16 Best Email Marketing Software for Small Businesses in 2021

According to current data from HubSpot, almost all B2B marketers (93 percent) will send along content and offers via email.

This should come as no surprise considering how very integral email marketing has become to our daily lives as marketers.

Even salespeople and customer service representatives heavily rely on email marketing all the time.

HubSpot also notes that, sometime this year, 5.6 billion email accounts will exist in the world. The best part? They’re active accounts.

That means, theoretically, you could reach out to 5.6 billion people with email marketing.

Think about that for a second. We’re talking 5.6 billion people.

If that has you intrigued, it very well should!

When it comes to email marketing, the world is your oyster. That’s true even if you’re a small business.

You’re probably working hard to establish yourself, and email marketing can very much aid you in that goal.

Of course, doing manual email marketing isn’t the way to go.

Keeping your contacts in an Excel spreadsheet, typing each subject line and email body by hand, and then sitting in front of your computer to hit the send button wastes monumental amounts of time.

You know what they say, time is money, especially for a small business attempting to gain its footing.

That’s why we strongly recommend you consider any of the email marketing solution picks we recommend in this article.

Whether you’re looking for the best newsletter software, email campaign tools, or email blast software, it’s all here as parts of the best email marketing tools.

Even better, we chose this email marketing system picks for small businesses like yours.

These options are more affordable so you won’t break the bank using email marketing and automation.

Best Email Marketing Software Tools In 2021

Let’s have a look at some of the best email marketing automation software’s around:

#1. EngageBay

What It Is

As an all-in-one marketing suite, EngageBay could present the perfect solution to small businesses looking for inexpensive email marketing.

Having an all-in-one solution like EngageBay that includes powerful email marketing allows you to access all your pertinent marketing data and information from a single dashboard.

There’s no need to pay for multiple programs or integrate several pieces of software.

Everything’s right in front of you.


EngageBay offers a slew of features, as it’s title as an all-in-one marketing suite might indicate. There’s Sales Bay for sales automation, Service Bay for service automation, Marketing Bay for your marketing needs, and even a free CRM.

We’ll focus on Marketing Bay for the purpose of this article.

With this service, you can browse countless rich email marketing templates, quickly coming up with one that suits your email marketing campaign needs.

You may also create your very own email marketing templates so your messages have the kind of personalized approach for more conversions.

With email broadcasts, you can mail out your newsletter, relevant offers, and promotions. If you need to send all this at the same time, there’s nothing stopping you.

The email marketing broadcasts feature also tracks click-through rate and open rate.

EngageBay even has an email automation feature. You’ll create personalized, customized email sequences that react to customer behavior.

For instance, if your customer subscribes to your newsletter, you’d send them a welcome email.

All this without you having to sit in front of your computer or with your face glued to your phone.

You gain a lot more freedom to focus on other aspects of your small business.

Create personalized, customized email sequences that react to customer behavior with EngageBay


As mentioned, EngageBay always offers its CRM for free. You also get the help desk feature Service Bay at no extra cost to you.

Depending on the plan you pick, you receive 24/7 support as well as countless service features.

These include role management, notifications, 360-degree customer views, group management, and contact management.

There are tons of sales features to parse through, some of which are call transcripts and records, email tracking, web forms, and pop-ups, email and landing page templates, Outlook and Gmail integration, and sales automation.

The marketing features include API, marketing automation, email sequences, newsletter sending, landing page, and email template builders, analytics, segmentation, lead scoring, branded emails, video marketing, and live chat.

There are three paid plans: Sales Bay, Marketing Bay, Service Bay and All-in-One.

The Sales Bay, Marketing Bay and Service Bay plans include the following price points:

  • Free for $0
  • Basic for $7.79 a month
  • Growth for $14.99 a month
  • Pro for $29.99 a month
  • Custom

The All-in-One plan has this pricing:

  • Free for $0
  • Basic for $8.99 a month
  • Growth for $17.99 a month
  • Pro for $47.99 a month
  • Custom

#2. Wishpond

What It Is

Wishpond has a suite of tools: marketing automation, contests and promos, pop-ups and forms, and landing pages. The software also integrates with tons of programs you might already use or plan to use.

These include Twilio, Slack, GoToWebinar, SurveyMonkey, ActiveCampaign, Eventbrite, MailChimp, SalesForceIQ, Infusionsoft, and Salesforce.


Although Wishpond offers solutions to almost any problem a marketer could have, we’ll talk about their email marketing and marketing automation today.

You can either work with a team of Wishpond experts to determine your email marketing needs or do it all yourself with the software.

Drag-and-drop features will teach you the ropes of the campaign builder tool quickly.

You can ensure all your campaigns and emails have mobile optimization so your audience can read your emails anywhere.


Wishpond offers its users a free trial that lasts for up to two weeks. Otherwise, they have these pricing plan options: Starting Out, Everything You Need, and Rapid Growth.

The Starting Out plan for beginners has a lot of unlimited features.

For instance, you can make unlimited pop-ups, have unlimited social contests, and design as many landing pages as you could ever want.

You also have no user account limits. Otherwise, you get basic marketing automation features and email drip campaign tools.

You pay $49 a month for this plan.

>>EngageBay’s contact segmentation enhanced targeting at your fingertips

The Everything You Need plan is Wishpond’s best-selling option among the three.

It includes all the features above as well as 2,500 contacts, access to Wishpond’s API, custom JavaScript and CSS, and A/B testing.

You pay $99 a month for this plan.

For companies that need more features, there’s the Rapid Growth plan.

This has the features of the above two plans. You also get implementation coaching for free.

This coaching has a value of $1,500. The first-in-line customer support should answer all your questions as they arise.

You can customize the number of leads you have, from 10,000 all the way to a million. This plan costs $199 a month.

#3. SendX

What It Is

SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry.
SendX provides unlimited email sends with every plan, powerful automation capabilities, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing.


SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides Free Migration Services (we will migrate your email marketing account from any ESP for free)

SendX provides design with a drag and drop email editor (no coding required) and customers can build their email list with forms and pop-ups. And we provide powerful automation tools to send unlimited email campaigns.

Customers can easily integrate SendX with the following applications Zapier, WordPress, Upscribe, SumoMe, Slack, WooCommerece, Medium, Getsitecontrol, Thrive Leads, Optin Monster, Stripe, PayPal, Facebook, Google Analytics, Click Funnels, Instapage and many more…


Starts with a 14 Day Free Trial (no credit card required, instant setup).

Yearly pricing starts at $7.49 per month.

Monthly pricing starts at $9.99 per month.

Our pricing plans are based on the number of subscribers and we allow our customers to send unlimited emails to their subscribers.

Check detailed pricing at https://www.sendx.io/pricing

#4. EmailOctopus

What is it

EmailOctopus is a simple and affordable email marketing tool that provides the core features small businesses need to grow their mailing list and send engaging campaigns. Thanks to its ease of use and short learning curve, it’s a great choice for newbie marketers and busy owners or founders responsible for marketing their business.


EmailOctopus is very much focused on email marketing and features include:

  • Customizable sign-up forms and landing pages for capturing email addresses

  • A drag-and-drop email editor with a library of templates for creating beautiful campaigns

  • Time-based autoresponders for creating welcome emails and onboarding sequences

  • List segmentation based on custom fields and recent campaign activity for sending targeted messages to the right people

  • Integrations with 2,000+ apps via Zapier and Integromat


EmailOctopus offers one of the most generous free plans on the market for up to 2,500 subscribers and 10,000 emails per month.

And to keep it simple, there’s just one pricing plan based on the number of subscribers in your list with prices starting from just $24/month for up to 5,000 subscribers.

When you reach the 10,000 subscriber mark, you’ll pay $36/month. And prices increase incrementally with your list growth so EmailOctopus is great value for businesses of all sizes.

#5. ActiveCampaign

What It Is

With machine learning, messaging, CRM, sales, marketing automation, and email marketing automation services, ActiveCampaign can help a small business make progress in leaps and bounds.

As you can probably imagine, we’ll talk about their email marketing specifically.


You get a wealth of features to use with ActiveCampaign’s email marketing solution. This includes scheduled emails, where you select when a message goes out down to the minute.

You don’t even have to stay in front of your computer to reap the benefits.

With email funnels through automation, you can segment your audience and guide new leads down the funnel. You also continue engaging with customers so they stick around.

>>EngageBay’s email A/B testing (split testing) for best results

Email autoresponders such as lead magnets or welcome emails will also help you boost engagement.

ActiveCampaign’s targeted emails ensure only those audience segments who show the highest receptivity will get the email.

By using trigger emails, you never have to miss a key customer milestone.

Each time they interact with your email, go to your website or even make a purchase, you’d send a relevant email to maximize conversions and sales.

You can even send email blasts, which ActiveCampaign calls broadcast emails.


ActiveCampaign has four plans: Lite, Plus, Professional, and Enterprise.

The Lite plan includes email and chat support, marketing automation, newsletter sending, email marketing, and unlimited email sending.

With the Plus plan, you get all that as well as SMS marketing, custom branding and custom domains, deep data integrations, lead scoring, and automated CRM.

With the Professional plan, you’d enjoy the same features as the Plus, but with win probability, predictive sending, attributions, and site messaging.

The Enterprise plan includes the most.

Here’s a rundown of features:

  • Everything in the other three plans
  • Uptime SLA
  • Phone support
  • Free social data
  • Free designs
  • An account rep you can call on when needed
  • Customized mail server domain
  • Custom reporting

The pricing of the plans depends on how many contacts you have.

If it’s only 500 contacts, you’d pay $9 a month for the Lite plan, $49 a month for the Price plan, $129 a month for the Professional plan, and $229 a month for the Enterprise plan.

With 10,000 contacts, you’re charged $111 a month for the Lite plan, $199 a month for the Plus plan, $279 a month for the Professional plan, and $399 a month for the Enterprise plan.

#6. AWeber

What It Is

Unlike some of the other pieces of software we’ve covered thus far, AWeber deals exclusively with email marketing.

Their services for entrepreneurs and small businesses should work perfectly for you.

Also, AWeber integrates with many an app and tool you use often, including Shopify, Facebook, PayPal, WordPress, GoToWebinar, and many more.


If you want to do something for your marketing campaign and it pertains to email marketing, there’s probably an AWeber feature to match.

Here’s an overview of their features:

  • A/B testing for email messages, send times, and subject lines, to name a few
  • Tagging to increase open and click-through rates
  • Email automation with sequences
  • HTML templates for quickly creating emails; you can choose from more than 700 options
  • A drag-and-drop editor
  • Email newsletter messaging for better customer engagement


Like some other companies, AWeber offers a free trial over a month. If you like the software enough, you might opt to pay for it.

This company doesn’t really have tiered plans like some of the others we’ve covered. Instead, you may more be based on how many subscribers you have.

For instance, if you have up to 500 subscribers, using AWeber costs you $19 a month.

For up to 2,500 subscribers, it’s $29 a month. If you earn yourself 5,000 subscribers, you’d pay $49 a month.

Getting to the 10,000-subscriber milestone means you’re charged $69 a month to use AWeber’s services.

If you reach 25,000 subscribers, expect a higher bill of $149 a month.

You can get a customized, quoted plan if you have more than 25,000 subscribers.

What features do you get for your money?

Good question!

They include the following:

  • Educational resources like guides, videos, and blogs so you can stay up to date on the latest news in marketing
  • The email marketing design templates we mentioned in the last section
  • More than 6,000 stock photos you can use free of charge
  • Image hosting through AWeber so your images never go down
  • Sign-up forms
  • Customer solutions via their email marketing experts, available every day of the week
  • Analytics
  • Audience segmenting
  • Email automation
  • Unlimited emails

#7. Constant Contact

What It Is

Another software just used for email marketing, Constant Contact has a history of more than 20 years in the marketing industry.

Their service integrates with just about any app you can think of, such as Shopify, Eventbrite, Office 365, Gmail, Facebook, QuickBooks, Leadpages, HootSuite, and so many more.


Let’s talk features now, shall we? With contact management, you can sync your contacts from Salesforce, Outlook, and Excel right to Constant Contact.

If your subscribers happen to go inactive, your emails bounce, or someone unsubscribes, the email marketing tool prunes your contacts list for you.

No more manual, time-consuming work on your part!

>>EngageBay’s email broadcast for optimized outreach

eCommerce tools can aid you with everything from email automation to audience segmentation and engagement.

With a drag-and-drop editor, making emails your way via a template has never been easier.

These emails come optimized for mobile so they look great no matter the device your customer prefers.


Constant Contact offers a longer free trial than most companies.

You can get 60 days or two months of free use of the service before you have to start paying.

You can also enter into a pre-payment plan where it’s possible to shave your bill by 15 percent.

There are two plans for you to choose from: Email and Email Plus. The basic Email plan includes:

  • Automated email resends if the recipient doesn’t open your message the first time
  • Learning resources
  • Chat and support features
  • Mobile app functionality
  • Reporting and tracking
  • Integration and apps support
  • Image library
  • Marketing calendar
  • Facebook Lead ads
  • List segmentation
  • Pop-up forms
  • Welcome email and list-building tools
  • Contact list importation
  • Automated abandon cart emails if you use Shopify
  • Industry or branded templates as well as customizable templates
  • Unlimited emails

The Email plus plan costs vary depending on subscriber counts.

With 500 subscribers, you’d pay as little as $20 a month. If you get to 50,000, the price increases to $335.

Looking for more features than what you see in the Email plan?

That’s why Constant Contact also offers an Email Plus plan.

This comes with the following:

  • All the features in the basic Email plan
  • Coupons
  • Polls and surveys
  • Event marketing
  • Dynamic content
  • A/B testing by subject line
  • Automated emails by behavior as well as welcome emails
  • Customizable pop-up forms

For 500 subscribers, you’d pay $45 for the Email Plus plan.

If you have 50,000 subscribers, the price stays the same as the basic Email plan: $335 a month.

#8. Keap (Infusionsoft)

What It Is

You’ve heard of Infusionsoft, right?

As a marketer, the answer is probably a resounding yes. Well, now they have a new product called Keap.

It has a slew of marketing features built into the software, email marketing among them.

That’s why it made this list.


If you’re looking for a CRM as well as an email marketing service, Keap knocks it out of the park.

It’s not solely an email marketing solution, but rather, like a mix of all the relevant marketing tools you need.

For instance, you can use subscriber tagging to help segment your audience.

With automation, you adjust with drag-and-drop features so you have more control over your email marketing campaigns than ever before.

Other features include your own customized dashboard, appointment scheduling, and client management with email marketing.

As of this writing, Keap supports 230 apps and integrations, such as Sprout, Vimeo, Leadpages, Zendesk, Zapier, Gmail, Outlook, WordPress, OptinMonster, and Graphly.


If you sign up for Keap now, for the next three months, you can cut down on your bill by 30 percent. Otherwise, you pay a single monthly fee to use Keap, $99.

#9. Sendinblue

What It Is

Appealing to a broad audience, Sendinblue promotes its services towards startups, marketers, eCommerce professionals, enterprise companies, and agencies.

They have Facebook advertisement services, landing page and signup form builders, CRM, email marketing, marketing automation, and even chat.


Promising you’ll “find your marketing zen,” Sendinblue has many handy email marketing features you’ll love.

You can get audience segmentation assistance with their email marketing automation.

You might also draft up transactional emails, customizing the deliverability, engagement, and design.

Like many of the brands we’ve covered thus far, Sendinblue does let you use templates for great-looking emails.

These templates have drag-and-drop features as well as style functions and block placement.

For more personalization, you can advertise to your audience, use attribute conditions, customize your subject lines so they’re personalized, and use dynamic personalization features.

Don’t forget to A/B test your email marketing over time to make tweaks and improvements.


You can select from one of five plans with a Sendinblue membership.

These are Free, Lite, Essential, Premium, and Enterprise.

The Free plan, as we’re sure you know, never costs anything.

You can access A/B testing, SMS and email personalization, an email template library, and the email designer. You can also send 300 daily emails.

With the Lite plan, you pay $25 a month for up to 400,000 emails.

There’s no sending limit. You also get to use all other features in the Free plan.

The Essential plan for small businesses like yours costs $39 a month. You can send 60,000 emails a month without a sending limit each day.

Another feature you get as an upgrade from the Lite plan is no Sendinblue logos in your correspondence.

Next, on the tier, the Premium plan charges you $66 a month. You can choose how many emails you send monthly, from 120,000 to 350,000.

Besides the features we’ve covered, with this plan, you have the freedom to:

  • Add plug-ins and APIs
  • Get chat/email support
  • Use advanced reporting stats
  • Create an endless amount of automation workflows
  • Design your landing pages and signup forms
  • Add advanced templating language to your emails
  • Try chat features
  • Make Facebook advertisements
  • Use send time optimization

The Enterprise plan needs a quoted price. You get every feature available from Sendinblue.

#10. MailChimp

What It Is

No list of email marketing solution would be complete without mentioning MailChimp.

As one of the best-known email marketing services in a marketer’s arsenal, it’s one you should consider for your startup or small business.

You can also find marketing services like analytics and reports, landing pages and advertisements, branding, and CRM, so there’s more than just email.


You can’t go wrong with MailChimp.

Their email marketing services can increase email acceptance. Most people who use MailChimp open emails, with a rate of 96 to 99 percent success.

You can easily share your recent emails to Twitter, Instagram, Facebook, and other social media for boosted engagement.

>>EngageBay’s email sequences turn your warm leads into paying customers by following up regularly

With a wealth of attractive email marketing templates, you have creative liberties to make your emails look just the way you want.

Besides just using the software, you can also download the accompanying MailChimp app to market on-the-go.

If you have an online shop, then more than likely, you can integrate it with MailChimp.

The analytics tool comes right on your dashboard and updates in real-time.

Here, you’ll review recent data as well as overarching click-through and open rates.


MailChimp offers its users four plans: Free, Essential, Standard, and Premium. The Free plan comes with just the basics, but it never costs you anything.

You can send messages to 2,000 contacts, so not too shabby.

You also get contact profiles, segments and tags, an audience dashboard, marketing CRM, five email templates, single-click automation, and seven marketing channels.

The Essential plan won’t break the bank, as it’s $9.99 per month.

You get all the free features as well as support available 24/7, custom branding, A/B testing, access to every template, and more.

You can send emails to up to 50,000 contacts.

With the Standard Plan, you pay $14.99 per month for features like advanced audience insights, email templates that come custom-coded, retargeting ads, and automation.

You also get the above mentioned features, a slew of other great add-ons, five audiences, and 100,000 subscribers.

Then there’s the Premium plan. There’s quite a price jump here, as it costs $299 per month. Any MailChimp feature you want, though, you get.

There’s nothing you won’t get access to, such as phone support, role-based actions and seats, multivariate testing, advanced segmentation, and lots more.

You can reach unlimited audiences and more than 200,000 contacts.

#11. GetResponse

What It Is

With marketing automation, landing pages, and email marketing, GetResponse offers a slew of solutions to a marketer’s every need.

Do you use apps like PrestaShop, Etsy, WooCommerce, Shopify, BigCommerce, or Stripe?

What about PayPal, Slack, Facebook, WordPress, Salesforce, and Magento?

You can integrate them all with GetResponse.


While we could talk all day about the many features GetResponse has, we’ll just hone on the email marketing for now.

Through a series of marketing automation, advanced integrations, analytics and results tracking, and personalized emails, you can reach your email marketing goals using GetResponse.

The software also offers an email maker with drag-and-drop features. If you want templates, GetResponse has ‘em in spades, such as for making landing pages, newsletters, emails, and more.


The four plans offered through GetResponse suit businesses growing and expanding.

There’s the Basic plan, the Essential Plan, the Professional plan, and the Enterprise plan.

Pricing depends on how many contacts your company obtains.

Let’s talk a bit about the features of each plan and then we’ll get back to pricing.

You get plenty of email marketing features with the Basic plan, such as visual email editors, autoresponders, newsletters, and unlimited email sending.

There are even a few automation services offered, like contact tagging and drip campaigns.

With the Essential plan, you have all the email marketing features we talked about as well as landing page features.

These include a free customized domain, a visual page editor, and A/B testing.

The automation features above come in your package, as do auto funnel templates (40), webform templates (700), landing page templates (180), and email templates (220).

The Professional package has all that plus every automation feature from GetResponse. You can access help via email support and live support available 24/7.

With the Enterprise package, you get every single feature available for team management, CRM, reporting, templates, surveys, webinars, eCommerce, automation, web forms, auto funnels, landing pages, and email marketing.

If you have 2,000 contacts, you’d pay $25 a month for Basic, $59 a month for Essential, $119 a month for Professional, and $1,199 for Enterprise.

If you have 24,000 contacts, the plan prices increase to $145 a month for Basic, $179 a month for Essential, and $255 a month for Professional.

The Enterprise plan pricing remains the same.

#12. Ontraport

What It Is

Ontraport provides solutions to business owners, such as referral programs, business process automation, CRM, eCommerce, and sales force automation.

You can also use the service for marketing analytics, landing page design, email marketing, and marketing automation. You know which one we’re going to talk about.


That’s email marketing, of course.

With Ontraport, you’ll send targeted emails at specific days and times, such as a thank-you email, a holiday message, or even a welcome email.

If you’re the type who’s always traveling for work, you’ll appreciate how you can use SMS opt-ins so your contact list never stops growing.

Tracking and analytics features mean you never have to miss what your customers do.

You can review open, click-through, and bounce rates. If you made some serious missteps, just improve your campaign for next time.

Ontraport even has a private IP service that will keep your messages floating to the top of your customers’ inbox each and every time.

Automated re-engagement works like a second chance of converting that reluctant or disinterested lead.

Add buttons, videos, and images to each email while customizing the font and body text for your subject lines.

Altogether, this makes it hard for your audience to miss your amazing emails. Of course, feel free to rely on Ontraport’s many email marketing templates as well.


Ontraport has a free trial that lasts for two weeks. You can use this to get a feel for the software before committing to a paid plan.

There are four such plans, including Basic, Plus, Pro, and Enterprise.

The Basic plan costs $79 a month and lets you use a single account. If you need extra users, you’d have to tack on $47 a month per user.

You can send unlimited emails and reach 1,000 contacts with this plan.

Want to upgrade?

The Plus plan costs $147 a month. It expands how many contacts you can reach, as it’s now 2,500.

You can also add a single extra user account without paying extra. Once again, it’s $47 per month for any other extra accounts.

The Pro plan is $297 a month.

You get email consultations, account setup, three free account users, unlimited emails, and 10,000 contacts.

For most features, you can always try the Enterprise plan.

It costs $497 a month, but it comes with your own personal account rep, email consultations, account setup, five account users, 200,000 emails a month, and more than 20,000 contacts.

#13. eSputnik

What It Is

eSputnik is an all-in-one marketing automation platform for B2C and B2B.

It provides tools for automated marketing communication, customer data collection and management, personalization, segmentation and complex analytics.

It offers customizable solutions for both small businesses and enterprises.

eSputnik helps companies implement acquisition and retention strategies, do omnichannel marketing, send bulk and transactional campaigns in multiple languages and deliver satisfying customer experience.  


eSputik is multifunctional software aimed to fulfill numerous tasks and thus it has quite extensive functionality.

You may not need all of it at the start, but with your business growing you’ll find it necessary to add new features to your strategies. 

And when it happens, you won’t have to worry about migrating to a new service, exporting data and building new workflows because eSputnik offers everything you need for marketing automation within one platform. 

  • Automation of main customer communication channels – Email, SMS, Web Push, Mobile Push, Viber;
  • Drag-and-drop editor and HTML email templates;
  • Dynamic content;
  • AMP for email;
  • Mobile optimization;
  • Automated workflows and triggers;
  • Omnichannel marketing;
  • Geomarketing;
  • API;
  • Behavioral-based contact segmentation;
  • AI-supported custom segmentation; 
  • Personalized product recommendations;
  • Multilingual messages for all channels;
  • A/B testing;
  • Data import and export;
  • Integration with external data sources;
  • Product recommendations for website;
  • Sign-up forms;
  • Message tracking;
  • Extensive reporting and analytics;
  • Multiple users within one account;
  • 24/7 support.


eSputnik offers different pricing plans depending on the channels and solutions you use.

You can combine various plans into a custom one and pay only for what you need.

You can also receive a personalized quote and build a custom plan that would fit your current business goals.

You can always switch to a different plan without any extra fee applied.

After a sign-up, you receive 2,500 free emails and 10 SMS to test the service.

You can also apply for one free email template that will be created based on your corporate style. 

  • free unlimited messages for up to 500 contacts;
  • $1.99 per 1.000 emails for unlimited contacts;
  • from $5/month for unlimited messages depending on the number of contacts.
  • $0.08 to $0.04 per SMS depending on the SMS sent per month.
Web Push
  • from $4/month for unlimited notifications depending on the number of contacts.
Mobile Push
  • from $38/month for unlimited notifications depending on the number of contacts.
  • $0.04 per message.
Website Recommendations
  • from $29/month depending on the number of visitors.
  • available for all solutions and customized for a particular client. 

#14. Benchmark Email

What It Is

Benchmark Email deals primarily in email marketing, as the name might tell you. As of now, they integrate with more than 300 apps and brands, including Facebook, Magento, Shopify, Flicker, Twitter, PayPal, and many others.


You only get email features with Benchmark Email, and great ones at that.

There’s the code editor for those who know HTML languages like the backs of their hands.

You can edit preexisting HTML for email templates or even come up with your own HTML. All the freedom’s in your hands.

Even if you don’t quite know much about HTML, you can still make awesome-looking emails.

For instance, Benchmark Email lets you change the colors of your templates so they suit your brand better.

Speaking of templates, you have a nearly endless supply to pick from.

You can sort them by holiday, industry, and type to quickly find what you need for your email marketing campaign.

You can even use Benchmark Email to edit photos instantly and without a Photoshop subscription. Whether you include text, stickers, or effects, you’ll make an image truly yours.

Most features have drag-and-drop functionality for ease of use. You can also change anything anytime with live editing.

Benchmark Email offers email marketing campaign reports and tracking as well as automation.

For instance, you can create a follow-up series, abandoned cart series, or a welcome series based on your audience’s behavior.


As you might have expected, Benchmark Email changes its pricing according to your subscriber count.

You can still select from a slew of plans, like the Free, Medium, Large, Extra Large, and Massive packages.

You’re always better off paying for a plan, as you get all the features you need. These include:

  • Support ticket, lead and contact capture forms
  • Integrations
  • Gmail CRM
  • Automation for website engagement and email engagement
  • Sub-accounts and a master account
  • Targeted emailing
  • A/B testing

For the Medium plan, if you have 600 subscribers, you pay $13.99 a month.

If it’s 1,000 subscribers, you pay $21.99 a month; for 1,500 subscribers, it’s $27.99 a month.

If you have a much larger subscriber base, then choose the Large plan. For 55,000 subscribers, you pay $285.99 a month to send up to 770,000 emails.

Those companies with 60,000 subscribers pay $346.99 for 840,000 emails.

If you’ve reached 65,000 subscribers, you’ll shell out $359.99 to send up to 910,000 emails each month.

Continuing from there, the Extra Large plan offers even more accommodations. Companies with 125,000 subscribers pay $659.99 a month to send 1,750,000 emails.

Those with 150,000 subscribers can send 2,100,000 emails or less a month for $758.99. If you have a ginormous amount of subscribers, like 175,000, you’d pay $846.99.

This lets you send up to 2,450,000 emails a month.

The massive plan is for companies with millions of subscribers.

Benchmark Email charges $4,949.99 a month to send 15 million emails to 1,070,000 subscribers.

It’s $5,279.99 a month for 16 million emails to 1,140,000 subscribers.

Then, if you have 1,215,000 subscribers, you’d pay $5,499.99 a month to send up to 17 million emails. Pretty crazy, huh?

#15. Garuda ‘The Intelligent Mailer’

What It Is

Garuda ‘The Intelligent Mailer’ is the complete Email Marketing Solution Software, to create a solid bridge between your business and your recipients.

Garuda is developed with the aim to send a large number of personalized emails to various targeted individuals at once.

One can create any type of email marketing campaign with Garuda like newsletters, flyers, new announcements etc., integrating well with Google Analytics, Google Calendar and more.


Garuda has a modern yet an easy to use interface that provides fast import and export of contact lists according to hard bounce, soft bounce or even clean list than any other software on the market.

It is a bulk email marketing specialist. Another unique feature that it has fully automated FBL and bounce processing that makes email marketing super easy.

It allows one to send random subject lines in email marketing campaigns, proper form field validation like name, contact number etc. It has the option to add multiple MTAs (Message Transfer Agents).

Sends personalized text messages too in the bulk email session.

Provides faster table search due to the use of Ajax, has advanced HTML editor with rich format features and built in spam checker to make sure your emails are CAN-SPAM compliant.


Garuda has six flexible pricing plans that can fit basically any business size.

Every plan allows you to access your email database and campaigns but also the complete email marketing platform, which means that you can create, deploy, and monitor your email marketing campaigns even when you are away.

All plans come equipped with the following features:

  • Contact List Management
  • Domain Management
  • Advanced User Management
  • Advance Link Manager
  • Intelligent SMTP Selector
  • Intelligent Bounce Processor
  • Intelligent FBL Processor
  • Domain Throttling/Blocking
  • Handles multiple SMTP accounts
  • Triggers and Autoresponders
  • Real-time Reporting
  • 24×7 Customer Support

Since Garuda specializes in Bulk Email Marketing, the plans are carved according to the number of users rather than the number of emails sent, giving you complete control to decide the number of emails to be sent as part of your email marketing.

The Connect Plan is as low as $40 a month for one user, so great for an Entrepreneur.

The Essential Plan is for just $60 a month with access to three users, which means a Start-up will benefit from its features.

The Elite Plan is ideal for a small marketing unit with five users for only $80 a month.

The Plus Plan is for only $100 a month giving access to eight users, ideal for your small-sized marketing team.

The Pro Plan is for $150 a month with access to fifteen users, ideal for a Medium-sized company and the Ultimate Plan is at an affordable price of $200 a month with unlimited users.

Garuda can integrate seamlessly into your current business infrastructure, giving you quick results like an increase in sales and maximizing your ROI.

#16. Pardot

What It Is

A Salesforce product, Pardot is a software worthy of its own acclaim. The brand produces countless solutions for marketers and salespeople.

These are Einstein Account-Based Marketing, Salesforce Engage, B2B marketing analytics, email marketing, and marketing automation.

Among that marketing automation suite, you’ll find email marketing services.


Once you sign up with Pardot and boot up their software, you can begin using their array of email marketing services.

Their intuitive email builder includes a visual editor for creating emails your way. You can rely on hosted content and a variety of formatting options for selecting which template works best for you.

Of course, if you’re more of a do-it-yourself small business owner, you can make your own email marketing templates.

Pardot also lets you automate your emails. With autoresponders on your landing pages and forms, your lead gen efforts go further.

There’s also email scheduling and a visual nurturing canvas. This works for testing your progress and generating reports.

With automatic segmentation, you can create a more personalized approach to your email marketing.

Customers like personalization, and you may improve your open and click-through rates.

Finally, there’s spam filter checkups and A/B testing so you can take your emails further.


Pardot offers its B2B marketing automation as part of three paid plans: Growth, Plus, and Advanced.

The Growth plan costs $1,250, although it’s not clear if that’s per month or per year.

You’d pay $2,500 for the Plus plan and $4,000 for the Advanced plan.

That last plan offers greater analytics, artificial intelligence, email marketing, and marketing automation.

If you so choose, you can also add a subscription with Salesforce Engage in your plan. This costs $50 a month extra.

EngageBay’s powerful Email Marketing software helps grow your business to the next level

How to Choose the Best Email Marketing Solution in 2021

With so many great options for email marketing, you may wonder, how do you even choose?

Well, we’d begin with comparing prices. Obviously, a company like Benchmark Email probably isn’t much of a fit considering you’re a small business.

You don’t always want the cheapest plan, especially if you’re sacrificing the features and services you really need. Make sure you read the small print, as sometimes certain services cost extra.

Once you’ve done some number-crunching, compare the features and amenities of these email marketing tools.

Jot them all down and determine which ones you need most.

Which software company offers them all?

That’s the one for your small business.

>> The Very Best of Christmas and New Year SaaS Deals


As a small business considering buying an email marketing solution for the first time, having so many options can be daunting.

Where do you start?

This comprehensive, heavily-researched list of 14 such pieces of software should send you in the right direction.

Good luck!  

Nicole Malczan

Nicole Malczan is a freelance writer who specializes in writing about marketing and small business. She's passionate about sharing affordable solutions that leverage small businesses with the big fish.

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