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What Is Brand Marketing?

 

Brand Marketing Definition:

Brand marketing refers to a long-term strategy that is aimed at boosting a brand’s reputation and recognition. It includes brand name and design, establishing a brand’s story, and performing various marketing activities to stand out from its competitors.

The main purpose of brand marketing is to build a base of loyal customers. This is only achieved by communicating your brand’s value and mission in clear and meaningful ways.

Why Is Brand Marketing Important?

An effective brand marketing helps you position your product or service in the market and make it stand out. It is a way to highlight your brand in a manner that the customer respects and trusts your business.

It had a direct impact on your sales revenue. If more customers value and trust your brand, they are more likely to purchase from you. Besides, brand marketing helps with word-of-mouth marketing, which helps attract new customers.

Objectives of Brand Marketing

Even though brand marketing is different for every company, it can be broken down into a long-term strategy.

Building Brand Identity and Image

Making people recognize your brand through visual elements like logos, symbols, packaging and labeling, and others.

Raising Brand Awareness

The motive here is to make your customers easily recognize and recall your product or service through various advertising activities.

Developing Brand Loyalty

This is essential to ensure that your customers stick with your brand for a long time. You can build one by displaying product value and uniqueness.

Increasing Brand Equity

A well-known company with established authority in the industry is far more successful than a less recognized brand.

Creating Brand Engagement

The more users interact with your brand, be it on your website, social media, reviews site, or other platforms, the more you can create a recognizable brand.

How Can EngageBay Help?

If you want to build reliable brand recognition, you need to be consistent with your marketing campaigns. This is where a marketing automation tool like EngageBay can help.

EngageBay marketing automation allows you to create a workflow that triggers automatically based on prescribed events or actions. Integrated with a free CRM, EngageBay lets you capture customer data and study your market’s demands and needs.

It helps you identify how your campaigns are performing while also providing tools for streamlining and automating various marketing tasks. Some of these include email marketing, social media management, online reputation monitoring, etc.

With its world-class marketing tools, you will be able to establish a clear line of communication with your customers. You can keep them updated about the latest news, promote loyalty through offer emails and other tactics, and engage with them on social media.

I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo
A full-featured marketing platform. With this, you have all you need to get started and succeed. Having all in one platform make any marketer job much easier.

Santiago B.

Southern Europe Director, Triptease
testimonial by Santiago
Enabled me to easily capture details of interested parties for my products. Ease of use Feature set. Excellent customer service.

Raymond B.

IT Project Manager, BespokeIT/Corp Networking Limited
testimonial by raymond
It covers everything a small business sales/marketing team needs.

Gergely Csaba N.

Online Marketing, Chamaileon
testimonial by Gergely
I love the landing page builder and ability to import a URL and basically create any type of landing page. This makes creating funnels super easy. You can then customize it to suit your needs. I also liked the fact that the landing pages and automation were all in the same tool. This saves time and makes it so much easier to do email marketing.

Vandana Taxali

Intellectual Property, Digital Media & Entertainment Lawyer
testimonial by Vandana
I like how they give you access to all these marketing and CRM/sales features in one dashboard. It could easily replace a number of other tools you are using right now. Pricing is fair for what you get too and I also really like the file repository feature that bigger marketing teams will really appreciate. I would be happy to recommend this tool to my clients.

Paul T.

eMarketing Strategist, Paul Therond Consulting
testimonial by Paul
This product is just like HubSpot. I cannot believe the price, so far I've used it for 2 weeks and those guys have added 2 features more.

Ivana B

Founder, New Marketing.Agency
testimonial by Ivana
Most basic and advanced tools you need in your online business is inside Engagebay, from lead generation, email marketing, page builder, CRM (alternative for Hubspot and Infusionsoft) and my most favorite is the marketing automation.

Jan Patrick T

Executive Managing Broker, Greatway Financial Inc
testimonial by Jan
All its tools and functions are good, but what I like most are the automation and programming in social networks along with landing pages, pop-ups, and forms that together help me increase traffic and in the short term generate sales.

Dioshai G

Web Developer, Huawei Technologies
testimonial by Dioshai
The software is easy to set up and implement. I feel EngageBay is quickly becoming a marketing automation competitor to the premium SAAS offerings. EngageBay's customer support has been very responsive and helped me resolve an implementation issue almost immediately.

Shawn L

Marketing Manager, List Biological Laboratories, Inc
testimonial by Shawn
I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo
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