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Build lasting relationships with prospects, leads, current and past customers with Broadcast Email marketing. Reach out to thousands of them in their inboxes directly in a non-intrusive, cost-effective way that is proven to be more effective than most other marketing channels. Moreover, it is action-oriented, measurable and totally device-independent. Email Broadcast Marketing can also be personalized for best effect.
With EngageBay's Email Broadcast Marketing analytics, assess the health of each campaign once it has been executed. A smart set analytics tools helps you gain easy to understand yet powerful insights that are actionable, about your campaign's performance. Metrics such as email open rates, link clicks, bounced emails, emails delivered to spam & unsubscribe rates are available both at the account level as well as the campaign level. You can also view your top-performing campaigns and deliverability trends in the campaigns dashboard. Use all these insights to improve your future strategy.
With EngageBay's Email Broadcast software, A/B test (or split test) your email lists or just parts of the lists effectively. Use the email builder to create two separate variations of your email and it automatically sends it to two different subsets of your list to identify which variation performs best. What is more, once the test has been completed and the results are in, it’ll automatically send the winning version to the rest of your list. A/B testing your campaigns helps you increase the open and click-through rates of your emails.