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Pipedrive Pricing, Features, and Affordable All-in-One Alternatives

We know you’ve come here to learn more about Pipedrive pricing, but bear with us — we plan to give you a lot more.

Every business, whether small or large, needs to excel in these three areas: marketing, sales, and customer support.

For that to happen, businesses need a Customer Relationship Management (CRM) solution. Specifically, one designed to offer all three  – at a reasonable price. 

Pipedrive is an excellent CRM platform, but is it the best solution for small businesses?

This blog post will answer these questions and more. We’ll discuss Pipedrive pricing, features, and drawbacks, and then contrast it with some of the best alternatives. 

Happy reading!

What Is Pipedrive?

Founded in 2010, Pipedrive is a sales platform “designed by salespeople, for salespeople.” It offers a myriad of tools and features to help businesses grow and generate revenue. 


What Are the Key Features of Pipedrive?

Unlike other CRM software centered around marketing, Pipedrive can loosely be called a sales CRM. Let’s take a look at some of the key features Pipedrive offers: 

  • Drag-and-drop sales pipeline to help you streamline sales
  • Ability to take actionable steps and breakdown goals to help you focus on one step at a time 
  • Tools to prioritize deals, predict revenue, and track performance

Read also: Is Salesforce a CRM? A Simple, In-Depth Guide

What Are the Benefits of Using Pipedrive?

According to Pipedrive, this is why many business owners use the tool: 

Benefits of Pipedrive

  • Measurable results: Pipedrive says its users close 28% more deals on average after one year of using the platform, mainly because of Pipedrive’s powerful analytics. 
  • Focus on the journey, not the end: Pipedrive CRM lets you focus on the tasks that ultimately get you to the “finish line” by prioritizing the important ones. 
  • Easy to use: You can set up Pipedrive in minutes, start your sales process, and move closer to winning deals. 

Who Is Pipedrive Best For?

Pipedrive is a perfect fit for sales teams, small to medium businesses, and any other organization focusing on sales. 

Read also: The Definitive Pipedrive vs Salesmate Review: Which is The Best CRM Solution?

How Much Does Pipedrive Cost?

Pipedrive, being a sales CRM, does not charge based on how many contacts you have. Instead, they have different plans with deal limits and various features. 

Let’s talk about Pipedrive pricing plans and their features in detail.

What Features Do You Get in Each Pipedrive Plan?

We’ll talk about Pipedrive pricing plans in the next section. For now, let’s focus on how each Pipedrive plan differs from the others. 

Pipedrive offers four plans: 

Pipedrive Essential

  • This plan offers lead and deal management, customizable pipelines, leads inbox, deal rotting, and the ability to merge duplicate data
  • You also get communications tracking, mentions and comments, file attachments, and contact maps
  • Limits: 
    • 3,000 open deals
    • 30 custom fields
    • 15 reports per user
    • 1 visual dashboard
    • 0 automation workflows

Pipedrive Advanced

  • You get all the Pipedrive features from the Essential plan
  • Offers two-way email sync, customizable email templates, field merging, and email tracking
  • You also get smart contact data, important field marking, and recurring revenue reports
  • Limits:
    • 10,000 open deals
    • 100 custom fields
    • 30 reports per user
    • 1 visual dashboard
    • 30 automation workflows

Pipedrive Professional

  • All Advanced plan features
  • Adds various communications tracking features, including Caller tool, contacts timeline, smart Docs, auto-filled templates, Google integrations, and document tracking
  • You also get better reporting tools, including custom reports and fields, team goals, and team management
  • Limits:
    • 100,000 open deals
    • 1000 custom fields
    • 150 reports per user
    • Unlimited visual dashboards
    • 60 automation workflows

Pipedrive Advanced

  • All Professional plan features
  • Advanced privacy and security features, including security alerts, security rules, and unlimited security dashboards
  • Better customer service, including an implementation program and phone support
  • Limits:
    • Unlimited open deals
    • Unlimited custom fields
    • Unlimited reports per user
    • Unlimited visual dashboards
    • 100 automation workflows

Read also: 6 Perfect Pipedrive Alternatives With Better Tools (Features, Pricing)

Pipedrive Pricing: How Much Does Pipedrive Charge for Each Plan?

Tier Name Monthly Billing (per user) Annual Billing (per user)
Pipedrive Essential $11.90/month $9.90/month
Pipedrive Advanced $24.90/month $19.90/month
Pipedrive Professional $49.90/month $39.90/month
Pipedrive Enterprise $74.90/month $59.90/month

How Much Do You Have To Pay Annually?

You’ll get a fuller picture of the costs only when you see how much you pay for a year. We’ll show you how much you’ll pay if you choose monthly vs. annual billing. 

While you get a discount of up to 17% on annual billing, you must pay upfront for the whole year. 

Tier Name Monthly Billing (per user) Annual Billing (per user)
Pipedrive Essential $143 $119
Pipedrive Advanced $299 $239
Pipedrive Professional $599 $479
Pipedrive Enterprise $899 $719

For clarity, we’ve rounded the amount to the nearest number. 

While annual billing reduces the cost significantly, it minimizes the ability to switch to another CRM whenever you want (you can, but you’d be wasting money).

That’s why we recommend going for the annual plan only when you’re sure you’ll be using Pipedrive for more than a year. 

Too long to read? We have a video on Pipedrive pricing that you might like: 


What Are the Drawbacks of Pipedrive?

Pipedrive is an excellent software for salespeople – there’s no doubt about that. 

But Pipedrive’s motto says it all: for salespeople

Pipedrive drawback
Pipedrive is designed for sales teams

Not an All-in-One Software

Since Pipedrive is geared toward sales teams, it does not offer enough features for marketing  — and no tools for customer support. 

What does this mean?

There are numerous benefits to having an integrated all-in-one marketing, sales, and customer support software. If that topic interests you, take a look at our blog on sales and marketing alignment.

Benefits of marketing and sales alignment
Benefits of marketing and sales alignment

In a nutshell, you can’t get a 360-degree view of your customers without having an integrated CRM solution. While Pipedrive integrates with other platforms, these problems persist:

  • You need to pay for the different platforms
  • Onboard your users for each platform
  • Your customer data might be fragmented and stored in silos

Not a pretty picture, is it?

Read also: An In-Depth Look At HubSpot vs Pipedrive

Expensive for Small Businesses

Remember when we talked about the benefits of Pipedrive, we never mentioned its pricing?

That’s because Pipedrive’s pricing may be quite high, depending on the plan, the number of users, and additional features. 

Pipedrive offers various paid add-ons, which is how they keep their base pricing low. Here are some of the add-ons and their pricing. 

  • LeadBooster add-on: $39 per month/company
  • Web Visitors add-on: $49 per month/company
  • Campaigns add-on: $16 per month/company
Examples of Pipedrive add-ons
Examples of Pipedrive add-ons

Breaking News: You need these add-ons to reap the full benefits of Pipedrive. 

Let’s say your company has 10 users, and you’ve opted for the Enterprise plan. Let’s calculate how much you pay in a year (including add-ons).

$8,988 $1,248 $10,236
Enterprise plan cost (10 users/yr) Add-ons cost (10 users/yr) Total cost (per year)

Even after paying this much, you still don’t have proper marketing features and no customer support tools

Food for thought: Is HubSpot CRM Truly Free? An Unbiased Guide (with User Reviews)

User Reviews of Pipedrive

User reviews don’t lie; that’s why we’ve included them. Let’s take a look at a few reviews of Pipedrive.

Pipedrive review Pipedrive review Pipedrive review

See what we mean?

Read also: Pipedrive Vs Close Comparison: Which CRM Is Right For You?

What Are the Best Pipedrive Alternatives?

Now that you know why you need a Pipedrive alternative, let’s check out three of the best ones: EngageBay, HubSpot, and ActiveCampaign.

#1. EngageBay

Pipedrive alternative: EngageBay

Guess what? EngageBay is the alternative you’ve been looking for. 

It offers a unified all-in-one marketing, sales, and customer support software – at an affordable price. 

Let’s take a look at the features.

EngageBay Features

  • Email marketing: You can send one-time personalized emails to your customers using email broadcasts or nurture them over time using drip campaigns. 
  • Social Suite: Helps you manage all your social media posts, including Facebook, Instagram, Twitter, and LinkedIn – all from a single window. You can even schedule posts and utilize social listening. 
  • A/B testing: A/B testing lets you test out two variants of the same page/blog by changing a single element. You can then quantitatively assess its impact and come up with a winner. 
  • Sales pipeline: EngageBay pipeline management and automation tools help you push your prospect further down the funnel and ultimately, close deals. 
  • 2-way calendar sync and in-CRM telephony: EngageBay lets you sync the built-in Calendar with Outlook and Google so you can view all your appointments in one place. In addition, built-in CRM telephony lets you take and place calls, record them, route them, use scripts, and save them. 
  • Customer support tools: Engagebay offers a plethora of support tools to help you deliver exceptional service, including helpdesk, live chat, ticket prioritization, automation, routing, and canned responses. These features make EngageBay one of the best small business CRM
Email marketing automation in EngageBay
Email marketing automation in EngageBay


Let’s talk pricing.

EngageBay offers four plans:

  • Costs $0
  • Offers 500 contacts and 1,000 emails/month
  • Features include email marketing, autoresponders, email broadcasts, lead generation, project management, landing pages, CRM, helpdesk, and live chat
  • Costs $14.99/month
  • Offers 1,000 contacts and 3,000 emails/month
  • Features include email templates, web pop-ups, landing page builder, lead scoring, marketing and sales activity dashboards, SMS marketing, and more
  • Costs $49.99/month
  • Offers 10,000 contacts and 25,000 emails/month
  • Features include marketing automation, email broadcast A/B testing, call records, products, proposals, and timezone-based email delivery
  • Costs $99.99/month
  • Offers unlimited contacts and 50,000 emails/month
  • Advanced features include web analytics, proposal analytics, SSO, goals, uptime SLA, a dedicated account manager, and account-based marketing
  • You also get free onboarding services, phone support, and migration services

engagebay pricing

You also get a 10% discount on annual and a 20% discount on biennial plans.

Find Out How EngageBay Is the Best Pipedrive Alternative

#2. HubSpot

Pipedrive alternative: HubSpot

HubSpot is another excellent all-in-one software. Widely considered a pioneer in CRM and automation, HubSpot’s fees are too high for small businesses. 

That said, HubSpot has a fantastic Free plan with tools useful for businesses just starting out. The Starter plan is quite affordable, too. 

HubSpot Features

HubSpot offers great features: 

  • Content creation tools to attract customers: Blog, SEO, Ad tracking, and social media management.
  • Tools to convert leads: Landing page and form builder, marketing automation, email marketing, lead tracking and management, and account-based marketing. 
  • Reports for deeper insights: Marketing analytics, custom objects, and salesforce integration.


HubSpot offers four plans in total.

Hubspot pricing

  • Costs $0
  • Basic marketing tools: Forms, email marketing, ad management, landing pages
  • Basic sales tools: Live chat, basic bots, team email, email scheduling
  • Basic service tools: Ticketing, shared inbox, basic bots
  • Starts at $50/month for 1,000 contacts
  • Form automation, email marketing, team email, reporting dashboard, custom properties and email health reporting
  • Starts at $1,600/month for 2,000 contacts
  • One-time onboarding fee: $3,750
  • SEO recommendations and optimizations, multiple currencies, blog, CTAs, ABM tools, marketing asset comparison reporting, and more
  • Starts at $5,000/month for 10,000 contacts
  • One-time onboarding fee: $12,000
  • SSO, sandboxes, field-level permissions, product library, calculated properties, deal and company scoring, duplicate management, webhooks, and payments

Read also: Pipedrive vs HubSpot vs EngageBay — Which CRM Is Smarter & Better?

#3. ActiveCampaign

Pipedrive alternative: Activecampaign

Another excellent marketing automation software: ActiveCampaign

The platform offers customer experience automation to help you run a customer-centric business and drive growth. 

ActiveCampaign Features

  • Reach: E-Commerce email marketing, segmentation, site tracking, and landing pages to help you reach out and find the right prospects.
  • Nurture: Marketing automation, SMS marketing automation map, dynamic content, goals, and event tracking to help you nurture relationships.
  • Convert: Pipelines, split actions, win probability, attribution, sales engagement, and workflow automation to help you convert prospects into customers.
  • Grow: Loyalty programs, site messaging, web personalization, conversions, and chat to delight your customers and keep them engaged. 

ActiveCampaign Pricing

ActiveCampaign offers four plans.

ActiveCampaign pricing

  • Starts at $29/month for 1,000 contacts
  • Offers marketing automation, email marketing, sales emails, capture forms, and segmented outreach. 
  • Starts at $49/month for 1,000 contacts
  • Offers landing pages, contact scoring, automations map, conditional content, SMS marketing, task reporting, and lead scoring
  • Starts at $149/month for 1,000 contacts
  • Website personalization, predictive sending, win probability, split automations, and conversion reporting
  • Custom-priced
  • Free design services, social data enrichment, custom domain, contact enrichment, HIPAA support, unlimited users, and more

Read also: 5 of the Best ActiveCampaign Alternatives (Features, Pricing)

Conclusion: Choosing the Right CRM for Your Business

Now you know precisely how much Pipedrive costs and the better alternatives for small businesses. 

It’s time to take action.

EngageBay features
EngageBay features

For small businesses, we recommend EngageBay simply because it offers an integrated platform with a highly affordable price tag. 

For example, you can get EngageBay’s Pro plan with unlimited contacts at half the price of Pipedrive’s Enterprise plan (with add-ons):

$99.99/month $179.9/month
EngageBay pricing: Pro  Pipedrive pricing: Enterprise (with add-ons)

Sign up now for the free version, or book a 30-minute demo with our experts at a time of your convenience. 

Until next time 🙂

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