What is Sales Enablement?
Sales Enablement is a combination of multiple sales functions. It involves the training and on-boarding of new employees and building a solid foundational experience that will lead to long-term success. Sales enablement is also about making sure that your sales team members have access to sales tools, templates, and processes. This ensures that a company’s messaging and positioning is deployed consistently to prospects and customers.
To put it succinctly, Sales Enablement is about getting the right people with the right tools in the right conversations with the right decision-makers in the right way. This leads to increased revenue.