B2C, or Business to Customer, marketing refers to the techniques and best practices that companies use to promote their product or service directly to the customer.
There are two very distinguishable characteristics of B2B and B2C marketing.
In B2C, consumers put comparatively less research before purchasing a product, unlike the top executives of companies. There are few exceptions with larger appliances like refrigerators or automobiles.
But in simple words, the sales cycle is far shorter in B2C marketing, and nurturing leads isn’t a lengthy process.
Both B2B and B2C marketing have multiple buying personas, but the type of persona is different. B2B typically addresses the larger organization and also includes various stakeholders rather than a single individual. Whereas, B2C targets the end-user of the product or service.
Digital platforms have disrupted the traditional way of marketing. To engage with consumers, companies need to create their brand presence across various touchpoints and tailor their message for every platform. Let’s look at some of the reasons why B2C marketing is important.
B2C marketing allows you to connect with a wide range of audiences through email marketing, social media platforms, and other channels. Thus, it helps grow your brand popularity and increases your conversion rate.
When you are marketing your business on various platforms, consumers are keen to visit your website to know more about your product or service. B2C campaigns are designed to attract visitors to your brand’s website.
The number of subscribers is directly proportional to the number of website traffic. The more the traffic, the more the number of new subscribers.
B2C marketing is also aimed at increasing your rank on Google search results. By using targeted keywords, a website can improve its position in search results. Thus, it becomes easily discoverable for your audiences.
B2C marketing covers every digital channel to reach customers. Some of these include:
Email marketing primarily involves sending personalized emails to your leads or existing customers. It is considered one of the most effective ways to increase sales. However, it must reach the right people at the right time.
Consumers are widely active on various social media channels, including Facebook, Instagram, LinkedIn, and more. You need to find out which platform your target audience uses the most. Promote your content and product directly to customers via social media platforms. It’s a great place to interact with your target audience and loyal customers.
Another effective form of B2C marketing channel is through paid advertising
Pay-per-click advertising is where brands pay every time a user clicks on the link displayed on the result page of a search engine. The frequency of these ads depends on your quality score and pricing bid.
The increasing use of smartphones has led businesses to reach out to their customers via mobile marketing. Brands are optimizing their content and website for mobile use.
Various ways to reach your audience via smartphones include sending promotional SMS, mobile push notifications, and publishing relevant social media posts.
EngageBay’s Marketing Automation allows businesses to streamline and optimize their B2B marketing strategies with the right tools. You can automate your marketing campaigns across various channels. You can also set up a workflow that triggers when an action or event is performed.
The steps are pretty simple: