An abandoned cart email is an email type that businesses send when a user adds a product to their shopping cart but leaves it behind without completing the purchase.
Users generally abandon a cart if they aren’t ready to buy. Sending an abandoned cart email acts as a nudge to remind them that they need to finish checking out.
Brands send abandoned cart emails to increase sales and generate more revenue.
Nearly 70% of e-commerce shoppers abandon their shopping cart before checking out.
There are many reasons why a user leaves before purchasing. But with abandoned cart emails, you can bring them back and finish their purchase.
In 2020, Barilliance reported an average of 8.85% conversion rate from abandoned cart emails.
EngageBay allows you to trigger automation when a user performs a certain action or condition. In this case, you can set up an abandoned cart email automation that triggers when a user adds products to its cart and abandons it without placing the order.
Go to the Marketing dashboard.
Hover your mouse over the Campaigns tab, and choose Automations.
In the upper right corner of the screen, click Create Automation.
Choose Start from Scratch, and click Continue.
Click on Start Automation and choose the trigger event Cart Abandoned. Enter the necessary details, and once done, click on the big + sign to see the Actions and Conditions.
Based on what action you want to perform when the trigger condition is satisfied, you can choose the action. In this case, you want to send an email.
Sending a targeted, personalized email can bring your shopper back. But unfortunately, not all abandoned cart emails are that effective. Here are a few abandoned cart email tips that can come in handy:
The subject line is the first thing your audience sees when they receive your email. It’s essential to grab their attention here so that they are compelled to open your email.
Remind your users about the value of the product they have left behind. Besides, it’s a good idea to add a high-quality photo of the abandoned product in the email.
Provide a link that will take users back to the page from where they left off. Without the direct link, it will not get converted into a purchase regardless of how good your abandoned cart email is.
Personalization can help you better engage with your customers and build a relationship with them. You can personalize the subject line by adding their first name. Furthermore, you can add similar product recommendations based on their browsing activities and interests.