What Is Audience Segmentation & What Is Its Impact on Marketing
Your audience is made of up diverse people. They live across the world, work all sorts of different jobs, and thus have various needs, interests, and pain points. While any marketer wishes they could appeal to every single last one of their customers
Contact Segmentation by behavior
It is easy to segment your contacts based on socio-demographic information such as gender, location, company, age, etc. EngageBay also enables segmentation based on the behavior of your customers and prospects, such as page clicks, page visits, cart abandonment, new subscription, new buyers, existing buyers, and much more. You can customize how to group your contacts and EngageBay automation will do the rest.