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Automated CRM Software

Automate repetitive, manual tasks to streamline work and improve productivity.

free forever sales crm engagebay
Trusted By Over 28000 Customers

Automation For Lead Management

Manually entering every small detail is a huge drain of time and also error-prone. EngageBay's CRM automation will automate lead management by using progressive lead profiling that collects a lead's basic information, emails, web behavior and social media presence. EngageBay's CRM will automate data entry and guide sales by displaying the right information at the right time.

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Automation For Lead Nurturing

EngageBay's automation in CRM system categorizes leads into various groups based on their response to drip emails. It tracks their preferences, web page visits and buying patterns to further fine tune and bucket leads into different brackets. For each lead that is generated, the CRM records sales and marketing metrics, tracks reports and sets scores accordingly. This helps in optimum lead nurturing.

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Automation For Calling

EngageBay's CRM automation offers powerful telephony automation solution as well. This includes one-click calling, call logging, recording, automatic notes, direct reporting on regular calls and automated follow-up emails after a call. This type of telephony automation in CRM ensures that contacts and call follow ups are not missed. It also enhances sales efficiency.

telephony crm

Automation For Deal Management

EngageBay's advanced CRM automation helps automate everyday sales-related activity. Activities such as deal tracking, recording daily deals and monthly revenues are automated, as are sales follow-ups, billing and account management, and profit forecasting. So now your CRM can automatically record and add various data and consequently, your sales reps can save time for other core tasks.

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Automation For Customer Support

One can never understate the importance and impact of customer service actions such as live chat, automated responses, real-time voice calling and basic FAQs. EngageBay's CRM automation for customer support can render this more efficient by sending faster responses to flagged queries, assigning reps for social posts and managing regular customer inquiries.

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Functions of CRM Automation

Email drip campaigns

Automate email campaigns to save time. From a simple sequence to complex, multi-faceted drip ca

Reports

Quickly pull various metrics you need to generate reports instead of manually doing it. Moreover, exporting reports and automatically emailing them to everyone who needs access is a cinch with EngageBay's automated CRM software.

KPI tracking

EngageBay's automation in CRM gives you a visual summary of key metrics in a simple format that’s easy to digest. Instead of going through complex steps to compile and measure your KPIs, all you need to do is configure your dashboards so they display the information you want to keep track of. sales-ready or those that require more nurturing.

Notifications

Set the system up to send automatic alerts for any number of situations, such as a lead moving to a new stage of the sales pipeline or an upcoming sales call reminder with EngageBay's automated CRM software.

Welcome emails

Use EngageBay's automated CRM's welcome emails feature when a new contact enters your system via a specific action. For example, if they sign up for a newsletter or fill out a form to download a gated piece of content.

Task assignments

With EngageBay's automated CRM, sales reps can now automatically receive a list of tasks they need to complete based on interactions — e.g., send a follow-up note after a sales call. This prevents important details from falling through the cracks.

Automated CRM Frequently Asked Questions (FAQ's):

  • What Is CRM Automation?

    Customer Relationship Management (CRM) automation is the process of automating sales and customer service functions. It enables both these teams to track and manage their engagement efforts with current and prospective customers.

    CRM automation allows sales teams to automate redundant prospecting and customer management tasks which are otherwise time-consuming. These tasks involve day-to-day activities such as data entry, contact updates, communication details, calendar management, and lead and opportunity updates.

    Beyond automating tedious sales processes and freeing up the sales person’s time to focus on more strategic work, automation in CRM automation also provides functionalities that empower sales teams to make complex decisions using advanced analytics. It facilitates easy collaboration between sales and marketing, which is a priority for many businesses.

  • Does your business need separate CRM and marketing automation software?

    It really depends on your company’s specific needs. As a sales organization, you should at least have a streamlined system in place to manage customer data and communication. You can start with a CRM your team is fully comfortable using before implementing other systems. Your CRM should serve as the foundation upon which all other automation is built.

    If your organization has a widely adopted CRM, here are some signs you could also benefit from having marketing automation:

    Leads are slipping through the cracks — If, during the lead hand-off from marketing to sales, you find there is not a structured way for your marketing team to share lead information and context with sales for a thorough follow-up, you may benefit from adding marketing automation to your CRM.

    Reporting becomes tedious — For many sales reps, reporting and administrative tasks can be a huge time suck. However, with CRM automation, this doesn’t have to be the case. In the event that sales reps are spending hours each week running reports or managing data manually, creating an automation that periodically exports data from your CRM could be a simple solution that will pay dividends when it comes to saving time.

  • How Do I Set Up CRM Automation?

    Here are the processes you should start automating.

    Trigger new CRM entries from online form submissions and purchases — If a potential customer fills out a form on your company’s website or makes a direct purchase, have their information automatically added to your CRM.

    Automatically segment contacts to specific email lists — Having one giant contact list can be a headache to sort through. Try setting up an automation that segments contacts to relevant lists based on past purchases and product interests.

    Nurture new CRM contacts — Build relationships with potential customers with automatic welcome campaigns.

    Create follow-up reminders — If you like to have periodic check-ins with prospects and customers, you can set up automatic reminders for yourself to reach back out and engage with them.

    However, remember that your CRM software should have built-in integrations with other tools that can create automation to make your job easier. If you find there is automation that you are not able to create through built-in integration, use a platform such as Zapier to connect your favorite tools to your CRM.

  • Why Should You Integrate Marketing Automation with Your CRM?

    Most marketers and sales professionals realize that a solid marketing automation and CRM integration can minimize costs and increase productivity, but there’s more to it than that. The right CRM and marketing automation combination enables you to take full advantage of each tool’s capabilities and empowers you to transform and improve how you engage with customers in the following ways.

    Prioritize Your Marketing and Sales Efforts

    Combining these CRM marketing automation tools will organize and streamline your company’s prospecting and customer retention activities by consolidating vital activities and information. This enables marketing and sales teams to gain more advanced insight into the customer journey, which they can then use to prioritize their efforts. Throwing good money at poor leads is a Cardinal (and all-too-common) Sin, and smart companies do everything they can to avoid making this mistake.

    Speak Consistently to Prospects and Customers Using Your CRM and Marketing Automatio

    Another benefit of CRM integration is that it helps ensure consistent messaging across the board. Too often, Sales and Marketing work at cross purposes (usually unintentionally), communicating with prospects and existing customers using different verbiage or attempting to appeal to different pain points. Again, integrating these platforms will increase your visibility, which will ensure uniform and targeted messaging to various audiences and individuals. And if you ever update or alter those communications, both teams will be able to view those changes and adjust accordingly.

    Guide Users Through the Customer Journey

    Of course, the whole point of integrating your marketing automation platform with your CRM is to enable your marketing and sales teams to attract more leads and guide potential and existing customers through the purchasing cycle to generate more revenue. When these two systems are automated and in lock-step with one another, your teams can review the available data to better understand how they’re engaging with your company’s website and products and services, which enables you to serve them the sort of valuable content that helps inform their buying decisions.

    Marketing and CRM Software Integrations Improve Data Hygiene

    Much of what you’re hoping to accomplish through your sales and marketing efforts is heavily reliant upon the overall health of your email lists. Unfortunately, many companies struggle with data hygiene.

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