It is generally used to promote a business or a product and maintain relationships with customers. A bulk email blast is an email campaign sent to a large group of recipients at once.
It helps businesses build relationships with the customers and retain the old clients while nurturing new prospects.
Below are the characteristics of bulk email campaign:
With the marketing automation tool, it has become easy to add personalization to every email. For instance, you can personalize the first name, service name, address, and much more.
You can create and save email templates that can be used for running campaigns later. These templates are designed to match the brand’s look and feel.
The most significant advantage today is that you can easily schedule your campaigns using marketing tools. It spares you from the trouble of manually sending all emails.
A/B email broadcast allows you to send two variations of the email to different sets of groups to find out which variation of the campaign garners the best result.
You can monitor any metric you want to and measure the effectiveness of your email marketing campaigns. It gives you real-time reports on the overall performance of your campaign so that you can modify it as required.