CRM stands for customer relationship management software. This software allows you to use location-based services and other geolocation, automate sales and marketing tasks, generate and score leads, segment contacts, and more.
With a CRM database, you keep track of pertinent data for all your contacts. For instance, you’d have their name as well as their basic contact information. This information can be online-based, such as a Skype username or an email address. You may also have their physical address and phone number.
You can review lead scores and determine where each lead came from (an ad, your website, a blog post, even social media) with a CRM database. If you recently reached out to a lead or contact, then this database can show you not only when that occurred, but what the topic of conversation was. If the lead engaged with your company brand in any way or went on your site, a CRM database will tell you.
You sometimes also have pertinent personal information in which to work with. The lead will have shared this themselves. From their interests, hobbies, and even whether they have children or pets, you can use this handy data to get them chatting with you more readily.
Not only will a CRM database warm your leads up to you faster, but you can convert those leads, make sales, and succeed in your marketing campaigns.
Now that you know more about a CRM customer database, you may wonder, what kinds of businesses should have one?
Any company that’s growing or anticipates experiencing growth should consider a customer relationship management database for their business.
Yes, that includes database software for small business. It’s better to have a means of organizing, managing, and marketing towards your contacts from the get-go than set one up later. This way, no potentially viable leads slip through the cracks that could have become valuable customers. You can also start your company with your best foot forward, optimizing your sales and marketing approaches with a database like this.
Mid-sized and large businesses should certainly never go without a database or some other form of CRM software. After all, the more leads you generate, the harder it becomes to keep track of them all. When you consider you also have a bountiful audience of customers in which to maintain, it can get overwhelming. With a CRM database, you can better manage your customers and leads alike.
There are only a few instances in which you may opt not to get database software for your company. Those are as follows:
Your company fits the bill for a CRM database, but you’re still not totally convinced. Why should you shell out the money for this software? Here are some benefits and advantages that should inspire you to try out your own database.
With more successful marketing campaigns and plentiful sales (more on this momentarily), your company sees more revenue. If you’re a startup or small business on the path to growth, then any bit of extra revenue can stabilize your bottom line. Bigger companies as well need money to keep their powerhouses chugging along.
Customers prefer feeling like individuals rather than one of many. By tracking information of theirs like their shopping behavior, their hobbies, and their history with you, it shows you have an interest in each of your customers. That can go a long way towards boosting customer satisfaction and loyalty while improving the working relationship you have with these customers.
You’re finally ready to try CRM. With so many options out there, how do you choose the best database for your company? Take these factors into consideration.
Most CRM services charge annually, but some do it monthly. Compare the prices for the top three to five CRM database brands you’re considering. Which one costs the most? Do keep in mind that you shouldn’t necessarily disqualify one software just because it’s pricier than the others. The cheapest option is not always better, especially because cheaper often means less features.
While it may take some time to get the hang of a CRM database if you’ve never used such software before, you shouldn’t have major difficulties with it after a month or more. The smaller the learning curve, the better. A steep learning curve means it’s a product for experts and maybe not one you want right now.
Where will your company be in two to five years? How many more leads and customers will you have by then? The more contacts, the greater your CRM database needs will become. Can your software grow and accommodate those changing needs, or will you have to buy another CRM as your company expands? Ideally, you want a database with room for scalability.