Are you a restaurant owner? Have you been struggling to grow your restaurant business?
You’ve come to the right place.
There are many restaurant CRM software available, and some of them can really help you grow your revenue.
In this blog post, we’ll tell you about why you need restaurant CRM software, and how restaurant owners are already using CRMs.
With a powerful guest CRM software, you can easily personalize your marketing and the overall customer experience and roll out customer loyalty programs to keep guests coming back.
Restaurant loyalty CRMs can also help you improve employee and inventory management, and finally your bottom line.
Let’s learn more about restaurant CRM software and the top five options in the software market today.
Table of Contents
What Is CRM for Restaurants?
Restaurant CRM or Reservation CRM is software that centralizes guest data (POS, reservations, online orders) to personalize service, automate email/SMS, and grow repeat visits.
A restaurant CRM software or customer relationship management software helps restaurant owners connect with customers and create a delightful experience.
It helps you maintain a centralized database of guest information, both for those who’ve dropped in and those who’ve ordered online.
Using this data, you can provide a personalized experience and build a long-term rapport with your customers — the most essential asset for any restaurant!
Whether you are in the quick-service restaurant (QSR) space or fine dining, the best restaurant CRM solutions can change how you engage with your customers.
EngageBay’s free CRM gives you complete visibility into every detail of a customer in a single location.
Restaurant CRM vs POS vs Reservations vs Loyalty: What’s the Difference?
Use this quick table to see what each system does and when you need a CRM to connect them.
Do Restaurants Need CRM Software?
Restaurateurs need to build a base of engaged and loyal customers who can’t wait to return.
In other words, managing your growing business goes above the capabilities of Excel spreadsheets.
If you are wondering — “Why do I need restaurant CRMs anyway?”, the answer is simple: to streamline your day-to-day operations, gain full control over inventory management software, ace your customer relationships, easily monitor your employee performance, and much more.
In fact, restaurant CRM software is a top must-have business solution for restaurants.
Diners come back when experiences feel personal — operators say personalization at scale is a top challenge a CRM solves. (SevenRooms)
With a powerful CRM system at hand to sync all guest data, marketing campaigns, inventory information, and employee performance ratings, your restaurant will become far more competitive and beat the competition with little effort.
Related Blog: Law Firm CRM: Why Every Lawyer Needs One? The Complete Guide
What Are the Benefits of Using Restaurant CRM Software?
Information is a powerful tool, and solutions like CRM can be easily plugged into your point-of-sale (POS) system.
This way, it takes just a click in your restaurant CRM system to access your guest information, allowing you to deliver a personalized and intuitive customer experience.
Modern CRMs unify guest data from POS, online orders, loyalty, and email to drive repeat orders. (DoorDash Merchants)
Let’s look at some of the key benefits of using restaurant CRM software.
Track Customer Behavior
An integrated restaurant CRM provides you a massive amount of guest data that can be accessed at any time.
It captures information on customer behavior, such as previous visits, most preferred dishes, etc., that can be analyzed to uncover hidden patterns, trends, and customer preferences.
Knowing customer preferences enables you to run targeted campaigns with personalized offers based on their buying behavior.
These data analyses can be available at your fingertips with a CRM integrated into your POS system, rendering it a POS-integrated CRM.
Boost Customer Retention
Good and bad restaurant experiences help make up your customers’ minds about whether or not they are going to come back.
A CRM for restaurants stores all the important information necessary to provide end-to-end offerings to your customer.
With customer behavior analysis, you can find out your existing customer’s preferences, including their favorite dish, likes and dislikes, number of visit days, and more.
As a restaurant owner, you can use this information to show your guests some love in their inbox, keeping them engaged with your business and curious about personal, limited-time offers.
Besides, retaining your existing customers is five times less expensive than acquiring new ones.
Get Real-Time Customer Feedback
The competition in the restaurant business is extremely high. Thus, retaining customers becomes extremely important.
Customer engagement is an essential aspect of creating a superior customer experience.
The best way to know what’s working for your customer — if they liked the dishes and the service — is by taking their feedback regularly.
Asking your customers their feedback makes them feel valued and gives you first-hand insights into your restaurant’s strengths and weaknesses.
If you use a 360-degree restaurant CRM, it comes equipped with a customer feedback management tool.
This will enable you to collect feedback through online feedback forms, which can be embedded into your website or sent via SMS and emails.
Read also: 20 Hotel Marketing Ideas To Thrive In The Digital Age
Run Loyalty Programs Easily
Loyalty programs are a great way to give your customers a reason to keep coming back.
Automations in EngageBay
An advanced restaurant CRM solution comes equipped with features that enable you to run tailored loyalty programs.
Even the basic guest CRM for restaurants can provide the information needed to reward the most frequent and loyal visitors.
Using this tool, restaurants can easily craft their own birthday discounts, signup bonuses, and establish points redeem policy that entices the guests to come back time and time again.
Read also: How to Write Your Restaurant Business Plan
Automate Your Marketing Emails
Even with a host of other options, the power of email marketing campaigns can’t be ignored.
Email campaigns allow you to engage with your regulars and potential guests alike.
With the right CRM software, you can easily run drip email campaigns and automate them so that you have time to focus on other business tasks.
Email Marketing Sequences in EngageBay
CRM for restaurants also enable you to keep track of all the email campaign results — open rates, click-through rates, and other metrics that help you gauge the effectiveness of your marketing campaigns.
You can improve your strategies based on those insights and earn more revenue.
Once you write a few different ‘Miss You’ emails to re-engage your guests, you can let the CRM software do the rest. The CRM can even add and remove guests from the email lists based on their responses and personal attributes.
EngageBay’s email marketing tool comes integrated with a free CRM system to run targeted, personalized campaigns. You can choose from dozens of customizable email templates, or create your own.
Related Blog: Automotive CRM For Your Dealership: A Quick Guide (+ 5 Best Software)
5 Top CRM Software for Restaurants
With hundreds of restaurant CRM software available in the market, it can be challenging to pick the right one.
That’s why we have made a list of five top CRM software for restaurants. But before that, let’s understand what type of CRM buyer you are.
Here are the three types:
Note:
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Must-have integrations: POS, reservations, online ordering, loyalty
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Guest profile depth (preferences, allergies, lifetime spend)
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Messaging: built-in email/SMS + segmentation
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Data portability/compliance (export, GDPR)
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Pricing fit for outlet count and staff training time
Food Truck or Independent Restaurant
If you are running a single outlet and looking to gain a competitive edge with customer retention, you might benefit from a centralized customer information database.
Choose a CRM that has a well-organized contact database and enables you to run localized targeted marketing campaigns.
Maintaining constant communication with your customer will increase brand awareness.
Read also: Proven Restaurant Marketing Ideas for 2023
Multi-branch Restaurant
Instead of having a separate CRM for every branch, an integrated system with a centralized platform can work well for multi-branch restaurants.
You can then run integrated marketing campaigns and attract more footfalls.
Franchised Chain
Franchised restaurants try to create a global or national level presence by marketing online and establishing an excellent social media presence.
It allows them to interact with their customers directly and gain their trust.
Restaurant CRM software have social media and online marketing features that can help.
Now, let’s look at some great restaurant CRM software.
1. EngageBay
EngageBay offers a free CRM for restaurants to help restaurant owners grow meaningful relationships with their customers.
Trusted by over 30,000 customers worldwide, EngageBay is a popular and much-awarded CRM software that is recommended by top marketing influencers like Neil Patel and Shane Barker.
Read also: Tips And Examples To Craft The Perfect Restaurant Landing Page
What Does EngageBay’s CRM Include?
EngageBay free CRM offers a comprehensive suite of functionalities that allow you to run targeted, personalized campaigns for your guests.
From collecting data about your diners to segmenting them based on various factors and providing complete visibility into your sales pipeline, EngageBay can do it all and more.
This integrated, all-in-one free CRM software can streamline and automate your business tasks so that you and your employees can focus more on strategy and a personal connect with customers rather than mundane or repetitive processes.
EngageBay All-in-one Marketing, Sales, and Service CRM (Product Demo)
Using EngageBay restaurant CRM, you can:
Generate Restaurant Leads Automatically
Automate lead generation with built-in tools that pull in qualified prospects based on guest demographics and behaviors. No manual hunting—just a steady flow of high-quality leads.
Create Engaging Content for Your Restaurant
Plan and publish social campaigns from one dashboard. Share updates, run promotions, and grow your following across Facebook, Instagram, and Twitter—all without juggling multiple apps.
Increase Lead Conversion Rates
Set up automated emails and SMS like Welcome, Missed-You, or Win-Back campaigns triggered by form submissions or visits. Track engagement in real time to boost guest conversions.
Expand Your Business Avenues
Launch an online ordering store in minutes. Accept payments via credit card, PayPal, or cash on delivery, giving guests flexibility while opening new revenue streams.
Track and Manage Restaurant Leads
Unify customer profiles with data on demographics, purchase history, preferences, and engagement. Access it instantly to personalize offers and nurture repeat visits.
Track and Understand Your Sales
Monitor performance with easy-to-read reports on sales, revenue, expenses, and guest counts across any time frame. Compare trends, spot opportunities, and stay on top of business health.
Stay on Top of Inventory
Visual dashboards show real-time inventory levels, costs, and turnover. Get instant clarity on what’s selling, where you’re overspending, and when to reorder.
Summary
EngageBay’s free CRM is a great software to grow your business. It can easily integrate with your POS system and offers reliable customer support.
If you are using other popular business apps and don’t wish to stop, you can integrate EngageBay with them as well.
2. ActiveCampaign
ActiveCampaign is one of the top restaurant CRMs that offers dedicated solutions for different industries — eCommerce, B2B companies, and digital businesses.
It offers a combination of three automation tools — email marketing, marketing automation, and CRM.
What Does ActiveCampaign’s CRM Include?
ActiveCampaign enables its users to add sales and marketing automation to its CRM software.
The primary goal is to help its users focus on selling while it takes care of lead generation, scheduling calls, and other mundane tasks.
It helps with lead scoring to help prioritize your leads so that you can nurture the most engaged ones.
Its most popular plan is Professional Plan that starts at $129 per month for up to 500 contacts.
From offering predictive content to split automation and attribution reporting, ActiveCampaign has created a niche for itself.
At $129, you get one-on-one onboarding support along with CXA strategy consultation.
What sets it apart is that you can connect ActiveCampaign to your Gmail account and manage all your sales communications directly from there.
Summary
With more than 850+ integrations, it surely can be a great choice for your restaurant CRM.
But unlike EngageBay, it can be on the pricey side if you have a small restaurant to run with budget constraints.
Read also: 8 Perfect Email Marketing Software For Restaurants
3. Pipedrive
Pipedrive is a robust sales management tool that has been reported as the easiest-to-use CRM.
It has also gained popularity for the easy migration of business data between your favorite apps and Pipedrive.
It is used by over 95,000 companies in 179 countries, with 1M tasks automated each week.
What Does Pipedrive’s CRM Include?
When you sign up for Pipedrive’s CRM, its basic plan is for $12.50, and it offers customizable pipelines along with contact management.
Pipedrive claims to offer 24*7 customer support via email and chat.
It assures its users that the system is GDPR-compliant to protect the privacy of your customers’ information.
When you upgrade to its higher-paid plans, you get extra features like group emailing, eSignatures, and others.
The only drawback is that it doesn’t allow Google Drive and OneDrive integration for its basic Essential plan.
You can add the LeadBooster add-on to your existing plan for $32.50 per company per month.
Summary
As a sales management tool, Pipeline is reasonably priced. However, it doesn’t offer telephone support even for its most expensive paid plans. EngageBay comes with a built-in telephony that you don’t have to pay a penny more for.
4. Keap
Keap, formerly known as Infusionsoft, houses all your guest activity and communication in a single platform.
Keap has helped many entrepreneurs manage their businesses efficiently.
What Does Keap’s CRM Include?
Being one of the top CRM for restaurants, Keap is particularly famous for its customer support.
Aside from chat support, it also offers call support and has well-organized guides on its platform for easy training of new users.
Keap’s plan starts at $56 per month, and this is specifically designed for solopreneurs and new businesses.
Keap understands the importance of email marketing for restaurants, and thus, it offers email tools to automate follow-up and close more deals.
Furthermore, Keap offers a wide range of integrations with third-party apps to help expand its functionalities.
Summary
While the Keap CRM Lite plan has nice basic tools, you’ll need its Max plan to access some essential advanced tools like lead scoring and A/B email testing.
This can be a drawback for small restaurants with a tight budget.
Read also: Automation in Restaurants: How to Streamline Ordering
5. Freshworks
Freshworks is one of the top CRM for restaurants that align your marketing and sales efforts.
Its smart, comprehensive solution aims to help restaurants discover the best leads and boost customer engagement.
What Does Freshworks’ CRM Include?
Powered by AI, Freshworks CRM is an intelligent marketing tool that analyzes every deal and helps you with the next best actions.
It helps create an accurate forecast useful in strategizing your campaigns.
However, its forecast insights are only available with its Enterprise plan that starts at $69 per user per month, if paid annually.
Summary
Freshworks can be a great option for restaurants that are just starting out, as it offers a free plan with 24*5 customer support.
But then, the free plan does not offer what the CRM does best: AI-based insights.
Read also: Craft a Winning Restaurant Schedule Template: Best Practices
Wrap Up
Until recently, restaurant owners used spreadsheets for record-keeping. These were not enough as they only helped to track financials and basic inventory data.
Further, restaurant owners also use a bunch of restaurant management software. For managing multiple restaurant operations, a restaurant business owner or manager may be shuttling between half a dozen software.
Restaurant CRM software has made things easier by helping restaurant owners deal with several demands at the same time. In this blog post, we have listed the best ones in the software marketplace today.
Of all these, EngageBay is the most comprehensive package, and it comes free. It can help you improve your restaurant revenues and customer service.
From employee management to tracking restaurant and guest data, social media marketing, website chat, designing landing pages and popup forms — you can do everything from one simple cloud-based CRM solution.
>Try EngageBay’s Free Plan for up to 15 users here
It’s software that centralizes guest data—from POS, reservations, and online orders—so restaurants can personalize service, automate marketing, and drive repeat visits.
A CRM unifies guest profiles, preferences, segmentation, and automation by pulling data from POS, reservations, and loyalty systems—capabilities that POS or loyalty tools alone don’t provide.
Because spreadsheets and disjointed tools aren’t scalable. CRM centralizes guest data, improves personalization, strengthens loyalty, simplifies operations, and enhances both inventory and employee management.
It provides insights into guest behavior, boosts retention through personalized offers, collects real-time feedback, manages loyalty programs, and automates targeted email campaigns.
It enables drip campaigns like “Miss You” or “Birthday” emails, tracks engagement, and dynamically updates lists—automating outreach based on guest behavior.
