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Create personalized content and targeted campaigns using EngageBay's innovative segmentation features. Group your customers based on various filters, including age, gender, demographics, likes, dislikes, and even custom fields. Plus, you can create time-specific customer segments, or buckets, to send email campaigns at the right time. EngageBay's multi-layered filters can help you segment your prospects on a much deeper level.
Using EngageBay's location-specific filters, design and launch campaigns to target your customers across various zones or regions. Segment them based on various Address filters, including zip codes, cities, states, or countries to promote localized content, promotions, and events. You can also create customized geographical segments based on your business's needs.
With EngageBay's custom segmentation feature, create and define your own customer groups for more personalized and efficient targeting. Use parameters specific to your marketing needs to flush out crucial customers and potential leads. Custom filters can be anything - company names, family demographics, a specific data point from a form, and anything else you want.
Segregate the key customers from average ones using EngageBay's robust set of audience segmentation features. Do you want to find customers that can help you grow? Stop guessing and use EngageBay's filters to find them.
Create advanced lists and launch personalized campaigns to make the most out of your data. Use filters such as shopping patterns, time spent, cart information, favorite products, and traffic source to convert your customers' visits to happy purchases.
EngageBay's lists are updated in real-time, giving you the latest and newest customer information. Use this data to provide freshly brewed content and promotions. Get live insights and metrics on your customers - information as it is happening right now. Use updated data to promote content based on your customer's newest location, most recent purchase, clicked links, opened mails, and much more.
Use Behavioral Characteristics To Segment Data
With EngageBay, you can segment your customers based on their behavior - their interactions with your applications, emails, websites, or shopping platforms. Segment your audiences when they unsubscribe or suspend your emails so that you can change tactics and cater to them in a better way. With EngageBay's custom filters, you can create segments based on your specific needs, like discarded carts, clicked links, visited times, and much more.