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The bounce rate of an email campaign is one of the most defining metrics to be tracked. The email subject line is crucial. With Email A/B testing, you can test multiple variations of an email with different subject lines till you find the best possible variant. This improves user experience, getting visitors to open your email and consequently reducing bounce rates.
Images express better and speak volumes. But once again, there is no way to identify that one right image to send to your subscribers in your email. With EngageBay's A/B Testing tool, you can test two separate images that you feel your audience may find attractive and then use the one that generates the higher click-through rate.