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Build and develop trust consistently with customers instead of blatantly advertising your product/service. This will likely give you the benefit of the doubt and have them click on your well-timed emails containing productive links.
Integrate your campaign to render it more effective. Communicate consistently across multiple channels to reinforce your message and make it powerful. Raise brand awareness and foster trust, and compel the customer to choose your offerings or recommend you to their network
When you integrate your campaign with content and graphics, you will do away the need for duplication, since by integrating these, you can share across channels which will, in turn, save you both money and precious time. More uses like banner stands at exhibitions, etc. may be found for these graphic and content properties.