A buyer persona depicts your ideal customer profile based on your market research and the product and service that you have to offer. It helps you identify your audience and better understand their needs to create and run a relevant marketing campaign to convert them.
A buyer persona helps you describe what challenges they face and how they make decisions. Buyer personas are generally built using behavior patterns, demographics, buying history, and other quantifiable attributes. With the right buyer persona, you will be able to attract valuable and qualified leads.
Creating a buyer persona helps you define your target audience and ensure that your products or services resonate with the right audience.
To define your buyer persona, you need to consider the buyer's specific background, life goals, how old they are, their issues, and other relevant experience. This information must be based on factual data — you can gather the information necessary directly from the audience using forms.
Another way this works is to create a negative buyer persona. This is also effective in helping you better understand your ideal customers. A negative buyer persona lets you know what kind of customers your company should not be targeting.
A company can have more than one buyer persona. However, it's better to avoid making too many types of buyer personas. A small number of personas allows you to have a more focused, targeted audience.
Once you have defined your buyer persona, the next thing to do is start designing a marketing campaign. With EngageBay's automation tool, you can execute optimized marketing campaigns.
You've collected enough information about your audience to find out which social media or digital platforms your ideal customers use the most. That's where you are going to launch your campaign.
Implement drip email campaigns for every stage of your marketing funnel. Create specialized campaigns that cater to the needs of each customer group with content that they can relate to.