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When you narrow down your targeting to specific groups of people based on needs or interests, it is known as contact segmentation and it enables you to refine your marketing message to suit the specific needs of the recipients, and therefore, increases the likelihood of conversions. It is in fact known that segmented and targeted emails generate 58% of all revenue for a company. What's more, personalized emails make users feel special and in turn, indirect brand ambassadors for your brand.
Lists can be found in EngageBay's Marketing Automation accounts. In addition to contact property values, lists allow you to segment your contacts by using various other filters, such as page views, form submissions, and email interactions. You can use the lists to send marketing emails to a specific set of contacts or to enroll contacts in workflows.
Filtering for effective contact segmentation in EngageBay can be done not only for contacts, but also for deals and companies. The 'saved filters' option allows you to easily view a segment of your database right from the contacts, companies, deals, or tickets dashboard, at a single glance.
Not only can you group your contacts with segmentation, but you can also create lists/ add tags, run automations, run SMS & Email Broadcasts to the different lists of contacts, etc. Moreover, Sequences also becomes easy with segmentation.
Your audience is made of up diverse people. They live across the world, work all sorts of different jobs, and thus have various needs, interests, and pain points. While any marketer wishes they could appeal to every single last one of their customers
Is your business struggling to hit its goals? In the current digital landscape, there is a ton of competition, a plethora of new sales technologies and marketing tools, and an ever-evolving playing field shaped by rapid changes in consumer interests.
You’re probably wondering why have different types of email, or rather why email at all? Email marketing is 40x more effective at customer acquisition than Facebook or Twitter.
According to current data from HubSpot, almost all B2B marketers (93 percent) will send along content and offers via email.
Email Marketing is one of the most important aspects of Digital Marketing in the current era. We already know about the high ROI that email marketing generates.
Market research consists of systematically gathering data about people or companies – a market – and then analyzing it to better understand what that group of people needs.
Behavior Based Contact Segmentation
Segment your contacts on the basis of socio-demographic information such as gender preference, place of residence, or employment. This will facilitate more personalization in your emails. Also, segmentation based on behavioral elements, such as clicks and visits to specific sections of the pages of the site, or a record of past purchases or email engagement.