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36 Real Estate Email Marketing Templates [Ready to Send]

Today, purchasing and renting property is increasingly becoming digital. Prospective clients are interacting with realtors online, viewing homes virtually, and signing documents digitally. 

A whopping 87% of real estate agents quit within five years of their careers. Why? They fail to adapt to modern marketing skills, like sending cold emails to attract clients. 

Writing cold emails can be a tricky business. Besides, you don’t know if your recipient will read your emails or not — there’s always the magnetic spam folder. 

For a real estate agency to succeed, mastering digital marketing strategies is a must. So, how do you get the maximum result out of your real estate email marketing campaigns?

Fret not; we got you covered.

This blog post is your resource for awesome and proven real estate email templates that you can just personalize and send to your client email lists.

Whether you want to connect with a prospective buyer lead or just inform your target audience about a new listing, these real estate email templates cover it all.

 

 

Why Do Real Estate Agents Need Email Marketing?

Realtors need to learn to engage their audience, and emails can be perfect for generating leads and nurturing potential buyers. Here are five good reasons you need real estate email marketing for your agency.

1. Email helps with networking

The real estate industry operates largely on referrals. 

If a past client was impressed by your services, they are likely to refer your business to friends and acquaintances. 

Besides, email helps you keep in touch with an old customer who might be interested in buying, selling, or renting a property again.

In short, email marketing for real estate agents helps you build relationships with your new and existing clients along with potential buyers.

Once you get your hands on a great real estate email marketing software, you can segment your clients based on their persona and send out targeted messages for maximum impact.


Want free and ready-to-use real estate email templates? We got you! EngageBay has 1,000+ free HTML email templates and 20+ real estate email templates that you can customize with our editor to match your brand style perfectly. Get started now and elevate your email marketing!

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2. You can save time

Email marketing tools enable automation that lets you focus on more important aspects of your real estate business. 

These tools automatically create segmentation, update client data, and send emails at the scheduled time. 

This ensures that all content is delivered to your users on a regular basis and customized to their needs. 

3. Email helps educate clients

Email marketing has proven effective in keeping clients informed about new listings and educating them about the real estate market. 

Through emails, you can tell your users about present market trends, how to sell a property for the best value, tips for financing a purchase, and so on. 

You can create a weekly or bi-monthly real estate newsletter where you can send out regular updates to your subscribers. 

Read also: How to Become a Top Contractor — 10 Proven Strategies

4. You can track your email marketing campaign performance

There are many real estate email marketing software that allow you to monitor the performance of your email marketing campaign. 

It provides marketing email campaign data on key metrics such as open rate, clickthrough rate, conversion rate, bounce rate, ROI, etc. 

This provides a better understanding of how your users are engaging with your content and how you can further improve it to increase lead generation and conversion.

Read also: Draft the Perfect Real Estate Drip Campaigns [Templates, Examples]

5. Email can be effective in many ways

Unlike social media, which is largely dominated by youngsters, email is used across all demographics. 

Besides, when you post on social media, you have to rely on a strong guessing game if your audiences have seen and engaged with your content. It involves a degree of uncertainty. 

However, when you’re using a proven email marketing tool like EngageBay, you can have targeted emails delivered to your real estate email list with no bounce. 

Moreover, email marketing tools like EngageBay help tailor content to the needs of different groups or client segments. This way, you get much better email open rates.

36 Proven Real Estate Email Templates To Use Right Away

1. Welcome or introductory email

A welcome email is intended to onboard new clients and help them understand and trust your business. 

Also called introductory emails, they are usually short and crisp. With a welcome email, you should tell recipients who you are, what you do, and what sets your business apart.

Real estate professionals can also explain how people benefit from having them as their property agents.

Here is a real estate email marketing template you can follow for a welcome email.

Subject Line: Welcome to the Family, {first name}
Dear {name of the client},

Welcome to {name of the company}.

I am {your name}, your real estate agent at {name of the company}. I’ll be helping you with all the assistance you may need to buy, sell, or rent a property.

We have step-by-step guides to simplify the whole process and make your property search a breeze.

With our email updates, we’ll share new listings, home shopping tips, and unique real-estate marketing details.

Feel free to view as many properties as you like and ask as many questions as you need. We will be happy to assist you in finding your ideal home.

Whenever you have a doubt, please get in touch with us.

Best wishes,

{Your Name}

{Contact Details}

👉 Make your welcome emails engaging with our beautiful real estate email templates. Just customize and send!

2. Buyer lead email

This real estate email template will be handy for clients actively looking to purchase or rent a property. They would prefer to receive listings of available properties regularly. 

You can have an email system in place to send out regular updates informing them about the new property that is available. 

Subject Line: New Listings in {name of locality}
Dear {name of the client},

There has been a lot of sales activity recently, so I wanted to keep you informed about some wonderful and newly listed properties in your neighborhood.

I think these properties match your needs, and are worth a look. I will send more details on how to negotiate the best deals when we find the right home for you.

I am available {time period} to show any of these properties or discuss how to find your dream home. If you are interested, just reply to this email or book a slot on the welcome email.

Best wishes,

{Your Name}

{Contact Details}

Note: It makes sense to add a link to your online calendar in this type of email. EngageBay’s online appointment scheduler is among the best and is free to use.

Read also: 21 Real Estate Instagram Post Ideas for Winners

3. Cold email template to contact sellers

This is an example of a cold email. So, keep it brief and convincing. The goal is to get this prospect to reach out to you, so don’t be pushy or aggressive with your real estate email campaign.

Subject Line: We’ve Got Interested Buyers for Your Property on {Street Name}!
Hi {prospect name},

Congratulations on the decision to sell your property at {street name}! This is a huge step forward for you and your family.

At {real estate company name}, we’ve got some pre-approved buyers who have already expressed their interest in your property. Homes in this neighborhood are in demand at the moment, and this is great news for you.

As a realtor working in {city name} for over x years, I’d be happy to offer my expertise and get you the best possible deal for your home.

A quick call would help us understand your expectations better. Please let us know a good time to reach out if you’re interested in exploring this possibility.

Best wishes,

{Your Name}

{Contact Details}

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4. Meeting follow-up email

Once you meet your client or have a phone call with them, it’s crucial to follow up.

This follow-up email can help you know whether they are interested in purchasing or renting any of the properties you have listed and discussed or if they want to check out more options. 

Subject Line: Hi {Client Name}, Have You Made Up Your Mind?
Hi {first name of the client},

Thank you for meeting me on {date}. It was great seeing you! (or e-meeting with you, whichever applies)

If you are interested in looking at more properties in the neighborhood, I would be more than happy to show you.

I would also like to understand more about what you’re looking for in a new home. If we missed out on some valuable information  during our discussion, please let me know.

If you would like to schedule another meeting, please reply to this email or book a slot on my calendar.

I look forward to meeting you again.

Best wishes,

{Your Name}

{Contact Details}

Read also: 14 Real Estate Lead Generation Tips That Will Have Your Phone Ringing

5. Client testimonial email

One of the best ways to leverage email marketing for lead generation is using client testimonials.

Emails that have customer reviews help build trust. 

While drafting a testimonial email, always include a call-to-action button to direct the subscribers to your website.

Subject Line: Home Buyers Are Loving {name of the company}!
Dear {name of the client},

I hope you’re making progress in your search for that perfect property. 

Just wanted to share a couple of things our recent clients said about their experience with our agency.

Here’s a testimonial from a customer who found their dream house with us –

(Add testimonials, names, and photos of your clients)

You can find more such success stories on our website {link to company website or testimonials page}.

Starting the search is the first step toward building your dream home, and {name of the company} is here to help you in your journey. 

Feel free to reach out if you have any questions.

Best wishes,

{Your Name}

{Contact Details}

Read also: 6 Email Sequence Templates For Better Conversions

6. Property under contract email

When a property is under contract, it implies that the seller has already accepted an offer from a potential buyer for sale. 

Informing your clients about a property under contract can be disappointing and can cause you to lose them. 

However, instead of just writing an apology, you can suggest similar properties and provide a sense of urgency to ensure that your clients come back to you.

Subject Line: New Properties Matching Your Search, {Client Name}
Dear {name of the client},

Thank you for your interest in the {name and address of the property}. Unfortunately, the property is already under contract, meaning it is no longer available for sale.

While this can be disappointing, I have a list of similar properties in the area that you might want to look at.

Please let me know what date and time you are available, and I will be more than happy to arrange a private or early showing for you.

{Name of the area} is a competitive neighborhood right now, but with our expertise, we can promise that we will find the perfect home for you here.

I look forward to meeting you soon.

Best wishes,

{Your Name}

{Contact Details}

Ready to elevate your marketing game? Uncover the top powerful marketing strategies in our extensive guide

7. New listing email

Many property listing websites send automated emails to potential buyers to inform them about newly listed homes. 

However, to make sure that your emails are read and lead to conversions, it is best to add a personal touch. 

Here is a template you can follow to create an engaging and personalized email.

Subject Line: Here is a Home That Might Interest You
Dear {name of the client},

I hope you are doing well. Here is a list of some properties in {name of the area} that you might like. They meet your criteria of {budget} and are located in close proximity to {name of public transport or marketplace}.

They also have {list amenities}.

  • {Property #1}
  • {Property #2}
  • {Property #3}
  • {Property #4}
  • {Property #5}

Let me know if you would like a private showing of any of these places. If none of these appeal to you, let me know as well. Please feel free to reach out if you have any questions.

I look forward to hearing from you.

Best wishes,

{Your Name}

{Contact Details}

Read also: Practical Onboarding Email Templates for New Clients, Employees, and Affiliates

8. Online inquiry email

Often, online inquiries may go unnoticed or are not answered by companies. 

But if you are keen on generating more leads and expanding your clientele, it might be time to address any inquiries that come your way — either through transactional emails or phone. 

Using an online inquiry email template, you can get in touch with prospects right away and convince them to sign up. Links can also be added to landing pages, signup forms, etc. 

Subject Line: Got Questions About Us, {Client Name}?
Dear {first name of the client},

I hope you are doing well. My name is {your name}, and I work as a real estate agent at {name of the company}. I just received your query about {name of the property} on our website and wanted to know what it is that you are looking for.

While house hunting can be overwhelming, we at {name of the company} are here to provide you with all the possible assistance you may need in finding your ideal home. 

Do you want a tour of this property, or do you have some questions? I am here to assist you with whatever you need.

Please reply to this email with any questions or concerns that you may have.

I look forward to hearing from you soon.

Best wishes,

{Your Name}

{Contact Details}

Read also:Selling Homes in Style: 29 Unique Real Estate Marketing Ideas

9. Real estate email newsletter

Once a prospect signs up for your website, it is not enough to just send them regular updates about new listings. To ensure that they don’t lose touch, you can send email newsletters

These real estate newsletters can be sent weekly, biweekly, or monthly. These realtor newsletters could contain tips on how buyers and sellers can protect themselves from scammers, tips for finding the ideal property, current real estate market trends, and guides to getting the best value for a property.

Another way of doing this is to write great blog posts on your website and share the blog introduction and a link to it in the real estate email newsletters.

Here is a sample real estate newsletter template where you can pitch your blog. 

Subject Line: Beware of Scammers, {Client Name}
Dear {first name of the client},

As you might know, there has been a lot of activity in the real estate market, and homes are filling up fast. If you are still looking for a place to stay, here are some tips that will help you protect yourself from fraudsters:

  • Tip 1
  • Tip 2
  • Tip 3

While we understand that finding the perfect home can take time, {name of the company} is here to assist you with {number of} decades of real estate expertise.

Do read our latest blog post on {title} here.

Best wishes,

{Your Name}

{Contact Details}

Looking for beautiful and free real estate email templates for your newsletter? We got you! 

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10. Past client follow-up email

So, you helped a client buy or sell their first property? Congratulations! 

However, the work does not end here. 

Clients are a great way to improve your brand reputation and get referrals. Moreover, staying in touch with clients increases the probability that they might avail of your services in the future.

Statistics have shown that 90% of buyers would recommend their real estate agent to others or use their services again. This only shows why you should not lose contact with old clients. 

Below is a template that can help you follow up with your old clients.

Subject Line: Congratulations on Your {years} Home Anniversary
Dear {name of the client},

Congratulations on your {year} home anniversary. We love the fact that we were able to help you find your ideal home.

As you may know, the real estate industry works mostly on networking.

If you know a friend or an acquaintance looking to buy, sell, or rent a property, I would be honored if you could pass on my contact details to them.

Additionally, I would appreciate it if you could take two minutes of your time and reply to this email describing your experience with {name of the company}.

Note: We may use your testimonial on our website and social media for our marketing.

I look forward to hearing from you.

Best wishes,

{Your Name}

{Contact Details}

Read also: What is a CRM in Real Estate? Cheat Sheet for Realtors

11. Interest rate change email 

Successful realtors know that it’s equally important to keep in touch with prospects at regular intervals. When interest rates drop, it’s a great opportunity to reach out to old clients from that area. Here’s how you can do this.

Subject Line: Interest Rates Have Dropped by X% in {area name}
Hi {prospect name},

Hope this holiday season has been treating you well!

Though we haven’t spoken in a while, I just wanted to reach out to let you know that interest rates have dropped to X% in {area name}.

If you’d like to connect and find out the best prices for properties in the area, you can schedule a quick meeting by clicking this link. {link}

A stitch in time saves nine, as they say, and this appears to be the perfect time for you to save big! I look forward to hearing from you. Thanks for your time.

Best wishes,

{Your Name}

{Contact Details}

Read also: 23 Apartment Marketing Ideas For Today’s Real Estate Market

12. Seller home valuation email

Any potential seller wants the best value for their property. Sending a home valuation email assures clients that you are undertaking efforts to sell their homes for the highest possible value. 

In such emails, you should mention how you estimated the valuation of their homes and provide sources for data and any other information used.

Here’s how you can write a home valuation email.

Subject Line: Ready to Find Out How Much Your Home is Worth, {Potential Client Name}?
Dear {name of the client},

Congratulations on taking the first step toward selling your property!

We know how daunting it can be to sell your home for the price you want. Fortunately, {name of the company} has {X} years of proven experience in helping people sell their property at top-of-the-market rates.

We will start off by collecting information about your property, location, and prevailing real estate trends in your area. Then, we will put these details into a comparative market analysis to help you understand the valuation of your home. 

However, to provide all information accurately, I would like to take a look at your property first. Please reply to this email with the date and time that suit you best. You can also book a slot on my calendar.

If you have any questions, please don’t hesitate to contact me.

I look forward to meeting you soon.

Best wishes,

{Your Name}

{Contact Details}

Read also: Real Estate CRM: Everything You Need to Know

13. Expired listing email for property sellers

When a listing has expired under your watch, the seller is likely to be a bit worried and concerned. This is a great opportunity for you to re-establish their trust and have new ideas for completing the sale. Here’s an expired listing email template: 

Subject Line: Let’s Commit to Selling Your Property in 30 Days!
Hi {seller name},

Here’s an update on your property for sale at {area name}. Unfortunately, this listing has expired today. At this moment, I completely understand if you’re frustrated or apprehensive regarding the future of this listing. You might be considering other realtors, and rightfully so!

But let me also take this chance to explain why you should consider sticking with me. My team and I have already created an action plan to sell this property in under 30 days. And no, it does not involve slashing your asking price.

I believe that the only difference between a good and a great realtor is marketing. Here’s how the new marketing action plan would look for you:

  • Action 1
  • Action 2

To honor the time we already spent working together on this listing, I’d also like to offer you the option of a discounted commission fee.

It would be great to have a quick coffee with you and go over the details of the new action plan. Please let me know the best time to reach you.

Best wishes,

{Your Name}

{Contact Details}

Tired of sending ineffective introduction emails? Check out our guide on introduction email for proven templates and best practices. 

14. The impatient seller email

There are times when a particular seller is upset at the pace of the sale. In these situations, your job is to empathize with them and reassure them that you’re doing your best. You can also lay out a clear action plan. Diplomacy is of the essence here!

Subject Line: Here’s What We’re Doing to Speed Up the Sale of Your Listing!
Hi {seller name},

Thank you for letting us know that a timely sale on your property listing at {area name} is extremely important to you right now. I understand that it’s not easy for you to be staging the property so often, and I apologize for the inconvenience.

Here’s what I’ll be doing this week for more traction on your property:

  • Activity 1
  • Activity 2

In addition to this, I’ve contacted some of my best long-distance buyers who might be interested in your property.

It’s just a matter of holding on for a couple more weeks while I work harder than ever to get you the best price for this property.

Remember, I’m always in your corner. Please reach me at {contact number} for any further queries on this action plan.

Best wishes,

{Your Name}

{Contact Details}

Read also: 180 Best Real Estate Keywords & Tips to Outrank Your Competitors

15. Social media invitation email

While a sound real estate email marketing strategy is a great way to stay in touch with your clients, you can further nurture your relationships by engaging clients on social media.

You can request your clients and prospects to connect with you on social media, and this can add a personal touch to your relationships with them. 

Moreover, you can use social media to share blog posts about real estate and other topics. 

Subject Line: Let’s Connect on Our Socials, {Client Name}!
Dear {name of the client},

Thanks for connecting with me here.

I just wanted to let you know that I am on {name of social media platform}. Here are the links to my handles:

  • {Link #1}
  • {Link #2}
  • {Link #3}

Here’s what you will find on my social media:

  • {Benefit #1}
  • {Benefit #2}
  • {Benefit #3}

I look forward to connecting with you.

Best wishes,

{Your Name}

{Contact Details}

Read also: 27 Confirmation Email Examples (& Templates) For Customer Delight

16. Post-sale celebration email

When you’ve closed a deal on a great property, it’s a moment of celebration for you and the proud new homeowners.

Take time to show your appreciation for your clients by sending them a gift basket or a bottle of wine. Don’t forget to add a handwritten note with your gift to add that special personal touch.

It’s also a great time to send out an email and thank them.

Subject Line: Let’s Celebrate Your New Home!
Hi {client name},

Heartiest congratulations on your new home! I hope that you and {name of spouse, children, and pets} are slowly but steadily settling down in your gorgeous new home.

It has been an absolute joy to get to know you and your family over the past few months. And I just wanted to thank you from the bottom of my heart for trusting me as your realtor. Buying your first house is such a meaningful experience, and I’m honored to have been a part of it.

If you have any queries or questions regarding the neighborhood or need any help finding home services in your area, please feel free to reach out at any time.

I hope you’ll keep me in mind for future real estate inquiries. I’d be happy to help.

Best wishes,

{Your Name}

{Contact Details}

Read also: Real Estate Marketing Automation: A Guide For Real Estate Agents

17. Feedback request email

After showing a prospective client some properties, it is time to request feedback. 

In a feedback request email, you should ask whether the prospect liked the property, what they didn’t like, and whether they would like to see other properties with you.

Ideally, the focus of the email should be on the property you just showed them.

Subject Line: What Did You Think of {name of the property}, {Client Name}?
Dear {name of the client},

Thank you for meeting me on {date and time}. 

I am reaching out because I would love to hear your feedback about {name of the property}.

What were your first impressions of the property? What did you think of its price? Was there something that did not appeal to you?

Please reply to this email with your thoughts. If you would like to see similar properties, please let me know a suitable date and time. You can also book a slot on my calendar right away.

I look forward to meeting you again.

Best wishes,

{Your Name}

{Contact Details}

18. Pre-approval email for buyers

Before purchasing property, buyers would like to know about their financing options. 

With a pre-approval email, you can inform prospective buyers about the different ways they can finance their purchase, the tax-saving options available, and what price range suits their needs. 

Subject Line: Let’s Get Started, {Client Name}!
Dear {name of the client},

I hope you are doing well. 

Buying a home can be overwhelming for most people. At {name of the company}, our goal is to help you get comfortable with the home-buying process and find out how we can best serve your needs.

The first step in your home-buying process is getting approved. Pre-approval shows that you are serious about purchasing a home, and speeds up the entire process.

Here is a link to our blog post explaining in detail the pre-approval process: {insert text and hyperlink}.

If you have any questions, please get in touch.

Best wishes,

{Your Name}

{Contact Details}

Real Estate Landing Pages: 8 Beautiful Examples

19. Neighborhood expert email

Although your client may be keen on getting a home in a particular locality, you can try to convince them to look at properties in other neighborhoods as well. 

In such emails, you should list down the main reasons why buyers should buy property in a particular neighborhood, such as proximity to public transport, low crime rate, affordable costs, and so on.

Subject Line: Here’s Why You Should Check Out {name of the neighborhood}, {Client Name}
Dear {name of the client},

I hope you are doing well.

Did you know that {name of the neighborhood} is one of the most popular and upcoming areas in your city?

Here are a few reasons why everyone is looking to live in {name of the neighborhood}.

  • {Reason #1}
  • {Reason #2}
  • {Reason #3}
  • {Reason #4}
  • {Reason #5}

There are several properties in {name of the neighborhood} that might interest you.

If you want to have a look, please reply to this email with your availability. I would be more than happy to give you a tour.

You can also book a slot on my calendar.

I look forward to hearing from you.

Warm Regards,

{Your Name}

{Contact Details}

Read also: Thanksgiving Email Marketing Templates To Feast On!

20. Second follow-up with seller email

To ensure customer loyalty, it is crucial to keep following up with them. 

If a seller has met with you before and is interested in selling their property, then make sure you are in touch with them regularly. 

Here is an email template that you can use to stay in contact.

Subject Line: Let’s Talk About Selling Your Home, {Client Name}
Dear {name of the client},

Thank you for meeting me on {date and time}.

I am getting in touch to ask you whether {discussed date range} is still your timeline for selling your property. 

If that’s confirmed, I will create a custom valuation report for your property and send it to you by {date}.

In the meantime, if you have any questions, please feel free to reach out.

I look forward to hearing from you again.

Best wishes,

{Your Name}

{Contact Details}

Read also: 10 Emails Real Estate Agents Should Send to Every New Lead

21. Agent hiring email

Besides potential buyers and sellers, real estate companies also email prospective hires. 

The following email template can help onboard new agents and expand their teams.

Sub Line: Your Application to {company name}
Dear {candidate name},

I hope you are doing well.

I came across your application for the real estate agent position on {website name}, and your experience and qualifications match what we are looking for. 

Would you be available for a quick call or chat this week? I want to know more about you and understand whether you would be a good fit for {name of the company}.

I look forward to hearing back from you.

Warm Regards,
{Your Name}
{Contact Details}

22. Expired listing if you are not the listing agent

When a listing expires, and you are not their official agent, it’s your chance to reach out to a potential client. 

They might be open to hiring a new agent, and if you are able to convince them, you can secure a lead. 

Here is an email template that you can use to convince a seller to avail of your services.

Sub Line: {Client Name}, Your Listing Got Expired? I Can Help!
Dear {seller name},

I noticed that your listing has recently expired. While this may come off as a disappointment, I can help you with that.

When properties don’t sell, real estate brokers often blame the market conditions or the price. However, more often than not, these properties suffer from poor marketing. That is what I am here to help you with.

To date, I have sold {number of properties} in {locality} in an average {number} of days for {percent} over the asking price. With my expertise in marketing and the knowledge gained by serving the {locality}, I feel I am in the position to help sell off your property sooner rather than later.

I have many ideas on how to sell your property and would love to hear your views about the same. If you want to learn more about {company name} and how we can market your property better, please contact me any time. Book a convenient time slot: [Insert Calendar Link]

I look forward to hearing from you.

Warm Regards,
{Your Name}
{Contact Details}

Read also: 45 Business Text Message Templates For Busy Bees

23. Contacting non-responsive leads

One significant mistake real estate agents make is not trying to reinitiate contact with lost leads. 

If you see them active in the market and still looking for an agent, it’s a good idea to reach out to them again. 

You can send them emails stating a time limit within which they should respond, or else you can remove them from your company’s contact database.

Sub Line: Have You Found Your Dream Home?
Dear {prospect name},

I received your information stating your interest in renting/buying a home in {name of the locality}. Since then, I have tried contacting you several times but have been unsuccessful.

Please let me know if you are no longer interested in availing of {company name} services. I will no longer be taking up space in your inbox and removing your information from the company database if I don’t hear from you in the next 48 hours.

However, if you are still interested in renting/buying property in {locality name}, we would be more than happy to help. I will ensure your records remain in our database, provided you respond to this email within 48 hours. 

If you have any questions or concerns, please don’t hesitate to reach out to me using my contact information below.

Warm Regards,
{Your Name}
{Contact Details}

24. Retaining existing clients

Once you have helped a client close a deal, your relationship with them does not end. 

To retain existing clients, you can keep in touch with them by offering recommendations and suggestions regarding their properties through regular emails. 

Check out the email template below to understand better.

If the client was a buyer and might be interested in moving to a new property,

Sub Line: Hello {Client Name}, It’s Been A While
Dear {client name},

I hope that you have finally settled into your new home and are loving it. It was a great experience working with you, and we hope you feel the same. 

Are you looking to buy a new property? I have an eye on a property that might interest you. Will you be interested in looking? 

Please choose a convenient time slot to discuss it further: [Insert calendar link].

Thank you once again for choosing {company name} services. Looking forward to hearing back from you.

Warm Regards,
{Your Name}
{Contact Details}

If you feel the client might want to sell their property eventually, try the following email template instead:

Sub Line: Hello {Client Name}, It’s Been A While
Dear {client name},

I hope that you have finally settled into your new home and are loving it.

Now that you have found your dream home, I thought you might be interested in knowing how to increase its valuation. Here are some ways to do it:

  • <Idea #1>
  • <Idea #2>
  • <Idea #3>

If you have any ideas or questions about your home valuation, I would be happy to discuss it over a call or coffee. Please let me know which dates suit you best.

I want to thank you once again for choosing {company name} services. Looking forward to hearing back from you.

Warm Regards,
{Your Name}
{Contact Details}

Read also: 12 Email Invoice Templates to Customize and Click Send

25. Informing prospective sellers about interest in their property

One of the easiest ways to attract clients is by informing them about any potential interest in their property. 

This way, they will be informed about the actual valuation of their property and will take proactive steps to find real estate brokers who can help them with the selling process.

Here’s an email template that you can simply copy-paste and send to your client. 

Sub Line: People Are Interested In Your Property
Dear {prospect name},

Did you know that buyers are interested in buying your property? This is excellent news since inventory is low and demand is quite high.

If you are interested in calculating the actual value of your property and listing your home, I will be more than happy to help. I believe you will be surprised at just how much we could list your property for.

Please let me know when you are available for a quick call or chat: [insert calendar link]. You can even reply to this email.

Warm Regards,
{Your Name}
{Contact Details}

26. Post-sales assistance to build loyalty

Another way to retain client relationships is by doing timely follow-ups. 

For starters, you can send them a one-year anniversary note and ask them if they are facing any issues with their new home. 

When you extend help, it shows you value them – useful in establishing a long-lasting relationship. 

Sub Line: Congratulations On Your Dream Home Anniversary!
Dear {client name},

It has been a year since you found your dream home. I’m checking in to see how you are doing. 

I hope you have settled in and are enjoying it. But if you need any assistance, please do not hesitate to contact me. 

Whether you want to know tips on increasing your home valuation or listing a property, we can help. Our priority is to ensure you a top-notch quality service. 

Until next time.
{Your Name}
{Contact Details}

Read also: How to Write the Best Meeting Reminder Email [Templates and Examples]

27. Yearly sales report emails

For those interested in selling off their property, you can send an email stating facts backed by reliable data sources on how much it would cost them. 

Here is a template that can be useful.

Sub Line: Why This Is The Best Time To Sell Property
Dear {seller name},

If you are considering selling off your property, it is now or never. Here are a few reasons why this is the best time to put your property on the market:

  • {Reason #1}
  • {Reason #2}
  • {Reason #3}

I have also attached {company name} annual sales report to help you understand the real estate market and property valuation. If you want to know more, reply to this email, and I will get back to you soon.

Warm Regards,
{Your Name}
{Contact Details}

28. Invitation for open house

Organizing an open house is a great way to connect with potential buyers and sellers. 

During open house events, real estate agents or brokers are available to address any questions or concerns that existing or new clients may have. 

These can include questions on property valuation, current market conditions, home improvement, and so on. 

Here is an email template that shows how you can invite people to an open-house event:

Sub Line: Invitation To My Open House at {venue} on {date}
Dear {client name},

I hope you are doing well.

I want to invite you to my open house event at {venue} on {date and time}. 

It’s a beautiful property with all the necessary amenities: {key features}. Feel free to drop by at any time between {start time} and {end time}. I will be more than happy to address any questions or concerns that you may have.

Please confirm your attendance by replying to this email. I look forward to your participation.

Warm Regards,
{Your Name}
{Contact Details}

Read also: 7 Payment Reminder Templates That Always Work

29. Offering tips to prepare home for sale

Often, sellers may not be aware of how to market or prepare their homes better for sale. 

In such cases, it becomes the job of the real estate agent to offer tips and suggestions on how they can prepare their homes to ensure a successful sale. 

Here’s an email template that you can use to send to your client. 

Sub Line: How To Get The Best Price For Your Home
Dear {name of the seller},

Do you want to know how to increase your home valuation? In this email, I want to share some valuable tips to help you prepare your home for a successful sale. Here are some tips that you can follow:

  • {Tip #1}
  • {Tip #2}
  • {Tip #3}

If you have any questions or concerns, please do not hesitate to contact me. I am here to support you every step of the way.

Warm Regards,
{Your Name}
{Contact Details}

30. Help with home relocation

If your client is interested in relocating or knows someone who wants to move to a specific region, you can convince them to avail of your services using the email template below.

Sub Line: Relocating? Let Me Help You
Dear {client name},

Are you looking to relocate to a new locality? I understand how it can be stressful. 

That’s why I’m here to make the transition easier. Use my expertise and extensive knowledge of the {locality} to find your perfect home.

If you are interested, let us get on a quick call this week. I will be more than happy to assist.

Looking forward to hearing from you.

Warm Regards,
{Your Name}
{Contact Details}

Read also: 15 Easy Steps to Start Real Estate Email Marketing Like a Pro

31. Popular annual home renovation trends 

Ideal for those looking to sell their homes, this email helps them increase their home valuation and improve their outlook.

Sharing this email shows your client that you are there to help them through every step of the way. 

Sub Line: Popular Home Renovation Trends In {Year}
Dear {seller name},

As the real estate market continues to flourish, so does home renovation. Hence, I thought of sharing the latest home renovation trends of this year. Here are some of the key takeaways:

  • {Tip #1}
  • {Tip #2}
  • {Tip #3}

If you need any tips or assistance regarding home renovation, please feel free to reach out by replying to this email. I look forward to hearing from you!

Warm Regards,
{Your Name}
{Contact Details}

32. Informing clients about property-related decisions

Often, clients might be in a dilemma about buying or renting a property. 

In such situations, the real estate agent must provide an informed analysis of both scenarios. 

They should give a balanced perspective of both sides, helping clients make sound decisions for themselves.

Sub Line: Buying vs Renting: Which Is Better?
Dear {client name},

Confused about whether to buy or rent a property? 

I can provide a detailed buy vs. rent analysis to help you make an informed decision. The analysis will be based on various factors, including your financial situation, current market conditions, property prices, and long-term goals.

If you would like to discuss this further, do not hesitate to reach out to me. I will be more than happy to get on a call with you.

Warm Regards,
{Your Name}
{Contact Details}

Read also: 9 Real Estate Landing Pages Sure to Inspire and Convert (+ Expert Tips)

33. Information about new real estate projects

Existing and potential clients are always looking for new real estate projects. 

As a real estate broker, you must keep them informed about any upcoming projects. 

Here’s an email template for that:

Sub Line: New Properties In {name of the region}
Dear {prospect name},

As your real estate agent, it’s my duty to inform you about a few upcoming developmental projects in your area. These will transform the local landscape of {region name} and are set to bring new amenities and infrastructure to the area. 

If you are interested in learning more about these projects and their impact on the real estate market, feel free to reach out anytime.

Warm Regards,
{Your Name}
{Contact Details}

34. Providing tips to first-time home sellers

As a first-time home seller, it can be difficult to navigate the process all alone. 

However, as a real estate agent, you can make it easier for your clients by providing tips and suggestions on how sellers can get the best price for their homes.

Use this email template to help first-time home sellers: 

Sub Line: 9/10 First-Time Home Sellers Feel They Could Have Sold For More Money!
Dear {seller name},

Congratulations on taking the first step. While it may seem daunting to navigate the selling process all alone, this is the best time of the year to list your home. 

Did you know that most first-time home sellers have regrets about the price they sold for? We can help you avoid such heartbreaks.

Here are some tips that can help you gear up to close a great deal.

  • {Tip #1}
  • {Tip #2}
  • {Tip #3}

If you have any questions or require further assistance, please do not hesitate to reach out to me. I am more than happy to help.

Warm Regards,
{Your Name}
{Contact Details}

Read also: The Complete Real Estate Marketing Automation Guide (With Steps, Ideas, Examples)

35. Information on mortgage rates

One way to keep in touch with former clients is by sending them regular updates about the real estate market. 

For instance, you can send an email informing your clients about any changes in the mortgage rates. 

Here’s an email template that can help:

Sub Line: Mortgage Rates May Go Up Next Quarter!
Dear {client name},

My team of analysts has informed me that there is a high chance the mortgage rate might go up next quarter. 

It’s my duty to alert you about fluctuating interest rates. If you are contemplating buying or refinancing a new property, now might be the best time to evaluate your options. 

I can get you in touch with reputed mortgage professionals. Alternatively, you can contact me to discuss your goals and explore the best financing options for you.

Warm Regards,
{Your Name}
{Contact Details}

36. Advantages of home ownership

For those seeking to purchase a home, you can send them an email stating the benefits of home ownership. 

Use the template below to convince clients to buy their dream property.

Sub Line: Tax Benefits on Housing Loans for Home Buyers
Dear {client name},

Are you confused about buying a property? You don’t need to be anymore. 

Did you know you can claim tax benefits on a home loan? You can save up to X% by simply living in your dream house. 

If you would like to know more about the tax benefits and financial opportunities provided to homeowners, I will be more than happy to get on a call. You can also reach out to me via email, and we can discuss this in detail.

Looking forward to hearing from you.

Warm Regards,
{Your Name}
{Contact Details}

Read also: How to Write the Best Meeting Reminder Email [Templates and Examples]

Start With the Best Email Marketing Software for Your Real Estate Business

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Take a look and sign up for free if you’re interested. Our experts can then help you figure out if EngageBay fits your email marketing requirements. 

Content updated for freshness and SEO by Swastik Sahu.

About The Author

1 thought on “36 Real Estate Email Marketing Templates [Ready to Send]”

  1. Thank you for this insightful article on real estate! The information provided is incredibly valuable and highlights the many benefits of investing in real estate, such as stability, growth potential, and tangible value. Whether considering a new home, rental property, or long-term investment, real estate offers numerous opportunities for financial growth and personal satisfaction. Your detailed explanation has certainly provided me with a deeper understanding and appreciation for this rewarding investment choice. Thanks again for sharing!

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