What Is an Autoresponder?

Autoresponder is automatic messages that people receive when they perform a certain action, such as subscribing to an email list, registering for an event, or submitting a form. Most autoresponders are email autoresponders, meaning an email is sent based on users' actions. But many modern marketing automation tools like EngageBay allow you to send automated text messages as well.

Advantages of Autoresponder

Initially, autoresponders were only used to notify a sender of an undeliverable email. But its role has grown to be used in full-fledged marketing campaigns.

Develops Long-term Relationships With Subscribers

Autoresponders allow marketers to create automated messages or emails and schedule them to go out at a specific time or trigger events. Thus, it will enable them to keep their subscribers engaged and interact with them frequently. It helps build a long-lasting rapport with them.

Saves on Labour Cost

You don't have to hire an extra person to manually carry out the task of sending emails or messages to your prospects. Autoresponder ensures automated, timely delivery of your emails and continuous advertising with no extra expense.

Creates Repeat Sales

Marketers use this opportunity to maintain constant communication with existing customers. It helps them to promote cross-selling and up-selling, resulting in repeat customers.

Turn New Visitors Into Subscribers

Autoresponder is used to provide valuable offers to the subscribers that entice the visitors to sign up for the email list.

How EngageBay Supports Autoresponders

With EngageBay, you can set up an autoresponder through the Automation capability.

Step 1: Set Up an Event in Automation

Set up an event that will trigger email sending. Actions like filling up a form, downloading an ebook, shopping cart abandonment, etc., are called events.

Go to the Automations tab in your EngageBay account, click on Start Automation, and choose the trigger event.

Step 2: Draft the Email

You can create both simple plain text emails and eye-appealing emails containing images or infographics and other stylish elements. Depending on the campaigns, certain emails require greater impact and the need to be attractive.