Clicky

What Is Automated Email

 

Automated Email Definition:

Automated emails are those emails that are automatically sent to the subscribers as a response to the user's action on your site or at specific time intervals. These emails can be sent individually or be a part of an email sequence.

Using automation for email campaigns is an effective way to keep your prospects and followers engaged and push them through the sales pipeline. It ensures that you don't miss any opportunity in generating leads and more revenue.

The Benefits of Email Automation


Email automation is an excellent way to maintain constant communication with your potential and existing customers. Let's look at some of its advantages.

Helps With Lead Nurturing


Sending an automated email sequence is a proven way to nurture your leads. It allows you to share relevant and engaging information at the right time, moving them closer to the end of the sales funnel.

Saves Time


If you are sending emails manually, there are times when you might miss it. Besides, manually clicking the send button each time can be a time-consuming task. But in the case of email automation, you can either pre-schedule your emails or specify certain actions that will trigger the email and get sent automatically.

Meets Customers' Needs


Email automation allows you to send a response for different activities like when a customer places an order, returns a product, or more. Customers look forward to such emails as it keeps them updated about the upcoming products and services. Besides, users receive personalized, segmented offers.

Types of Automated Emails


There are more than 30 types of automated emails, including birthday emails, welcome emails, thank you emails, and more that marketers can use to engage with their audience.

Welcome Emails


These are a great way to boost your engagement with your new onboard customers. In the welcome email series, companies generally tell them more about their work, value, and mission.

Abandoned Cart Emails


It is sent as a follow-up when a user adds items to the cart but leaves the website or app without making a purchase. Sending these automated emails can help get back the lost revenue and drive traffic back to the site.

Order Confirmation Emails


Once an order has been placed, the brand usually sends an order confirmation email. This email is used to communicate the order details, shipping information, and invoice receipt.

Thank-you emails are automated emails sent after they subscribe, download, convert, or attend an event. It helps build a customer relationship.

How to Send an Automated Email with EngageBay


i. Go to Automations and click Create Automations

ii. Set a name for your automation, and press Continue.

iii. You can now construct visual automation. Click on the name and press Create Automation.

iv. It will ask you to choose Triggers. Here is the list of events triggered by an action related to marketing:

  • Joins a form: triggers when a user subscribes to the specified Inline form
  • Joins a popup: triggers when a user subscribed to the specified popup form.
  • Joins a sequence: triggers when a contact joins the sequence specified in the configuration.
  • Tag added: triggers when a tag is added to a contact.
  • Tag removed: triggers when a tag is removed from a contact.
  • Link clicked: triggers when a user clicks on the link embedded within an email.
  • Opens an email: triggers when a user opens an email specified in the configuration.
  • Double opt-in: triggers when double opt-in is configured and a user subscribes to the specified form — inline, popup, or landing page form.
  • Has Note Description: triggers when a contact has a specific note added.
  • Score changed: triggers when the score changes and the change matches with the specifications mentioned in the configured.
  • Contact created: triggers when a new contact is created and joins the sequence specified in the configuration.
  • Cart abandoned: triggers when a user adds products to its cart and abandons it without placing the order.
  • Order purchased: triggers when a user places an order.
  • Contact updated: triggers when a contact field is updated.
  • Web page visited: triggers when a user visits a web page as specified in the configuration.
  • Incoming call: triggers when an incoming call is received.
  • Outgoing call: triggers when you make an outgoing call.

vi. Once selected, you will now see the starting point of automation. Click on the Plus icon to add Send Email to the workflow when the event triggers.

I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo
A full-featured marketing platform. With this, you have all you need to get started and succeed. Having all in one platform make any marketer job much easier.

Santiago B.

Southern Europe Director, Triptease
testimonial by Santiago
Enabled me to easily capture details of interested parties for my products. Ease of use Feature set. Excellent customer service.

Raymond B.

IT Project Manager, BespokeIT/Corp Networking Limited
testimonial by raymond
It covers everything a small business sales/marketing team needs.

Gergely Csaba N.

Online Marketing, Chamaileon
testimonial by Gergely
I love the landing page builder and ability to import a URL and basically create any type of landing page. This makes creating funnels super easy. You can then customize it to suit your needs. I also liked the fact that the landing pages and automation were all in the same tool. This saves time and makes it so much easier to do email marketing.

Vandana Taxali

Intellectual Property, Digital Media & Entertainment Lawyer
testimonial by Vandana
I like how they give you access to all these marketing and CRM/sales features in one dashboard. It could easily replace a number of other tools you are using right now. Pricing is fair for what you get too and I also really like the file repository feature that bigger marketing teams will really appreciate. I would be happy to recommend this tool to my clients.

Paul T.

eMarketing Strategist, Paul Therond Consulting
testimonial by Paul
This product is just like HubSpot. I cannot believe the price, so far I've used it for 2 weeks and those guys have added 2 features more.

Ivana B

Founder, New Marketing.Agency
testimonial by Ivana
Most basic and advanced tools you need in your online business is inside Engagebay, from lead generation, email marketing, page builder, CRM (alternative for Hubspot and Infusionsoft) and my most favorite is the marketing automation.

Jan Patrick T

Executive Managing Broker, Greatway Financial Inc
testimonial by Jan
All its tools and functions are good, but what I like most are the automation and programming in social networks along with landing pages, pop-ups, and forms that together help me increase traffic and in the short term generate sales.

Dioshai G

Web Developer, Huawei Technologies
testimonial by Dioshai
The software is easy to set up and implement. I feel EngageBay is quickly becoming a marketing automation competitor to the premium SAAS offerings. EngageBay's customer support has been very responsive and helped me resolve an implementation issue almost immediately.

Shawn L

Marketing Manager, List Biological Laboratories, Inc
testimonial by Shawn
I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo
Get Started
This website uses cookies to ensure you get the best experience on our website. Learn more