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Contact segmentation is to narrow down your marketing outreach to specific groups of leads based on their interests. EngageBay enables you to refine and target your marketing campaigns based on a wide range of customer actions. Personalize your marketing with a host of new tools for custom grouping of contacts, and watch conversions go up.
EngageBay offers automated lists that can evolve as you go about your business. You can set triggers for your Smart Lists, such as page views, form submissions, or email interactions with your customers or leads, and EngageBay will add or remove contacts. If you wish to do the work manually for some leads, you can club them under Static Lists.
EngageBay offers a host of free filters that can help you sort your contacts easily. You can look for contacts that have been emailed for certain deals, or contacts clubbed under one or more company tags, and so on. What’s even cooler is that you can modify all these filters and add any of your own, so you can sort your contacts in many ways and improve your outreach.
EngageBay adds new features and tools regularly, so there’s never any limit to what you can do. Group your contacts, set up smart lists, automate the adding and removing of new contacts from lists or groups. Then, create automations for SMS and email campaigns, newsletter correspondence, regular updates, and canned responses. Use smart new tools and target the right groups of prospects quicker.
Your audience is made of up diverse people. They live across the world, work all sorts of different jobs, and thus have various needs, interests, and pain points. While any marketer wishes they could appeal to every single last one of their customers
Is your business struggling to hit its goals? In the current digital landscape, there is a ton of competition, a plethora of new sales technologies and marketing tools, and an ever-evolving playing field shaped by rapid changes in consumer interests.
You’re probably wondering why have different types of email, or rather why email at all? Email marketing is 40x more effective at customer acquisition than Facebook or Twitter.
According to current data from HubSpot, almost all B2B marketers (93 percent) will send along content and offers via email.
Email Marketing is one of the most important aspects of Digital Marketing in the current era. We already know about the high ROI that email marketing generates.
Market research consists of systematically gathering data about people or companies – a market – and then analyzing it to better understand what that group of people needs.
With awesome software backed by a dedicated support team, make every part of your marketing, sales & helpdesk more effective.
Contact Segmentation by behavior
It is easy to segment your contacts based on socio-demographic information such as gender, location, company, age, etc. EngageBay also enables segmentation based on the behavior of your customers and prospects, such as page clicks, page visits, cart abandonment, new subscription, new buyers, existing buyers, and much more. You can customize how to group your contacts and EngageBay automation will do the rest.