An opt-in email is sent to individuals who have given business permission to send marketing or promotional emails to them. This process occurs when the users sign up for the mailing list, usually by inputting their email or other communication address on a website, page, or form for more communication.
Opt-in emails are geared toward the notion that the receivers want to receive business materials. Opt-in emails are also more effective in the long run and are preferred for believing, and consent-driven engagement is so important in the GDPR and CAN-SPAM world of data protection.
Single Opt-In: A user provides their email address once and is immediately added to the mailing list.
Double Opt-In: A user gives their email address and subscribes to the newsletter. The subscription is verified through a confirmation link sent in an email, thus increasing the quality of the leads.
Higher Engagement Rates: Opt-in subscribers will be more responsive to your communication and take action on the emails sent to them.
Legal Compliance: Opt-in emails abide by data protection regulations of the world for less risk of penalties.
Improved Deliverability: Subscribers who signed up for the content are less likely to put the emails into spam. It makes their deliverability higher than the rest.
Enhanced Brand Trust: Helps gain consumer's trust and maintain the brand integrity of your business for a long time.
Create visually appealing sign-up forms that encourage visitors to subscribe. Send confirmation emails to subscribers immediately to qualify your list and be sure you’re working with active subscribers.
Use the first point of contact by sending a welcome e-mail to the new subscribers to start laying the ground for the relationship. Make sure you use your subscription base in a more segmented way and send more meaningful content to your audience.
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