What Is Brand Awareness?

Brand awareness is the general term used to describe how familiar consumers are with a brand or its products. It involves a consumer’s ability to recognize a brand name or logo and the distinctive qualities that set the brand apart from its competitors.

Building brand awareness is essential to stand out in the industry and retain loyal customers.

Why Do You Need to Build Brand Awareness?

Here are a few reasons why you need to build brand awareness:

Builds a Reputation in the Community

When a consumer starts recognizing a brand, it means trust is formed. Once a consumer connects with your brand, they are more likely to purchase from your brand. Brand awareness gives you the personality to be sincere and tell a story.

Builds Brand Equity

Brand equity refers to the brand’s value. It is based on customer’s experiences and perceptions of the brand. Of course, a positive experience can result in increased brand value, and a bad perception can ruin your reputation in the market.

Tips to Build Awareness for Your Brand

You can’t build brand awareness from a single advertisement. It’s a result of multiple simultaneous efforts that go beyond getting your customers to convert.

Here are a few ways that can help you establish brand awareness.

Tell a Story

People, in general, like to hear a story that they can connect with emotionally. This is where the art of business storytelling comes in handy. Create a narrative that markets your brand alongside your products or services.

Establish Connection

If you want to leave an impact on your audience’s mind, you need to define yourself as more than just a company that sells things. You need to establish what words describe your brand. In other words, define your values and vision.

Socialize

Another effective way to raise awareness of your brand is by being active on social media. Post on social media frequently, interact with your audience, and share content that you like.

Measuring Brand Awareness

Without measuring your brand awareness, you can’t determine whether your marketing efforts are effective or not. Brand awareness can indeed be hard to measure, but you can review various metrics and activities that will help you evaluate where your brand stands.

Some of these metrics include:

• Direct traffic: The result of people typing in your URL to visit your company’s website. It tells you how much your marketing campaigns are driving people to your website.
• Social engagement: Refers to the number of followers, likes, retweets, and comments you get on your social posts. It shows the number of people interacting with the brand.
• Awareness surveys: To get direct feedback from the customers. They help you understand what customers think about your brand.
• Google Alerts: Helps you keep track of what people are talking about your business online.