Clicky

What Is an Autoresponder?

 

Autoresponder Definition:

Autoresponder is automatic messages that people receive when they perform a certain action, such as subscribing to an email list, registering for an event, or submitting a form. Most autoresponders are email autoresponders, meaning an email is sent based on users' actions. But many modern marketing automation tools like EngageBay allow you to send automated text messages as well.

Advantages of Autoresponder


Initially, autoresponders were only used to notify a sender of an undeliverable email. But its role has grown to be used in full-fledged marketing campaigns.

Develops Long-term Relationships With Subscribers


Autoresponders allow marketers to create automated messages or emails and schedule them to go out at a specific time or trigger events. Thus, it will enable them to keep their subscribers engaged and interact with them frequently. It helps build a long-lasting rapport with them.

Saves on Labour Cost


You don't have to hire an extra person to manually carry out the task of sending emails or messages to your prospects. Autoresponder ensures automated, timely delivery of your emails and continuous advertising with no extra expense.

Creates Repeat Sales


Marketers use this opportunity to maintain constant communication with existing customers. It helps them to promote cross-selling and up-selling, resulting in repeat customers.

Turn New Visitors Into Subscribers


Autoresponder is used to provide valuable offers to the subscribers that entice the visitors to sign up for the email list.

How EngageBay Supports Autoresponders


With EngageBay, you can set up an autoresponder through the Automation capability.

Step 1: Set Up an Event in Automation


Set up an event that will trigger email sending. Actions like filling up a form, downloading an ebook, shopping cart abandonment, etc., are called events.

Go to the Automations tab in your EngageBay account, click on Start Automation, and choose the trigger event.

Step 2: Draft the Email


You can create both simple plain text emails and eye-appealing emails containing images or infographics and other stylish elements. Depending on the campaigns, certain emails require greater impact and the need to be attractive.

I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo
A full-featured marketing platform. With this, you have all you need to get started and succeed. Having all in one platform make any marketer job much easier.

Santiago B.

Southern Europe Director, Triptease
testimonial by Santiago
Enabled me to easily capture details of interested parties for my products. Ease of use Feature set. Excellent customer service.

Raymond B.

IT Project Manager, BespokeIT/Corp Networking Limited
testimonial by raymond
It covers everything a small business sales/marketing team needs.

Gergely Csaba N.

Online Marketing, Chamaileon
testimonial by Gergely
I love the landing page builder and ability to import a URL and basically create any type of landing page. This makes creating funnels super easy. You can then customize it to suit your needs. I also liked the fact that the landing pages and automation were all in the same tool. This saves time and makes it so much easier to do email marketing.

Vandana Taxali

Intellectual Property, Digital Media & Entertainment Lawyer
testimonial by Vandana
I like how they give you access to all these marketing and CRM/sales features in one dashboard. It could easily replace a number of other tools you are using right now. Pricing is fair for what you get too and I also really like the file repository feature that bigger marketing teams will really appreciate. I would be happy to recommend this tool to my clients.

Paul T.

eMarketing Strategist, Paul Therond Consulting
testimonial by Paul
This product is just like HubSpot. I cannot believe the price, so far I've used it for 2 weeks and those guys have added 2 features more.

Ivana B

Founder, New Marketing.Agency
testimonial by Ivana
Most basic and advanced tools you need in your online business is inside Engagebay, from lead generation, email marketing, page builder, CRM (alternative for Hubspot and Infusionsoft) and my most favorite is the marketing automation.

Jan Patrick T

Executive Managing Broker, Greatway Financial Inc
testimonial by Jan
All its tools and functions are good, but what I like most are the automation and programming in social networks along with landing pages, pop-ups, and forms that together help me increase traffic and in the short term generate sales.

Dioshai G

Web Developer, Huawei Technologies
testimonial by Dioshai
The software is easy to set up and implement. I feel EngageBay is quickly becoming a marketing automation competitor to the premium SAAS offerings. EngageBay's customer support has been very responsive and helped me resolve an implementation issue almost immediately.

Shawn L

Marketing Manager, List Biological Laboratories, Inc
testimonial by Shawn
I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo
Get Started
This website uses cookies to ensure you get the best experience on our website. Learn more