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Benefits of Sales Enablement Software

Data entry

Whenever lead forms are leveraged, lead data is automatically captured. This negates the need for your sales team to enter data manually. Instead, this time that is saved may be used to focus on other core tasks.

Appointment scheduling

To automate the process of appointment scheduling, sales agents can use online appointment scheduling capabilities. This allows both the customers and the prospects to effortlessly schedule meetings with reps at their own convenience. Once a meeting is scheduled, it shows up on the rep’s calendar, thereby eliminating the need for them to conduct the process manually.

Lead scoring

The scoring of leads is important whenever they take relevant actions that indicate an inclination to purchase. Lead scoring is directly proportional to lead quality. Sales enablement software with robust lead scoring capabilities automates and simplifies this process, and frees up time for the agents. Lead scoring offers insight about leads that are sales-ready or those that require more nurturing.


When your CRM provides telephony integrations, your agents are empowered to make more business calls quickly. It becomes easier for the agents when they select a group of leads to call, and the system dials their numbers in succession without the need for manual dialing. It is no secret that telephony increases productivity.

Voicemail drops

Telephony is also useful due to its ability to leave pre-recorded voicemail drops. Agents record various voicemails for different occasions. Whether it is to let customers know that they had called to check in, or to request meetings for product discussion, these voicemail drops come in quite handy. Everytime that an agent is sent to the recipient's voicemail, they simply click the voicemail drop they want to convey, and it is automatically delivered.

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Frequently Asked Questions

Got Questions? We are here to answer them

A A sales enablement software is a platform or system that provides an overview of the sales content lifecycle. With powerful search, scoring, and syncing, a sales enablement tool bridges the gap between marketing, sales, and customers, and helps teams with the end-to-end tracking of content performance.

Every sales enablement solution has clearly defined roles of ownership and accountabilities. Sales enablement leaders must hold themselves accountable for successfully implementing a platform capable of delivering the content management, customer engagement, analytics, and sales training content their organization needs. Their counterparts in sales must commit to the processes and technology that make the system work for them. And marketing must be on the hook for achieving high engagement and better-than-benchmark ROI. The RACI ownership model is widely followed in sales enablement:


Sales enablement lead


VP of Sales Enablement or VP of Marketing


VP of Sales, content creators, sales operations


The broader sales enablement team, sales reps, and other senior marketers

This framework clarifies the roles and expectations for executive, sales, and marketing stakeholders. This alignment and shared understanding then supports the cross-team collaboration needed to help sales enablement succeed.

There are some other frameworks too, but they are few and far between.

Sales enablement is an important part of maintaining healthy, successful sales operations. With heightened competition due to lower entry barriers and more empowered buyers, sales enablement saves sales and marketing teams valuable time by keeping them aligned and in tune to content performance.

Today, the way that buyers evaluate and make purchase decisions has changed. Modern buyers have become more independent and traditional sales and marketing techniques no longer work to win and retain these customers. Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. In fact, 74 percent of buyers choose to move forward with the sales rep that’s the first to share value and insight.

To adapt to these new expectations, strong sales enablement is a competitive necessity. Sales reps need to have the right content at the right time in order to keep buyers engaged.

Sales enablement solutions give sales reps access to the content they need.

We recommend that you follow the steps on this checklist while choosing a solution for sales enablement and CRM:

Collect requirements:

Gather team pain points and needs.

Inventory available options:

Research available sales enablement tools.

Check testimonials:

Pay special attention to stories from businesses like yours.

Assess compatibility:

Check CRM and social selling integrations.

Ensure scalability:

Plan for growth and compare pricing options.

Test content management:

Organize content and confirm multimedia support.

Confirm cross-team workflows:

Try out the sales and marketing collaboration features.

Inspect analytics:

Examine the data you get from content tracking and measurement.

Review mobile experience:

Audit ease of use across devices and on mobile vs. desktop.

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