Today’s customers are smart.
A simple google search can show them the full picture of any bank’s customer service.
Also, the modern era has heralded in digital banking: customers now use smartphones to do most of their banking needs.
They can take out a quick loan, pay for various services, transfer funds, manage their credit cards, and so much more through mobile applications.
All the internet access and digitalization has resulted in tough competition, and only the best can thrive.
Today more than ever, banks and financial institutions need to focus on modern, customer-centric services that address all the pain points of customers.
Banking CRM software can help.
In this blog post about CRM in banking, we look at the key features and pricing of EngageBay, HubSpot, ActiveCampaign, Keap, and Pipedrive.
What Is CRM in Banking?
A banking Customer Relationship Management (CRM) software helps banks implement customer-centric strategies to launch value-added marketing campaigns, enhance sales, and offer exceptional customer support.
We wrote this blog to help your bank understand why CRM software can be of tremendous aid in business growth and customer retention.
First, we’ll tell you about key features of banking CRM software.
The Top Features of CRM for Banks
Customer-Focused Business Model
There’s a common saying: Customers are kings (or queens).
In today’s world, customers have dozens of banks to choose from, all vying to offer the best services. If you want to stand apart, you must offer unparalleled customer service.
With a banking CRM system, you get a 360-degree view of each customer: their personal details, social status, credit score, purchase patterns, transaction history – the list goes on.
Customer Touchpoints History
A CRM software records every interaction you have with each customer, from the moment they visit your website, enter your bank, or sign up for a mortgage service.
You’ll know it all.
With this information, you can offer perfectly-timed services when your customers need them.
A CRM system is the best way to capture and manage leads, nurture them, and convert them to happy customers.
Let’s say Christmas is approaching, and your customers are looking to take out a loan to fund their holidays and shopping. You can swoop in at the perfect time and send them quality content on how to take out a loan.
Or send them resources on how to manage their budget efficiently.
This enhances customer satisfaction, and ultimately boosts sales.
With a CRM software, you don’t have to take shots in the dark anymore. A CRM software can accurately model what your customers may need months, years, or even decades down the line based on past and current customer data.
You can also launch marketing campaigns and see how people respond to your content.
Most CRM platforms have detailed reports, letting you see click and conversion rates. With this data, you will be able to extrapolate and measure your revenue for a particular period.
Enhanced Security and Productivity
All-in-One CRM software are selling like hot cakes these days.
Instead of having dozens of software to manage marketing, sales, ticketing, social media, and transactions, companies are using integrated CRM software that do it all.
Financial information is sensitive, and customers expect no less other than to handle their valuable data with care. With a single platform, you don’t have to worry about cross-platform compatibility, encrypted data transfer, etc.
How do you assess the performance of your employees?
With a CRM software, you can easily measure and record each interaction between employees and clients. You can also set up universal rules and goals that can be understood and followed by each employee, thus boosting productivity for the whole marketing and sales team.
The Different Types of CRM in the Banking Industry
Different banks need different requirements. This is why software firms have designed different types of banking CRM systems to help banks with various needs offer exceptional customer experiences.
That said, these are the three most prominent types of CRM software.
This is the most common one, and offers marketing, customer service, and business processes.
Let’s dig deeper.
With marketing automation, you can figure out the best ways to promote and sell your services. Operational CRMs do this exhaustively: offer tools to design, launch, and measure marketing campaigns through various means. These can include emails, social media, phone, and webpages.
Service automation, as the name suggests, lets you offer a quality customer experience and build strong relationships with your clients. You can quickly solve customer queries, offer a robust financial knowledge base, and keep records of everything.
Lastly, sales automation makes it possible to streamline the sales process by offering deal pipelines, lead management, sales forecasts, contact management, and so much more.
Sometimes, banks need to analyze raw data and extract valuable patterns that can be used for marketing, sales, and even customer support.
Enter analytical CRMs.
These CRMs have the tools needed to analyze data, complement decision-making, specify milestones and goals to follow, and even assess campaign efficiencies. These power-packed insights let banks offer better services for their clients.
Also known as collaborative CRM software, these platforms are great for large banks with multiple departments that need efficient cross-communication systems. Collaborative CRMs unite multiple teams and help them work in unison to solve problems.
This, in turn, translates to better customer service.
How Do You Choose the Best CRM for Your Bank?
The right CRM software can do wonders for your business. But you know that already, don’t you.
So, let’s talk about the key points that a great CRM should have.
This is a no-brainer. Tools like canned responses, autoresponders, workflows, automated reporting, schedulers, and many other tools can make life easier for your employees.
Choose a software that offers these tools.
Imagine buying a CRM software and replacing it within a year because the CRM doesn’t fit your growing business anymore. You would have to spend a lot of money and time on migration, onboarding, and training.
This is why you need a CRM software that grows as your banking needs grow. A SaaS (Software-as-a-Service) CRM platform is the best choice in this regard.
A great banking customer relationship management solution offers two things:
- A way for employees to access information anywhere, anytime
- Protection of potentially sensitive financial information
This is why you need a CRM that offers secured access to team members while preventing unauthorized exploitation.
Rows after rows of data are pretty useless unless you can do something with it. This is why a good CRM software has powerful analytics, sometimes even artificial intelligence, to extract functional patterns and metrics.
You can then use these forecasts to make informed decisions, employ changes, and resolve issues. You can also figure out what your customer needs, and offer services accordingly.
Related Article: Banking CRM: Top 6 Features to Get More Out of Your Clients
Top 5 Banking CRM Software
Our first pick on this list is EngageBay.
For banks and financial institutions just starting out, EngageBay is the best option as it offers a comprehensive all-in-one CRM solution at an affordable price.
With its drag-and-drop landing page and form builder, you can create visually stunning pages. You can also A/B test them to perfection.
Customers have their own preferences when it comes to communication channels. That’s why with EngageBay, your company becomes ‘omnipresent’ as customers can reach you through email, phone, SMS, live chat, social media, and even web forms. And you, the bank, can view and respond to these queries from a single platform.
You can also offer exceptional customer service through its Service Bay; you have access to autoresponders, canned responses, support groups, help desk, customer service tickets, and much more.
EngageBay also offers dozens of powerful integrations, including JustCall, Stripe, Zapier, Shopify, and Quickbooks.
Free All-in-One plan: Unlike other platforms, EngageBay’s free plan is forever free and is power-packed with features every bank or financial institution needs. To name a few:
- 1,000 branded emails per month
- 500 contacts
- Predictive lead scoring
- Live Chat
- Email template builder
- Help Desk
- Email broadcast
- Landing pages
- 500 MB storage
- Contacts and companies
- Gmail and Outlook integration
All-in-One Basic Suite: This plan costs $14.99 a month and offers:
- 3,000 branded emails per month
- 1,000 contacts
- All Free plan features
- 360-degree customer view
- Custom deal milestones
- Desktop notifications
- 1 GB of cloud storage
- Ticket macros
- Conversational inbox
- SMS support
- Email and chat support
- Web pop-ups.
All-in-One Growth Suite: This plan starts at $49.99 a month and offers:
- 25,000 branded emails
- 50,000 contacts
- All Basic plan features
- Marketing automation
- Web rules
- Free onboarding sessions
- Landing page A/B testing
- Timezone-based email delivery
All-in-One Pro Suite: This advanced plan starts at $79.99 a month and offers advanced tools like:
- 50,000 branded emails
- unlimited contacts
- All Growth plan features
- Role management
- Custom reporting
- Account-based marketing
You also get a 20% discount on annual subscriptions and a 40% discount on biennial subscriptions.
Who’s it for
For budding banking institutions and financial startups that need a highly affordable yet scalable and comprehensive solution.
HubSpot is among the most popular banking CRM systems on the open market, with a plethora of tools for banks of all kinds.
Like EngageBay, HubSpot’s core CRM tool is free to use.
People don’t buy banking services overnight. This is why HubSpot offers drip campaigns to nurture leads over a longer period. It also provides a complete and comprehensive view of your customer lifecycle, helping you understand them better.
You can also dish out quality content using HubSpot’s on-the-go content optimization tool, which provides live ideas and SEO optimization tools.
HubSpot’s suite of tools also lets you create incredible landing pages, A/B test your pages, segment your customers, and then send personalized content for maximum conversion rates and customer retention.
HubSpot is one of the most expensive banking CRM solutions. This is the pricing breakdown for their bundled CRM suite:
- Starter Growth Suite: This plan starts at $50 a month when paid annually and offers 1,000 contacts, two paid users, email marketing, ad management, canned scripts, conversational inbox, and live chat.
- Professional Growth Suite: The Professional plan starts at $1,780 per month (when paid annually) and provides campaign management, A/B testing, calls-to-action, custom reporting, 1:1 technical support.
- Enterprise Growth Suite: Pricing for this advanced plan starts at a humongous $4,000 per month and includes predictive lead scoring, events API, webhooks, conversation intelligence, NPS surveys, and revenue tracking.
Who’s it for
Large banking corporations that need exhaustive and advanced CRM solutions.
#3. Keap (Infusionsoft)
Keap is another great banking CRM software.
Formerly known as Infusionsoft, this platform offers various tools to capture leads, segment your customers, organize lists, and launch powerful campaigns.
You can let your customers schedule an appointment using Keap’s advanced calendar-booking feature.
Generate invoices and EMI billings, integrate payment gateways, and receive payments through Keap’s CRM. Everything gets logged into the CRM so that you can revisit the conversations anytime you want.
With iOS and Android applications, your on-field agents can access all the tools on-the-go.
- Lite plan: This plan starts at $79 per month and offers tasks, forms, contact management, tags, contact lists, appointments, and so much more. You can store 500 contacts for one user.
- Pro plan: The Pro plan starts at $159 per month for 500 contacts and adds A/B email testing, invoices, automated text messaging, recurring payments, and subscription management.
- Max plan: The Max plan costs $199 per month for 500 contacts and offers Shopify integration, custom user roles, pipeline automation, one-click upsell and cross-sell, and analytics. For 10,000 contacts, you’ll have to pay $399 a month.
These prices mentioned above are for one user. You can increase the number of users by paying an additional $30 per user.
Who’s it for
Medium-sized banks and other financial services.
ActiveCampaign is another great retail banking CRM software with a myriad of tools for marketing, customer service, and sales.
With tools like autoresponders, goal tracking, and multichannel marketing broadcasts, you can automate various email and marketing tasks.
You can even integrate and sync Google and Outlook calendars. Banking customers come from various backgrounds and need various services.
With ActiveCampaign’s advanced CRM segmentation, you can segregate your contacts based on demographics, customer behavior, previous transactions, and so much more.
ActiveCampaign has machine learning, too. Tools like split automation, conditional content, and predictive sending use machine learning to offer results that are traditionally not possible.
- Lite plan: This plan starts at $9 per month for 500 contacts and offers you basic features, including autoresponders, social media tools, automation, contacts importing, and segmentation.
- Plus plan: This plan starts at $49 per month for 500 contacts and adds features like lead scoring, conditional content, SMS marketing, database sync, subscription forms, and task reporting.
- Professional plan: This plan starts at $129 per month for 500 contacts and offers predictive sending, win probability, split automation, customer attribution, and unlimited 1:1 trainings.
- Enterprise plan: The Enterprise plan at $229 a month for 500 contacts and adds advanced features like custom reporting, premium phone support, social data enrichment, custom URL, uptime SLA, and customized branding within applications. For 10,000 contacts, you have to pay $399 a month.
Who’s it for
Medium and large institutions looking for robust features and multi-channel marketing.
Founded in 2010, Pipedrive is yet another awesome marketing and sales automation software for banks.
You get unique features, like the AI sales assistant, which offers suggestions on improving your automation. It also offers reports, graphs, performance tips, and sends out periodic notifications about these.
With tools like group email sending, email templates, analytics tracking, and email marketing, you can enhance your marketing campaign performance.
Pipedrive also lets you gather detailed data about your clients, help you identify priority leads, and various marketing tools to target these leads.
Pipedrive offers four different plans:
- Essential Growth plan: This plan starts at $12.50 and offers deal management, customizable pipelines, custom fields, deal rotting, and contacts map.
- Advanced Growth plan: This plan costs $24.90 per month per user and offers a basic meeting scheduler, file attachments, customizable signatures, OneDrive integration, product catalog, and two-way email sync.
- Professional Growth plan: This popular plan costs $49.90 per month for each user. You get access to group emailing, eSignatures, caller, custom reports, team management, and team goals.
- Enterprise Growth plan: Costs $99 per user per month and includes advanced features including unlimited advanced user permissions, SSO login, 2FA, unlimited visual dashboards, and 100 workflow automation.
Who’s it for
Small banks looking for simple CRM systems.
You’re a small bank or financial institution, and you want to compete with the big guys.
More and more banks are adopting all-in-one CRM solutions to serve their customers better. You can do this too.
But your budget is limited. And it’s hard to find affordable software that does everything you need it to do.
That’s why we created EngageBay — an all-in-one CRM solution for banks like yours! It covers all your marketing, sales, and customer service needs in one place.
With EngageBay, you can spend less time on tedious tasks and more time doing what matters most — serving customers better than ever before!
With our software, you’ll be able to manage your entire business from one place – including marketing campaigns, sales pipelines, customer service tickets — everything!
You don’t have to spend thousands of dollars on expensive software every month when there’s EngageBay — the best CRM solution for small and growing banks.
Want to know more?
Watch this demo to find out how EngageBay can help you offer the ultimate banking customer service: