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Email Marketing Guide

 

Why Is Email Marketing Important?

In this email marketing guide, we will cover topics that help you tie the pieces of your email campaigns together. In the upcoming chapters, we will discuss about what makes email marketing so special. We will also see what elements to optimize to create an email that converts well. There is a full chapter dedicated to success strategies in email marketing. Apart from these topics, we will also shed some light on two very important accompanying contacts for email marketing: Value Ladder and Landing Pages.

In Chapter 1 of our Email Automation guide, we have covered the very basics of how you can market using emails. We also covered more topics describing the process, tools, and important factors of email marketing. Since we already know the basics by now, let's focus on why email marketing has acquired such an esteemed status among the varied techniques available to marketers.

Email marketing has grown leaps and bounds since the first such blast was sent in 1978. Now email is one of the primary ways to share content with users and to push marketing offers. The reason for the popularity of email becomes quite clear when you look at global email usage statistics.

In 2017, the total number of email users rose all the way up to 3.7 billion (that’s almost half of the 7 billion people that populate planet Earth!).

What Is Email Marketing

The email also performs better than other contemporary online media. According to a survey by DMA and Demand Metric, email returns up to 122% of your investment. This is more than 4 times the traditional online media such as social media and paid search.

The density of email usage is not the only reason why email marketing is so popular. When a customer voluntarily opts into your system, he/she is more interested than when receiving unsolicited ads on social media and search result pages.

If you have heard the term “email marketing” and want to know more about what it means and how to use email marketing, then this is the right place.

I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo
A full-featured marketing platform. With this, you have all you need to get started and succeed. Having all in one platform make any marketer job much easier.

Santiago B.

Southern Europe Director, Triptease
testimonial by Santiago
Enabled me to easily capture details of interested parties for my products. Ease of use Feature set. Excellent customer service.

Raymond B.

IT Project Manager, BespokeIT/Corp Networking Limited
testimonial by raymond
It covers everything a small business sales/marketing team needs.

Gergely Csaba N.

Online Marketing, Chamaileon
testimonial by Gergely
I love the landing page builder and ability to import a URL and basically create any type of landing page. This makes creating funnels super easy. You can then customize it to suit your needs. I also liked the fact that the landing pages and automation were all in the same tool. This saves time and makes it so much easier to do email marketing.

Vandana Taxali

Intellectual Property, Digital Media & Entertainment Lawyer
testimonial by Vandana
I like how they give you access to all these marketing and CRM/sales features in one dashboard. It could easily replace a number of other tools you are using right now. Pricing is fair for what you get too and I also really like the file repository feature that bigger marketing teams will really appreciate. I would be happy to recommend this tool to my clients.

Paul T.

eMarketing Strategist, Paul Therond Consulting
testimonial by Paul
This product is just like HubSpot. I cannot believe the price, so far I've used it for 2 weeks and those guys have added 2 features more.

Ivana B

Founder, New Marketing.Agency
testimonial by Ivana
Most basic and advanced tools you need in your online business is inside Engagebay, from lead generation, email marketing, page builder, CRM (alternative for Hubspot and Infusionsoft) and my most favorite is the marketing automation.

Jan Patrick T

Executive Managing Broker, Greatway Financial Inc
testimonial by Jan
All its tools and functions are good, but what I like most are the automation and programming in social networks along with landing pages, pop-ups, and forms that together help me increase traffic and in the short term generate sales.

Dioshai G

Web Developer, Huawei Technologies
testimonial by Dioshai
The software is easy to set up and implement. I feel EngageBay is quickly becoming a marketing automation competitor to the premium SAAS offerings. EngageBay's customer support has been very responsive and helped me resolve an implementation issue almost immediately.

Shawn L

Marketing Manager, List Biological Laboratories, Inc
testimonial by Shawn
I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo
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