15 Real Estate Email Marketing Templates [Ready to Send]


Today, purchasing and renting property is increasingly becoming digital. Prospective clients are interacting with realtors online, viewing homes virtually, and signing documents digitally. 

A whopping 87% of real estate agents quit within five years of their careers. Why? They fail to adapt to modern marketing skills, like sending cold emails to attract clients. 

Writing cold emails can be a tricky business. Besides, you don’t know if your recipient will read your emails or not — there’s always the magnetic spam folder. 

So, how do you get the maximum result out of your real estate email marketing campaigns? 

Fret not, we’ve got you covered.

This blog post is your resource for awesome and proven real estate email templates that you can just personalize and send to your client lists.

Whether you want to connect with a buyer lead or just inform your audience about a new listing, these email templates cover it all.

Why Do Real Estate Agents Need Email Marketing?

Realtors need to learn to engage their audience, and emails can be perfect for generating leads and nurturing potential buyers. Here are five good reasons you need email marketing for your agency.

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Source: Pexels

#1. Email Helps With Networking

The real estate industry operates largely on referrals. 

If a past client was impressed by your services, they are likely to refer your business to friends and acquaintances. 

Besides, email helps you keep in touch with an old customer who might be interested in buying, selling, or renting a property again.

In short, email marketing helps you build relationships with your new and existing clients along with potential buyers.

Once you get your hands on a great email marketing software, you can segment your clients based on their persona and send out targeted messages for maximum impact.

#2. You Can Save Time

Email marketing tools enable automation that lets you focus on more important aspects of your real estate business. 

These tools automatically create segmentation, update client data, and send emails at the scheduled time. 

This ensures that all content is delivered to your users on a regular basis, customized to their needs. 

#3. Email Helps Educate Clients

Email marketing is proven effective in keeping your clients informed about new listings and also educating them about the real estate market. 

Through emails, you can tell your users about present market trends, how to sell a property for the best value, tips for financing a purchase, and so on. 

You can create a weekly or bi-monthly newsletter where you can send out regular updates to your subscribers. 

Read also: How to Become a Top Contractor in 2022: 10 Proven Strategies

#4. You Can Track Your Campaign Performance

There are many email marketing software that allows you to monitor the performance of your campaign. 

It provides data on key metrics such as open rate, clickthrough rate, conversion rate, bounce rate, ROI, etc. 

This provides a better understanding of how your users are engaging with your content and how you can further improve it to increase lead generation and conversion.

#5. Email Can Be Effective in Many Ways

Unlike social media, which is largely dominated by youngsters, email is used across all demographics. 

Besides, when you post on social media, you have to rely on a strong guessing game if your audiences have seen and engaged with your content. It involves a degree of uncertainty. 

However, when you’re using a proven email marketing tool like EngageBay, you can have your emails delivered to your lists with no bounce. 

Moreover, email marketing tools like EngageBay help in tailoring content per the needs of different groups or client segments. This way, you get much better email open rates.

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15 Proven Real Estate Email Templates To Use Right Away

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EngageBay media

#1. Welcome or Introductory Email

A welcome email is intended to onboard new clients, and help them understand and trust your business. 

Also called introductory emails, they are usually short and crisp. With a welcome email, you should tell recipients who you are, what you do, and what sets your business apart.

You can also explain how the person will benefit from having you as their property agent.

Here is a template you can follow for a welcome email in the real estate business.

Subject Line: Welcome to the Family, {first name}
Dear {name of the client},

Welcome to {name of the company}.

I am {your name}, your real estate agent at {name of the company}. I’ll be helping you with all the assistance you may need for buying, selling, or renting a property.

We have step-by-step guides to simplify the whole process and make your property search a breeze.

With our email updates, we’ll share new listings, home shopping tips, and unique real-estate marketing details.

Feel free to view as many properties as you like and ask as many questions as you need. We will be happy to assist you in any way to find your ideal home.

Whenever you have a doubt, please get in touch with us.

Best wishes,

{Your Name}

{Contact Details}

#2. Buyer Lead Email

This real estate email template will be handy for clients actively looking to purchase or rent a property. They would prefer to receive listings of available properties regularly. 

You can have an email system in place to send out regular updates informing them about the new property available. 

Subject Line: New Listings in {name of locality}
Dear {name of the client},

There has been a lot of sales activity recently, so I wanted to keep you informed about some wonderful and newly listed properties in your neighborhood.

I think these properties match your needs, and are worth a look. I will send more details on how to negotiate the best deals when we find the right home for you.

I am available {time period} to show any of these properties or discuss how to find your dream home. If you are interested, just reply to this email, or book a slot on my calendar.

Best wishes,

{Your Name}

{Contact Details}

Note: It makes sense to add a link to your online calendar in this type of email. EngageBay’s online appointment scheduler is among the best and free to use.

#3. Meeting Follow-Up Email

Once you meet your client or have a phone call with them, it’s crucial to follow up.

This follow-up email can help you know whether they are interested in purchasing or renting any of the properties you have listed and discussed, or if they want to check out more options. 

Subject Line: Hi {Client Name}, Have You Made Up Your Mind?
Hi {first name of the client},

Thank you for meeting me on {date}. It was great seeing you! (or e-meeting with you, whichever applies)

If you are interested in looking at more properties in the neighborhood, I would be more than happy to show you.

I would also like to understand more about what you’re looking for in a new home. If there’s something we missed out on during our discussion, please let me know.

If you would like to schedule another meeting, please reply to this email or book a slot on my calendar.

I look forward to meeting you again.

Best wishes,

{Your Name}

{Contact Details}

#4. Client Testimonial Email

One of the best ways to leverage email marketing for lead generation is using client testimonials.

Emails that have customer reviews help build trust. 

While drafting a testimonial email, always include a call-to-action button to direct the subscribers to your website.

Subject Line: Home Buyers Are Loving {name of the company}!
Dear {name of the client},

I hope you’re making progress in your search for that perfect property. 

Just wanted to share a couple of things our recent clients said about their experience with our agency.

Here’s a testimonial from a customer who found their dream house with us –

(Add testimonials, names and photos of your clients)

You can find more such success stories on our website {link to company website or testimonials page}.

Starting the search is the first step toward building your dream home, and {name of the company} is here to help you in your journey. 

Feel free to reach out in you have any questions.

Best wishes,

{Your Name}

{Contact Details}

#5. Property Under Contract Email

When a property is under contract, it implies that the seller has already accepted an offer from a buyer for sale. 

Informing your clients about a property under contract can be disappointing and can cause you to lose them. 

However, instead of just writing an apology, you can suggest similar properties and provide a sense of urgency to ensure that your clients come back to you.

Subject Line: New Properties Matching Your Search, {Client Name}
Dear {name of the client},

Thank you for your interest in the {name and address of the property}. Unfortunately, the property is already under contract, meaning it is no longer available for sale.

While this can be disappointing, I have a list of similar properties in the area that you might want to look at.

Please let me know what date and time you are available, and I will be more than happy to arrange a private or early showing for you.

{Name of the area} is a competitive neighborhood right now, but with our expertise, we can promise that we will find the perfect home for you here.

I look forward to meeting you soon.

Best wishes,

{Your Name}

{Contact Details}

Powerful Email Marketing System To Grow Your Business

#6. New Listing Email

Many property listing websites send automated emails to potential buyers to inform them about newly listed homes. 

However, to make sure that your emails are read and lead to conversions, it is best to add a personal touch. 

Here is a template you can follow to create an engaging and personalized email.

Subject Line: Here is a Home That Might Interest You
Dear {name of the client},

I hope you are doing well. Here is a list of some properties in {name of the area} that you might like. They meet your criteria of {budget} and are located in close proximity to {name of public transport or marketplace}.

They also have {list of amenities}.

  • {Property #1}
  • {Property #2}
  • {Property #3}
  • {Property #4}
  • {Property #5}

Let me know if you would like a private showing of any of these places. If none of these appeals to you, let me know of that as well. Please feel free to reach out in case of any questions.

I look forward to hearing from you.

Best wishes,

{Your Name}

{Contact Details}

#7. Online Inquiry Email

Often, online inquiries may go unnoticed or are not answered by companies. 

But if you are keen on generating more leads and expanding your clientele, it might be time to address any inquiries that come your way. 

Using an online inquiry email template, you can get in touch with prospects right away and convince them to sign up.

Subject Line: Got Questions About Us, {Client Name}?
Dear {first name of the client},

I hope you are doing well. My name is {your name}, and I work as a real estate agent at {name of the company}. I just received your query about {name of the property} on our website and wanted to know what it is that you are looking for.

While house hunting can be overwhelming, we at {name of the company} are here to provide you with all the possible assistance you may need in finding your ideal home. 

Do you want a tour of this property, or do you have some questions? I am here to assist you with whatever you need.

Please reply to this email with any questions or concerns that you may have.

I look forward to hearing from you soon.

Best wishes,

{Your Name}

{Contact Details}

#8. Real Estate Email Newsletter

Once a prospect signs up for your website, it is not enough to just send them regular updates about new listings. To ensure that they don’t lose touch, you can send email newsletters

These newsletters can be sent weekly, biweekly or monthly. They could contain tips on how buyers and sellers can protect themselves from scammers, tips for finding the ideal property, current real estate market trends, and guides to getting the best value for a property.

Another way of doing this is to write great blog posts on your website, and share the blog introduction and a link to it in the email newsletters.

Subject Line: Beware of Scammers, {Client Name}
Dear {first name of the client},

As you might know, there has been a lot of activity in the real estate market, and homes are filling up fast. If you are still looking for a place to stay, here are some tips that will help you protect yourself from fraudsters:

  • Tip 1
  • Tip 2
  • Tip 3

While we understand that finding the perfect home can take time, {name of the company} is here to assist you with {number of} decades of real estate expertise.

Do read our latest blog post on {title} here.

Best wishes,

{Your Name}

{Contact Details}

#9. Past Client Follow-Up Email

So you helped a client buy or sell their first property? Congratulations! 

However, the work does not end here. 

Clients are a great way to improve your brand reputation and get referrals. Moreover, staying in touch with clients increases the probability that they might avail of your services in the future.

Statistics have shown that 90% of buyers would recommend their real estate agent to others or use their services again. This only shows why you should not lose contact with old clients. 

Below is a template that can help you follow up with your old clients.

Subject Line: Congratulations on Your {years} Home Anniversary
Dear {name of the client},

Congratulations on your {year} home anniversary. We love the fact that we were able to help you find your ideal home.

As you may know, the real estate industry works mostly on networking.

If you know a friend or an acquaintance looking to buy, sell, or rent a property, I would be honored if you could pass on my contact details to them.

Additionally, I would appreciate it if you could take two minutes of your time and reply to this email describing your experience with {name of the company}.

Note: We may use your testimonial on our website and social media for our marketing.

I look forward to hearing from you.

Best wishes,

{Your Name}

{Contact Details}

#10. Seller Home Valuation Email

Any seller wants the best value for their property. Sending a home valuation email assures clients that you are undertaking efforts to sell their homes for the highest possible value. 

In such emails, you should mention how you estimated the valuation of their homes and provide sources for data and any other information used.

Here’s how you can write a home valuation email.

Subject Line: Ready to Find Out How Much Your Home is Worth, {Client Name}?
Dear {name of the client},

Congratulations on taking the first step towards selling your property!

We know how daunting it can be to sell your home for the price you want. Fortunately, {name of the company} has {X} years of proven experience in helping people sell their property, at top of the market rates.

We will start off by collecting information about your property, location, and prevailing real estate trends in your area. Then, we will put these details into a comparative market analysis to help you understand the valuation of your home. 

However, to provide all information accurately, I would like to take a look at your property first. Please reply to this email with the date and time that suit you best. You can also book a slot on my calendar.

In case of any questions, please don’t hesitate to contact me.

I look forward to meeting you soon.

Best wishes,

{Your Name}

{Contact Details}

#11. Social Media Invitation Email

While email marketing is a great way to stay in touch with your clients, you can further nurture your relationships by engaging clients on social media.

You can request your clients and prospects to connect with you on social media, and this can add a personal touch to your relationships with them. 

Moreover, you can use social media to share blog posts about real estate and other topics. 

Subject Line: Let’s Connect on Our Socials, {Client Name}!
Dear {name of the client},

Thanks for connecting with me here.

I just wanted to let you know that I am on {name of social media platform}. Here are the links to my handles:

  • {Link #1}
  • {Link #2}
  • {Link #3}

Here’s what you will find on my social media:

  • {Benefit #1}
  • {Benefit #2}
  • {Benefit #3}

I look forward to connecting with you.

Best wishes,

{Your Name}

{Contact Details}

#12. Feedback Request Email

After showing a prospective client some properties, it is time to request feedback. 

In a feedback request email, you should ask whether the prospect liked the property, what they didn’t like, and whether they would like to see other properties with you.

Ideally, the focus of the email should be on the property you just showed them.

Subject Line: What Did You Think of {name of the property}, {Client Name}?
Dear {name of the client},

Thank you for meeting me on {date and time}. 

I am reaching out because I would love to hear your feedback about {name of the property}.

What were your first impressions of the property? What did you think of its price? Was there something that did not appeal to you?

Please reply to this email with your thoughts. If you would like to see similar properties, please let me know a suitable date and time. You can also book a slot on my calendar right away.

I look forward to meeting you again.

Best wishes,

{Your Name}

{Contact Details}

#13. Pre-Approval Email For Buyers

Before purchasing property, buyers would like to know about their financing options. 

With a pre-approval email, you can inform prospective buyers about the different ways they can finance their purchase, the tax-saving options available, and what price range suits their needs. 

Subject Line: Let’s Get Started, {Client Name}!
Dear {name of the client},

I hope you are doing well. 

Buying a home can be overwhelming for most people. At {name of the company}, our goal is to help you get comfortable with the home buying process and find out how we can best serve your needs.

The first step in your home buying process is getting approved. Pre-approval shows that you are serious about purchasing a home, and speeds up the entire process.

Here is a link to our blog post explaining in detail the pre-approval process: {insert text and hyperlink}.

If you have any questions, please get in touch.

Best wishes,

{Your Name}

{Contact Details}

#14. Neighborhood Expert Email

Although your client may be keen on getting a home in a particular locality, you can try to convince them to look at properties in other neighborhoods as well. 

In such emails, you should list down the main reasons why buyers should buy property in a particular neighborhood, such as proximity to public transport, low crime rate, affordable costs, and so on.

Subject Line: Here’s Why You Should Check Out {name of the neighborhood}, {Client Name}
Dear {name of the client},

I hope you are doing well.

Did you know that {name of the neighborhood} is one of the most popular and upcoming areas in your city?

Here are a few reasons why everyone is looking to live in {name of the neighborhood}.

  • {Reason #1}
  • {Reason #2}
  • {Reason #3}
  • {Reason #4}
  • {Reason #5}

There are several properties in {name of the neighborhood} that might interest you.

If you want to have a look, please reply to this email with your availability. I would be more than happy to give your a tour.

You can also book a slot on my calendar.

I look forward to hearing from you.

Warm Regards,

{Your Name}

{Contact Details}

#15. Second Follow-Up With Seller Email

To ensure customer loyalty, it is crucial to keep following up with them. 

If a seller has met with you before and is interested in selling their property, then make sure you are in touch with them regularly. 

Here is an email template that you can use to stay in contact.

Subject Line: Let’s Talk About Selling Your Home, {Client Name}
Dear {name of the client},

Thank you for meeting me on {date and time}.

I am getting in touch to ask you whether {discussed date range} is still your timeline for selling your property. 

If that’s confirmed, I will create a custom valuation report for your property and send it to you by {date}.

In the meantime, if you have any questions, please feel free to reach out.

I look forward to hearing from you again.

Best wishes,

{Your Name}

{Contact Details}

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Take a look and sign up for free if you’re interested. Our experts can then help you figure out if EngageBay fits your email marketing requirements.

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