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By adding an additional step to the email subscription opt-in process, requiring a user to verify their email address and confirm interest, double opt-ins reduce mailing lists by adding another step to subscribing, filtering out passive prospects, bad emails, and spam accounts in the process. This not only confirms genuine interest of the user, but also filters out spam or fake email addresses some users may have entered. This helps build an authentic mailing list.
Let's face it, nobody likes spam. Several countries have stringent laws around spam emails that are sometimes punishable by fines, banning of the sender or even imprisonment. Using double opt-in helps you reduce spam complaints down to single digit percentages or lower. Unlike a single opt in email marketing newsletter, a double opt-in email is not prone to abuse, thus resulting in less spam complaints and potential banning of your domain name by the major ISPs.