
  • Relatively easy to use
  • Unlimited email send
  • Responsive customer support
  • Segmentation is unlimited

Cons

  • Minimal pre-designed email template compared to other competitors
  • No free plan
  • Limited integrations
Criteria Campaign Monitor Moosend 
Customer support Needs improvement Great
Ease of use Easy to use Easy to use
Starting price $9 $9
Number of contacts 500 500
Free plan No  No 
Free trial Yes (5 contacts only) 30 days
Best for Small and mid-sized businesses Small businesses
Rating (Capterra) 4.5 4.6

Read also: 13 Moosend Alternatives That Can Boost Your Marketing

#12. Benchmark

Benchmark email banner
Source

Benchmark is an email marketing software for startups and small businesses. On Benchmark, users can create and send powerful newsletters to their audience, increasing conversion rate and driving engagement. 

Benchmark is loved for its responsive customer support and advanced lead-scoring features that track customer journeys along the sales funnel for targeted messaging. 

Features 

  • Email automation: With automated campaigns, you can up your game and send targeted emails at the right time.
  • Integrations: Benchmark offers a good number of integrations with popular apps.
  • Advanced reporting: Track and analyze the performance of email campaigns to help you improve your marketing strategy.
  • A/B testing: Test subject lines, texts, and CTAs to know what catches the interest of your audience the most. This will enable you to send emails that convert.
  • CRM tools: Build a B2B marketing relationship and measure your marketing efforts across all channels. This would help turn leads into actual customers.

Pricing

Benchmark pricing 

Benchmark has four pricing plans—Free, Lite, Pro, and Enterprise.

The Free plan costs $0 and gives you access to these features:

  • Lead capture
  • List segmentation
  • Email performance tracking

The Lite Plan costs $8 monthly. It permits 3,500 emails monthly and gives you access to the following additional features:

  • Remove Benchmark branding
  • Email scheduler
  • Landing pages

The Pro Plan costs $13 monthly. An upgrade to this plan comes with:

  • Automated customer journeys
  • A/B testing for email content
  • Feedback surveys & polls

The Enterprise Plan is custom priced and gives users access to:

  • Unlimited email sending
  • Dedicated IP
  • Managed account set-up

 Pros

  • Reports for performance
  • The free plan has good features
  • Multichannel marketing

Cons

  • Lacks some important features
  • Compared to other competitors, automation could be improved
  • Poor delivery rates
Criteria Campaign Monitor Benchmark Email 
Customer support Needs improvement Responsive
Ease of use Easy to use Easy to use
Starting price $9 $8
Number of contacts 500 500
Free plan No  Yes 
Free trial Yes (for 5 contacts only)  No 
Best For Small and midsized business Startups and small businesses
Rating (Capterra) 4.5 4.2

Read also: 15 Inspiring Salesflare Alternatives: Discover Your Ideal CRM Solution

#13. MailerLite

Mailerlite banner
Source

MailerLite is a cloud-based email marketing platform that helps digital creators send personalized and professional emails to drive engagement and increase sales. 

MailerLite is loved for its visual click maps, which allow for detailed customer journey analytics, and its email verifier features, so your emails reach your audiences’ inboxes. 

Features 

Some features of MailerLite include:

  • Advanced segmentation: Share your database into unlimited segments by either characteristics or activities.
  • A/B testing: Run split testing on factors like email headlines or images for better campaign conversion.
  • Email marketing: Use the easy-to-use drag-and-drop email builder to create unique emails and newsletters. This helps you add images and large content blocks that make your emails stand out.
  • Website builder: Start a blog or personal website with MailerLite’s easy-to-use website builder.
  • Email automation: Reach the right people at the right time by setting up an automated workflow that will trigger autoresponders based on user actions.
  • Signup forms: Collect subscribers and grow your audience with effective marketing forms that boost conversion.

Pricing 

MailerLite pricing

MailerLite offers a Free plan and three other pricing plans—the Growing Business, Advanced, and Enterprise plans. Each of the three plans comes with a 30-day free trial.

The Free Plan comes with:

  • Drag-and-drop email editor
  • Ten landing pages
  • Email automation builder
  • Websites
  • Signup forms & pop-ups

The Growing Business Plan costs $9 monthly, billed annually. You get:

  • Digital products
  • Dynamic emails
  • Unlimited templates
  • Auto-resend campaign
  • Unsubscribe page builder
  • Unlimited websites & blogs

The Advanced Plan costs $19 monthly and includes these additional features:

  • Facebook integration
  • Custom HTML editor
  • Promotion pop-ups
  • Multiple triggers in automation
  • Preference center

The Enterprise plan is customed priced. It permits over 100,000 subscribers and includes:

  • Custom landing page design
  • Dedicated success manager
  • Custom newsletter design
  • Dedicated IP & deliverability consultation

Pros

  • Friendly user interface
  • Pricing is quite affordable
  • Solid website builder
  • Has maintained a high deliverability rate
  • Detailed reporting

Cons

  • Automation could be improved
  • Lacks some advanced features
  • To keep their deliverability rate up, the approval process is rather rigorous and time-consuming
  • No email templates in the free plan
Criteria Campaign Monitor MailerLite
Customer support Needs improvement Needs improvement
Ease of use Easy to use Easy to use
Starting price $9 $9
Number of contacts 500 1,000
Free plan No  Yes 
Free trial Yes (5 contacts only) 30 days
Best for Small and midsized businesses Small and midsized businesses
Rating (Capterra) 4.5 4.7

Read also: MailerLite vs Mailchimp and Other Email Tools

#14. SendGrid

SendGrid banner
Source

SendGrid is a cloud-based email software. Its list management features and advanced customization make it recommended on our top Campaign Monitor alternatives list. 

Additionally, on SendGrid, users get 360-degree insights into email delivery performance for improved optimization. SendGrid is a good option for users who don’t send large volumes of emails and want t to be charged per email sent and not the number of contacts, thanks to their usage-based pricing model.  

Features 

Here are some SendGrid features:

  • Sign-up forms: With simple customization, you can create sign-up forms that build your email list and help grow your audience. You can embed the forms in website links or landing pages.
  • Email testing features: SendGrid’s email testing features include spam testing links and link validation for improved deliverability. 
  • Reporting: This gives a snapshot of how your email campaigns are doing for improved KPIs
  • Split testing: Check how your email looks and send it with confidence
  • Responsive email template: Build high-converting email campaigns with SendGrid’s responsive email templates

Pricing 

SendGrid pricing

SendGrid Marketing Campaign plan has three plans—Free, Basic, and Advanced.

The Free Plan costs $0 and allows up to 2,000 contacts. It offers you the following features:

  • Design & code editors
  • Segmentation
  • A/B testing with actionable insights
  • 3 email testing credits
  • 1 signup form
  • Ticket support
  • 1 teammate
  • Automation

he Basic Plan costs $15 monthly, and you get access to these additional features:

  • 10 email testing credits
  • 5 signup forms
  • Chat support

The Advanced Plan costs $60 monthly. The additional features include:

  • 60 email testing credits
  • 15 signup forms
  • Guaranteed response times on ticket, chat, and phone support
  • 1,000 teammates
  • Automation
  • Dedicated IP Included

Pros

  • Usage-based pricing model
  • Helps you send bulk emails with good deliverability
  • Friendly user interface
  • Allows scheduling of campaigns

Cons

  • Inconsistent customer support
  • The basic plan lacks automation features
  • Steep learning curve
Criteria Campaign Monitor SendGrid
Customer support Great Needs improvement
Ease of use Easy to use Fairly easy to use
Starting price $9 $15
Number of contacts 500 1,000
Free plan No  Yes 
Free trial Yes (5 contacts only) Yes 
Best for Small and midsized businesses Small businesses and eCommerce
Rating (Capterra) 4.5 4.2

Read also: Answered: 10 Questions About SendGrid Pricing

#15. Mailjet

mailjet banner
Source

Next on our list of Campaign Monitor alternatives is Mailjet. It is a cloud-based email tracking and email marketing software founded in 2010 for small and mid-sized businesses.

Mailjet’s real-time team collaboration tool increases work efficiency and productivity across teams. Additionally, Mailjet’s inbox preview gives you a picture of how your email will appear in your audience inbox, so you can make your email campaigns look better. 

Features 

Some features of Mailjet include:

  • Email automation: Engage with your customers using Mailjet’s automated workflow to boost communication. You get to automatically send emails at the right time to the right persons.
  • A/B testing: Mailjet offers simultaneous split testing of up to 10 email versions. This would help send out the email that converts.
  • Reporting: Optimize your marketing strategy, and increase open rates and conversion rates with effective tracking of your campaigns.
  • Email editor: With Mailjet’s drag-and-drop email builder, your email design journey is great. From the subject line to content and images, you get to design and edit everything with ease.
  • Deliverability: Mailjet helps manage your reputation as a sender by optimizing your sending frequencies to improve deliverability rates.

Pricing

Four pricing tiers are available on Mailjet—Free, Essential, Premium, and Custom.Mailjet pricing

With the Free Plan, you pay $0 and have access to the following features:

  • One sub-account
  • Chatbox for customer support
  • Unlimited contacts
  • Statistics
  • Transactional send API
  • 100+ email templates

The Essential Plan costs $13.50/month, billed annually. Features include:

  • Segmentation
  • Email preview

Mailjet’s Premium Plan is billed at $22.50/month for unlimited contacts. The additional features include:

  • A/B testing
  • Marketing automation
  • Real-time collaboration
  • Dynamic content

The Custom Plan comes at a custom price. The features in this pricing tier include:

  • Dedicated technical account manager
  • Blocklist monitoring
  • Comprehensive onboarding
  • Activity logs

Pros

  • Easily modifiable templates
  • Relatively affordable pricing
  • All plans come with unlimited contacts
  • Allows multi-user collaboration

Cons

  • The user interface needs improvement
  • Limited segmentation options
  • Limited support for smaller plans
Criteria Campaign Monitor Mailjet 
Customer support Needs improvement Fairly responsive
Ease of use Easy to use Easy to use
Starting price $9 $13.50
Number of contacts  500 Unlimited 
Free plan No  Yes 
Free trial Yes (5 contacts only) No 
Best for Small and mid-sized businesses Small and mid-sized businesses
Rating (Capterra) 4.5 4.3

Read also: 24 Vtiger Alternatives: Boost Your Business Growth

#16. Klaviyo

Klaviyo banner
Source

The final Campaign Monitor alternative on our list is Klaviyo. It is an eCommerce marketing automation and SMS campaign platform.  Klaviyo’s Customer Data Platforms stores and manages customer data for targeted marketing. 

Additionally, Klaviyo is loved for its robust automation features and advanced segmentation capabilities. Its SMS marketing feature allows users to send campaigns to the US, UK, Australia, and Canada in particular, thereby helping you win at targeting. 

  • Detailed dashboard: This feature tracks your campaign, flow performance, and segmentation. It offers you insight into performance so far, and you can customize your dashboard to display only the relevant data you want to see.
  • Segmentation: Leverage Klaviyo’s segmentation tools to create segments of your customers using their stored data. 
  • Email builder: Create professional emails with Klaviyo’s email builder. Its drag-and-drop functionality helps you to add images, text, and links easily. There’s also a photo editor for basic image editing.
  • Marketing automation: Create a series of automated messages sent when triggered by specific customer action.
  • A/B testing: Test multiple email versions and send the winning email to subscribers with this feature.
  • SMS marketing: Like email marketing, Klaviyo helps you send targeted messages to the right segment at the right time.
  • Pop-ups: Use the drag-and-drop form builder to create customer-friendly sign-up forms and embed pop-ups in your website to capture customer data.

Pricing

Klaviyo prcing

Klaviyo offers three pricing plans—Free, Email, and Email & SMS

The Free Plan costs $0 and comes with:

  • Web push notifications
  • 250 contacts
  • Email support for the first 60 days
  • 500 monthly email sends

The Email Plan enables users to reach their audience through emails. It starts at $20/month, billed annually for 500 contacts with 10,000 monthly email sends and email and chat support.

Klaviyo’s Email and SMS Plan starts at $35/month, billed annually for up to 500 users. 

On Klaviyo, all plans come with tools required to scale email marketing, like:

  • Hyper-precise segmentation
  • 300+ pre-built integrations
  • Automated A/B testing
  • Detailed customer profiles
  • Drag-and-drop automation builder

Pros

  • Integrates with many platforms
  • Offers split testing of 20+ email variations simultaneously
  • Generates satisfactory revenue
  • Advanced segmentation feature
  • Detailed analytics and reporting

Cons

  • No landing page builder
  • Steep learning curve
  • Relatively expensive
  • Customer support needs improvement
Criteria Campaign Monitor Klaviyo 
Customer support Needs improvement Needs improvement
Ease of use Easy to use Steep learning curve
Starting price $9 $20
Number of contacts 500 500
Free plan No  Yes 
Free trial  Yes (5 contacts only) No 
Best for Small and midsized businesses eCommerce
Rating (Capterra) 4.5 4.7

Read also: Top Klaviyo Alternatives: Propel Your eCommerce Business Growth

Conclusion: What is the Best Campaign Monitor Alternative?

The answer to that will depend on your business needs and budget. 

However, if you need an email marketing platform for eCommerce, Klaviyo, Drip, GetResponse, and Omnisend are great options.

If you are a small business owner or startup founder requiring a cost-effective email marketing platform with all the essential marketing automation & CRM features, we suggest EngageBay.

If you think something is missing in EngageBay, ActiveCampaign and ConvertKit are great options.

However, with EngageBay, you save up to 77% of the price you’d pay for ActiveCampaign. You can sign up for free or book a demo with one of our experts to learn more. 

About The Author

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top