Automated emails are those emails that are automatically sent to the subscribers as a response to the user's action on your site or at specific time intervals. These emails can be sent individually or be a part of an email sequence.
Using automation for email campaigns is an effective way to keep your prospects and followers engaged and push them through the sales pipeline. It ensures that you don't miss any opportunity in generating leads and more revenue.
Email automation is an excellent way to maintain constant communication with your potential and existing customers. Let's look at some of its advantages.
Sending an automated email sequence is a proven way to nurture your leads. It allows you to share relevant and engaging information at the right time, moving them closer to the end of the sales funnel.
If you are sending emails manually, there are times when you might miss it. Besides, manually clicking the send button each time can be a time-consuming task. But in the case of email automation, you can either pre-schedule your emails or specify certain actions that will trigger the email and get sent automatically.
Email automation allows you to send a response for different activities like when a customer places an order, returns a product, or more. Customers look forward to such emails as it keeps them updated about the upcoming products and services. Besides, users receive personalized, segmented offers.
There are more than 30 types of automated emails, including birthday emails, welcome emails, thank you emails, and more that marketers can use to engage with their audience.
These are a great way to boost your engagement with your new onboard customers. In the welcome email series, companies generally tell them more about their work, value, and mission.
It is sent as a follow-up when a user adds items to the cart but leaves the website or app without making a purchase. Sending these automated emails can help get back the lost revenue and drive traffic back to the site.
Once an order has been placed, the brand usually sends an order confirmation email. This email is used to communicate the order details, shipping information, and invoice receipt.
Thank-you emails are automated emails sent after they subscribe, download, convert, or attend an event. It helps build a customer relationship.
i. Go to Automations and click Create Automations
ii. Set a name for your automation, and press Continue.
iii. You can now construct visual automation. Click on the name and press Create Automation.
iv. It will ask you to choose Triggers. Here is the list of events triggered by an action related to marketing:
vi. Once selected, you will now see the starting point of automation. Click on the Plus icon to add Send Email to the workflow when the event triggers.
