Who Really Uses Marketing Automation?

Any company of any size can use marketing automation, and many do. From startups to small businesses, mid-size companies (SMB marketing automation), larger brands, and even Fortune 500s, marketing automation has become rampant. Business-to-business or B2B companies were among the first to take on this form of automation. Specifically, their B2B marketing automation included the business services, manufacturing, and software and tech industries. Now, more B2B companies have come aboard, as have business-to-consumer or B2C companies. In retail, entertainment, media, finances, and healthcare industries, B2C marketing automation provides valuable insights. For instance, these industries can study their average customer lifecycle, review the customer’s progress in the sales funnel, and track engagement per customer. Better yet, they can do all this in real time. Whether you’re a company in the starting stages or one that’s better established, there’s no reason to avoid marketing automation.

Do Small Businesses Need Marketing Automation?

Yes, you need marketing automation even as a small business or startup. Most small businesses pinch pennies until they can bring in consistent revenue. Extra expenses also often get put off until that time. Investing in marketing automation in the early days can help your small business in several ways. For one, you’re strengthening your marketing approach from the get-go. That means more leads, fewer missed opportunities for conversions, and—hopefully—more sales. Also, given that you’re a small business, you probably have only a handful of employees, right? That’s the standard for companies of this size, after all. You plan to hire more employees when you can afford to pay more people. In the meantime, automation can fill in the gaps. You can use it to send emails, start and manage campaigns, post to social media, and track campaign success, to name a few purposes. Marketing automation makes you feel like you have more employees than you really do. It also simplifies the lives of the employees you do have. No longer do they have to sit in front of the computer to send that one email or post on social media at a specific time. They can schedule messages and then get back to other important tasks.

Is Marketing Automation Useful for Growing My Business?

Absolutely, marketing automation can help you grow and succeed in your business ventures. There are three main areas in which you’ll benefit most from using marketing automation. These include the retention of customers, lead nurturing, and inbound lead generation. The customers you do have make up the backbone of your business. That becomes especially truer if you’re a small business with an equally small audience base. You want each customer you do have to stick around while making new customers from lead conversions. With marketing automation, you can create profiles for each of your customers. These offer you a comprehensive 360-degree view into all parts of your customer and who they are. That includes their behaviors, firmographics, and data like their gender, age, location, sometimes even their job title and income. From there, you have the freedom to organize your audience into buckets and then market towards them with targeted campaigns. Marketing automation can also assist you in generating more leads for your small business. With inbound marketing, in which you rely on social media, websites, landing pages, blogs, and more, you can capture the attention of more leads. By personalizing these pages, you appeal to the interests of your lead segments. After you gain their interest, you can use lead nurturing services through marketing automation to maintain it. Besides that, you may also open up lead communications, often through several channels. With lead scoring, you can determine which of your leads would make the most ideal customers and then gravitate towards them. It’s then up to you to convert them.

What Is the Best Time to Invest in Marketing Automation?

You shouldn’t delay in getting good marketing automation systems going for your business, whether big or small. Here’s several points to sit down and seriously consider before you buy a marketing automation software: If you’re already using lead nurturing but you’re considering increasing the size of your operations, you’re ready for marketing automation. If you want more means of connecting with and tracking your leads, you need marketing automation. If you want to more closely study your buyer’s journey from start to finish, you’re ready for marketing automation. If you have a lot of leads but you’re not necessarily converting them all, then it’s time for marketing automation. The same applies if you’re getting a sudden influx of leads but you’re not sure how to manage them all.

What Is the Purpose of Marketing Automation?

Marketing automation has many purposes, which we’ll talk about now. They include the following: Preventing the need to hire more staff to take care of tasks that automation can do for you. Reducing the need to sit in front of a computer to send emails or make posts on social media at optimal times for the most engagement. Eliminating any reason for us people to do tasks that we deem too repetitive or time-consuming. Providing proven methods for capturing and segmenting leads. For instance, you can score leads to find the best fit for your business’ products/services and then market towards them. Understanding your customers’ respective journeys while nurturing relationships and boosting customer retention. Linking a marketing and sales team together so they work in tandem rather than accidentally opposing each other. Boosting open and click-through rates with emails as well as enjoying higher engagement rates, conversion rates, and sales. Reporting and analytics on data like ROI and marketing campaign success rate that let you replicate your success or take a fresh approach for next time.

How Can You Identify the Most Suitable Marketing Automation Platform for Your Business?

Almost countless marketing automation platforms exist, making it hard to narrow down your choices. We recommend you consider the following questions as you decide: Does the automation service include features you’ll actually rely on or does it come with a bunch of stuff you can’t envision yourself trying? How helpful and responsive is the marketing automation vendor? What’s their customer service like? Do they have nine-to-five hours or can you reach out to them 24/7? Can you contact them online as well as by phone? Is it an all-in-one software or do you have to use web services and outside tools to make the most of it? How time-efficient is the software? Do you find yourself saving or losing time by using it? Do you have to accommodate for delays if you transfer information and data from one system to another, such as to customer relationship management or CRM software? Will the automation software provide detailed analytics with metrics that matter to you? How simple is it to start and deploy a marketing campaign? How easily can you add extra users if need be? What’s the learning curve like? Can you and your staff quickly pick up the system and figure it out or does it take longer to fully understand? How much will it cost you per month or per year to use the software?

Free Landing Page Builder for High Converting Pages

Why Choose EngageBay's Free Landing Page Builder?

A well-crafted landing page is key to capturing leads and driving conversions. It is often the first interaction potential clients have with your brand, so making a strong first impression is essential.

With EngageBay’s free landing page builder, you can create stunning, high-converting landing pages in minutes without spending a dime.

EngageBay's landing page builder stands out as the best free tool for building complete landing pages. Here is what makes it a top choice.

User-friendly interface

Unlike some other landing page builders, EngageBay's landing page builder is easy to use, understand, and navigate, even for users without any technical experience.

The drag-and-drop functionality makes building solid landing pages a breeze. Also, the easy navigation and visual cues reduce the learning curve and allow you to build unlimited landing pages faster.

Professional templates

One of the first elements of a high-converting landing page is a beautiful, professional template. So, the availability of several pre-designed professional templates is another reason why EngageBay is a solid landing page builder.

The predesigned professional templates available on EngageBay span across different niches from fitness to food, consulting, etc., and they can be easily customized to meet your specific needs or brand guidelines using the drag-and-drop builder.

Mobile responsiveness

All landing page templates on EngageBay are mobile responsive, so your pages will look great and function flawlessly on all devices.

Plus, EngageBay’s landing page editor allows you to preview the mobile version of your landing page to see how it looks on multiple devices. By previewing the mobile version, you can ensure the text is readable and images are properly sized for a better user experience for mobile visitors.

This is important because Google prioritizes mobile-first indexing, so if your landing page isn’t mobile-friendly it can negatively impact your search engine rankings.

Integration capabilities

Instead of juggling multiple tools, you can manage all your marketing and sales efforts in one place using EngageBay’s all-in-one CRM and marketing and sales support software.

That is, you can build custom landing pages, launch email campaigns, empower your sales team to close more sales and manage customer data all in one place. This eliminates the need for complex integrations with 3rd party tools and reduces the risk of data silos.

Plus, you can automate key marketing tasks such as sending follow-up emails, segmenting leads, and tracking customer interactions.

Key Features of EngageBay's Landing Page Builder

EngageBay’s drag-and-drop editor truly lives up to its name; you can drag and drop various elements onto your landing page. This means you can customize your pages without any coding skills.

You can move, resize, and adjust elements to create a layout that perfectly reflects your brand identity. Some of the elements you can modify using EngageBay’s drag-and-drop feature are:

Edit all text elements, including headlines, subheadings, body text, font styles, sizes, colors, and call-to-action (CTA) buttons.
Upload, insert, resize, and reposition images and videos. Remove, add, or rearrange sections as you like.
Create and embed forms to capture leads.
Edit CTA button text, colors, and links.
Set background colors and images.
Embed custom code for advanced customization.

The drag-and-drop editor is your playground to build landing pages in minutes, with no tech required. Just point, click and boom – your one-page site is live to attract leads.

SEO optimization

The SEO optimization features within EngageBay increase your landing page's online visibility and drive organic traffic to your mobile-first landing pages. You can edit meta titles, descriptions, and header tags directly within the landing page software, ensuring your pages are optimized for search engines.

This is particularly important for attracting targeted leads and improving landing page performance by driving more qualified traffic and increasing conversion rates.

Here are four SEO optimization features that EngagBay's landing page builder provides to improve your landing page's visibility in search engine results.

Meta descriptions

You can craft unique and SEO-focused titles and descriptions that directly reflect your page's content. These snippets are what search engines display in results, so they're your first chance to make a strong impression. This ability to meticulously define your page's identity is fundamental for attracting the right audience.

URL customizations

EngageBay enables you to connect a personalized domain. Beyond the branding benefits of this, more importantly, it establishes your landing page authority. A custom URL signals to search engines that your page is a legitimate and professional resource. Which is essential for building trust and improving your site's ranking potential.

Additionally, you can connect your own custom domain to landing pages created with EngageBay's landing page builder for better SEO results and to maintain your brand identity.

Site structure

While EngageBay's landing page builder focuses on a visually intuitive creation process, the structure you create inherently supports SEO. By organizing your content with clear headings and logical flow, you're creating a roadmap for search engines.

This helps them understand the hierarchy and relevance of your information, which, in turn, improves your chances of appearing in relevant searches.

Mobile-responsiveness

EngageBay enables you to build mobile-first landing pages by ensuring that every landing page you create is inherently mobile-responsive. This is very important since 82.9% of traffic to landing pages comes from mobile devices.

Also, search engines prioritize websites that provide a seamless experience across all devices. By automatically adapting to different screen sizes, your pages are optimized for both user experience and search engine.

Image and content optimization

Although these are not a direct SEO feature of the landing page builder itself, you can upload images and use proper file names and relevant content around the image, which is a good SEO practice.

Image and content optimization

Although these are not a direct SEO feature of the landing page builder itself, you can upload images and use proper file names and relevant content around the image, which is a good SEO practice.

A/B testing

With EngageBay's free landing page builder, you can create multiple landing page variations and see which one performs best. You can also try different headlines, pictures, or button colors, and EngageBay will tell you which one is the crowd favorite.

However, to A/B test your landing page, you need to upgrade to the Growth plan to access this and other premium features like custom domains and marketing automation.

Reporting and Analytics

After you launch dedicated landing pages, EngageBay's advanced reporting and analytics will let you know how they are performing.

See who showed up, what caught their eye, and how to improve your next campaign. On EngageBay's free plan landing page, you get reporting and analytics on the following:

Number of times your landing page has been viewed.
Track conversions, which are essentially the actions you want visitors to take (e.g., form submissions, button clicks).
If you're using forms to capture leads, you'll be able to see the number of form submissions.

Additionally, EngageBay enables you to connect your landing pages with Google Analytics and other analytics tools. This is a notable benefit, as Google Analytics offers stronger and more in-depth site analytics. With Google Analytics, you can track traffic sources, bounce rates, demographics, and visitor behavior.

How to Create Landing Pages on EngageBay

EngageBay offers the best free landing page builder; you can create a high-converting landing page in a few minutes in 5 easy steps.

Step 1: Create a free account on EngageBay

To create an account, all that's required is an email address, contact information, and a working website address. Additionally, you can sign up with your G Suite account or Shopify if those are your preferred options.

Step 2: Choose a landing page template

Building your landing page on EngageBay gives you two options: build a landing page from scratch (code your own) or choose from hundreds of customizable templates. If you are less tech-savvy and need the easier option, customizable landing page templates all the way!

Choosing the right landing page template can be tough because they all look great. A helpful trick is to select a template that aligns with your theme. This makes customization much easier.

Step 3: Customize your page

Customization is super easy using EngageBay's free landing page builder with its drag-and-drop editor. You can easily add new blocks to the landing page design, footer, banner, pricing, testimonials, header, etc.

You can also easily change other landing page properties, such as fonts, colors, and sizes. Here are some areas of your landing page you can modify:

Change the color scheme to match your brand.
Upload your images and videos.
Adjust font styles, sizes, and colors.
Customize background colors or images.
Reposition sections, modules, and individual elements on the page.
Insert or delete various modules, such as text blocks, image galleries, forms, and call-to-action buttons.
Adjust column widths, spacing, and padding to create the desired layout.
Modify headlines, subheadings, and body text to align with your messaging.
Build custom forms to capture leads and collect information.
Change the button text, colors, and links to encourage specific actions.

When you've customized your landing page to your taste, you can save and preview it before publishing. EngageBay's free landing page builder allows you to preview the mobile and desktop versions.

There's also an option to create a landing page from scratch via coding, but it requires you to sign up for a paid plan.

Step 4: Integrate with other tools

EngageBay provides a full marketing stack ensuring your marketing isn't done in a silo. Here are some of EngageBay's comprehensive tools you can connect your landing page to for a fully integrated marketing experience:

CRM and Sales Bay: This gives you access to features like predictive lead scoring, 360-degree contact view, multiple deal tracks, sales automation, proposal analytics, and custom reporting
Service Bay: At no extra cost, you get access to Help Desk & Free Live Chat for your support team
Marketing Bay: EngageBay's Marketing Bay gives you access to AI-driven marketing features and email marketing tools like email grabbers, marketing automation, video marketing, autoresponders, SMS marketing, free HTML email templates, and email broadcast A/B testing.

Best of all, you can sign up for the all-in-one CRM, marketing, and sales support.

Step 5: Publish and monitor

Once you've completed the steps above, you can use the preview feature to see how your landing page will look before publishing. If you want to use your own domain, connect it to your EngageBay account. This allows you to publish your landing page on a custom URL. You can also embed the landing page into a pre-existing website.

Once you're satisfied with your landing page, you can publish it with a few clicks. EngageBay will generate a live URL for your page. After publishing, continue to monitor your landing page's performance using the analytics tools. This will help you identify areas for improvement and optimize your page for better results. If needed, you can unpublish your landing page at any time.

Ready to create your next landing page? Join the thousands of users using EngageBay's free landing page maker today.

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Build High Converting Landing Pages for Free

EngageBay’s free landing page builder helps you create stunning pages that capture leads and drive sales. No coding required. Just drag, drop, and launch.