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In your market, it is crucial to monitor your competitors since they are already familiar with your target personas, successful marketing strategies that bring in results, and even creating the best sales proposals. This information, in turn, gives you deeper insights and newer ideas to include in your proposal while pitching. Create unique value props and stay one up on the competition.
There is no substitute for a well-defined sales proposal. Along with an easy to read body it needs to be simple, clear and concise. Some of the important components of a structured sales proposal are: introducing yourself/your business, defining the customer's needs and challenges, describing your role in addressing those challenges, the benefits of adopting your solution, helping them understand the cost element involved, and a well summarized conclusion.