A call to action (CTA) is a button that promotes an offer and links to a landing page. The main purpose of a CTA is to compel users to take some specific actions. After all, you can't get leads to convert without a smooth conversion process.The CAN-SPAM Act is the law that sets the rules for commercial email, establishing requirements for commercial messages and giving recipients the right to stop emailing them. It was signed by President George W. Bush on December 16, 2003. It also spells out the tough penalties associated with the violation of the law.
The ACT makes no exception for business-to-business email as well. It includes all types of emails, including messages to former customers announcing a new product line – every company is obliged to comply with this law.
Each separate email that doesn't comply with the law is subject to penalties of up to $43,792, so non-compliance can bring huge losses to a company.
Unwanted emails can be annoying. Thus, the CAN-SPAM ACT provides the recipients with the legal rights to unsubscribe to any emails that they don't want to see in the future.
Not only that, but CAN-SPAM also protects a sender's reputation by filtering out those who are reputable and abide by the law than those who don't.
The main requirements of the CAN-SPAM Act are as follows:
You can read the detailed guidelines on the official page.