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What Is Marketing Automation?

Our marketing automation software eliminates mundane, repetitive tasks by automating your campaigns, publishing across multiple channels, and analyzing results—all in one powerful tool.

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Marketing Automation Blog Posts

best marketing automation tools

11 Best Marketing Automation Tools for Small Businesses

Let’s understand why we need marketing automation tools, especially for small business owners. So what do you spend your time on as a marketer?

marketing automation for small business

The Ultimate Guide To Marketing Automation For Small Businesses

Successful business growth hinges on a strategy that aligns buyer needs and customer experience. The modern empowered buyer wants businesses that provide consistent engagement and a value-based experience.

workflow automation

10 Ways Workflow Automation Makes Your Day Easier

It’s not uncommon to hear how automation is changing the world of work. But what does it really mean for us? And are there any drawbacks?

marketing workflow software

6 Marketing Workflow Software: What’s the Best One? (Brief Reviews)

A marketing workflow software is a tool that helps the marketing team in automating repetitive tasks, saving workflows, and sharing automation workflows with colleagues or third-party providers.

How To Use Workflow Automation

How To Use Workflow Automation To Grow Your Business

Workflow automation is a way to automate tasks in software. Workflows are just the automated tasks you want to be performed by computers, such as sending an email with a coupon code.

Small Business Automation

Small Business Automation: 6 Things You Need to Know

Did you know that if you spend only five minutes per day on a menial task, that adds up to 20 hours a year? So once you get to more time-consuming tasks that take 15 minutes per day, it’s 60 hours a year you lose.

SaaS Marketing Automation

SaaS Marketing Automation Explained (+ Top 5 Tools to Consider)

Gone are the days of hard work — it’s smart work that rules now. Today, SaaS companies use cutting-edge technology to reach a wider audience, personalize advertisements to target and convert leads, and offer exceptional services.

Marketing Workflow

Marketing Workflow Guide for Business Growth (& 5 Great Tools)

Creating a marketing workflow may seem like a daunting task but it will actually save you loads of time and money in the long run.

Marketing Automation for Nonprofits

Marketing Automation for Nonprofits: The Essential Guide

In this ever-growing digital age, consumers are constantly bombarded with information — and with overwhelming force. This has made designing and launching effective campaigns an arduous task.

Real Estate Marketing Automation

Real Estate Marketing Automation: A Guide For Real Estate Agents

Ask any real estate agent for a list of their biggest challenges, and the chances are you will hear many repeated answers. From bearing the high cost of capturing leads to adapting to technology trends.

Marketing Automation Strategy

7 Steps to Align Your Marketing Automation Strategy

Your marketing automation strategy plays a key role in driving your inbound or outbound marketing. However, it involves more than just employing technology.

Email marketing automation

17 Marketing Automation Workflows for Amazing Results

Email marketing automation workflows deserve a key role in your marketing automation strategy. When your business nurtures leads with triggered messaging

Cold Email Strategy

How to Create a Cold Email Strategy That Will Hook Your Readers

There’s no doubt that cold email campaigns can be a highly effective way to reach new customers and grow your business. But all too often, businesses don’t take the time to develop a well-thought-out strategy for their cold email campaigns.

Email Automation

Email Automation Basics, Tips, and Examples

Email automation is a powerful tool that can help you save time, increase your productivity, and boost your sales. Email automation allows you to create automated sequences.

Introduction Email

7 Introduction Email Mistakes to Avoid

If you meet someone at an event or have to physically communicate with a business contact, that’s easy, right? But what’s not so easy is – introducing yourself virtually.

email marketing software

13 Best Email Marketing Software to Grow Your Business

If you meet someone at an event or have to physically communicate with a business contact, that’s easy, right? But what’s not so easy is – introducing yourself virtually.

Marketing Automation Software FAQ's (Frequently Asked Questions)

Any company of any size can use marketing automation, and many do. From startups to small businesses, mid-size companies (SMB), larger brands, and even Fortune 500s, marketing automation has become rampant.

Business-to-business or B2B companies were among the first to take on this form of automation. Specifically, their B2B marketing automation included the business services, manufacturing, and software and tech industries. Now, more B2B companies have come aboard, as have business-to-consumer or B2C companies. In retail, entertainment, media, finances, and healthcare industries, B2C marketing automation provides valuable insights. For instance, these industries can study their average customer lifecycle, review the customer’s progress in the sales funnel, and track engagement per customer. Better yet, they can do all this in real time.

Whether you’re a company in the starting stages or one that’s better established, there’s no reason to avoid marketing automation.

  • You shouldn’t delay in getting good marketing automation systems going for your business, whether big or small. Here’s several points to sit down and seriously consider before you buy a marketing automation software:
  • If you’re already using lead nurturing but you’re considering increasing the size of your operations, you’re ready for marketing automation.
  • If you want more means of connecting with and tracking your leads, you need marketing automation.
  • If you want to more closely study your buyer’s journey from start to finish, you’re ready for marketing automation.
  • If you have a lot of leads but you’re not necessarily converting them all, then it’s time for marketing automation. The same applies if you’re getting a sudden influx of leads but you’re not sure how to manage them all.

Yes, you need marketing automation even as a small business or startup. Most small businesses pinch pennies until they can bring in consistent revenue. Extra expenses also often get put off until that time.

Investing in marketing automation in the early days can help your small business in several ways. For one, you’re strengthening your marketing approach from the get-go. That means more leads, fewer missed opportunities for conversions, and—hopefully—more sales.

Also, given that you’re a small business, you probably have only a handful of employees, right? That’s the standard for companies of this size, after all. You plan to hire more employees when you can afford to pay more people. In the meantime, marketing automation can fill in the gaps. You can use it to send emails, start and manage campaigns, post to social media, and track campaign success, to name a few purposes.

Marketing automation makes you feel like you have more employees than you really do. It also simplifies the lives of the employees you do have. No longer do they have to sit in front of the computer to send that one email or post on social media at a specific time. They can schedule messages and then get back to other important tasks.

    Marketing automation has many purposes, which we’ll talk about now. They include the following:

  • Preventing the need to hire more staff to take care of tasks that automation can do for you.
  • Reducing the need to sit in front of a computer to send emails or make posts on social media at optimal times for the most engagement.
  • Eliminating any reason for us people to do tasks that we deem too repetitive or time-consuming.
  • Providing proven methods for capturing and segmenting leads. For instance, you can score leads to find the best fit for your business’ products/services and then market towards them.
  • Understanding your customers’ respective journeys while nurturing relationships and boosting customer retention.
  • Linking a marketing and sales team together so they work in tandem rather than accidentally opposing each other.
  • Boosting open and click-through rates with emails as well as enjoying higher engagement rates, conversion rates, and sales.
  • Reporting and analytics on data like ROI and marketing campaign success rate that let you replicate your success or take a fresh approach for next time.

Absolutely, marketing automation can help you grow and succeed in your business ventures. There are three main areas in which you’ll benefit most from using marketing automation. These include the retention of customers, lead nurturing, and inbound lead generation.

The customers you do have make up the backbone of your business. That becomes especially truer if you’re a small business with an equally small audience base. You want each customer you do have to stick around while making new customers from lead conversions.

With marketing automation, you can create profiles for each of your customers. These offer you a comprehensive 360-degree view into all parts of your customer and who they are. That includes their behaviors, firmographics, and data like their gender, age, location, sometimes even their job title and income. From there, you have the freedom to organize your audience into buckets and then market towards them with targeted campaigns.

Marketing automation can also assist you in generating more leads for your small business. With inbound marketing, in which you rely on social media, websites, landing pages, blogs, and more, you can capture the attention of more leads. By personalizing these pages, you appeal to the interests of your lead segments.

After you gain their interest, you can use lead nurturing services through marketing automation to maintain it. Besides that, you may also open up lead communications, often through several channels. With lead scoring, you can determine which of your leads would make the most ideal customers and then gravitate towards them. It’s then up to you to convert them.

    Almost countless marketing automation platforms exist, making it hard to narrow down your choices. We recommend you consider the following questions as you decide:

  • Does the automation service include features you’ll actually rely on or does it come with a bunch of stuff you can’t envision yourself trying?
  • How helpful and responsive is the marketing automation vendor?
  • What’s their customer service like? Do they have nine-to-five hours or can you reach out to them 24/7? Can you contact them online as well as by phone?
  • Is it an all-in-one software or do you have to use web services and outside tools to make the most of it?
  • How time-efficient is the software? Do you find yourself saving or losing time by using it?
  • Do you have to accommodate for delays if you transfer information and data from one system to another, such as to customer relationship management or CRM software?
  • Will the automation software provide detailed analytics with metrics that matter to you?
  • How simple is it to start and deploy a marketing campaign?
  • How easily can you add extra users if need be?
  • What’s the learning curve like? Can you and your staff quickly pick up the system and figure it out or does it take longer to fully understand?
  • How much will it cost you per month or per year to use the software?

EngageBay is an all-in-one solution with sales, marketing, service with free marketing automation and CRM software. They work with small businesses and startups.

In the Marketing Bay area of the software, you can access EngageBay’s small business marketing platform. With marketing automation, you’ll boost engagement, lead gen rates, conversions, customer retention, and sales.

Automated email sequences let you tap into your warm leads and get them ready to buy and convert. With EngageBay, you can also personalize the emails you send before you automate them. It’s easier than ever with one-click personalization elements. If you want to segment your audience via lead scoring or other methods, automation does the hard work for you.

You can also schedule your social media posts with an EngageBay account so you never miss primetime for engagement. From Facebook to Twitter and more, you’ll keep your accounts full of great content.

Analytics reports allow you to track your delivery and performance across your automated marketing campaign. From subscribers to those who unsubscribed, open rates, and click-through rates, you won’t have a single question about how well your campaign did.

Linking a marketing and sales team together so they work in tandem rather than accidentally opposing each other.

You can try a demo of EngageBay or sign up for free. The Basic plan costs $8.99 a month for each user, the Growth plan $17.99 a month, and the Pro plan $47.99. You can even get a custom plan. CRM use is always free with EngageBay.

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