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What Is Affiliate Marketing?

Learn more about Affiliate Marketing

What Is Affiliate Marketing?

Affiliate marketing is the process of earning commissions in exchange for promoting someone else’s product or service. If you like a product, you can promote it to others and earn a piece of the profit for every sale you make.

There are various ways to promote your product. For instance, you can create a blog post and add affiliate links for people to land on the product page. You can also provide your affiliate link to people you know through social media channels and emails, and share profits with them when they get you more sales.

The Importance of Affiliate Marketing
Broadens Your Audience

Tying up with affiliates in your niche helps you promote your product to a new customer base. Generally, these affiliates already have an established visitor base. These partnerships will allow your brand to expand into a new market, creating a much stronger online presence.

Performance-Based Marketing

Affiliate marketing is completely performance-based. That means you only have to pay commissions to your affiliates when sales are made. Thus, your affiliates are motivated enough to drive the conversion and earn commissions.

Boosts Your Traffic

The more affiliates you associate with, the more you can scale your traffic faster. Even though the traffic doesn’t directly affect your search engine rankings, it can have a halo effect in terms of more people searching about your product. Plus, it helps in building brand awareness.

Builds Your Brand Reputation

When you partner with trusted bloggers and reputable websites in your industry, it creates an impact. People from that industry start to trust your brand, which solidifies their confidence in your product or service.

In the research stage, customers are constantly looking out for third-party opinions for product recommendations.

How Does Affiliate Marketing Work?

It’s pretty simple.

  • Join an affiliate marketing program

  • Select a product or service that you want to promote. You will be issued a unique link for the same.

  • Promote the affiliate link across your blogs, social media channels, and other relevant digital platforms.

  • Earn a designated commission every time a user purchases the product through your link.

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