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When you narrow down your targeting to specific groups of people based on needs or interests, it is known as contact segmentation and it enables you to refine your marketing message to suit the specific needs of the recipients, and therefore, increases the likelihood of conversions. It is in fact known that segmented and targeted emails generate 58% of all revenue for a company. What's more, personalized emails make users feel special and in turn, indirect brand ambassadors for your brand.
Lists can be found in EngageBay's Marketing Automation accounts. In addition to contact property values, lists allow you to segment your contacts by using various other filters, such as page views, form submissions, and email interactions. You can use the lists to send marketing emails to a specific set of contacts or to enroll contacts in workflows.
Not only can you group your contacts with segmentation, but you can also create lists/ add tags, run automations, run SMS & Email Broadcasts to the different lists of contacts, etc. Moreover, Sequences also becomes easy with segmentation.