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Use EngageBay's powerful ecommerce marketing automation features to send out automated and instant transactional emails to your customers. These types of emails include all automated emails related to the online purchase lifecycle that are sent out by your business. Examples of such emails include newsletter sign ups and confirmation emails, order confirmations with order number, details and receipts, order updates and status changes, order sent and tracking confirmation, and more.
Don’t let your cart be forgotten once a visitor adds to the cart, yet abandons it. Stats show that over 70% of all carts are abandoned prior to purchase, costing businesses a large sum of potential revenue. Gently remind your shoppers to return to their carts with special offers or personalized coupons and recoup up to 40% of lost revenue. EngageBay's automated abandoned cart alerts give a personal and polite reminder to tempt shoppers back and complete their intended purchase.
EngageBay's intuitive and easy-to-use drag-and-drop editor was designed for eCommerce first and makes it a whole lot easier to design appealing emails that convert and drive more sales for your business. Simply drag and drop any element you desire into our pre-built responsive templates and you're good to go. Add dynamic personalized tags, coupons and personalized product recommendations and customize your emails with ease.
Get your inactive customers to start shopping from you again. Businesses often forget to engage and nurture their current base thereby rendering their customers stagnant. Re-engaging your customers is more cost-effective than generating new sales. Ensure that you target and recapture your customer’s attention with engaging inactive customer campaigns made to bring them back to your site! Use customer analytics to filter and segment customers by last order dates, average order amounts, shopping frequency, time since last purchase or visit and more!
Marketing Automation is the process of automating repetitive and manual marketing actions such as segmenting customers, sending them emails, marketing on social media platforms, etc. Ecommerce marketing automation software such as EngageBay's helps to automate marketing in a way that helps you to generate new leads and have a better conversion rate.
Ecommerce marketing can be extremely tedious, not to mention time-consuming. And this is where ecommerce marketing automation comes into the game. When it comes to marketing for your ecommerce brand, automation can help you get an edge over your competitors and a lot done in a lesser amount of time with a better overall revenue.
Some of the primary benefits of using ecommerce automation software are:
If you are ready for the right ecommerce marketing automation software for your business, we recommend taking the following steps:
Step 1: Determine your needs
Before diving into your search, take some time to determine your marketing automation needs, particularly in the following areas:
Marketing channels – Identify the channels on which you market your business. Are you just looking to automate your emails or do you need a solution that works on other platforms (e.g., Google Ads, social media, etc.)? Naturally, you’ll want your solution to support the sales and marketing channels that you’re on.
Metrics/Analytics – Determine your marketing KPIs and see to it that the software you choose can measure and report those results.
Integrations – Take note of the sales and marketing platforms that you’re currently using. Ideally, your marketing software integrates with the systems and solutions you have in place.Step 2: Start looking
Now that you have an idea of what you need, you can proceed with the research stage of the process. Aside from Googling marketing automation software, we recommend tapping into the following resources:
Your network – Talk to other merchants running similar businesses and ask them about their marketing automation. Why did they choose a particular provider? How is their experience so far? Get these questions answered, and if possible, try to see their software in action.
Your current tech stack – As we mentioned earlier, you need your software to “play nice” with the platforms you’re already using. So, check the marketing and sales solutions you have in place and look into their integrations with other marketing automation software.
Software review websites – There are a number of websites that review and compare software for businesses. Read the reviews on these sites to gain more insights into the solutions you’re examining. Consider the following:
At this point, you should already have a short list of software that you’re considering. The next step is taking the systems for a spin. Book a demo with the providers that you’re checking out or, if possible, take a free trial of the software so you can see things first-hand. Have a checklist of features and requirements and make sure that the solution meets most, if not all, of your needs.
Taking the steps above should give you enough information to make an informed decision. One thing to remember is to not rush the process. Take your time with each step, and be thorough. Marketing automation can be a profitable investment over the long-term, so be sure to cover your bases.
How much should you budget for marketing automation? Like with most questions, it depends.
Costs will vary, based on the number of leads in your database, the campaigns you need to run, and the level of sophistication you require. If you’re a small business that just needs automated email campaigns, then solutions such as EngageBay can get you started for as low as $8 a month. But as you grow your business (and leads, team members, and campaigns in the process), that figure will surely rise, depending on your needs.
However, remember that EngageBay is one of the most affordable solutions out there, even as you scale up.